What Aeon Vietnam does

Aeon Vietnam (Công ty TNHH AEON Việt Nam) is the Vietnamese operating subsidiary of AEON Co., Ltd., a publicly listed Japanese retail conglomerate (Tokyo Stock Exchange: 8267.T). Established on 2011-10-07 under Business Registration Certificate No. 0311241512 in Ho Chi Minh City, AEON Vietnam runs a nationwide network of General Merchandising Stores & Supermarkets (TTBHTH & ST), Super Supermarkets, and specialty stores under the AEON, TOPVALU, AEON MaxValu, GLAM BEAUTIQUE, PETEMO, AEON Bicycle Shop, and AEON FANTASY (Kidzooona / Molly Fantasy) brands. Anchor assets include the 10-hectare AEON Long Bien in Hanoi (over 200 million USD of investment) and the 158,000 m² AEON Hai Phong Lê Chân. As of mid-2026 the network spans 16+ stores across Ho Chi Minh City, Hanoi, Binh Duong, Hai Phong, Hue, Hung Yen, and Da Nang, including the July 2026 opening of AEON Đà Nẵng Thanh Khê in Central Vietnam.

Revenue is generated primarily through transaction-based retail sales of groceries, fresh food, fashion, household appliances, cosmetics, and other general merchandise across both physical stores and the AEON ESHOP e-commerce platform. A WAON point-based loyalty program (10,000 VND = 1 point; 100 points redeemable for a 10,000 VND voucher) and a free AEON KIDS CLUB membership drive retention, while private-label brands (TOPVALU, HÓME CÓORDY, GIORNO MIMOSA, MY CLOSET) underpin margin. Omnichannel services include the AEON ESHOP website and mobile app, a phone ordering hotline (1800.888.699), QR-based cashless payments via VNPAY / MoMo / Moca, and last-mile delivery through GrabMart (1-hour service) and ShopeeFood. Additional revenue-adjacent services include B2B/corporate purchasing, a VAT-refund service for foreign tourists, delivery & installation for orders ≥300,000 VND within a 10 km radius, and in-mall entertainment (AEON Fantasy Kidzooona) and pet services (Samyang Animal Clinic inside PETEMO).

The customer base is broad and consumer-facing — primarily Vietnamese families seeking Japanese-quality everyday-low-price retail — with secondary segments in mothers and young children (AEON KIDS CLUB), premium beauty buyers (GLAM BEAUTIQUE), pet owners (PETEMO), and B2B buyers. AEON Vietnam sits inside a publicly listed parent (AEON Co., Ltd.) whose multi-decade Vietnam strategy underwrites continued capital deployment; the wholly-owned subsidiary structure means AEON Vietnam itself is private and does not publicly disclose revenue, headcount beyond a small office population (~40 listed in firmographics, which reflects corporate rather than total store employment), or financing events.

Name

Aeon Vietnam

Legal name

Công ty TNHH AEON Việt Nam

Website

https://aeon.com.vn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Aeon Vietnam is a wholly-owned Vietnamese subsidiary of Japanese retailer AEON Co., Ltd., operating 16+ general merchandising stores, supermarkets, and specialty banners (TOPVALU, MaxValu, Glam Beautique, Petemo, AEON Bicycle Shop) across Vietnam, with omnichannel shopping via AEON ESHOP, GrabMart, ShopeeFood, and the WAON loyalty program serving mass-market Vietnamese families, mothers/children, and B2B buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Core revenue from merchandise sales across physical retail stores and e-commerce platform, operating on transaction-based model where customers purchase products directly at point-of-sale
2. Membership Program Revenue: Indirect revenue through loyalty program driving customer retention and increased purchase frequency, with free membership but value creation through point accumulation and exclusive offers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

AEON Vietnam operates Japanese-style General Merchandising Stores, Supermarkets, and Super Supermarkets selling groceries, fresh food, prepared meals, fashion, household appliances, electronics, cosmetics, and home furnishings, supported by an in-house portfolio of private label brands (TOPVALU, HÓME COORDY, GIORNO MIMOSA, MY CLOSET) and specialty retail chains (Glam Beautique cosmetics, Petemo pet stores, AEON Bicycle Shop). The retail operation is integrated with the AEON ESHOP e-commerce platform, AEON MaxValu express supermarkets, the WAON loyalty program, AEON KIDS CLUB family membership, and family entertainment venues operated by AEON Fantasy (Kidzooona, Molly Fantasy).

Product overview

AEON Vietnam operates a comprehensive retail ecosystem consisting of AEON MALL department stores and General Merchandising Stores offering diverse shopping experiences, complemented by multiple private label brands (TOPVALU, HÓME CÓORDY, GIORNO MIMOSA, MY CLOSET), specialty stores (GLAM BEAUTIQUE cosmetics, PETEMO pet stores, AEON BICYCLE SHOP), the AEON MAXVALU supermarket chain, and AEON ESHOP e-commerce platform. The company also offers WAON loyalty program and AEON KIDS CLUB membership. Services include omnichannel shopping via phone/GrabMart/ShopeeFood/AEON ESHOP, cashless payments (VNPAY/MoMo/Moca), delivery & installation, and VAT refund for tourists. The ecosystem is anchored by Japanese quality standards across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• TOPVALU: AEON's private label brand offering diverse products from dry goods, fresh food, household items, to beauty and personal care products, managed under strict Japanese standards.
• AEON MaxValu
• AEON Bicycle Shop
• Glam Beautique
• Petemo Petlife Store
• AEON ESHOP
• HÓME CÓORDY
• GIORNO MIMOSA
• MY CLOSET
• WAON
• AEON KIDS CLUB

Products and services

• AEON MALL / General Merchandising Store & Supermarket (Trung tâm Bách hóa Tổng hợp & Siêu thị) Japanese-style hypermarket and department stores offering groceries, fresh food, prepared meals, cosmetics, fashion, household appliances, electronics, restaurants, cinemas, and entertainment facilities. Operated across 16+ locations in Vietnam for general consumers and families.
• TOPVALU (Private Label Brand)

Quantifiable outcome

• Over 200 million USD investment in Long Bien location
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VNPAYcoreTechnology or IntegrationQR payment integration enabling cashless transactions at AEON stores and online. VNPAY-QR technology allows customers to scan QR codes using mobile banking apps from connected banks.
• MoMocoreTechnology or IntegrationE-wallet payment integration for cashless transactions. MoMo users can scan AEON QR codes to pay for purchases at all AEON stores nationwide.
• MocacoreTechnology or IntegrationMobile payment partner for Grab taxi and in-store payments. Moca enables AEON customers to pay via QR code scanning using Moca-enabled apps.
• Grab (GrabMart)coreChannel Partner/ Reseller/ DistributorLast-mile delivery partnership allowing AEON products to be delivered via GrabMart within 1-hour delivery window. AEON products available on GrabMart platform.
• ShopeeFoodminorChannel Partner/ Reseller/ DistributorFood delivery integration allowing AEON food products to be ordered via ShopeeFood platform for delivery.
• Samyang Animal ClinicminorStrategic or Co-development PartnerIn-store veterinary clinic partnership within Petemo pet stores, providing pet healthcare services including checkups, vaccinations, surgery, X-ray, and ultrasound.
• AEON Fantasy (Kidzooona, Molly Fantasy)coreStrategic or Co-development PartnerEntertainment partner operating children's play areas (Kidzooona) and family entertainment centers (Molly Fantasy) within AEON malls following 'Learn and Play' philosophy.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Lotte Mart Vietnam: Lotte Mart is a Korean-owned hypermarket and supermarket chain in Vietnam with comparable mall-anchored, multi-category retail concepts, including in-store dining, fashion, and household goods; structurally the closest non-domestic competitor to AEON MALLs.
• Parkson Vietnam: Parkson operates department stores and mixed retail formats in major Vietnamese cities (HCMC, Hanoi, Hai Phong, Da Nang), comparable to AEON's fashion, cosmetics, and home furnishing departments inside AEON MALLs.
• Emart Vietnam: Emart is a Korean-origin hypermarket operator in Vietnam offering one-stop family shopping and a similar emphasis on imported general merchandise; it competes with AEON for share of modern-trade grocery baskets.
• WinMart (Vingroup): WinMart is Vingroup's nationwide supermarket and mini-mart chain with a mix of hypermarket, supermarket, and convenience-store formats; it represents a domestic deep-pocketed competitor to AEON's general merchandise plus supermarket combined model.
• Co.opmart (Saigon Co.op): Co.opmart is Vietnam's largest domestic supermarket chain, combining supermarkets with general merchandise departments and loyalty programmes; it competes head-to-head with AEON on everyday low-price grocery and household shopping in HCMC and other major cities.
• Big C / Central Retail Vietnam: Big C / Central Retail operates a nationwide chain of hypermarkets and general merchandise stores in Vietnam directly competing with AEON MALLs on supermarket assortment, fashion, electronics, and family-focused retail; the closest large-scale analog of AEON's big-box retail format in the country.
• Saigon Co-op (Co.opXtra): Saigon Co-op's Co.opXtra hypermarket format extends the Co.opmart parent into larger-box mixed merchandise that more directly overlaps AEON's supercenter model on both grocery and non-food assortment.

Broad incumbents

• AEON Co., Ltd. (Japan): AEON Co., Ltd. is the publicly-listed Japanese parent (TSE 8267.T) running the broader AEON MALL, TOPVALU, AEON Fantasy, and Welcia ecosystem across Asia; it is a broad incumbent rather than a direct competitor, but it is the source of AEON Vietnam's operating playbook, formats, and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChod2LDWQx0homJ690IaZ_g
• Facebookfacebook.com/AeonVietnamPage
• Instagraminstagram.com/aeonvn.trendy
• TikToktiktok.com/@aeonvietnamofficial?
• LinkedInlinkedin.com/company/aeon-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aeon Vietnam