de ruyter & son b.v.
- Company typePrivate
- Founded1900
- HeadquartersNoordwijkerhout, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
de ruyter & son b.v. firmographics
Firmographics- Name
- de ruyter & son b.v.
- Legal name
- De Ruyter & Son B.V.
- Website
- https://deruyterbulbs.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Ownership category
- akta.pro rank
de ruyter & son b.v. industry classification
Industry- Product category
- Flower Bulb Export and Preparation
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)
- akta.pro secondary industries
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Floral & Horticulture Cold Storage (TLALABAI)
Keywords
Where de ruyter & son b.v. is headquartered
LocationHeadquarters
- HQ city
- Noordwijkerhout
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de ruyter & son b.v. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Flower Bulb Export: Export of prepared flower bulbs for professional cultivation of cut flowers and potted plants. The company offers various types including tulips, hyacinths, daffodils, and crocuses in various shapes, sizes, and colours.
- Cell Space Rental: Offering cold storage cell space for rent, allowing customers to store their own products with the company's facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional flower bulb sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
de ruyter & son b.v. product offering
Product offeringCore offering
De Ruyter & Son specializes in preparing and exporting flower bulbs (tulips, hyacinths, daffodils, crocuses) for professional cultivation of cut flowers and potted plants. The company uses cold storage preparation technology to simulate winter conditions for tulip forcing, enabling year-round availability. It also offers worldwide export services and cell space rental for customer storage.
Product overview
De Ruyter & Son is a flower bulb preparation and export company offering a comprehensive portfolio centered around prepared flower bulbs for professional cultivation. The core offerings include flower bulbs (tulips, hyacinths, daffodils, crocuses), preparation and treatment services using cold storage to simulate winter conditions, worldwide export services, and cell space for rent for customer storage. The company also directs consumers to its partner webshop, Tulip Experience Shop, for retail bulb purchases. With over 120 years of experience, the company specializes in the preparation of flower bulbs, particularly for tulip hatchery, using developmental stage monitoring (I, II, P1, A1, A2, G) to determine optimal cold storage conditions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Tulip cold period of 10-16 weeks at temperatures below 9°C enables year-round tulip availability
Companies that use de ruyter & son b.v.
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
de ruyter & son b.v. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
de ruyter & son b.v. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- WAM PenningscoreWAM Pennings acquired de Ruyter & Son in 2010. WAM Pennings is a major flower bulb grower that has been active in the flower bulb sector for over 60 years, founded in 1951 by Wim Pennings. Simon Pennings joined in 1979 and expanded the business, with Allan representing the third generation joining in 2020. This acquisition brought together de Ruyter & Son's preparation and export expertise with WAM Pennings' growing capabilities.
- Tulip Experience ShopminorConsumer e-commerce partner directing individual consumers to purchase flower bulbs for gardens and balconias at tulipexperienceshop.com. De Ruyter & Son focuses on B2B professional sales while this partner handles consumer direct sales.
Scale indicators3 records
Recent moves2 records
de ruyter & son b.v. competitors and assessment
Company assessmentDirect peers
- K. P. Holstege: Dutch flower bulb specialist with preparation, cold treatment, and export operations to professional markets. Directly comparable in the tulip forcing preparation segment.
- Jan de Wit en Zonen: Dutch exporter of flower bulbs to professional growers, with comparable assortment (tulips, hyacinths, daffodils) and B2B focus. A direct competitor in the same export market for prepared bulbs.
- Van den Bos & Sons: Major Dutch supplier of flower bulbs and cut-flower propagation material to professional growers globally. Comparable customer base and product overlap in tulip and other bulb forcing.
- Prins Bulbs: Dutch exporter specializing in prepared and pre-cooled flower bulbs for forcing. Direct competitor in the same tulip preparation segment and B2B export channel.
- Hilverda De Boer: Long-standing Dutch flower bulb exporter serving professional cut-flower and potted-plant growers worldwide. Comparable product range and export-driven B2B model.
- Kapiteyn B.V. Dutch flower bulb specialist offering a broad assortment including tulips, hyacinths, daffodils, and crocuses for professional and consumer markets. Comparable product breadth and Dutch-origin specialization.
Broad incumbents
- WAM Pennings: Parent company and major Dutch flower bulb grower with 60+ years of history. Directly comparable because it controls the upstream growing side of the same flower-bulb value chain in which de Ruyter & Son operates the preparation/export step.
- Royal Van Zanten: Established Dutch breeder, propagator, and trader of flower bulbs and cut-flower varieties, serving professional growers worldwide. Comparable as a vertically integrated Dutch flower-bulb business operating in the same export channel.
Emerging players
- Iribov (Iribov Greenhouse Technology): Dutch provider of tulip forcing technology and services for cut-flower growers, with overlap on the cold-treatment / forcing side of de Ruyter & Son's preparation business. Comparable as a downstream specialist in tulip forcing.
Others
- Royal FloraHolland: The world's largest floriculture auction connecting growers and buyers, including Dutch flower bulb exporters. Comparable as the dominant Dutch marketplace through which de Ruyter & Son's downstream customers sell cut flowers.
Market position
Strengths5 records
Weaknesses4 records
Key risks6 records
Key highlights7 records
Customer concentration
de ruyter & son b.v. compliance and trust
Trust signalCompliance2 records
de ruyter & son b.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
de ruyter & son b.v. leadership team
Management profileNumber of profiles
Profiles1 record
de ruyter & son b.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de ruyter & son b.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de ruyter & son b.v.
What does de ruyter & son b.v. do?
De Ruyter & Son specializes in preparing and exporting flower bulbs (tulips, hyacinths, daffodils, crocuses) for professional cultivation of cut flowers and potted plants. The company uses cold storage preparation technology to simulate winter conditions for tulip forcing, enabling year-round availability. It also offers worldwide export services and cell space rental for customer storage.
Is de ruyter & son b.v. a public or private company?
de ruyter & son b.v. is a private company. It is classified as corporate owned and is currently operating.
When was de ruyter & son b.v. founded?
de ruyter & son b.v. was founded in 1900.
Where is de ruyter & son b.v. based?
de ruyter & son b.v. is headquartered in Noordwijkerhout, Netherlands, in the Europe region.
How does de ruyter & son b.v. make money?
Two revenue lines are on record. Flower Bulb Export is the primary driver. The others are cell Space Rental.
Who are de ruyter & son b.v.'s main competitors?
Direct peers on record are K. P. Holstege, Jan de Wit en Zonen, Van den Bos & Sons, Prins Bulbs, Hilverda De Boer and Kapiteyn B.V.. Broad incumbents are WAM Pennings and Royal Van Zanten. Iribov (Iribov Greenhouse Technology) is listed as an emerging player. Royal FloraHolland is listed as an others.
Does de ruyter & son b.v. have an API?
No public API is recorded for de ruyter & son b.v..
What industry is de ruyter & son b.v. in?
de ruyter & son b.v.'s product category is Flower Bulb Export and Preparation. Its primary akta.pro industry code is AFAGAHAG, Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners), with a secondary code of AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114 and its SIC code is 100.