What citrus energy does

Citrus Energy is a UK-based business energy broker that provides impartial commercial gas and electricity pricing advice, contract procurement, invoice validation, bureau services, and voids utility management to small and medium-sized businesses and social housing providers. Founded in 2012 and headquartered in Ardrossan, Scotland, the company operates as the UK's only social enterprise business energy broker, with all profits reinvested into the Lemon Aid Energy Advice Service to support vulnerable people experiencing fuel poverty. The firm is a wholly-owned subsidiary of Cunninghame Housing Association Ltd and sits within the Cunninghame Group of Companies.

The company's core offering is a whole-of-market search service: customers submit billing details and Citrus Energy's team of specialists compares suppliers to identify better deals and manages the switching process end-to-end. Adjacent service lines include Invoice Validation (auditing bills for errors and savings), Bureau Services (ongoing energy data and billing management), and a dedicated Voids Utility Management service for housing providers handling empty properties between tenancies. There is no proprietary technology platform; the business is service-led and human-driven rather than software-led.

Citrus Energy earns revenue via transaction fees or commissions paid by energy suppliers for customer acquisitions. Staff are explicitly non-commissioned to preserve impartial advice, and pricing is quote-based rather than tiered. Go-to-market is sales-led, using content marketing, website contact forms, phone-based inside sales, and a dedicated voids service team, primarily targeting SMBs and social housing providers across the United Kingdom.

Name

citrus energy

Legal name

Citrus Energy Limited

Website

https://citrusenergy.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Citrus Energy is a UK social-enterprise business energy broker that provides impartial gas and electricity procurement, invoice validation, bureau services, and voids management to 4,500+ SMBs and social housing providers. All profits fund fuel-poverty support through Lemon Aid.

Ownership category

akta.pro rank

Product category

Business Energy Brokerage

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industry

Retail Billing, Customer Care & CIS/BSS Operations (for Residential/SMB) (EUAGABAK)

Keywords

• Business energy brokerage
• Commercial energy procurement
• Energy price comparison
• Energy invoice validation
• Voids energy management

Headquarters

HQ city

Ardrossan

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Energy Brokerage Services: Citrus Energy acts as an intermediary between businesses and energy suppliers. The company searches the market on behalf of customers to find better energy deals. Revenue appears to come from fees or commissions paid by energy suppliers for customer acquisitions, though staff do not work on commission to maintain impartiality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Citrus Energy is a social-enterprise business energy broker that reviews businesses' commercial gas and electricity spending, searches the whole supplier market, and manages switching to suitable contracts. It also provides invoice validation, energy-data and billing management, and specialized utility management for empty housing properties.

Product overview

Citrus Energy is a social enterprise business energy broker offering a suite of energy management services to businesses and housing providers. Their core offerings include Business Energy Procurement (searching the whole market for better gas and electricity deals), Invoice Validation (identifying errors and savings), Bureau Services (energy data and billing management), and Voids Utility Management (specialized service for housing providers managing empty properties). The company reinvests profits into the Lemon Aid Energy Advice Service to support vulnerable people experiencing fuel poverty. They operate as a subsidiary of Cunninghame Housing Association and have been operating since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• Lemon Aid Energy Advice Service: A fuel poverty support service operated by Citrus Energy, helping vulnerable people experiencing fuel poverty through energy advice and assistance.

Products and services

• Business Energy Procurement Helps businesses find commercial gas and electricity contracts suited to their needs by reviewing current spending and searching the whole market for better deals and pricing.
• Invoice Validation Checks business energy invoices for errors, discrepancies, and potential savings.
• Bureau Services Helps businesses manage energy data, billing, and ongoing energy administration.
• Voids Utility Management Helps housing providers manage energy supplies in empty properties, reduce turnaround delays and costs, and support incoming tenants from their first day.
• Lemon Aid Energy Advice Service Provides energy advice and assistance to vulnerable people experiencing fuel poverty and is funded through Citrus Energy's reinvestment of profits.

Quantifiable outcome

• Supporting over 4,500 businesses with energy procurement
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cunninghame Housing AssociationcoreStrategic or Co-development PartnerCitrus Energy is a subsidiary company of Cunninghame Housing Association, part of the Cunninghame Group of Companies since 2012. This relationship provides credibility, sector expertise, and alignment with social housing priorities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Love Energy Savings: UK business energy broker comparing commercial gas and electricity deals for SMBs. Highly comparable to Citrus Energy in target customer (UK SMBs), product (whole-of-market price comparison and switch management), and distribution (phone-led inside sales).
• Switch Gas and Electric: UK commercial energy price comparison and switching service focused on small businesses. Directly comparable to Citrus in service offering (gas and electricity procurement for SMBs) and channel mix (online quote plus phone support).
• Business Energy Solutions (BES Utilities): UK business energy broker and consultancy offering procurement, bill validation, and ongoing contract management. Directly comparable to Citrus's procurement plus bureau/invoice validation service stack for SMB customers.
• Catalyst Commercial Energy: UK commercial energy broker providing price comparison and switch management for businesses. Comparable to Citrus on target market (UK SMB), service model (independent broker), and revenue model (supplier commissions).
• PFP Energy: UK business energy broker supplying gas and electricity to commercial customers. Comparable to Citrus in core activity (UK SMB energy procurement and switching) and target vertical mix.
• Ylem Energy: UK commercial energy broker offering price comparison, contract management, and renewals for businesses. Directly comparable to Citrus on service scope and SMB target market.
• Total Energy Solutions: UK business energy broker providing whole-of-market commercial gas and electricity procurement. Comparable to Citrus on service offering and SMB customer base.

Broad incumbents

• Crown Oil: UK fuel and energy supplier/broker offering commercial gas, electricity, and fuel oil to businesses. Comparable as a broader incumbent in the UK commercial energy services space, with overlapping SMB procurement capabilities.
• Utility Warehouse (UW): Multi-service UK utility reseller bundling gas, electricity, broadband, and mobile. Comparable as a larger incumbent addressing residential and small business utility customers with a single-bill value proposition.

Emerging players

• Econnect Energy: Smaller UK energy broker and consultancy offering commercial energy procurement and carbon/reporting services. Comparable as an emerging player with partial overlap on procurement plus adjacent energy management services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about citrus energy