do it yourself multimedia group s.r.l. u
Do It Yourself Multimedia Group is an Italian independent record label founded in 1995 by Max Moroldo, specializing in dance and electronic music publishing, distribution, and rights management. It serves global artists and audiences through sub-labels DIY Italia, Glitter, and D-Lite Records, with a catalog exceeding 20 million records sold.
- Company typePrivate
- Founded1995
- HeadquartersBergamo, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
What do it yourself multimedia group s.r.l. u does
Do It Yourself Multimedia Group S.r.l. Unipersonale is a privately held Italian independent record label founded in 1995 by Max Moroldo and headquartered at Via dell'Industria 8, Bergamo, Italy. The company operates as a single-member private limited company (S.r.l. Unipersonale) with a small team of 5–10 staff and is founder-owned with no disclosed external investors. It has built a 30-year catalog primarily in dance and electronic music, including globally recognized tracks such as GALA's 'Freed from Desire', Pitbull's 'I Know You Want Me', and Tim Berg/Avicii's 'Seek Bromance', alongside a broad roster of international and Italian artists including Calvin Harris, Deadmau5, Sigala, Molella, The Soundlovers, and Regina. The catalog has sold over 20 million records worldwide and earned certifications including one diamond record, hundreds of multi-platinum/platinum/gold records, three ASCAP Awards, and YouTube Gold and Silver Play Buttons.
The company's core product surface spans its main 'Do It Yourself' label plus wholly owned sub-labels DIY Italia, Glitter, and D-Lite Records, and product franchises including DJ Selection (475 volumes and 6,000+ tracks since 2003, described as Italy's longest-running clubbing compilation series), DJ TOP HITS, a 30-year anniversary limited edition vinyl line, and the ITALIANISSIMA compilation project developed as a joint venture with Sony Music Italy. Underlying technology is described only as a music publishing and distribution platform with no proprietary AI features, APIs, or SDKs disclosed. The technology stack is effectively commodity digital distribution to Spotify, Apple Music, and Amazon, plus physical releases via the self.it direct-to-consumer channel and global distribution through partnerships with major labels.
The business model combines one-time license revenue from music releases and compilations (physical and digital), licensing royalties from synchronization deals (sports events, advertising, film, television) and publishing rights management, and direct-to-consumer physical sales through self.it. Go-to-market is a hybrid channel-partner motion (major label partnerships for international distribution and representation of established dance/electronic artists) plus a sales-led motion targeting dance music fans, DJs, clubs, and event organizers through releases, compilations, and sync licensing. Marketing channels are organic social (YouTube, Instagram, Spotify, SoundCloud, X/Twitter) and email newsletter, with no paid acquisition signals identified. Pricing is not publicly disclosed; individual releases are sold at standard digital store and physical retail pricing, and the limited edition vinyl line operates as a collectible premium offering.
do it yourself multimedia group s.r.l. u firmographics
Firmographics- Name
- do it yourself multimedia group s.r.l. u
- Legal name
- Do It Yourself Multimedia Group S.r.l. Unipersonale
- Website
- https://doityourself.it
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Do It Yourself Multimedia Group is an Italian independent record label founded in 1995 by Max Moroldo, specializing in dance and electronic music publishing, distribution, and rights management. It serves global artists and audiences through sub-labels DIY Italia, Glitter, and D-Lite Records, with a catalog exceeding 20 million records sold.
- Ownership category
- akta.pro rank
do it yourself multimedia group s.r.l. u industry classification
Industry- Product category
- Independent Record Label
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where do it yourself multimedia group s.r.l. u is headquartered
LocationHeadquarters
- HQ city
- Bergamo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
do it yourself multimedia group s.r.l. u business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Music Releases and Streaming: Revenue from digital and physical music releases distributed through streaming platforms (Spotify, Apple Music, Amazon) and physical media (vinyl, CD) via self.it website
- Compilation Albums: Revenue from compilation album sales including TOP HITS series which was named best selling indie compilation in 2016 by Fimi/GfK Charts
- Synchronization and Licensing: Revenue from commercial licensing of music catalog for sports events, advertising, film, and television
- Publishing Rights Management: Revenue from music publishing and rights management for dance and electronic music catalog
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
do it yourself multimedia group s.r.l. u product offering
Product offeringCore offering
Do It Yourself Multimedia Group is an Italian independent record label founded in 1995 that signs, produces, publishes, and distributes dance, electronic, and pop music. The company operates main label brands and sub-labels (DIY Italia, Glitter, D-Lite Records), releases compilation series and limited edition vinyl, and monetizes its catalog through digital streaming, physical sales, synchronization licensing, and publishing rights management.
Product overview
Do It Yourself Multimedia Group S.r.l. is an Italian independent record label founded in 1995 by Max Moroldo, operating as a music publishing and distribution company. The company's core products include the main 'Do It Yourself' record label specializing in dance, electronic, and pop music, along with sub-labels 'DIY Italia' and 'Glitter'. Their portfolio features compilation series such as DJ Selection (Italy's longest-running clubbing compilation with 475 volumes), DJ TOP HITS (best-selling indie compilation in 2016), and the Sony Music Italy collaboration 'Italianissima'. The company also produces limited edition vinyl releases celebrating their 30-year history and distributes individual artist singles through digital platforms and physical formats. They have represented and published artists including Calvin Harris, Deadmau5, Pitbull, GALA, and Tim Berg (Avicii), with over 20 million records sold worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- DIY Italia: A music label sub-brand operated by Do It Yourself Multimedia Group focusing on Italian dance music releases.
- Glitter
Products and services
- DJ Selection Compilation Series A long-running compilation series dedicated to clubbing and DJs, published in both physical and digital formats. With 475 volumes and over 6,000 tracks released since 2003, described as Italy's longest-running clubbing compilation series, targeting DJs, clubs, and dance music fans.
- Do It Yourself Label The main record label brand of the company, specializing in dance, electronic, and pop music. The label has produced and promoted international hits including 'Freed from Desire' by GALA, 'I Know You Want Me' by Pitbull, and 'Seek Bromance' by Tim Berg (Avicii).
- DIY Italia Label A sub-label of Do It Yourself, handling releases under the DIY Italia trademark for Italian market distribution, focused on dance and electronic music.
- Glitter Label A sub-label of Do It Yourself focused on specific music genres within the dance and electronic music space.
- D-Lite Records A trademark owned by Do It Yourself Multimedia Group S.r.l., used for specific dance and electronic music releases such as 'Luna Llena' by Mess and Kenzo (ITA).
- DJ TOP HITS Compilation A compilation series featuring top dance hits. 'TOP HITS' was reported as the best-selling indie compilation in Italy in 2016 according to Fimi/GfK charts. Multiple volumes have been released including TOP HITS Estate 2017.
- Italianissima Compilation A compilation project in collaboration with Sony Music Italy, celebrating Italian dance music history. A joint venture directed by Max Moroldo, featuring tracks from Italian music legends including Vasco Rossi, Lucio Dalla, Rino Gaetano, Raffaella Carrà, Patty Pravo, Fiordaliso, and others.
- Limited Edition Vinyl Releases A series of limited edition vinyl releases celebrating the label's 30-year history. Releases include laser-etched or colored vinyl, double-side mixes, and picture discs featuring artists like GALA, The Soundlovers, Pitbull, and Molella, sold via self.it website.
- Single Releases (Digital and Physical) Individual artist single releases distributed through digital platforms (Spotify, Apple Music, Amazon) and physical formats (vinyl, CD). Recent releases include 'Shura' (Steve Forest, Jaydan Wolf, Tiare Marte), 'Bidibodi Bidibu' (BOTOX), 'Luna Llena' (Mess, Kenzo ITA), and 'Vita Lenta' (BERNA).
Quantifiable outcome
- Over 20,000,000 records sold worldwide
- +3 more outcomes
Companies that use do it yourself multimedia group s.r.l. u
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
do it yourself multimedia group s.r.l. u technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
do it yourself multimedia group s.r.l. u partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sony Music ItalycoreJoint venture 'ITALIANISSIMA' between Sony Music Italy and Do It Yourself for the valorization of Italian light music hits including artists like Vasco Rossi, Lucio Dalla, Rino Gaetano, Raffaella Carrà, Patty Pravo, Fiordaliso and many others. The project also includes Valeria Rossi's 'Tre parole' remix project.
- self.itcorePhysical music releases sold via self.it website including limited edition vinyl releases (laser-etched vinyl) for artists like GALA, The Soundlovers, Regina
- Doner MusicminorPartnership with Doner Music for Aquadrop artist signing and releases
- Various Major LabelscoreImportant partnerships with the most prestigious labels worldwide, major labels included, for international representation and distribution of music catalog
- Fondazione P.U.P.I. OnlusminorCharitable partnership with Fondazione P.U.P.I. Onlus, founded in 2001 by Javier Zanetti and his wife Paula to protect the rights of children and teenagers and promote the growth of vulnerable social groups
- A.la.t.Ha. OnlusminorCharitable partnership with A.la.t.Ha Onlus cooperative founded in 1995 aimed at making everyone's life easier through projects, activities and services for people with reduced or impaired mobility
- Dynamo CampminorCharitable partnership with Dynamo Camp, the first recreation therapy camp in Italy designed for children with severe or chronic illnesses during therapy and post-hospitalization
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
do it yourself multimedia group s.r.l. u competitors and assessment
Company assessmentDirect peers
- Ultra Records: US-based independent electronic/dance label (now part of Sony Music). Comparable to DIY in EDM focus, sync-driven catalog exploitation, and compilation-driven releases for global dance audiences.
- Armada Music: Leading Dutch dance/electronic music label, publishing and artist management company. Comparable to DIY as an independent dance specialist with deep A&R, sync/licensing operations, and global distribution across trance, house, and EDM.
- Kontor Records: German dance/electronic music label and compilation publisher with a broad European catalog. Comparable to DIY in dance-genre focus, compilation-driven business, and European/Italian dance heritage adjacency.
- Ministry of Sound: UK-based dance music label and compilation specialist, famous for its 'Annual' compilation series. Comparable to DIY as a long-running independent dance label monetizing both compilation series and a recorded catalog through major DSPs and physical retail.
- Spinnin' Records: Dutch dance music label (now part of Warner Music Group) with strong catalog and global dance DSP presence. Comparable to DIY in dance/electronic focus and global distribution, though at much larger scale.
- Time Records: Italian independent dance/electronic label founded in 1985, specializing in house, eurodance, and Italian dance hits. Closely comparable to DIY in genre focus, Italian origin, and catalog-driven business model built around recognizable national dance tracks.
- Scorpio Music: French independent dance music label and publisher with a long-running catalog of European dance hits. Comparable to DIY in dance-genre specialization, heritage catalog monetization, and European independent-label operating model.
Broad incumbents
- Sony Music Italy: Italian arm of a major global record label and DIY's JV partner on the 'Italianissima' project. Comparable as a broader incumbent in recorded music and rights administration, with overlapping capabilities in distribution and publishing administration.
- Universal Music Italy: Italian subsidiary of the world's largest recorded music company, holding many Italian heritage artists and catalogs. Comparable to DIY as a rights holder and recorded-music operator in Italy with substantial catalog assets, though at vastly larger scale.
Others
- SIAE (Società Italiana degli Autori ed Editori): Italian collecting society for authors, publishers, and music rights. Comparable to DIY as a node in the Italian music rights ecosystem; not a direct competitor but an enabling/ecosystem participant whose administration and reporting infrastructure DIY relies on for publishing royalties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
do it yourself multimedia group s.r.l. u social profiles
Digital presencedo it yourself multimedia group s.r.l. u financial estimates
Financial estimateRevenue estimate
Valuation estimate
do it yourself multimedia group s.r.l. u leadership team
Management profileNumber of profiles
Profiles6 records
do it yourself multimedia group s.r.l. u subsidiaries and ownership
Company hierarchySubsidiaries3 records
do it yourself multimedia group s.r.l. u funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
do it yourself multimedia group s.r.l. u M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about do it yourself multimedia group s.r.l. u
What does do it yourself multimedia group s.r.l. u do?
Do It Yourself Multimedia Group is an Italian independent record label founded in 1995 that signs, produces, publishes, and distributes dance, electronic, and pop music. The company operates main label brands and sub-labels (DIY Italia, Glitter, D-Lite Records), releases compilation series and limited edition vinyl, and monetizes its catalog through digital streaming, physical sales, synchronization licensing, and publishing rights management.
Is do it yourself multimedia group s.r.l. u a public or private company?
do it yourself multimedia group s.r.l. u is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was do it yourself multimedia group s.r.l. u founded?
do it yourself multimedia group s.r.l. u was founded in 1995.
Where is do it yourself multimedia group s.r.l. u based?
do it yourself multimedia group s.r.l. u is headquartered in Bergamo, Italy, in the Europe region.
How does do it yourself multimedia group s.r.l. u make money?
Four revenue lines are on record. Music Releases and Streaming is the primary driver. The others are compilation Albums, synchronization and Licensing and publishing Rights Management.
Who are do it yourself multimedia group s.r.l. u's main competitors?
Direct peers on record are Ultra Records, Armada Music, Kontor Records, Ministry of Sound, Spinnin' Records, Time Records and Scorpio Music. Broad incumbents are Sony Music Italy and Universal Music Italy. SIAE (Società Italiana degli Autori ed Editori) is listed as an others.
Does do it yourself multimedia group s.r.l. u have an API?
No public API is recorded for do it yourself multimedia group s.r.l. u.
What industry is do it yourself multimedia group s.r.l. u in?
do it yourself multimedia group s.r.l. u's product category is Independent Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation). Its NAICS code is 51225 and its SIC code is 3652.