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tourismusverband inneres

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Namestring
tourismusverband inneres
Legal namestring
Salzkammergut Tourismus-Marketing GmbH
Websiteurl
dachstein-salzkammergut.at
Company typeenum
Private
Founded yearint
2002
Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersBad Goisern am Hallstättersee, Austria
HQ citystring
Bad Goisern am Hallstättersee
HQ countrystring
Austria
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
destination marketing services, tourism information services, regional tourism promotion, accommodation booking services, visitor center services
Industry5 codes
PRIMARYTHAAAGAD
Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)
SECONDARYTHAJAAAC
Museum & Landmark Guided Tours (Skip-the-line/Docent-led)
Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)
SECONDARYTHAKAOAK
Culture, Heritage & Arts Itinerary Planning
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services
SECONDARYTHAKABAH
Inbound/Local Retail Travel Agencies (Destination Booking Offices)
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies
SECONDARYTHAKAGAN
History, Heritage & Museum-Focused Study Tours
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Group Travel & Educational Travel Operators
NAICS code2 codes
  • Convention and Visitors Bureaus561591
  • Tour Operators561520
SIC code2 codes
  • Services-Amusement & Recreation Services7900
  • Services-Membership Organizations8600
Product category
Destination Management & Tourism Marketing
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Tourismusverband Inneres Salzkammergut operates as the official destination marketing organization (Ferienregion Dachstein Salzkammergut) for the UNESCO-listed Hallstatt-Dachstein/Salzkammergut World Heritage region. It markets the destination across Upper Austria, Salzburg, and Styria; operates four staffed tourist offices in Bad Goisern, Gosau, Hallstatt, and Obertraun; runs the Salzkammergut Card discount program with a mobile app; and provides an integrated accommodation and activity booking platform alongside the Welterbejobs.at regional tourism career portal.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Tourismusverband Inneres Salzkammergut operates a digital tourism ecosystem centered on the Dachstein Salzkammergut destination website (dachstein.salzkammergut.at). The main platform provides comprehensive visitor information including regional attractions, accommodation booking, event ticketing, and weather/webcam services. The portfolio includes the Salzkammergut Card discount program, downloadable brochures and maps, a dedicated press service portal, the Salzkammergut Guide companion platform, and the Welterbejobs career portal. Additional digital services include interactive maps with 360-degree tours and integration with YouTube for promotional video content.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
1Tourismusverband Salzkammergut
Strategic tierCoreTypeOthers
Description

Parent organization holding 97% ownership in Salzkammergut Tourismus-Marketing GmbH. Acts as the overarching tourism association for the entire Salzkammergut region spanning three Austrian states.

2Fuschlsee Tourism GmbH
Strategic tierMinorTypeOthers
Description

Minor shareholder (1%) in Salzkammergut Tourismus-Marketing GmbH representing the Fuschlsee sub-region.

3Wolfgangsee Tourism GmbH
Strategic tierMinorTypeOthers
Description

Minor shareholder (2%) in Salzkammergut Tourismus-Marketing GmbH representing the Wolfgangsee sub-region.

4Oberösterreich Tourismus
Strategic tierCoreTypeGTM or Marketing Partner
Description

Regional tourism marketing organization for Upper Austria (Oberösterreich) with co-branding and joint marketing initiatives. Website references etrecht Jetzt! branding and cooperative promotional activities.

5INTERREG Bavarian-Austrian Programme
Strategic tierStrategicTypeGTM or Marketing Partner
Description

European funding programme supporting cross-border cooperation. The organization participates in INTERREG projects including 'Lebenswerter Alpenraum' (Livable Alpine Space) for regional development.

6REGIS
Strategic tierMinorTypeOthers
Description

Regional initiative or network partner referenced in footer with logo placement. Purpose and scope not detailed in available sources.

7Österreichisches Umweltzeichen (Austrian Eco-Label)
Strategic tierMinorTypeOthers
Description

Pilot partner region status with Austrian Eco-Label certification for environmentally sustainable tourism practices.

dachstein.salzkammergut.at
8UNESCO Welterbe Salzkammergut
Strategic tierCoreTypeStrategic or Co-development Partner
Description

World Heritage Site designation encompassing Hallstatt and the Dachstein region. The UNESCO status is a key marketing differentiator and requires compliance with heritage protection standards.

dachstein.salzkammergut.at
9TTG Tourismus Technologie GmbH
Strategic tierCoreTypeTechnology or Integration
Description

Technical service provider responsible for website development, hosting, and tourism technology infrastructure. Located at Freistädter Straße 119, 4041 Linz.

10Tourismusbüros und Leistungsträger
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Network of accommodation providers, activity operators, restaurants, and local tourism businesses that form the service ecosystem promoted through the organization's marketing channels.

dachstein.salzkammergut.at
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Salzburg Tourismus
TypeDirect peer
Description

Tourism marketing body for Salzburg state. Comparable in serving an Alpine UNESCO-adjacent destination, operating booking platforms, tourist offices, and event calendars across both summer and winter seasons.

2TTG Tourismus Technologie GmbH
TypeOthers
Description

Tourism technology provider responsible for the Salzkammergut website, hosting, and digital infrastructure. Comparable as a key enabling technology partner rather than a direct competitor.

3Österreich Werbung
TypeBroad incumbent
Description

Austrian National Tourist Office acting as the umbrella body coordinating international destination marketing. Comparable as a higher-level tourism promotion organization but with broader national rather than regional remit.

4Schweiz Tourismus (Switzerland Tourism)
TypeBroad incumbent
Description

National tourism organization for Switzerland. Comparable as a national-level tourism marketing body promoting Alpine destinations, summer/winter experiences, and integrated visitor services, but with much larger scale.

5Oberösterreich Tourismus
TypeDirect peer
Description

Upper Austria state tourism marketing organization and an existing core partner of Tourismusverband Inneres Salzkammergut. Comparable in DMO function, regional marketing campaigns, and cooperative promotional activities.

6Steiermark Tourismus
TypeDirect peer
Description

Styria state tourism board. Directly comparable as a co-funding partner region within the same Salzkammergut cross-state structure and as an Alpine destination with summer hiking and winter offerings.

7Bayern Tourismus Marketing
TypeRegional player
Description

Bavaria state tourism marketing organization. Comparable as a neighboring German Alpine DMO with similar summer hiking and winter ski offerings, though focused on the German market.

8Tirol Werbung
TypeDirect peer
Description

State-level tourism marketing organization for Tyrol. Directly comparable as an Austrian DMO driving visitor demand to an Alpine destination with summer and winter offerings, similar marketing channels, and accommodation booking infrastructure.

9Kärnten Tourismus
TypeDirect peer
Description

Carinthia state tourism board. Comparable Alpine DMO with summer lake/mountain focus and winter ski offering, operating booking platforms and discount card programs (Kärnten Card).

10Südtirol Marketing (IDM Südtirol)
TypeRegional player
Description

Tourism marketing organization for South Tyrol in Italy. Comparable as an Alpine region DMO promoting bilingual, summer/winter offerings and integrated guest cards (Südtirol Guest Pass), though operating in a different national market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

tourismusverband inneres

Destination Management & Tourism Marketingdachstein-salzkammergut.at

tourismusverband inneres firmographics

Firmographics
Name
tourismusverband inneres
Legal name
Salzkammergut Tourismus-Marketing GmbH
Website
https://dachstein-salzkammergut.at
Company type
Private
Founded year
2002
Operating status
Operating
Ownership category
akta.pro rank

tourismusverband inneres industry classification

Industry
Product category
Destination Management & Tourism Marketing
NAICS
Convention and Visitors Bureaus (561591), Tour Operators (561520)
SIC
Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
akta.pro industry
PRIMARYTHAAAGAD
Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)
SECONDARYTHAJAAAC
Museum & Landmark Guided Tours (Skip-the-line/Docent-led)
Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)
SECONDARYTHAKAOAK
Culture, Heritage & Arts Itinerary Planning
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services
SECONDARYTHAKABAH
Inbound/Local Retail Travel Agencies (Destination Booking Offices)
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies
SECONDARYTHAKAGAN
History, Heritage & Museum-Focused Study Tours
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Group Travel & Educational Travel Operators

Keywords

  • Destination marketing services
  • Tourism information services
  • Regional tourism promotion
  • Accommodation booking services
  • Visitor center services

Where tourismusverband inneres is headquartered

Location

Headquarters

HQ city
Bad Goisern am Hallstättersee
HQ country
Austria
HQ region
Europe

Offices2 records

Markets served

tourismusverband inneres business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels6 records

tourismusverband inneres product offering

Product offering

Core offering

Tourismusverband Inneres Salzkammergut operates as the official destination marketing organization (Ferienregion Dachstein Salzkammergut) for the UNESCO-listed Hallstatt-Dachstein/Salzkammergut World Heritage region. It markets the destination across Upper Austria, Salzburg, and Styria; operates four staffed tourist offices in Bad Goisern, Gosau, Hallstatt, and Obertraun; runs the Salzkammergut Card discount program with a mobile app; and provides an integrated accommodation and activity booking platform alongside the Welterbejobs.at regional tourism career portal.

Product overview

Tourismusverband Inneres Salzkammergut operates a digital tourism ecosystem centered on the Dachstein Salzkammergut destination website (dachstein.salzkammergut.at). The main platform provides comprehensive visitor information including regional attractions, accommodation booking, event ticketing, and weather/webcam services. The portfolio includes the Salzkammergut Card discount program, downloadable brochures and maps, a dedicated press service portal, the Salzkammergut Guide companion platform, and the Welterbejobs career portal. Additional digital services include interactive maps with 360-degree tours and integration with YouTube for promotional video content.

Differentiator

Problem solved

Functional benefit

Companies that use tourismusverband inneres

Customer profile

Segments4 records

Ideal customer profiles2 records

tourismusverband inneres technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

tourismusverband inneres partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core, minor and strategic.

  • Tourismusverband SalzkammergutcoreOthersParent organization holding 97% ownership in Salzkammergut Tourismus-Marketing GmbH. Acts as the overarching tourism association for the entire Salzkammergut region spanning three Austrian states.
  • Fuschlsee Tourism GmbHminorOthersMinor shareholder (1%) in Salzkammergut Tourismus-Marketing GmbH representing the Fuschlsee sub-region.
  • Wolfgangsee Tourism GmbHminorOthersMinor shareholder (2%) in Salzkammergut Tourismus-Marketing GmbH representing the Wolfgangsee sub-region.
  • Oberösterreich TourismuscoreGTM or Marketing PartnerRegional tourism marketing organization for Upper Austria (Oberösterreich) with co-branding and joint marketing initiatives. Website references etrecht Jetzt! branding and cooperative promotional activities.
  • INTERREG Bavarian-Austrian ProgrammestrategicGTM or Marketing PartnerEuropean funding programme supporting cross-border cooperation. The organization participates in INTERREG projects including 'Lebenswerter Alpenraum' (Livable Alpine Space) for regional development.
  • REGISminorOthersRegional initiative or network partner referenced in footer with logo placement. Purpose and scope not detailed in available sources.
  • Österreichisches Umweltzeichen (Austrian Eco-Label)minorOthersPilot partner region status with Austrian Eco-Label certification for environmentally sustainable tourism practices.
  • UNESCO Welterbe SalzkammergutcoreStrategic or Co-development PartnerWorld Heritage Site designation encompassing Hallstatt and the Dachstein region. The UNESCO status is a key marketing differentiator and requires compliance with heritage protection standards.
  • TTG Tourismus Technologie GmbHcoreTechnology or IntegrationTechnical service provider responsible for website development, hosting, and tourism technology infrastructure. Located at Freistädter Straße 119, 4041 Linz.
  • Tourismusbüros und LeistungsträgercoreChannel Partner/ Reseller/ DistributorNetwork of accommodation providers, activity operators, restaurants, and local tourism businesses that form the service ecosystem promoted through the organization's marketing channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

tourismusverband inneres competitors and assessment

Company assessment

Direct peers

  • Salzburg Tourismus: Tourism marketing body for Salzburg state. Comparable in serving an Alpine UNESCO-adjacent destination, operating booking platforms, tourist offices, and event calendars across both summer and winter seasons.
  • Oberösterreich Tourismus: Upper Austria state tourism marketing organization and an existing core partner of Tourismusverband Inneres Salzkammergut. Comparable in DMO function, regional marketing campaigns, and cooperative promotional activities.
  • Steiermark Tourismus: Styria state tourism board. Directly comparable as a co-funding partner region within the same Salzkammergut cross-state structure and as an Alpine destination with summer hiking and winter offerings.
  • Tirol Werbung: State-level tourism marketing organization for Tyrol. Directly comparable as an Austrian DMO driving visitor demand to an Alpine destination with summer and winter offerings, similar marketing channels, and accommodation booking infrastructure.
  • Kärnten Tourismus: Carinthia state tourism board. Comparable Alpine DMO with summer lake/mountain focus and winter ski offering, operating booking platforms and discount card programs (Kärnten Card).

Others

  • TTG Tourismus Technologie GmbH: Tourism technology provider responsible for the Salzkammergut website, hosting, and digital infrastructure. Comparable as a key enabling technology partner rather than a direct competitor.

Broad incumbents

  • Österreich Werbung: Austrian National Tourist Office acting as the umbrella body coordinating international destination marketing. Comparable as a higher-level tourism promotion organization but with broader national rather than regional remit.
  • Schweiz Tourismus (Switzerland Tourism): National tourism organization for Switzerland. Comparable as a national-level tourism marketing body promoting Alpine destinations, summer/winter experiences, and integrated visitor services, but with much larger scale.

Regional players

  • Bayern Tourismus Marketing: Bavaria state tourism marketing organization. Comparable as a neighboring German Alpine DMO with similar summer hiking and winter ski offerings, though focused on the German market.
  • Südtirol Marketing (IDM Südtirol): Tourism marketing organization for South Tyrol in Italy. Comparable as an Alpine region DMO promoting bilingual, summer/winter offerings and integrated guest cards (Südtirol Guest Pass), though operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

tourismusverband inneres social profiles

Digital presence

tourismusverband inneres compliance and trust

Trust signal

Compliance3 records

tourismusverband inneres financial estimates

Financial estimate

Revenue estimate

Valuation estimate

tourismusverband inneres leadership team

Management profile

Number of profiles

Profiles3 records

tourismusverband inneres subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

tourismusverband inneres funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

tourismusverband inneres M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tourismusverband inneres

What does tourismusverband inneres do?

Tourismusverband Inneres Salzkammergut operates as the official destination marketing organization (Ferienregion Dachstein Salzkammergut) for the UNESCO-listed Hallstatt-Dachstein/Salzkammergut World Heritage region. It markets the destination across Upper Austria, Salzburg, and Styria; operates four staffed tourist offices in Bad Goisern, Gosau, Hallstatt, and Obertraun; runs the Salzkammergut Card discount program with a mobile app; and provides an integrated accommodation and activity booking platform alongside the Welterbejobs.at regional tourism career portal.

Is tourismusverband inneres a public or private company?

tourismusverband inneres is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was tourismusverband inneres founded?

tourismusverband inneres was founded in 2002.

Where is tourismusverband inneres based?

tourismusverband inneres is headquartered in Bad Goisern am Hallstättersee, Austria, in the Europe region.

Who are tourismusverband inneres's main competitors?

Direct peers on record are Salzburg Tourismus, Oberösterreich Tourismus, Steiermark Tourismus, Tirol Werbung and Kärnten Tourismus. TTG Tourismus Technologie GmbH is listed as an others. Broad incumbents are Österreich Werbung and Schweiz Tourismus (Switzerland Tourism). Regional players are Bayern Tourismus Marketing and Südtirol Marketing (IDM Südtirol).

Does tourismusverband inneres have an API?

No public API is recorded for tourismusverband inneres.

What industry is tourismusverband inneres in?

tourismusverband inneres's product category is Destination Management & Tourism Marketing. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 561591 and its SIC code is 7900.

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