dance biz

What dance biz does

Dance Biz is a privately-held dance studio founded in 1985 and operated by Director David Interlicchia from a single facility at 1742 Long Pond Road in the Longview Plaza in Rochester, NY. The studio serves students ages 3 through adult, beginner through advanced, with instruction spanning Tap, Jazz, Ballet, Hip Hop, Lyrical, Pointe, Ballroom, Swing, Country Line, Irish Step, and Latin dances (Salsa, Waltz, Cha Cha, Foxtrot, Rumba, Merengue, Two-Step, Tango). It operates three purpose-built studios with suspended hardwood floors and air conditioning for summer programs, supported by four on-staff instructors with differentiated specializations (David Interlicchia, Cheryl Castronovo, Kathy Whitfield for Irish Dance via the Rince Na Saor program founded in 1997, and Corina Ferro).

The studio monetizes through four streams: (1) group class lessons billed in 8-week (2-month) sessions at $84-$416 depending on weekly hours enrolled, with household discounts kicking in above 2 hours/week; (2) private lessons sold as 8-packs (e.g., $200 solo student, $440/couple adult), with deeper discounts as more couples enroll together; (3) corporate and private event teaching on a per-event, quoted-on-inquiry basis; and (4) a one-time $25 new-student registration fee. Classes are scheduled and registered online through dancebiz.biz, with payments accepted via Venmo (@Dancebizroc), Cash App ($Dancebizroc), and check.

Beyond the main studio, Dance Biz extends reach into surrounding communities via partner-venue line dance classes at Nashville's (Henrietta), Hilton Parma Recreation, and Mayer's Lake Ontario Winery, and adds services including wedding preparation, school programs (elementary through high school), corporate events, private events, and an annual June recital. There is no proprietary technology platform; the underlying stack is a website plus consumer payment rails, and the business is a labor-intensive, in-person service operation anchored by 40+ years of local brand presence and instructor relationships rather than any technology or AI capability.

Name

dance biz

Legal name

Dance Biz

Website

https://dancebiz.biz

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Dance Biz is a privately-held Rochester, NY dance studio founded in 1985 that offers group and private instruction in over 20 dance styles for students ages 3 through adult, supplemented by wedding preparation, corporate events, school programs, and partner-venue line dance classes in surrounding communities.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance instruction services
• Group dance classes
• Private dance lessons
• Wedding dance preparation
• Adult dance programs

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Class Lessons: Recurring subscription-based revenue from 8-week class sessions (2-month terms). Fees based on weekly hours enrolled, ranging from $84 to $416 per session. Discounts applied for households enrolled for more than 2 hours per week.
2. Private Lessons: Per-lesson and package-based revenue. Student private lessons (30 min): $200 solo, $120/student duet, $100/student trio for 8 lessons. Adult/Ballroom/Wedding/Country private lessons (45 min): $60 single, $440/couple for 8 lessons with volume discounts.
3. Corporate and Private Events: On-site teaching at corporate or private events. Revenue generated per event with rates quoted upon inquiry.
4. Registration Fees: One-time $25 registration fee for new students.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dance Biz is a Rochester, NY-based dance studio founded in 1985 delivering in-person group dance classes and private lessons across 20+ styles (Tap, Jazz, Ballet, Hip Hop, Ballroom, Country Line, Irish Step, Latin, Swing) to students ages 3 to adult at beginner through advanced levels. The studio also provides wedding dance preparation, on-site corporate and private event instruction, school programs, and an annual recital production, operating from three dedicated studios with suspended hardwood floors.

Product overview

Dance Biz is a premier dance studio established in 1985, offering a comprehensive portfolio of dance instruction services for ages 3 years old to adult, from beginner to advanced levels. The studio provides Class Lessons (group instruction) and Private Lessons as its core products, covering over 20 dance styles including Tap, Jazz, Ballet, Hip Hop, Lyrical, Ballroom, Irish Step (Rince Na Saor), Country Line, and Latin dances. Additional services include Wedding Preparation, Corporate Events, Private Events, and School Programs. The studio operates as a single-location facility with three studios featuring suspended hardwood floors, and hosts an Annual Production (Recital) in June. All classes are non-competitive with an enjoyable learning atmosphere, and the studio offers one of the largest adult dance programs in the Rochester area.

Differentiator

Problem solved

Functional benefit

Products and services

• Class Lessons (Group Dance Classes) Group dance instruction sessions for various skill levels covering Tap, Jazz, Ballet, Hip Hop, Lyrical, Ballroom, Country Line, Irish Step, Swing, and Latin dances (Salsa, Cha Cha, Waltz, Foxtrot, Rumba, Merengue, Two Step, Tango). Classes are organized by age group (children 3+ years, teens, adults) and run in 8-week sessions (2-month periods). Intended for students ages 3 to adult at beginner through advanced levels.
• Private Lessons One-on-one or small-group dance instruction. Available for students (ages 7-18) in 30-minute sessions, and for adults in 45-minute sessions covering Ballroom, Wedding Prep, Swing, and Country styles. Volume discounts applied per couple when multiple couples enroll together. Intended for serious students, couples, and adult learners seeking personalized dance coaching.
• Wedding Preparation Dance instruction specifically designed for couples preparing for wedding choreography, including ballroom and social dance skills for the wedding party. Sold as 8-lesson private packages with rate reductions as more couples enroll together.
• Rince Na Saor Irish Dance Recreational Irish step dance program founded by Kathy Whitfield in 1997, offering classes for children and adults in a non-competitive environment. Includes Sean Nos (traditional freestyle) instruction. Aimed at students and adults interested in Irish step dance without competitive pressures.
• Line Dance Classes Country line dance instruction at multiple locations including the Dance Biz studio, Nashville's (Henrietta), Hilton Parma Recreation, and Mayer's Lake Ontario Winery. Classes range from Beginner to Intermediate/Advanced levels with downloadable step sheets and YouTube video resources on the website.
• Corporate Events Dance instruction provided at corporate functions, taught by professional instructors at the client's location. Rates quoted upon inquiry via phone (585-254-0300). Aimed at organizations seeking interactive team-building or event entertainment.
• Private Events Dance instruction for private celebrations and events, with instructors available to travel to the event location. Rates quoted upon inquiry. Aimed at individuals hosting private parties seeking dance-based entertainment.
• School Programs Dance instruction for school groups including High School, Middle School, and Elementary programs, both at the studio and at school facilities. Director David Interlicchia teaches dance at public and private schools in Western New York.
• Annual Production (Recital) Year-end dance performance showcase held in June featuring all students, accompanied by an Appreciation Ceremony.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor.

• Nashville'sminorChannel Partner/ Reseller/ DistributorNashville's, located at 4853 W Henrietta Rd, Henrietta, NY 14467, hosts line dance classes on Saturdays 7:30-8:30 pm. The venue provides space while Dance Biz provides instruction and students.
• Hilton Parma RecreationminorChannel Partner/ Reseller/ DistributorHilton Parma Recreation hosts line dance classes on Mondays 6:15-7:15 pm (starts Sept. 14th). Classes closed for summer and resume in fall.
• Mayer's Lake Ontario WineryminorChannel Partner/ Reseller/ DistributorMayer's Lake Ontario Winery hosts summer line dance dates (7/17, 7/31, 8/14, 8/28) on Fridays 7:00-9:00 pm. Partnership for seasonal summer events.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fred Astaire Dance Studios: National ballroom and wedding dance studio franchise chain with hundreds of locations. Comparable to Dance Biz's ballroom, wedding prep, and adult social dance offerings, though significantly larger and franchised rather than independently operated.
• Arthur Murray Dance Studios: Long-established national dance studio franchise specializing in ballroom, Latin, and wedding dance instruction. Directly comparable to Dance Biz's ballroom, salsa, waltz, foxtrot, rumba, merengue, tango, and wedding prep offerings, though operates at much larger scale.
• Joffrey Ballet School: Established ballet and contemporary dance training institution with multi-style curriculum for children through adults. Comparable multi-style, multi-age educational positioning to Dance Biz, though operating as a nationally recognized nonprofit academy.
• Steps on Broadway: NYC-based multi-style dance studio offering drop-in and registered classes across ballet, jazz, tap, hip hop, modern, and lyrical for adults and teens. Comparable multi-style adult-oriented class structure to Dance Biz's recreational adult programming.
• Peridance Capezio Center: Long-running NYC dance school and performing arts center offering multi-style open classes and training programs. Overlaps with Dance Biz's broad multi-style curriculum and adult class offerings, though situated in a major metro market.
• Dance Theatre of Harlem: Major ballet company operating a community school offering multi-style dance education for children and adults. Comparable in offering ballet and broader dance education across age segments, though anchored to a larger metro market and performance mission.

Regional players

• Rochester City Ballet: Local Rochester-area ballet company offering both performance and training programs. Shares geographic market and ballet/pointe instruction overlap with Dance Biz, though more focused on classical ballet and performance-track dancers.
• Pittsburgh Ballet Theatre School: Regional ballet academy offering structured multi-level instruction for children through adults in a mid-size metro market. Comparable educational positioning to Dance Biz's Rochester studio, though more specialized in classical ballet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Dance-Biz-Rochester-NY-172418506123355

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dance biz