Clarks India
- Company typePrivate
- Founded1825
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Clarks India firmographics
Firmographics- Name
- Clarks India
- Legal name
- Clarks India
- Website
- https://clarks.in
- Company type
- Private
- Founded year
- 1825
- Operating status
- Operating
- Ownership category
- akta.pro rank
Clarks India industry classification
Industry- Product category
- Footwear
- NAICS
- Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
- akta.pro secondary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Clarks India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Clarks India generates revenue through direct-to-consumer sales of premium footwear via their e-commerce platform (clarks.in). Products are sold as one-time purchases with prices ranging from approximately ₹2,399 to ₹8,999. The company accepts Visa, Mastercard, UPI, and EMI payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium footwear with price points ranging from ₹2,399 to ₹8,999 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Clarks India product offering
Product offeringCore offering
Clarks India sells premium comfort footwear for men and women through its direct-to-consumer e-commerce platform clarks.in. The product range includes women's flip-flops, sandals, slides, and slip-ons, and men's Derby shoes, lace-ups, loafers, slip-ons, and sandals, organized into multiple sub-brand collections (Cloudsteppers, Solevana, Arla, Brinkley, Drift, Mira, Ezrinn, Diaz, Lola Point, Brantin, Brandon, Tilden, Whiddon, Lockford, Bolton, Finer, Flexway, Wendel, Radcliff) and the heritage Clarks Originals line. Pricing ranges from ₹2,399 to ₹8,999, with proprietary comfort technologies including Cloudsteppers with Tetrasoft™, Cushion Soft™ footbeds, and OrthoLite® cushioning.
Product overview
Clarks India operates as an e-commerce footwear retailer offering a diverse portfolio of branded products for men and women. The product portfolio spans multiple sub-brands and categories organized around core comfort technology platforms. Women's offerings include flip-flops, sandals, slides, and slip-ons across collections like Solevana (lightweight cushioned comfort), Arla (Cloudsteppers summer footwear), Brinkley (Cloudstepper technology sandals), Drift (relaxed everyday comfort), Mira and Ezrinn (Cushion Soft technology), and Diaz (elevated wedge sandals). Men's collections feature formal options including Derby shoes, lace-ups, loafers, and smart-casual styles across branded lines such as Brantin, Brandon, Tilden, Whiddon (with OrthoLite cushioning), Lockford, Bolton, Finer, Flexway, Wendel, and Radcliff. The Cloudsteppers technology platform underpins multiple collections, utilizing Tetrasoft multi-layered foam and EVA outsoles for lightweight comfort. Clarks Originals represents the heritage iconic designs. The company also offers new arrivals and bestsellers across its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Solevana: Footwear collection designed with lightweight soles, breathable materials, and cushioned support for daily wear.
- Arla
- Brinkley
- Drift
- Mira
- Ezrinn
- Diaz
- Lola Point
- Cloudsteppers
Products and services
- Cloudsteppers Collection Comfort-focused footwear range utilizing multi-layered Tetrasoft™ technology for high-rebound foam insoles and ultra-lightweight EVA outsoles, designed to reduce foot fatigue. Collection spans 201 products across women's and men's categories.
- Solevana Collection
Quantifiable outcome
- Cloudshoepers feature multi-layered Tetrasoft™ technology with high-rebound foam insoles that significantly reduce foot fatigue
- +1 more outcomes
Companies that use Clarks India
Customer profileSegments3 records
Ideal customer profiles2 records
Clarks India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Clarks India partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Clarks India competitors and assessment
Company assessmentDirect peers
- Bata India: Largest footwear retailer in India with thousands of physical stores plus a growing e-commerce presence; sells men's, women's, and children's footwear across value, mid, and premium price tiers—directly competing with Clarks India for the same Indian consumer wallet share.
- Metro Brands: Indian premium footwear retailer operating multi-brand stores (Metro, Mochi, Walkaway, Crocs India) with strong formal and casual footwear assortment; competes with Clarks India across the same premium-mid price band (₹2,000-₹9,000) for men and women.
- Relaxo Footwears: Major Indian footwear manufacturer-retailer behind brands like Bahamas, Sparx, and Flite; dominant in mass-market and value-comfort footwear with extensive distribution—competes with Clarks India's comfort-focused lines at lower price points.
- Skechers India: Indian arm of the US comfort-footwear giant; operates both physical stores and a strong DTC e-commerce site directly competing with Clarks India's Cloudsteppers/Cushion Soft lines in the casual-comfort and walking categories.
- Liberty Shoes: Indian footwear brand offering men's, women's, and children's shoes across formal, casual, and sport categories with a wide price range; competes with Clarks India particularly in the men's Derby and lace-up formal segment.
- Red Tape: Premium Indian footwear and apparel brand with a strong offline retail footprint plus e-commerce; directly competes in men's premium leather footwear and lifestyle casual styles similar to Clarks India's Whiddon, Lockford, and Brantin collections.
- Hush Puppies India: Indian operations of the US heritage comfort-footwear brand; shares similar brand positioning with Clarks as a premium international heritage label focused on comfort, with comparable price bands and direct overlap in casual leather and slip-on styles.
- Mochi (Metro Brands): Premium women's footwear retail brand under Metro Brands; directly competes with Clarks India's women's collections (Arla, Brinkley, Solevana) for style-conscious and occasion-driven female buyers in the same price band.
Broad incumbents
- Woodland: Established Indian outdoor and casual footwear brand with a large retail footprint; competes with Clarks India in men's casual and lifestyle footwear, though Woodland is more outdoor/rugged-positioned versus Clarks' comfort-formal mix.
- Lee Cooper Footwear India: Indian arm of the British heritage lifestyle brand with a substantial footwear range; shares heritage-British positioning with Clarks India and competes across casual and smart-casual men's and women's styles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Clarks India social profiles
Digital presenceClarks India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarks India leadership team
Management profileNumber of profiles
Clarks India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarks India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarks India
What does Clarks India do?
Clarks India sells premium comfort footwear for men and women through its direct-to-consumer e-commerce platform clarks.in. The product range includes women's flip-flops, sandals, slides, and slip-ons, and men's Derby shoes, lace-ups, loafers, slip-ons, and sandals, organized into multiple sub-brand collections (Cloudsteppers, Solevana, Arla, Brinkley, Drift, Mira, Ezrinn, Diaz, Lola Point, Brantin, Brandon, Tilden, Whiddon, Lockford, Bolton, Finer, Flexway, Wendel, Radcliff) and the heritage Clarks Originals line. Pricing ranges from ₹2,399 to ₹8,999, with proprietary comfort technologies including Cloudsteppers with Tetrasoft™, Cushion Soft™ footbeds, and OrthoLite® cushioning.
Is Clarks India a public or private company?
Clarks India is a private company. It is classified as unknown and is currently operating.
When was Clarks India founded?
Clarks India was founded in 1825.
How does Clarks India make money?
One revenue line is on record: direct Product Sales.
Who are Clarks India's main competitors?
Direct peers on record are Bata India, Metro Brands, Relaxo Footwears, Skechers India, Liberty Shoes, Red Tape, Hush Puppies India and Mochi (Metro Brands). Broad incumbents are Woodland and Lee Cooper Footwear India.
Does Clarks India have an API?
No public API is recorded for Clarks India.
What industry is Clarks India in?
Clarks India's product category is Footwear. Its primary akta.pro industry code is CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail, with a secondary code of CRAAADAH, Luxury & Designer Footwear Retail. Its NAICS code is 4582 and its SIC code is 5661.