What BEYER-Mietservice does

BEYER-Mietservice KG is a German construction and industrial equipment rental company founded in 1994 by managing director Dieter Beyer and headquartered in Roth-Heckenhof, Germany. The company operates a fleet of more than 8,000 machines and equipment items across twelve categories, including aerial work platforms, telescopic handlers (rotating and heavy-duty models up to 20 tonnes), forklifts, cranes and mini cranes, excavators, generators, compaction equipment, garden equipment, vehicles, and specialized construction tools. It serves construction firms, tradespeople, industrial companies, exhibition and event builders, and landscaping businesses across Germany and Europe.

The business operates three distinct revenue streams: usage-based equipment rental as the core business (daily rates plus wear costs, delivered via a company-owned low-loader fleet enabling Europe-wide dispatch), one-time sales of used rental-fleet equipment that has been refurbished and UVV-certified, and professional training services delivered through the BEYER-Akademie (founded 2010) offering IPAF, DGUV, and forklift certifications. Distribution occurs through nine branch locations across Germany, a toll-free rental hotline, online quote forms, and the company's own delivery fleet.

Go-to-market is direct-to-consumer and direct-to-business with horizontal segmentation across multiple trades. Marketing uses an SEO-optimized website, organic social channels (Facebook, Instagram, YouTube, XING), CleverReach email newsletters, and educational blog content. The technology stack is conventional web tooling (Google Analytics 4, Google Tag Manager, Google Maps API, reCAPTCHA, CleverReach) with no proprietary platform. The company is privately held as a Kommanditgesellschaft with no disclosed parent, subsidiaries, or external funding rounds.

Name

BEYER-Mietservice

Legal name

BEYER-Mietservice KG

Website

https://beyer-mietservice.de

Company type

Private

Founded year

1994

Operating status

Operating

Short description

BEYER-Mietservice KG is a German construction and industrial equipment rental company operating a fleet of 8,000+ units across nine branches, serving construction, industrial, exhibition, and landscaping customers with rental, used equipment sales, and certified training services.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Construction equipment rental
• Aerial work platforms
• Telescopic handlers
• Construction machinery leasing
• Material handling equipment

Headquarters

HQ city

Roth-Heckenhof

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Rental: Short- and long-term rental of construction equipment including work platforms, telehandlers, forklifts, cranes, excavators, generators, and compact machines. Revenue is generated on a per-day or multi-day basis, with rental rates varying by equipment type, rental duration, and optional add-ons (wear costs, delivery). Rental is the primary revenue stream.
2. Used Equipment Sales: Sale of rental fleet equipment after use. Machines are refurbished, undergo technical inspection, UVV certification, and cosmetic preparation before listing. Revenue is generated through one-time transactions at listed prices. Optional hire-purchase and financing arrangements are available for certain machines.
3. Training Services: The BEYER Academy (founded 2010) offers certified operator training courses including IPAF certifications, forklift licences, and DGUV work platform training. Training is offered both in-person and via eLearning modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BEYER-Mietservice rents construction and industrial equipment on a short- and long-term basis from a fleet of more than 8,000 machines, spanning 12 equipment categories including aerial work platforms, telescopic handlers, forklifts, cranes/mini cranes, excavators, generators, and compaction equipment. The company supplements rentals with used equipment sales, certified operator training via the BEYER-Akademie, on-site machine instruction, and company-owned delivery across Germany and Europe.

Product overview

BEYER-Mietservice is a German construction equipment rental company offering a diverse portfolio of over 8,000 rental machines and equipment. The core offering centers on rental services across twelve equipment categories: aerial work platforms (Arbeitsbühnen), telehandlers (Teleskopstapler), forklifts (Stapler), cranes (Krane/Minikrane), excavators (Bagger), construction lighting (Baulicht), generators, construction and electrical equipment (Bau- & Elektro), garden equipment, wheel loaders, vehicles, and compaction equipment. The portfolio includes specific product lines like the BBS 250 concrete grinder, SH/AH breaker hammer series, FSW floor cutters, KS core drill series, and MC/Mini crane series. Beyond equipment rental, the company offers operator training (Schulungen), used equipment sales (Gebrauchtmaschinen), and nationwide delivery through 10+ branch locations. The rental business operates on a herstellerunabhängiger (manufacturer-independent) basis, offering machines from multiple brands including Skyjack, Haulotte, Manitou, Doosan, and Wacker Neuson.

Differentiator

Problem solved

Functional benefit

Brands

• BEYER-Akademie: Certified training center offering IPAF courses, forklift licences, work platform operator training (DGUV 308-008), and other specialized qualifications in lifting technology.

Products and services

• Arbeitsbühnen (Aerial Work Platforms Rental) Rental of scissor lifts, boom lifts, crawler lifts, and mast lifts for elevated work access on construction sites, indoor fit-outs, and maintenance projects.
• Teleskopstapler (Telescopic Handlers Rental) Rental of rotating and heavy-duty telescopic handlers from multiple brands, including models with lifting capacities up to 20 tonnes, used for lifting and moving heavy materials on construction sites.
• Stapler (Forklift Rental) Rental of counterbalanced and warehouse forklifts for material handling in industrial, warehouse, and construction applications.
• Krane / Minikrane (Cranes and Mini Cranes Rental) Rental of mini cranes, spider cranes, and crawler cranes for precision lifting in confined spaces, sensitive environments, and indoor/outdoor applications.
• Bagger (Excavator Rental) Rental of excavators and earthmoving equipment for construction and demolition projects.
• Bau- & Elektro (Construction & Electrical Equipment Rental) Rental of construction and electrical equipment including concrete grinders (e.g., BBS 250), breaker hammers (SH/AH series), floor cutters (FSW series), and diamond core drills (KS series) for surface preparation and demolition.
• Baulicht (Construction Lighting Rental) Rental of mobile light towers for construction site illumination and outdoor event lighting.
• Generatoren (Generator Rental) Rental of power generators for construction sites and backup power applications.
• Gartengeräte (Garden and Landscaping Equipment Rental) Rental of garden and landscaping equipment including chippers and horticultural tools for garden construction and landscape projects.
• Radlader (Wheel Loader Rental) Rental of wheel loaders for material handling and earthmoving on construction sites.
• Fahrzeuge (Vehicles and Transport Equipment Rental) Rental of vehicles including connect cars, lowbed trailers, and transport equipment for site logistics.
• Verdichtung (Compaction Equipment Rental) Rental of compaction equipment including vibratory plates and rollers for ground preparation.
• BEYER-Akademie (Operator Training and Certification) Certified operator training including IPAF courses, forklift licences (Gabelstapler-Führerschein), DGUV work platform operator training (DGUV 308-008), and telescopic handler qualifications offered in-person and via eLearning.
• Gebrauchtmaschinen Verkauf (Used Equipment Sales) Sale of refurbished rental fleet equipment including aerial lifts, forklifts, telehandlers, cranes, and construction equipment, with technical inspection, UVV certification, and optional hire-purchase/financing arrangements.

Quantifiable outcome

• 8,000+ rental units available across Germany and Europe

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• IHK KoblenzminorOthersChamber of commerce membership providing industry representation and networking in the Koblenz region.
• bbi (Bundesverband der Baumaschinen-, Baugeräte- und Industriemaschinen-Firmen e.V.)minorOthersGerman Federal Association of Construction Machinery, Equipment and Industrial Machine Companies. Industry association membership representing the equipment rental sector.
• Creditreform KoblenzminorOthersCredit management and business information services partner.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mateco: German aerial work platform and forklift rental specialist with a multi-branch network across Germany. Directly comparable to BEYER in product categories (Arbeitsbühnen, Stapler) and mid-market positioning, with similar focus on customer service and direct delivery.
• Boels Rental: Largest European equipment rental company with operations across multiple countries. Directly comparable in multi-category rental model (machinery, aerial platforms, tools) and customer segments, though operating at substantially larger scale and broader geographic reach than BEYER.
• Zeppelin Rental: German Cat-dealer-affiliated construction equipment rental with branches across Germany. Directly comparable multi-category offering, target customers (construction, industry), and German regional presence, including aerial platforms, forklifts, and earthmoving equipment.
• Riwal: Netherlands-based aerial work platform specialist with operations across Europe. Comparable in aerial platform focus and European delivery model, with overlapping customer base in construction, industrial, and event sectors.
• Hünnebeck: German construction equipment and access solutions provider (part of BrandSafway). Comparable in German industrial customer base and focus on access, scaffolding, and construction equipment for industrial and infrastructure projects.
• ASK-Arbeitsbühnen: German aerial work platform rental specialist. Comparable in aerial platform (Arbeitsbühnen) product category and German regional positioning, though more specialized than BEYER's broad multi-category rental offering.

Broad incumbents

• Loxam: Largest European equipment rental group with multi-country presence and broader product portfolio. Comparable multi-category rental model, but operating at substantially larger scale and broader geographic reach than BEYER.
• Herc Rentals: Major US equipment rental company with expanding European operations. Comparable in fleet scale and equipment categories, but with deeper capital, broader geographic reach, and integrated digital booking platform.
• Sunbelt Rentals: North American equipment rental leader with broad fleet and product diversity. Comparable in fleet scale and product breadth, but operating predominantly in a different geography (US/Canada) than BEYER's Germany-focused footprint.
• Caterpillar (Cat Rental): Global construction equipment OEM with rental operations through dealers. Comparable in earthmoving and lifting equipment categories, but operates an OEM-led model with global scale rather than independent mid-market rental like BEYER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/beyer-mietservice
• Facebookfacebook.com/beyer.mietservice
• Instagraminstagram.com/beyer.mietservice
• LinkedInlinkedin.com/company/beyer-mietservice-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEYER-Mietservice