Hilton Parma Recreation

What Hilton Parma Recreation does

Hilton-Parma Parks and Recreation is the municipal recreation department of the Town of Parma in Monroe County, New York, serving residents of the Town of Parma and the Village of Hilton. The department delivers year-round recreational programming through an online registration system and at multiple physical facilities including Parma Town Park (8 baseball fields, 8 soccer fields, 4 tennis courts, basketball courts, a football field, a disc golf course, pavilions, playgrounds, trails, volleyball courts, and a gaga pit), the Village Community Center, the V.F.W. Lodge, the Merton Williams Middle School Aquatics Center, and Hilton High School. Programs span before and after school care (PK-6), youth sports leagues and camps (baseball, softball, soccer, basketball, flag football, volleyball, track and field, pole vaulting, diving), summer day camps, senior programming (day trips, lunch program, fitness, newsletters), adult fitness classes (yoga, lap swim), and facility rentals.

Its core technology layer is the MyRec.com recreation management software platform, which powers the department's website (hiltonny.myrec.com), online activity registration, household account management, facility scheduling, payment processing, and digital brochure distribution. Seasonal guides such as the Summer 2026 Experience Guide and the 55+ Senior Newsletter are published as PDFs, and the registration platform supports per-program resident and non-resident pricing tiers across a structured program catalog. The department is led by Recreation Director Tom Venniro and operates with approximately 10 staff members.

Revenue derives from a hybrid municipal model: primary funding flows from Town of Parma tax revenue as a public recreation department, supplemented by per-program registration fees that vary by program type, session length, and residency status. Pricing is highly localized, with examples ranging from $4 cash drop-in for adult lap swim to $300 per month for after school care and $75-$250 for youth sports camps. Distribution is entirely direct-to-resident via the MyRec.com online registration portal and physical facilities; there are no reseller channels. The department's sole disclosed strategic technology partnership is with MyRec.com, which provides the underlying platform.

Name

Hilton Parma Recreation

Legal name

Hilton-Parma Parks and Recreation

Website

https://hiltonny.myrec.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hilton-Parma Parks and Recreation is the municipal recreation department of the Town of Parma, NY, providing youth sports, summer camps, before/after school care, senior programs, adult fitness, and facility rentals to residents via the MyRec.com registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Municipal recreation services
• Youth sports programs
• Senior recreation programs
• Before and after school care
• Community park facilities

Headquarters

HQ city

Hilton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal Recreation Budget: Funded primarily through Town of Parma municipal tax revenue as a public recreation department. The department operates as part of local government.
2. Program Registration Fees: Revenue generated from per-program registration fees charged to participants. Fees vary by program and residency status (resident vs. non-resident). Some programs charge per-session or per-month fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hilton-Parma Parks and Recreation is a municipal recreation department that delivers community-based recreational programming for residents of the Town of Parma and Village of Hilton, New York. Core offerings include youth sports leagues and summer camps (baseball, softball, soccer, basketball, volleyball, track and field, pole vaulting, diving), before/after school care, 55+ senior programs and day trips, adult fitness classes (yoga, lap swim, water walking), preschool programs, and facility rentals at Parma Town Park. Programs are administered through the MyRec.com online registration platform and delivered at municipal and school facilities throughout the community.

Product overview

Hilton-Parma Parks and Recreation operates a recreation management platform powered by MyRec.com, offering residents online access to programs, facilities, and services. The core offerings include youth sports leagues (baseball, softball, soccer, basketball, flag football), summer day camps, before/after school care programs, 55+ senior programs, adult fitness classes (yoga, swimming), youth development programs (gymnastics, babysitter training), and facility rentals at Parma Town Park. The system enables residents to create household accounts, register for activities, and manage program enrollments through the MyRec.com portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Leagues
• Summer Day Camps and Youth Sports Camps
• Before and After School Care Program Recurring before care (monthly) and after care (monthly with automatic monthly payment) program for PK-6 grade children in the Hilton Central School District, with separate UPK B&AR track for preschool-age children.
• 55+ Senior Programs Programming track for adults 55 and older including day trips, senior center lunch, AARP Smart Driver's Course, Alzheimer's series, chair yoga, computer seminars, Bingo, nutrition wellness, and caseworker service.
• Adult Fitness Classes Adult fitness offerings including Mind Over Mat yoga (multi-week sessions and single-class drop-in) and Adult Open Lap Swim and Water Walking (drop-in cash/check) for residents.
• Youth Safety and Certification Courses Single-session courses for children and youth such as Safety 1st for Children (ages 7-13) and Red Cross Babysitter's Training (ages 11-16), including Red Cross certification.
• Firearms Safety Course Free firearms safety course for ages 10 and up, instructed by certified NRA instructor Roger Jestel and held at the V.F.W. Lodge.
• Parma Town Park Facility Rentals Rental of park amenities including pavilions (Allardice, Burritt, Hess, Lions), sports fields, and other park facilities for birthday parties, family gatherings, and community events.
• V.F.W. Lodge Rentals Rental of the V.F.W. Lodge at 550 Peck Road, Hilton, NY for programs and community events such as Scrapfest.
• Gift Certificates Gift certificates redeemable for recreation programs and services purchased via the department's online store.

Quantifiable outcome

• Programs serve children, adults, and seniors across the Town of Parma and Village of Hilton, NY
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MyRec.comcoreTechnology or IntegrationMyRec.com provides the recreation management software platform powering Hilton-Parma Parks and Recreation's online registration system, website, facility scheduling, and program management. The department's website (hiltonny.myrec.com) is entirely built on the MyRec.com platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• PerfectMind: Cloud-based recreation and facility management platform used by municipalities, YMCAs, and clubs for program registration, member management, and scheduling. Comparable as a software platform serving municipal recreation operators.
• Vermont Systems: Recreation management software vendor serving municipal parks and recreation departments with registration, facility scheduling, and payment functionality. Comparable as a direct technology alternative for organizations like Hilton-Parma.
• MyRec.com: Recreation management software provider that powers Hilton-Parma Parks and Recreation's registration platform. Comparable as the technology backbone for municipal recreation departments, though it operates as a vendor rather than a direct operator.
• National Recreation and Park Association: National nonprofit association representing park and recreation professionals and agencies. Comparable as the industry body serving the same municipal parks and recreation ecosystem as Hilton-Parma Parks and Recreation.
• CivicPlus (RecDesk): Government technology provider whose RecDesk product offers online recreation registration, facility booking, and program management for municipal parks and recreation departments. Comparable as a recreation management technology peer serving the same government customer type.
• Active.com (by Viator): Largest U.S. recreation activity registration platform serving both municipal park districts and private activity providers. Comparable as an online registration, facility scheduling, and program marketing infrastructure for community recreation offerings.

Direct peers

• Goldfish Swim School: franchised swim school providing lessons for children 4 months to 12 years at dedicated facilities. Comparable as a private-sector operator of swimming instruction competing for the same youth aquatic programming market.
• Kidokinetics: Mobile youth sports and fitness program provider offering multi-sport classes for children at parks, schools, and community centers. Comparable as a youth sports enrichment provider competing for the same preschool and elementary-age segment.
• Skyhawks Sports: National provider of youth sports programs and camps for ages 2-14, often partnering with municipalities, parks and recreation departments, and schools. Directly comparable as a youth sports camp and league operator competing for the same family customer segment.
• i9 Sports: National youth sports league operator offering organized leagues, camps, and clinics for children ages 3-14 across multiple sports. Comparable as a direct competitor offering youth sports leagues similar to Hilton-Parma's baseball, softball, and soccer programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hilton-parma-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilton Parma Recreation