reid & mitchell
Reid & Mitchell is a private South African industrial-services firm based in Brakpan that manufactures, maintains, repairs, and refurbishes electrical rotating equipment. It employs 51-100 staff and serves South African industrial customers requiring electromechanical service and aftermarket support.
- Company typePrivate
- Founded-
- HeadquartersBrakpan, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What reid & mitchell does
Reid & Mitchell is a privately held South African industrial-services firm headquartered in Brakpan, Gauteng. According to available firmographic data, the company provides electrical rotating equipment manufacturing, maintenance, repair, and refurbishment services — a category that typically covers AC/DC motors, generators, alternators, and associated electromechanical assemblies used in heavy industry. The firm operates with a workforce of 51-100 employees and maintains a web presence at reidmitchell.co.za.
The company's business model centers on the lifecycle support of installed rotating equipment: new-unit manufacturing or supply, ongoing maintenance contracts, breakdown repair, and full refurbishment/rebuild of customer-owned assets. This positions Reid & Mitchell in the industrial aftermarket — a segment where revenue is driven by service hours, spare-parts consumption, and refurbishment project value rather than subscription or licensing. The implied customer base is South African heavy industry, likely spanning mining, power generation, water utilities, and general manufacturing, though no specific customer disclosures, certifications, or service-line details could be extracted.
Data limitations are significant. The firm's own website could not be fully loaded for substantive content (only a verification/loader page was accessible), and no independent coverage, management-team details, product catalog, certifications, financial disclosures, or partnership announcements were present in the supplied source material. The description above is therefore grounded primarily in the firmographic summary and general sector context; specific service lines, technical capabilities, certifications (e.g., ISO, OEM authorization), and customer mix remain unverified.
reid & mitchell firmographics
Firmographics- Name
- reid & mitchell
- Website
- https://reidmitchell.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reid & Mitchell is a private South African industrial-services firm based in Brakpan that manufactures, maintains, repairs, and refurbishes electrical rotating equipment. It employs 51-100 staff and serves South African industrial customers requiring electromechanical service and aftermarket support.
- Ownership category
- akta.pro rank
reid & mitchell industry classification
Industry- NAICS
- Electrical Equipment Manufacturing (3353), Turbine and Turbine Generator Set Units Manufacturing (333611), Electrical Equipment Manufacturing (33531), Mechanical Power Transmission Equipment Manufacturing (333613)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Rotating Equipment Maintenance (Turbines, Generators, Motors, Pumps, Compressors) (EUAEAGAI)
Keywords
Where reid & mitchell is headquartered
LocationHeadquarters
- HQ city
- Brakpan
- HQ country
- South Africa
- HQ region
- Africa
Markets served
reid & mitchell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D
reid & mitchell product offering
Product offeringCore offering
Reid & Mitchell manufactures electrical rotating equipment and provides maintenance, repair, and refurbishment services for such equipment. The company serves industrial customers requiring motors, generators, and related rotating electrical machinery across South Africa. It combines original manufacturing capability with aftermarket service support for installed equipment fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Rotating Equipment Manufacturing Manufacture of electrical rotating equipment (such as motors and generators) for industrial customers.
- Maintenance Services Preventive and corrective maintenance services for installed electrical rotating equipment used by industrial operators.
- Repair Services Repair services for electrical rotating equipment, addressing breakdowns and component failures.
- Refurbishment Services Refurbishment of electrical rotating equipment to restore or upgrade used units to working condition for industrial customers.
Companies that use reid & mitchell
Customer profileIdeal customer profiles1 record
reid & mitchell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
reid & mitchell competitors and assessment
Company assessmentDirect peers
- ACTOM (Marthinusen & Coutts): South African electrical equipment manufacturer and rotating-machines service provider (notably through its Marthinusen & Coutts division), offering motor/generator manufacture, repair, and refurbishment to mining, utilities, and industrial customers — directly comparable in product scope, customer base, and geography.
- WEG Industries: Brazilian-headquartered manufacturer of electric motors, generators, and rotating equipment with global service operations — closely comparable in product mix (motors/generators + service) and emerging-market orientation.
- Sulzer: Global manufacturer and service provider of pumps, rotating equipment, and related electromechanical machinery, with extensive service-center networks — a directly comparable rotating-equipment OEM-and-service peer.
- Howden: Specialist in rotating equipment (fans, compressors, turbines) and associated aftermarket service for heavy industry — comparable as a niche rotating-equipment OEM with strong service/overhaul revenues.
Broad incumbents
- ABB: Global electrical equipment and industrial automation major offering motors, generators, drives, and rotating-equipment service; broader portfolio but overlapping deeply with Reid & Mitchell's core scope.
- Siemens Energy: Major OEM of rotating electrical equipment (generators, motors, turbines) with global service operations serving utilities and heavy industry; broader portfolio but directly overlapping in rotating-equipment manufacture and overhaul.
- Atlas Copco: Global manufacturer of compressors, industrial tools, and rotating equipment with extensive service operations — broader portfolio but comparable on rotating-equipment manufacture and M&R.
- Voith: Engineering group manufacturing rotating electrical machines (generators, motors, drives) and providing related service — overlapping scope in rotating-equipment manufacture and refurbishment for industrial customers.
- Toshiba Mitsubishi-Electric Industrial Systems (TMEIC): Manufacturer of large motors, generators, and drive systems with associated service operations for heavy industry and utilities — comparable on rotating-electrical-equipment manufacture and overhaul.
- Cummins: Global manufacturer of engines, generators, and rotating power equipment with significant service/aftermarket operations — overlapping scope on rotating power equipment manufacture and lifecycle service.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
reid & mitchell social profiles
Digital presencereid & mitchell financial estimates
Financial estimateRevenue estimate
Valuation estimate
reid & mitchell leadership team
Management profileNumber of profiles
reid & mitchell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reid & mitchell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reid & mitchell
What does reid & mitchell do?
Reid & Mitchell manufactures electrical rotating equipment and provides maintenance, repair, and refurbishment services for such equipment. The company serves industrial customers requiring motors, generators, and related rotating electrical machinery across South Africa. It combines original manufacturing capability with aftermarket service support for installed equipment fleets.
When was reid & mitchell founded?
reid & mitchell was founded in -1. It employs 51 to 100 people.
Where is reid & mitchell based?
reid & mitchell is headquartered in Brakpan, South Africa, in the Africa region.
Who are reid & mitchell's main competitors?
Direct peers on record are ACTOM (Marthinusen & Coutts), WEG Industries, Sulzer and Howden. Broad incumbents are ABB, Siemens Energy, Atlas Copco, Voith, Toshiba Mitsubishi-Electric Industrial Systems (TMEIC) and Cummins.
Does reid & mitchell have an API?
No public API is recorded for reid & mitchell.
What industry is reid & mitchell in?
Its primary akta.pro industry code is EUAEAGAI, Rotating Equipment Maintenance (Turbines, Generators, Motors, Pumps, Compressors). Its NAICS code is 3353 and its SIC code is 3621.