Ci Projects

What Ci Projects does

Ci Projects (legally Cutting Innovations Limited) is an Auckland, New Zealand-based commercial joinery and interior fit-out firm founded in 2007. The company designs, fabricates, and installs bespoke joinery for hospitality venues, retail environments, exhibition stands, and entertainment spaces, serving architects, interior designers, and commercial operators across New Zealand from a 1200m2 CNC-equipped factory in Henderson, West Auckland, with installation teams delivering nationwide from Auckland to Dunedin. Its project portfolio includes enterprise-grade commissions such as Faradays Luxury Department Store, Flight Bar at Auckland International Airport, Whoa! Studios sculptural installations, and multi-location rollouts for Velvet Burger and Nandos.

The company's core technology stack is a CNC-driven design-to-fabrication pipeline combining Microvellum (design-to-manufacturing with automated nesting and shop drawing generation), ZBrush (digital sculpting), Rhino 3D and RhinoCam (complex 3D surface modelling and machining), PowerMill Robot (offline robotic programming), and proprietary Milestone Project Management software. Operations are supported by Harvest and Forecast for time-tracking and resource planning, and Smartsheet for work tracking. The company holds Site Safe and ShopSafe certifications and operates Site Specific Safety Plans for on-site installation work.

Ci Projects operates a project-based bespoke manufacturing model, pricing each engagement via direct quotation following scope collaboration with clients and design partners. Revenue is earned through one-time fabrication and installation contracts, with multi-year contract cadence noted for some engagements. The go-to-market is direct engagement with architects and commercial operators, complemented by a website portfolio and video showcases; no retail, distributor, or platform channels are used. The firm has no disclosed external capital, no parent company, no subsidiaries, and no management team information is publicly available in the source data, indicating a privately held, founder-operated ownership structure.

Name

Ci Projects

Legal name

Cutting Innovations

Website

https://cutting.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Ci Projects (Cutting Innovations) is an Auckland-based commercial joinery firm that designs, fabricates, and installs bespoke interior fit-outs for hospitality, retail, and entertainment clients across New Zealand from a 1200m2 CNC-equipped factory in Henderson, with nationwide installation capabilities.

Ownership category

akta.pro rank

Product category

Commercial Joinery and Interior Fit-Out Fabrication

NAICS

Furniture and Related Product Manufacturing (337), Interior Design Services (541410)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYIMAFANAA

Commercial Interior Fit-Out (Offices & Corporate)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYIMAFANAJ

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYIMAFACAC

Hospitality & Entertainment Venue Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Commercial & Institutional Building Construction

SECONDARYBPAHAKAL

Exhibition, Retail & Experiential Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Commercial joinery fabrication
• Interior fit-out services
• Custom furniture manufacturing
• Exhibition set building
• CNC commercial interiors

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Commercial Joinery Fabrication: Bespoke fabrication and installation of commercial joinery for interiors, exhibitions, set building, and promotional/sculptural projects. Revenue is project-based, earned through design collaboration, manufacturing, and on-site installation of custom joinery pieces such as bars, counters, feature walls, and custom furniture. Projects span hospitality venues, retail stores, office fitouts, and unusual sculptural commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ci Projects (also known as Cutting Innovations) is a commercial joinery and interior fit-out fabricator that designs, manufactures, and installs bespoke joinery for hospitality venues, retail environments, and entertainment spaces across New Zealand. Operating from a 1200m2 factory in West Auckland, the company combines traditional craftsmanship with CNC technology to deliver custom furniture, feature walls, bars, counters, exhibition stands, and sculptural installations. Projects are won through direct early-stage collaboration with architects and interior designers and delivered on time and on budget through an integrated design-to-installation workflow.

Product overview

Ci Projects (also known as Cutting Innovations) operates as a commercial interiors joinery workshop offering end-to-end services from design through creative build to installation. The company provides three interconnected service areas: Commercial Interiors Joinery Services (custom furniture, banquette seating, feature walls, and bespoke joinery), Exhibition and Set Building (promotional displays, theatrical sets, and sculptural installations), and Nationwide Installation Services. Founded in 2007 and operating from a 1200m2 factory in West Auckland, the company combines traditional craftsmanship with modern CNC technology to serve hospitality, retail, and entertainment industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interiors Joinery Services Full-service commercial joinery workshop providing design, manufacturing, and installation of bespoke joinery for commercial interiors, including custom furniture, banquette seating, feature walls, and unique architectural elements for hospitality, retail, and entertainment clients.
• Exhibition and Set Building Specialized fabrication and installation services for exhibitions and theatrical set builds, including promotional displays and sculptural installations using diverse materials.
• Nationwide Installation Services Installation team capable of delivering projects throughout New Zealand, from Auckland to Dunedin, with dedicated management structure and Site Specific Safety Plans.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fitout Solutions NZcoreStrategic or Co-development PartnerFitout Solutions was formed to create seamless construction from site acquisition to opening of a new space. They deliver on clear communication and a hands-on personable approach. Fitout Solutions NZ and Cutting Innovations partnered on the Faradays Luxury Department Store project and Yum Cha Sylvia Park project.
• Ctrl Space (Architects)coreStrategic or Co-development PartnerCutting Innovations works closely with Ctrl Space architects on commercial interior and hospitality projects. Key collaborations include the Saint Alice project (overlooking Auckland's Viaduct Harbour) and the Long Bay Surf Club project.
• Cheshire ArchitectscoreStrategic or Co-development PartnerCheshire Architects led the Faradays Luxury Department Store project in partnership with Fitout Solutions NZ and Cutting Innovations.
• JasmaxcoreStrategic or Co-development PartnerJasmax designed the Flight Bar project at Auckland International Airport, with Cutting Innovations selected as lead manufacturer for the project based on design and manufacturing capabilities.
• Pennant and TriumphminorStrategic or Co-development PartnerPennant and Triumph partnered with Fitout Solutions NZ and Cutting Innovations on the Yum Cha Sylvia Park restaurant and bar project.
• Barworks Hospitality GroupminorStrategic or Co-development PartnerBarworks Hospitality Group developed the Flight Bar project at Auckland International Airport in conjunction with Jasmax and Cutting Innovations, showcasing DB Breweries' portfolio.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Schiavello: Australia-founded commercial joinery, furniture systems and interior fit-out group with Trans-Tasman operations. Highly comparable to Ci Projects in providing design-led, custom-manufactured commercial interiors to enterprise clients, with a vertically integrated factory model.
• Displayco: Australian display, retail, and event fabrication specialist producing custom POS, retail environments and exhibition stands. Comparable to Ci Projects' exhibition, retail, and sculptural project work, serving the same enterprise brand and agency buyers across the Trans-Tasman market.
• King Furniture: Australian design-led, custom-manufactured furniture maker serving residential and commercial interiors. Comparable to Ci Projects in operating an end-to-end design-to-manufacturing model with a focus on premium, customised pieces for design-conscious hospitality and retail clients.
• Zenith Interiors: Australia-based commercial interior fit-out and furniture specialist serving workplaces, hospitality and retail. Directly comparable as a commercial fit-out provider that combines design, manufacturing and installation for enterprise commercial interiors customers.
• Komfort Group: Australian commercial partitioning, glazing and interior fit-out manufacturer. Comparable to Ci Projects as a vertically integrated Trans-Tasman fit-out manufacturer focused on commercial interiors customers with bespoke specification requirements.

Broad incumbents

• MillerKnoll: Global office furniture and interior solutions parent (Herman Miller, Knoll, DatesWeiser, Filzfelt and others). Comparable as a much larger incumbent in commercial interior environments with design-led custom manufacturing capabilities, providing a benchmark for premium commercial fit-out at scale.
• Steelcase: Global office furniture, architectural and technology solutions manufacturer serving workplaces, hospitality and healthcare environments. Comparable as a broad incumbent with custom fabrication capabilities for commercial interiors, operating at significantly larger scale than Ci Projects.
• Haworth: Global manufacturer of office furniture, interiors and architectural products with design-to-manufacturing capabilities across commercial spaces. Comparable as a broad incumbent providing custom commercial interior solutions, contextualising Ci Projects' niche specialist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cutting-innovations-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ci Projects