carlsberg ukraine

What carlsberg ukraine does

Carlsberg Ukraine is a Ukrainian beverage producer and Carlsberg Group subsidiary. It operates three production breweries in Zaporizhzhia, Kyiv, and Lviv and employs more than 1,350 people. The parent relationship provides brand licensing, global brewing expertise, and operational support.

Its portfolio spans beer, flavored beer, cider, kvass, energy drinks, and non-alcoholic beverages, combining international brands such as Carlsberg, Guinness, Kronenbourg, Tuborg, and Somersby with Ukrainian brands such as Lvivske and Slavutych. The disclosed core technology is brewing and beverage production; Carlsberg Non Alcoholic is described as using dialysis alcohol removal technology. The company sells these products through retail chains, supermarkets, HORECA, wholesale distribution, and online platforms including Rozetka.com and Zakaz.ua, serving adult consumers and retail/hospitality buyers; pricing is not publicly disclosed.

Name

carlsberg ukraine

Legal name

PJSC Carlsberg Ukraine

Website

https://carlsbergukraine.com

Company type

Private

Operating status

Operating

Short description

Carlsberg Ukraine is a Ukrainian beverage producer and Carlsberg Group subsidiary operating breweries in Zaporizhzhia, Kyiv, and Lviv, selling beer, cider, kvass, energy drinks, and non-alcoholic beverages through retail, HORECA, wholesale, and online channels to adult consumers.

Ownership category

akta.pro rank

Product category

Brewery / Beverage Manufacturing

NAICS

Breweries (31212), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Beer brewing
• Alcoholic beverages
• Non-alcoholic beverages
• Beverage manufacturing
• Cider production

Headquarters

HQ city

Rivne

HQ country

Ukraine

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beverage sales: Sale of beer and non-alcoholic beverages through retail, wholesale, and HORECA channels in Ukraine and for export

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Carlsberg Ukraine produces and distributes a multi-brand portfolio of beer, cider, kvass, energy drinks, and non-alcoholic beverages through three production breweries in Zaporizhzhia, Kyiv, and Lviv. The portfolio combines international brands (Carlsberg, Guinness, Kronenbourg 1664, Tuborg, Warsteiner, Holsten, Miller, Staropramen, Grimbergen) with leading local Ukrainian brands (Львівське/Lvivske, Славутич/Slavutych, Arsenal, Kvas Taras). Products are sold across all price segments from economy to premium through retail chains, HORECA establishments, wholesale distributors, and online retail platforms.

Product overview

Carlsberg Ukraine operates as the Ukrainian subsidiary of Carlsberg Group, one of the world's leading brewing groups. The company manages three breweries in Zaporizhzhia, Kyiv, and Lviv and employs over 1,350 staff. Its product portfolio is a multi-brand beverage offering spanning beer, flavored beers, ciders, energy drinks, kvass, and non-alcoholic beverages. Core international brands include Carlsberg, Guinness, Kronenbourg 1664, Tuborg GREEN, Warsteiner, Grimbergen, Holsten, Miller, and Staropramen. The portfolio is anchored by the flagship Ukrainian brand Львівське (Lvivske), along with regional brands Славутич, Arsenal, Rozmay, Lion, and Квас Тарас. Product lines like S&R's Garage offer flavored beers and hard drinks, Somersby provides ciders, and Battery serves the energy drink segment. The company also produces non-alcoholic variants across multiple brands (Carlsberg Non Alcoholic, Warsteiner Fresh, S&R's Garage Fun ZERO, Львівське 1715 Безалкогольне).

Differentiator

Problem solved

Functional benefit

Brands

• Carlsberg: Global beer brand
• Lvivske
• Tuborg
• Guinness
• Kronenbourg 1664
• Grimbergen
• Somersby
• S&R Garage
• Slavutych
• Arsenal
• Rozmay
• Battery
• Warsteiner
• Holsten
• Miller
• Staropramen
• Kvas Taras
• Carlsberg Non Alcoholic
• Carlsberg Export

Products and services

• Carlsberg Beer Line Flagship international lager brand with variants including Carlsberg lager, Carlsberg Export (5.4% alcohol premium lager), and Carlsberg Non Alcoholic (dialectysis alcohol removal technology). Sold to Ukrainian adult consumers through retail and HORECA channels.
• Львівське (Lvivske) Beer Line One of Ukraine's largest beer brands and the Ukrainian flagship line from Carlsberg Ukraine. Includes Львівське 1715 (clean malty lager), Львівське Безалкогольне №0 (non-alcoholic), Львівське М'яке (cold filtration), Львівське Світле, Лев Біле Пшеничне (wheat beer), White Lion, Gold Lion, Vesely Batyar (spiced wheat malt, 5.6%), Radler Lemon and Mint, Radler Apple and Mint, Rizdvyane (Christmas seasonal, 4.2%), Rizdvyane Spicy Citrus, and Dunkel. Targets Ukrainian adult consumers across mainstream and premium segments.
• S&R's Garage Hard Flavored Beer Line Hard drink flavored beer line inspired by American recipes. Variants include Hardcore Cherry & More (6%), Hardcore Pomegranate Fizz (8%), Hardcore Exotic Kiss (8%, mango/orange/papaya), Starfruit & More, Hard Lemon (4.4%), Mandarin, Pineberry & Mint (4.4%), and non-alcoholic variants Fun ZERO Grapefruit, Fun ZERO Lime, Fun ZERO Pomegranate (all 0.5%).
• Somersby Cider Line Cider brand with multiple flavor variants: Apple Cider (4.7%), Pear (4.7%), Raspberry-Lime (4.7%), Blueberry (4.6%), Peach & Guava (4.7%), and non-alcoholic variants Somersby 0 Pear and Somersby 0 Strawberry-Lime. Sold to Ukrainian adult consumers seeking flavored cider alternatives.
• Guinness Line Iconic Irish stout with two variants: Guinness Draught (4.2% alcohol, smooth creamy head) and Guinness Original (4.2% alcohol). Distributed by Carlsberg Ukraine under licensing.
• Kronenbourg 1664 Line French wheat beer line including Kronenbourg 1664 Blanc (4.8%, citrus and spice notes), Kronenbourg 1664 Rose (4.5%, red berry notes), and Kronenbourg 1664 Blanc Non Alcoholic (0.5%). Targets premium segment.
• Tuborg GREEN International green-labeled lager at 4.6% alcohol, sold to Ukrainian adult consumers.
• Warsteiner Line German pilsner line including Warsteiner Premium Beer (brewed per German Beer Purity Law) and Warsteiner Fresh (non-alcoholic pilsner, max 0.05% alcohol).
• Holsten Line German pilsner line first brewed in 1879 in Hamburg. Includes Holsten Pilsener (malty taste and hop aroma) and Holsten Extra (7% alcohol, deeper malt and hops balance).
• Grimbergen Belgian Ale Line Belgian-style ale line: Grimbergen Blonde (6.7% alcohol), Grimbergen Double-Ambrée (6.5% amber ale), and Grimbergen Blanche (6% Belgian white ale).
• Miller Genuine Draft American super-premium beer quadruple-filtered for exceptional smoothness, sold in over 50 countries worldwide. Distributed in Ukraine by Carlsberg Ukraine.
• Staropramen Czech lager, branded Prague's number one beer brand, present in 40 markets worldwide. Distributed in Ukraine by Carlsberg Ukraine.
• Славутич (Slavutych) Line Ukrainian lager line with refreshing light hop-malt taste. Includes Славутич Корабельне and Славутич ICE Mix Lime (3.5% alcohol).
• Арсенал (Arsenal) Line Ukrainian beer line including Арсенал Міцне, a strong Ukrainian lager at 8% alcohol. Targets consumers seeking higher-strength domestic beer.
• Battery Energy Drink Line Energy drink line including classic Battery Energy Drink, Battery Frsh (light and balanced), Battery Unicorn (cotton candy flavor), Battery Juiced Sour Apple (10% fruit juice), Battery Juiced Peach Lemonade (10% fruit juice), Battery Mix (lime and strawberry), and Battery Exotic (passion fruit and guava). Targets consumers seeking caffeinated energy beverages.
• Розмай (Rozmay) Non-Alcoholic Line Non-alcoholic carbonated drinks: Розмай Лісовий Дюшес (pear/Duchess flavor), Розмай Лісовий Ситро (lemon-lime), and other non-alcoholic variants.
• Квас Тарас (Kvas Taras) Traditional Kvass Line Traditional Ukrainian kvass beverage, ~0.5% alcohol. Variants include Квас Тарас Білий (white kvass), Квас Тарас Чорний (dark kvass, 0.5% alcohol), and Квас Тарас Flower Power (flower/herbal notes, 0% alcohol).
• Lion White Wheat and Lion Dark Lion White Wheat (4.8% alcohol) and Lion Dark (4.7% alcohol) lager variants in the Carlsberg Ukraine brand portfolio.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Carlsberg GroupcoreOthers · 8 July 2025Carlsberg Ukraine is a subsidiary of Carlsberg Group, one of the world's leading brewing groups. The parent company provides brand licensing, global brewing expertise, and operational support.
• UNBROKEN National Rehabilitation CenterminorStrategic or Co-development Partner · 1 July 2025Carlsberg Group donated 500,000 Danish Kroner (approximately 3.5 million UAH) to support the UNBROKEN national rehabilitation center in Lviv for medical training. CEO Jacob Aarup-Andersen announced the donation at Denmark's largest political festival Folkemødet.
• Ukrainian Football AssociationflagshipGTM or Marketing Partner · 1 January 2025Lvivske brand (owned by Carlsberg Ukraine) is the official sponsor of the Ukrainian Football Association and National Football Team. Partnership includes commemorative products and campaigns such as the limited edition newspaper 'Nashi gooolovni momenty' for the 20th anniversary of Ukraine's best World Cup performance.
• DonorUAcoreStrategic or Co-development Partner · 1 January 2025Carlsberg Ukraine partners with DonorUA for corporate blood donation drives. The company has organized blood donation campaigns for four consecutive years, with 63 lives saved through their blood donor program.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Obolon: PJSC Obolon is one of Ukraine's largest domestic brewers with a broad portfolio including Obolon, Ziber, and Zhigulivske. Direct competitor to Carlsberg Ukraine across price tiers in the Ukrainian mass-market beer segment.
• AB InBev Efes Ukraine: Ukrainian operations of the AB InBev–Anadolu Efes CIS joint venture (formerly Sun InBev). Markets Chernihivske, Stella Artois, Corona, and Hoegaarden in Ukraine, directly competing with Carlsberg Ukraine's premium and mainstream brands.
• Heineken Ukraine: Ukrainian subsidiary of Heineken N.V., producing and distributing Heineken, Amstel, Zlata Praha, and Reikhof. Operates breweries in Ukraine and is a top-tier direct competitor across all of Carlsberg Ukraine's key segments.

Emerging players

• Persha Pryvatna Brovarnia: Ukrainian craft/specialty brewer with growing presence in on-premise and craft channels. Represents the emerging craft segment that increasingly takes share from mainstream domestic brands, partially overlapping Carlsberg Ukraine's flavored Garage and Somersby cider lines.

Regional players

• Poltavpyvo: Long-established Ukrainian regional brewery producing local mainstream beer brands. Competes primarily on price in central Ukraine, overlapping with Carlsberg Ukraine's Lvivske and Slavutych economy-tier offerings in regional markets.
• Ochakovo: One of Russia's largest brewers, historically active across CIS markets including Ukraine. Comparable product mix spanning beer, kvass, and soft drinks; relevant as a regional competitor with overlapping category breadth despite current geopolitical market separation.
• Baltika (Baltic Beverages Holding): Part of Carlsberg Group until 2024 and previously part of BBH; Baltika operates Russia's largest brewery network. A regional brewer with multi-brand portfolio architecture comparable to Carlsberg Ukraine's structure.

Broad incumbents

• Budweiser Budvar: Czech national brewing incumbent producing Budweiser Budvar and other lagers. Comparable as a national champion brewer with strong export focus; competes with Carlsberg Ukraine's premium lager imports such as Staropramen and Pilsner-style SKUs.
• Pilsner Urquell (Plzeňský Prazdroj): Czech brewer of Pilsner Urquell, owned by Asahi Group. Operates a multi-brand national brewer model similar to Carlsberg Ukraine and exports Pilsner Urquell and Gambrinus to Central and Eastern European markets, overlapping with Carlsberg Ukraine's Czech-lager segment.
• Royal Unibrew: Danish multi-beverage group with brewing operations across Northern and Western Europe (formerly Harboes Bryggeri competitors). Comparable as a multi-category beverage producer with both proprietary and licensed brands; useful peer for benchmarking multi-brand portfolio economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/slavutichgroup
• Facebookfacebook.com/CarlsbergUkraine
• LinkedInlinkedin.com/company/pjsc-carlsberg-ukraine
• Instagraminstagram.com/carlsbergukraine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carlsberg ukraine