What Tomorrow.City does

Tomorrow.City is a digital media and content platform operated by Fira de Barcelona that covers urban innovation, smart cities, mobility, sustainability, housing, and related municipal-technology topics. The platform is organized into four integrated content surfaces: a Magazine with original editorial articles (covering topics such as smart infrastructure, micromobility, the EU AI Act, zoning, autonomous vehicles, and senior co-housing), an Observatory that curates third-party internet content about cities, the Smart City Expo World Congress (SCEWC) Digital Library hosting talks and resources from the annual event, and Terra50, a sub-brand portal showcasing 50 climate solutions with measurable results. The platform also operates the U.S. Mayoral Roundtables, a recurring virtual event series featuring U.S. city mayors discussing AI, housing, and public-private partnerships, and publishes thought-leadership assets such as the "Cartography of Our Urban Future" whitepaper.

The underlying technology is a standard digital publishing platform built on WordPress (evidenced by the wp-content upload paths in asset URLs), with no proprietary AI, no API or SDK offerings, and no mobile applications. Distribution is web-first with supplementary presence across LinkedIn, X/Twitter, Facebook, Instagram, and YouTube. Access to most content is free, with some articles gated behind user registration.

Commercially, Tomorrow.City is positioned as a content-and-thought-leadership marketing asset for Fira de Barcelona's flagship Smart City Expo World Congress (scheduled November 3–5, 2026 in Barcelona) rather than a standalone paid media business. The disclosed revenue stream is event partnership and promotion, and the platform does not list paid subscriptions, advertising rate cards, or enterprise pricing. Customer segments are city leaders and government officials, urban technology vendors, and urban innovation professionals. The company is privately held, has no disclosed funding rounds, no disclosed headcount, and no disclosed revenue figures.

Name

Tomorrow.City

Legal name

Tomorrow.City

Website

https://tomorrow.city

Company type

Private

Operating status

Operating

Short description

Tomorrow.City is a Fira de Barcelona-operated digital media platform covering urban innovation through a magazine, curated Observatory content, a Smart City Expo digital library, and the Terra50 climate-solutions portal, serving city leaders, urban technology vendors, and urban innovation professionals globally.

Ownership category

akta.pro rank

Product category

Smart Cities / Urban Innovation Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

akta.pro secondary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Smart cities content
• Urban innovation media
• City technology publishing
• Smart city events
• Urban transformation reporting

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Event Partnership and Promotion: The platform promotes and drives attendance to the Smart City Expo World Congress event held annually in Barcelona, serving as a promotional channel for Fira Barcelona's flagship event.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Tomorrow.City is a digital media and content platform that publishes editorial articles, curated third-party content, recorded conference talks, and climate-solution showcases focused on urban innovation and smart cities. The platform operates as the digital companion to the Smart City Expo World Congress held annually in Barcelona, and serves city leaders, urban technology vendors, and urban innovation professionals with free content plus gated materials for registered users.

Product overview

Tomorrow.City is a media and content platform focused on urban innovation, comprising multiple integrated sections: the Magazine for editorial storytelling, the Observatory for curated third-party content, the SCEWC Digital Library for Smart City Expo conference materials, and Terra50 showcasing climate solutions. The platform organizes U.S. Mayoral Roundtables as an event series and publishes whitepapers such as 'Cartography of Our Urban Future.' These offerings work together to serve city leaders, urban planners, and smart city practitioners with information, events, and resources.

Differentiator

Problem solved

Functional benefit

Brands

• Terra50: A platform showcasing 50 climate solutions fighting back against climate change with measurable results
• Smart City Expo Conference Digital Library
• U.S. Mayoral Roundtables

Products and services

• Tomorrow.City Magazine
• Observatory Curated third-party content aggregation section featuring selected external articles and resources about cities and urban innovation, organized across topical streams.
• Smart City Expo Conference Digital Library (SCEWC Events) On-demand digital library of talks and resources from the Smart City Expo World Congress, providing access to conference content for city leaders, vendors, and urban innovation professionals.
• Terra50 Sub-brand portal showcasing 50 climate-change solutions with documented measurable results, for city leaders and sustainability-focused professionals and vendors.
• U.S. Mayoral Roundtables Ongoing series of virtual roundtable events featuring U.S. city mayors discussing urban transformation topics including AI, housing, public-private partnerships, and innovation leadership.
• Smart City Expo World Congress Annual in-person industry event in Barcelona (next edition November 3-5, 2026) organized by Fira Barcelona, for which Tomorrow.City serves as the digital content and promotional companion, covering future cities, mobility, AI, sustainability, housing, and governance topics.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fira BarcelonacoreStrategic or Co-development PartnerFira Barcelona is the parent organization and operator of Tomorrow.City. Fira Barcelona is a leading trade fair institution in Barcelona, Spain, known for organizing the Smart City Expo World Congress. Tomorrow.City serves as the digital platform companion for Fira Barcelona's smart city events and content initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smart Cities Dive: B2B newsroom covering smart cities, urban mobility, and city technology for government and vendor audiences — direct competitor in the urban innovation content vertical.
• Cities Today: Global media brand reporting on city innovation and sustainability, with a leadership awards program — closely comparable editorial model and audience to Tomorrow.City.
• Smart City Hub: Online publication and community focused on smart city projects, solutions, and thought leadership — directly overlaps Tomorrow.City's Magazine and Observatory content model.
• Planetizen: Independent urban planning media and education platform covering planning, design, and city technology — comparable B2B audience and content positioning.
• Municipal World: Canadian-based publication serving municipal governments with editorial content and an annual leadership forum — comparable audience and event-content hybrid model.

Broad incumbents

• Governing (e.Republic): Long-running U.S. publication covering state and local government, including urban innovation and smart city policy — broader incumbent serving overlapping city leader personas.
• Bloomberg CityLab: Major global editorial brand covering urban policy, housing, transit, and climate in cities — a premium broad incumbent in the urban innovation media category.
• Fast Company / Co.Exist: Large media outlet covering innovation including smart cities, sustainability, and urban life through its Co.Exist vertical — broader incumbent with overlapping editorial themes.

Regional players

• The Urbanist: Independent publication focused on urbanism primarily in the Pacific Northwest U.S., with comparable coverage of housing, mobility, and city policy.

Others

• Smart City Expo World Congress (Fira de Barcelona): The parent event of Tomorrow.City run by the same parent organization; included as an enabling/ecosystem participant rather than a direct competitor, since the platform is its digital content arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_tomorrowcity
• YouTubeyoutube.com/c/smartcityexpo
• Facebookfacebook.com/tomorrowcity
• LinkedInlinkedin.com/company/tomorrowcity
• Instagraminstagram.com/tomorrow.city

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow.City