Earth's Edge

Name

Earth's Edge

Legal name

Earth's Edge

Website

https://earthsedgeusa.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Gear Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Camping & Overlanding Equipment Retail (CRAMAAAC), Paddling & Packrafting Gear Retail (CRAMAAAL), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor apparel retail
• Outdoor footwear
• Camping gear
• Paddle sports equipment
• Hiking clothing

Headquarters

HQ city

Grand Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Product Sales: One-time product sales through e-commerce storefront. Customers purchase outdoor apparel, footwear, gear, and accessories at listed retail prices. Revenue is generated from direct sales of branded outdoor products to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Earth's Edge is a specialty outdoor recreation retailer that sells outdoor apparel, footwear, camping gear, paddle sports equipment, and outdoor accessories direct-to-consumers through its Shopify-powered online store. The curated catalog spans men's, women's, and kids' apparel alongside technical backpacks, tents, sleeping bags, stand-up paddleboards, kayaks, roof racks, and accessories, with an emphasis on premium brands such as Arc'teryx, Patagonia, KUHL, The North Face, Salomon, Keen, and Hoka.

Product overview

Earth's Edge is a specialty outdoor recreation retailer offering a comprehensive selection of outdoor apparel, footwear, and gear. The product portfolio spans men's, women's, and children's clothing categories with sub-categories including tops, bottoms, jackets, vests, fleece, underwear, and dresses/overalls. The core offerings are complemented by specialized equipment for camping and travel (backpacks, tents, sleeping bags, camp kitchen), water sports (stand-up paddleboards, kayaks, paddles, PFDs), and outdoor accessories (hats, water bottles, gloves, sunglasses). The company distinguishes itself through its curated selection of premium outdoor brands including Arc'teryx, Patagonia, The North Face, KUHL, Salomon, Keen, and Hoka, among others. The business operates as a single e-commerce platform with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel Outdoor apparel collection for men including tops, bottoms, jackets, vests, fleece, and underwear from brands such as Patagonia, Arc'teryx, The North Face, and KUHL.
• Women's Apparel Outdoor apparel collection for women including tops, bottoms, jackets, vests, fleece, dresses, overalls, and underwear from brands such as Patagonia, Arc'teryx, Carve Designs, and prAna.
• Kids' Apparel Outdoor clothing for children including tops, bottoms, jackets, and fleece from brands such as The North Face, Patagonia, and Keen.
• Footwear Outdoor and hiking footwear including hiking shoes, trail running shoes, casual shoes, sandals, and kids' footwear from brands such as Hoka, Keen, Salomon, Oboz, Birkenstock, On Running, Olukai, Sorel, Topo, and The North Face.
• Socks Performance and casual socks for outdoor activities including hiking, running, and everyday wear from brands such as Darn Tough, Smartwool, Sockwell, and Wide Open.
• Camp & Travel Gear Camping and travel equipment including technical backpacks, duffel bags, suitcases, daypacks, hip bags, sling bags, tents, sleeping bags and pads, blankets, camp chairs, camp kitchen items (stoves, fuel, utensils, food), and headlamps.
• Paddle & Beach Equipment Water sports equipment including stand-up paddleboards, kayaks, paddles, kayak accessories, personal flotation devices (PFDs), and dry bags.
• Accessories Outdoor accessories including hats, beanies, trucker hats, water bottles, coolers, gloves, sunglasses, towels, wallets, belts, Opinel knives, headlamps, and garment care products.
• Roof Racks Vehicle roof racks and accessories for transporting outdoor gear from Thule and Yakima brands.
• Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of outdoor gear from the store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sierra: Sierra (TJX-owned) is an online outdoor and activewear discounter carrying closeout premium brands. Comparable to Earth's Edge on multi-brand outdoor assortment and online DTC model, though positioned at a discount price point.
• Evo: Evo is an online outdoor and action-sports retailer with depth in paddle sports, snow, and technical apparel — closely mirroring Earth's Edge's multi-category strategy, especially the SUP/kayak and premium-brand footwear focus.
• Backcountry: Backcountry is a leading online specialty retailer of premium outdoor apparel, footwear, and gear — directly comparable to Earth's Edge in assortment (Arc'teryx, Patagonia, Hoka, Salomon), DTC e-commerce model, and target customer (performance outdoor enthusiasts).
• Public Lands: Public Lands is REI's specialty outdoor apparel and gear concept store. Comparable to Earth's Edge on curated premium-brand assortment (Patagonia, The North Face, etc.), outdoor-enthusiast target customer, and specialty-retail positioning.
• Moosejaw: Moosejaw is a multi-brand outdoor specialty retailer (now owned by Walmart) selling premium apparel, footwear, and gear via e-commerce. Overlaps with Earth's Edge on brand mix (Patagonia, Arc'teryx, The North Face), customer segment, and DTC online-first model.

Broad incumbents

• REI Co-op: REI is the dominant U.S. outdoor co-operative retailer operating online and through national storefronts. Overlaps with Earth's Edge on premium-brand assortment, category breadth (apparel, camp, paddle), and target customer, though REI operates at vastly greater scale and with physical retail.
• Amazon: Amazon is the dominant general e-commerce marketplace and competes with Earth's Edge on outdoor apparel, footwear, and gear selection, price competitiveness, and fulfillment speed — though without specialty curation or outdoor expertise.
• Dick's Sporting Goods: Dick's Sporting Goods is a large multi-category sporting goods retailer with national physical and online presence. Overlaps with Earth's Edge on outdoor apparel, footwear (Hoka, Salomon), and camping categories, but at much broader scale and with a different value proposition.

Emerging players

• Patagonia: Patagonia operates a rapidly growing direct-to-consumer e-commerce and own-retail channel. It is not a multi-brand retailer, but it competes with Earth's Edge for the same customer at the same price points, making it a key DTC competitor for one of Earth's Edge's core brand franchises.
• Arc'teryx: Arc'teryx (Amer Sports) sells technical outdoor apparel direct to consumer through its own e-commerce and branded stores. Like Patagonia, it is a brand-side competitor whose DTC push directly pressures specialty retailers like Earth's Edge that depend on its wholesale channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/earthsedgegrandhaven
• Instagraminstagram.com/earthsedgeusa?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/earths-edge-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth's Edge