Audo Copenhagen U.S.

What Audo Copenhagen U.S. does

Audo Copenhagen U.S., operating under the legal name Audo North America, is the United States commercial arm of Danish design house Audo Copenhagen (formerly MENU). The entity sells premium Scandinavian furniture, lighting, storage, and home décor through a Shopify-based storefront at us.audocph.com, a flagship showroom called Audo House New York in Tribeca (open by appointment Monday through Friday), and dedicated trade and B2B channels targeting interior designers, architects, and commercial contract customers. The product catalog is organized across three core categories — furniture (seating, tables, storage), lighting (table, portable, ceiling, wall, and floor lamps), and home décor (vases, candles, rugs, mirrors, kitchen and dining accessories) — delivered through named designer collections such as Afteroom, Androgyne, Brasilia, Co Chair, Eave, Harbour, JWDA, TR Bulb, Colin King, and Échasse, among others.

The technology stack is a standard direct-to-consumer commerce configuration: Shopify for the storefront and checkout, Klaviyo for email marketing automation, PayPal for payment processing, and Microsoft/Google analytics for traffic and conversion measurement. A digital Eave Configurator allows customers to customize modular Eave sectional sofas online, and the Connected Journal blog provides content marketing. The underlying stack is commodity SaaS rather than proprietary technology, and no AI/ML capabilities, APIs, or integrations beyond standard e-commerce tools are disclosed.

The business model is one-time product sales of physical goods across two primary go-to-market motions: direct-to-consumer via the e-commerce site and Tribeca showroom (with free US Ground shipping on orders over $100), and a sales-led trade and contract motion through the Trade Partnership Program, Professionals Hub, and B2B portal for commercial specification projects in hospitality, office, and retail. Customer segmentation is horizontal across residential consumers, trade professionals (interior designers and architects), and B2B/contract customers. Revenue, headcount, and funding figures are not publicly disclosed, and the US entity operates only within the United States — Canada is explicitly excluded from the served market.

Name

Audo Copenhagen U.S.

Legal name

Audo North America

Website

https://menudesignshop.com

Company type

Private

Operating status

Operating

Short description

Audo Copenhagen U.S. (legally Audo North America) is the US commercial arm of Danish design house Audo Copenhagen, selling premium Scandinavian furniture, lighting, storage, and home décor via us.audocph.com, a Tribeca showroom, and trade and B2B channels serving residential consumers, interior designers, and commercial contract customers.

Ownership category

akta.pro rank

Product category

Designer Furniture and Lighting

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Scandinavian furniture design
• Designer lighting collections
• Modern home décor
• Trade interior designers
• Modular sofa systems

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of furniture, lighting, and home décor items through e-commerce and showroom channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Audo Copenhagen U.S. designs, sources, and retails premium Scandinavian furniture, designer lighting, and home décor products under the Audo Copenhagen brand, selling to US residential customers through e-commerce (us.audocph.com) and a Tribeca flagship showroom (Audo House New York). The company additionally operates a Trade Partnership Program for interior designers and architects and a Contract division for commercial projects in hospitality, office, and retail environments.

Product overview

Audo Copenhagen U.S. is an official U.S. store for Audo Copenhagen, a Danish furniture and lighting brand. The product portfolio is organized across three main categories: Furniture (seating, tables, storage) organized into designer collections including Afteroom, Androgyne, Brasilia, Co Chair, Eave, Harbour, Ingeborg, Outdoor, Passage, Penguin, Plinth, Tearoom, and Zet; Lighting (table lamps, portable lamps, ceiling lighting, wall lamps, floor lamps) in collections such as Collector, Hashira, JWDA, Reverse, Torso, TR Bulb, Tubulaire, and Wing; and Home Décor (decorative objects, kitchen & dining, candles, vases, rugs, mirrors) including Colin King, Bottle Grinders, Wine & Water, Nimbus, Aer, Échasse, and Umanoff collections. The company operates as an e-commerce platform powered by Shopify with a physical showroom (Audo House New York in Tribeca) and offers professional services including trade partnerships and commercial contract projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture - Seating Designer Scandinavian seating for residential interiors and commercial spaces, organized into named designer collections; sold through e-commerce and to trade professionals.
• Furniture - Tables Designer Scandinavian tables covering coffee, side, end, dining, bar/counter, and office desks, available to residential consumers, trade professionals, and contract customers.
• Furniture - Storage Designer Scandinavian storage solutions including storage systems, shelves, and coat hangers for residential and commercial interiors.
• Lighting Designer Scandinavian lighting including table, portable, ceiling, wall, and floor lamps organized into named collections such as Hashira, JWDA, Carrie, Torso, Reverse, Collector, TR Bulb, Tubulaire, and Wing.
• Home Décor and Accessories Designer Scandinavian home décor accessories including decorative objects, kitchen & dining items, candles, candleholders, vases, bowls, rugs, mirrors, and outdoor accessories from collections such as Colin King, Bottle Grinders, Wine & Water, Nimbus, Aer, Échasse, and Umanoff.
• Audo House New York Showroom Physical flagship showroom and living design environment in Tribeca, New York where customers can experience Audo Copenhagen furniture, lighting, and home décor in person by appointment or walk-in.
• Trade Partnership Program Trade partnership program for interior designers, architects, and design professionals offering trade pricing, contract pricing, and dedicated support for residential and commercial projects.
• Contract - Commercial Projects Contract services for commercial projects including hospitality, office, and retail spaces, providing contract-grade furniture, lighting, and an upholstery program to commercial specifiers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings brand operating galleries, e-commerce, and trade programs across furniture, lighting, and décor. Comparable premium positioning, gallery showroom model, and trade/contract channel.
• CB2: Crate & Barrel sister brand offering modern furniture, lighting, and home décor to design-savvy consumers. Comparable contemporary aesthetic and showroom-plus-DTC distribution.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer spanning furniture, lighting, and décor. Comparable assortment and customer base, with broader scale and pricing reach.

Emerging players

• Floyd: Modern DTC furniture brand focused on modular, design-forward pieces with direct-to-consumer and select showroom retail. Overlaps with Audo in design-literate younger consumers and minimal-aesthetic furniture.

Direct peers

• Muuto: Danish contemporary design brand offering furniture, lighting, and accessories through DTC and trade channels across global markets. Closely comparable Scandinavian design positioning and trade professional focus.
• Joybird: DTC and showroom-based modern furniture retailer carrying customizable mid-century and Scandinavian-style seating and case goods. Comparable in product mix and trade-up DTC approach.
• Article: Direct-to-consumer modern furniture brand offering Scandinavian and mid-century-inspired pieces. Comparable in DTC model and customer demographic, though positioned at a lower price tier.
• Hem: Swedish design furniture brand with a similar DTC plus trade showroom model, offering Scandinavian furniture, lighting, and accessories. Directly comparable positioning and target customer overlap with Audo Copenhagen.
• Design Within Reach: Long-standing premium modern furniture retailer selling designer-led seating, tables, lighting, and outdoor. Closely comparable to Audo's premium DTC and trade channel mix targeting design professionals and design-literate consumers.
• HAY: Danish contemporary furniture and accessories brand sold globally through DTC, showrooms, and trade channels. Highly comparable Danish design heritage and product assortment across furniture, lighting, and home décor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/audocph
• Instagraminstagram.com/audocph
• Pinterestpinterest.com/audocph
• LinkedInlinkedin.com/company/audocph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audo Copenhagen U.S.