coopmart

Name

coopmart

Legal name

Liên hiệp Hợp tác xã Thương mại Thành phố Hồ Chí Minh

Website

https://co-opmart.com.vn

Company type

Private

Founded year

1996

Operating status

Operating

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industries

Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Supermarket retail
• Grocery retail
• Private label brands
• Loyalty program
• Omnichannel shopping

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Supermarket Retail Sales: Revenue generated from physical retail sales of consumer goods, food products, and household items across 123 supermarket locations nationwide
2. Private Label Products: Sales of proprietary brand products including SELECT, HAPPY, BAKERY, FINEST, and ORGANIC product lines
3. Online Sales (cooponline.vn): E-commerce revenue through proprietary online platform and third-party marketplace delivery services
4. Member Program (KHTV): Khách hàng thành viên (KHTV) loyalty program generating customer data and repeat purchase revenue with tiered membership benefits (Đồng, Bạc, Vàng, Bạch Kim cards)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Co.opmart operates a network of 123 supermarkets across 22 provinces in Vietnam, selling groceries, fresh food, and household products to mass-market consumers. The chain sells through physical stores (standard Co.opmart, premium Co.opmart Pro, and Co.opmart Xtra formats), an e-commerce platform (cooponline.vn), a mobile app, and third-party delivery partnerships (Grabmart, ShopeeFood). It also offers private-label brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC) and a tiered loyalty program (KHTV).

Product overview

Co.opmart operates a network of pure Vietnamese supermarkets across 22 provinces in Vietnam with 123 stores, offering omnichannel retail through physical stores and the cooponline.vn e-commerce platform. The company provides multiple store formats including standard Co.opmart, premium Co.opmart Pro (with advanced technology like self-checkout and smart lockers), and Co.opmart Xtra. Additional offerings include the KHTV loyalty program with tiered membership, delivery and return services, omnichannel purchasing via Grabmart, ShopeeFood, and Zalo, and private label brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC).

Differentiator

Problem solved

Functional benefit

Brands

• Co.opmart Pro: Premium supermarket format under the Co.opmart chain, featuring advanced technology, wider assortment, and enhanced customer experience.
• Co.op Select
• Co.op Happy
• Co.op Bakery
• Co.op Finest
• Co.op Organic

Products and services

• Co.opmart Pro Premium supermarket format under the Co.opmart chain featuring advanced technology including self-checkout, Smart Locker parcel storage, automated robot services, and electronic invoicing. Offers over 30,000 products with approximately 80% Vietnamese goods and premium imports.
• Co.opmart Xtra Modern supermarket format variant within the Co.opmart chain, operating alongside traditional Co.opmart stores.
• cooponline.vn Co.opmart's online shopping platform allowing customers to purchase groceries for home delivery. Integrates with Zalo, Facebook, Co.op Online app, and phone ordering with multichannel order management.
• KHTV (Khách hàng thành viên) Loyalty program offering membership tiers (Đồng/Silver, Bạc/Bronze, Vàng/Gold, Bạch Kim/Platinum) with accumulated points, exclusive discounts, and promotional rewards for approximately 4 million members.
• Dịch vụ Giao hàng Home delivery service for Co.opmart customers and members with various promotional policies and free delivery within 6km for orders over 200,000 VND at Co.opmart Pro locations.
• Dịch vụ đổi trả hàng Product return service allowing customers to return purchases within 15 to 30 days from purchase date upon meeting specified conditions.
• Co.opmart Private Label Brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC) Co.opmart's own-brand product lines including SELECT (selected goods), HAPPY (consumer goods), BAKERY (fresh bakery products), FINEST (premium products), and ORGANIC (organic certified products), available at Co.opmart stores and cooponline.vn.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Sở Công Thương Thành phố Cần ThơcoreOthers · 24 December 2025Co.opmart Sóc Trăng collaborated with the Department of Industry and Trade of Cần Thơ City to organize the Business Networking Conference for Tết Market Stimulation 2026, supporting domestic consumption and retail transactions.
• Vincom RetailflagshipStrategic or Co-development Partner · 3 October 2025Strategic partnership for premium retail space at Vincom Mega Mall Vũ Yên, Hải Phòng. Co.opmart Pro Vũ Yên operates within the Vincom shopping complex, combining retail with entertainment and lifestyle services.
• UBND Phường (Commune People's Committees)coreOthersPartnership with local government for community-connected retail model, enabling mobile sales points at People's Committee offices, schools, and residential areas to bring essential goods closer to residents during market volatility periods.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WinMart (formerly VinMart): Vingroup-owned supermarket and convenience chain operating across Vietnam with both physical stores and online grocery; directly competes with Co.opmart in modern grocery retail, omnichannel grocery, and private-label development.
• Bach Hoa Xanh: Mobile World-backed neighborhood grocery chain rapidly expanding across Vietnam with small-format stores and a strong last-mile delivery proposition; directly comparable to Co.opmart's community-focused grocery retail model.
• MM Mega Market Vietnam: Mass-market hypermarket and wholesale-club operator in Vietnam offering groceries and household goods through both retail and B2B channels; directly comparable as a large-format grocery retail peer.
• Co.op Food: Convenience-store sub-brand within the same Saigon Co.op cooperative system; directly comparable as a sister channel for grocery retail under the cooperative umbrella.

Broad incumbents

• Aeon Vietnam: Japanese-backed hypermarket and mall-anchored retailer in Vietnam offering groceries and general merchandise; comparable as a broad incumbent in modern grocery and department-style retail.
• Big C Vietnam (Central Retail): Thailand-backed hypermarket chain under Central Retail offering groceries and household goods at scale across Vietnam; comparable as a broad modern-trade incumbent.
• Lotte Mart Vietnam: Korean-backed hypermarket operator in Vietnam with grocery, household, and mall-based retail; comparable as a foreign-affiliated broad incumbent in modern grocery.

Regional players

• Circle K Vietnam: Foreign-affiliated convenience chain operating across Vietnam; comparable as a competing small-format, high-frequency retail channel targeting overlapping urban shoppers.
• Emart Vietnam: Korean hypermarket operator with a smaller footprint in Vietnam; comparable as a broad modern-trade incumbent targeting similar premium-grocery and household-goods consumers.

Others

• GrabMart Vietnam: Quick-commerce grocery delivery platform operated by Grab in Vietnam; comparable as an omnichannel partner and indirect competitor shaping consumer expectations for online grocery fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hethongcoopmart
• Facebookfacebook.com/hethongcoopmartvn
• TikToktiktok.com/@co.opmart.official
• LinkedInlinkedin.com/company/thang-loi-international-garment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coopmart