What DonorUA does

DonorUA is a Ukrainian civil society organization (nonprofit) founded in 2014 by Iryna Slavynska and Oleksandr Krakovetsky, operating the largest automated blood donor recruitment and management system in Ukraine. Its core platform (app.donor.ua) maintains a registered donor base of 225,980+ individuals, uses an algorithmic matching system that reduced donor search time from 2-3 days to approximately 20 minutes, and processes patient requests routed from 22 blood centers and healthcare partners. The technical stack runs on Microsoft Azure (via Microsoft for Nonprofits grants), with YouScan powering regional blood-need monitoring across social channels. Product surface includes the individual Donor Cabinet, Bloodpedia educational content, an eligibility test, the bonus loyalty program, and contests; on the B2B side it offers DonorUA for Teams (a freemium corporate platform with Pro/Premium tiers), turnkey corporate donor day event services, and custom business integrations.

The organization monetizes through a hybrid of paid corporate donor day services, recurring corporate sponsorship (notably MHP and PUMB), international grants (Global Blood Fund, Our Blood Institute, Operation SafeDrop/MAD Foundation, EU Resilience Programme), individual donations, and project-based blood transportation logistics for frontline hospitals. It also operates a network of volunteer coordinators across 25 Ukrainian cities and runs physical projects — including "Your Blood Can Fight" (Tvoia krov peremozhe) frontline transport, monthly "Add Some Red" (Doday chervonoho) mobile donations at Radisson Blu hotels in Kyiv, the My Blood Group (Moya grupa krovi) EldonCard testing campaign, and the annual DonorUA Awards ceremony on World Blood Donor Day. The platform holds "recommended by the Ministry of Health of Ukraine" status (since 2022) and signed a formal Memorandum of Cooperation with the MOH in 2024, with the co-founder embedded on the MOH Operational HQ for wartime blood coordination. DonorUA is a small organization — only 8 paid employees — leaning heavily on volunteers, corporate event sponsors, and tech grants rather than SaaS revenue; its competitive position rests on scale (network and data), regulatory endorsement, and a dense partner ecosystem across hospitality, retail, IT, banking, and public health.

Name

DonorUA

Legal name

ГО "Всеукраїнська асоціація з розвитку донорства крові "Донор.ЮА"

Website

https://donor.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

DonorUA is a Ukrainian nonprofit operating the country's largest automated blood-donor recruitment platform, connecting 225,980+ registered donors with hospitals, blood centers, and frontline medical facilities, and offering corporate donor-day services and the DonorUA for Teams B2B platform.

Ownership category

akta.pro rank

Product category

Blood Donation Services

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Blood donor recruitment
• Donor management platform
• Corporate blood drives
• Nonprofit healthcare services
• Blood donation logistics

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Corporate Donor Day Services: Paid service for organizing corporate blood donation events. Companies pay for event organization, coordination, and facilitation. Revenue supports organizational operations and staff.
2. International Grants: Funding from international donors including Global Blood Fund (GBF), Our Blood Institute, and Operation SafeDrop (MAD Foundation). Also supported by the European Union's Resilience Programme.
3. Corporate Sponsorship: Recurring financial support from corporate partners. MHP (PrJSC) funds DonorUA for Teams launch; PUMB funds bi-monthly blood deliveries to the front line. Business integration partnerships provide ongoing sponsorship.
4. Individual Donations: Individual supporters can make financial contributions via monobank jar and other donation mechanisms. Funds used for operational costs.
5. Blood Transportation (Project-specific): PUMB funds approximately two blood deliveries to the front per month. Each delivery costs approximately 50,000 UAH.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

DonorUA operates an automated blood donor recruitment and management IT platform that connects 225,980+ registered donors with patients and hospitals across Ukraine. The platform provides personalized blood need notifications, donor scheduling, and a donor cabinet. Beyond the core platform, DonorUA organizes Corporate Donor Days for businesses, transports blood to front-line military hospitals, runs a corporate team community platform (DonorUA for Teams), and partners with brands for a donor loyalty Bonus Program.

Product overview

DonorUA operates as a unified platform combining an automated blood donor recruitment and management system with modular services. The core DonorUA Platform connects registered donors with patients through the Donor Cabinet portal, while specialized modules like DonorUA for Teams enable corporate donor communities with gamification. The ecosystem includes educational resources (Bloodpedia, Donor Eligibility Test), loyalty programs (Bonus Program, Contests), and service offerings (Corporate Donor Days, mobile blood drives, blood transport to front lines). Projects like Your Blood Will Win, Add Some Red, and My Blood Group drive recruitment, while DonorUA Awards recognizes top donors annually.

Differentiator

Problem solved

Functional benefit

Brands

• DonorUA for Teams: A sub-platform that allows organizations and companies to create and manage their own blood donor communities, organize corporate donor days, track donations, and compete with gamification features.
• DonorUA Awards
• DonorUA Art Project
• Твоя кров переможе
• Додай червоного
• Кровопедія
• #Розквітай
• Моя група крові

Products and services

• DonorUA Platform Automated blood donor recruitment and management system connecting 225,980+ registered donors with patients and hospitals across Ukraine. Free to use for individuals; provides registration, scheduling, and personalized blood need notifications.
• Donor Cabinet (Кабінет донора) Individual donor portal for registration, donation tracking, scheduling, and accessing loyalty rewards via the Bonus Program. Web and mobile access for registered donors.
• DonorUA for Teams Platform for companies to create internal donor communities, track donations, compete between sub-teams, and earn badges. Free in basic version; Pro/Premium subscriptions with free availability for larger teams.
• Corporate Donor Day Service (Корпоративний день донора) Paid event organization service for businesses to host workplace blood donation drives with full logistical support, including coordination with blood centers and on-site facilitation.
• Bonus Program (Бонусна програма) Loyalty program offering rewards and partner discounts for registered donors with confirmed donations, available through partnerships with brands like Gelius, BLUETTI, GoZee, DARI jewelry, and Foxtrot.
• Your Blood Will Win (Твоя кров переможе) Project for collecting and transporting blood components to front-line hospitals, stabilization points, and combat medics. Funded by PUMB at approximately 2 deliveries per month at ~50,000 UAH each.
• Add Some Red (Додай червоного) Regular monthly mobile blood donation events in Kyiv (at Radisson Blu hotels) and other cities, making blood donation a festive social experience and replenishing strategic blood reserves.
• My Blood Group (Моя група крові) Blood type determination campaigns using EldonCards across Ukraine to recruit new blood donors. Enabled by Eldon Biologicals (Denmark), which provided over 5 million test cards.

Quantifiable outcome

• Finding a blood donor in approximately 20 minutes (reduced from 2-3 days at project launch)
• +7 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• DevRaincoreTechnology or IntegrationUkrainian IT company serves as the technical partner providing development and maintenance of the DonorUA IT platform.
• MicrosoftcoreTechnology or IntegrationThrough Microsoft for Nonprofits program: provides free Microsoft 365 and Dynamics 365 licenses, Microsoft Azure cloud credits (up to $3,500/year), and discounts on other software products. Additional resources provided during pandemic and full-scale war for uninterrupted infrastructure.
• YouScancoreTechnology or IntegrationUkrainian company providing real-time social media monitoring platform. Used to track blood donation requests across online media and social networks throughout Ukraine.
• Ministry of Health of Ukraine (MOH)coreStrategic or Co-development PartnerMOH provides weekly data on regional blood needs to engage donors. MOH recommends DonorUA as a reliable source of blood donation information. Co-founder Iryna Slavinska sits on the Operational HQ of MOH for blood service coordination during wartime. Signed memorandum of cooperation in 2024.
• Ukrainian Center for Transplant Coordination (UCTC)coreStrategic or Co-development PartnerMOH-subordinated body. Collaborates with DonorUA on the 'Your Blood Can Fight' campaign and organizes blood transport to front needs. Signed MOU in 2022.
• Eldon BiologicalsmajorOthersDanish company producing EldonCard test systems for rapid blood typing. Provided DonorUA with over 5 million test cards for the 'My Blood Group' project. Signed MOU in September 2023.
• MHP (PrJSC)coreStrategic or Co-development PartnerUkrainian agricultural/poultry company. First corporate partner to join DonorUA for Teams, enabling the project launch.
• GeliusminorGTM or Marketing PartnerUkrainian gadget and mobile accessories brand. Provides products for contests, raffles, and promotions to encourage blood donations. Active for several years.
• Novi ProduktyminorGTM or Marketing PartnerUkrainian company that supported the 'Drop by Drop' (Kraplya do Krapli) project in 2020-2021 by providing drinking water to blood donor centers.
• UklonminorGTM or Marketing PartnerUkrainian ride-hailing company. Supported the 'Taxi for Donor' project in 2020 during the COVID-19 pandemic to help donors reach blood centers free of charge.
• UberminorGTM or Marketing PartnerSupported the 'Taxi for Donor' project during wartime in 2022 to help donors reach blood centers.
• Radisson Blu HotelsminorGTM or Marketing PartnerHotel network provides space and full support for monthly 'Add Some Red' donation events in Kyiv (at Radisson Blu Podil and Yaroslavov Val). Also hosts DonorUA Awards ceremonies.
• Honcharuk and PartnersminorOthersUkrainian law firm providing legal support services to DonorUA.
• Gulliver Shopping CenterminorGTM or Marketing PartnerProvides premises and support for events under the #Rozkvytai campaign.
• Creative StatesminorGTM or Marketing PartnerCoworking center providing premises and support for mobile donations and other events in Dnipro and Kyiv.
• W8LessminorGTM or Marketing PartnerKyiv clothing brand released a clothing line under the #Rozkvytai campaign, with proceeds going to blood transport costs.
• FwdaysminorGTM or Marketing PartnerUkrainian software development conference organizer. Part of ticket sales proceeds were donated to DonorUA, with charitable contributions also made by conference participants.
• Build StuffminorGTM or Marketing PartnerEuropean software development conference organizer. DonorUA was invited to present at events held in Ukraine.
• KNMP 1st Territorial Medical Association of LvivminorStrategic or Co-development PartnerSigned MOU in 2023 as part of the mobile blood donation unit project on Lvivshchyna.
• People's Self-Defense of Lvivshchyna NGOminorStrategic or Co-development PartnerSigned MOU in 2023 as part of the mobile blood donation unit project on Lvivshchyna.
• Veteran Media NGOminorStrategic or Co-development PartnerSigned MOU in 2023 as part of the mobile blood donation unit project on Lvivshchyna.
• Mozart Hotel Group, Aloft Hotels, Bank HotelminorGTM or Marketing PartnerHotel groups providing space and support for DonorUA events.
• SynevominorGTM or Marketing PartnerEuropean network of medical laboratories in Ukraine. Provided discounts on laboratory tests for blood donors over an extended period.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Red Cross Blood Services: The American Red Cross Blood Services is the dominant US blood collector, running nationwide donor recruitment, mobile drives, and hospital supply. Much larger than DonorUA and a broader humanitarian organization, but overlapping in core mission and operating model.

Regional players

• Sanquin Blood Supply Foundation: Sanquin is the Netherlands' national blood-bank nonprofit, responsible for collecting, processing, and distributing blood. Comparable in operating model as a national nonprofit blood collector, but serving a different geography.
• NHS Blood and Transplant: NHSBT manages blood and organ donation across the UK. Comparable mission and structure (national blood-donor recruitment and supply), but state-affiliated and UK-only.

Direct peers

• OneBlood: OneBlood is a large nonprofit blood center serving the southeastern US, operating donor recruitment and mobile donation programs. Directly comparable as a regional blood-center nonprofit with similar donor-community engagement.
• Vitalant: Vitalant is one of the largest nonprofit blood service providers in the US, operating blood donor recruitment, collection, and distribution. Directly comparable to DonorUA in mission, donor-recruitment focus, and nonprofit/non-remunerated donation model.
• New York Blood Center: NYBC is a large nonprofit blood collection and research organization serving the New York region, combining donor recruitment, community programs, and hospital supply. Highly comparable mission and community-engagement model to DonorUA, though at a much larger scale.

Emerging players

• Benevity: Benevity is a leading corporate CSR and employee-engagement platform, similar in concept to DonorUA for Teams — companies use it to organize, track, and report on employee volunteering and giving programs. Adjacent peer in the corporate-purpose / employee-engagement software category.
• Bloodbuy: Bloodbuy is a US-based technology platform connecting hospitals with blood suppliers, analogous to DonorUA's algorithmic matching of supply with demand. Smaller and more focused on the supply-chain layer; an emerging peer in blood-marketplace technology.

Others

• Octapharma Plasma: Octapharma Plasma operates a global network of plasma donation centers recruiting and compensating donors. Comparable donor-recruitment operations in the broader blood-products space, but focused on paid plasma rather than volunteer whole-blood donation.
• Global Blood Fund: Global Blood Fund is a UK-registered charity that DonorUA receives grants from. It works internationally to support voluntary blood donation in low- and middle-income countries, making it both a partner and a thematically adjacent peer in the global blood-donor-development ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/donoruaofficial
• Facebookfacebook.com/donorua.ukraine
• Instagraminstagram.com/donor_ua
• LinkedInlinkedin.com/company/donorua

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DonorUA