m.o.r.e. lokalfunk baden-wuerttemberg gmbh & co.kg

What m.o.r.e. lokalfunk baden-wuerttemberg gmbh & co.kg does

M.O.R.E. Lokalfunk Baden-Württemberg GmbH & Co. KG operates DONAU 3 FM, a regional radio station serving the cross-border Donau-Iller economic region of southern Germany (Ulm, Neu-Ulm, and the Alb-Donau, Biberach, Neu-Ulm, and Günzburg districts). Founded on 1 January 2003, the station reaches 151,000+ daily listeners across FM transmitters (Ulm 105.9 MHz, Biberach 104.6 MHz, Riedlingen 106.2 MHz), DAB+ digital radio (channels 11b in Baden-Württemberg and 8b in Bavaria), internet streams via Streamonkey, iOS/Android mobile apps, and Amazon Alexa and Google Assistant voice skills. Its program comprises local news (every 15-30 minutes), traffic and weather reporting, three music streams (Live, HITS, KULT), four daily shows plus the Sunday 'Die barba radio show', and a portfolio of more than ten original podcasts.

The business generates revenue primarily through advertising sales: per-second radio spot packages, cross-media bundles combining radio with social media, audio/video production, and web advertising, plus service sponsorships, event organization (notably the Wiley Open Air concert series), and a regional recruitment portal ('Jobs made in Schwaben'). Distribution to advertisers is direct via an in-house Mediaberater sales team; media rates are quote-based and disclosed only via downloadable Mediaten sheets. Standard advertiser mechanics include annual volume rebates, 15% agency commissions, separate production and GEMA/GVL royalty billing, and 20% cancellation fees for short-notice cancellations.

The company is a privately held German limited partnership (Kommanditgesellschaft), with general partner M.O.R.E. Lokalfunk Baden-Württemberg Verwaltungs-GmbH and managing directors Carlheinz Gern and Stephan Huber. Operations run with approximately 30 employees across moderation, news, online editorial, technology, accounting, disposition, marketing, and sales. The station has received the Radio Siegel for journalism training in 2020, 2021, and 2024, and its editorial content is partly syndicated via the Deutsche Presse-Agentur (DPA).

Name

m.o.r.e. lokalfunk baden-wuerttemberg gmbh & co.kg

Legal name

M.O.R.E. Lokalfunk Baden-Württemberg GmbH & Co. KG

Website

https://donau3fm.de

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Private German local radio station DONAU 3 FM, broadcasting regional news, traffic, weather, and music to 151,000+ daily listeners across the Donau-Iller region (Ulm/Neu-Ulm) via FM, DAB+, app, and smart speakers, monetized through advertising sales.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Local radio broadcasting
• Regional advertising
• Cross-media marketing
• Podcast production
• Digital audio streaming

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Radio Advertising (Radiospots): DONAU 3 FM sells classic radio advertising spots (Radiospots) to businesses in the Donau-Iller economic region. Spots are booked in packages with variable runtimes. Production and modification of commercials are billed separately. GEMA/GVL music royalty fees associated with commercials are charged additionally. Clients can choose fixed broadcast times or flexible packages. The station also offers service sponsorships as an alternative to standard spots.
2. Cross-Media Advertising Packages: Full cross-media advertising packages that include social media placements, photo/audio/video production, and targeted web advertising alongside radio spots. These are bundled offerings tailored to each client's needs by the station's mediaberater team.
3. Event Sponsorship and Organization: The station organizes and sponsors events (e.g., Wiley Open Air concerts) and offers event planning, organization, and execution services to businesses, including provision of moderators, DJs, or bands for corporate events. Ticket sales for station events are facilitated through third-party platforms (e.g., Reservix, Eventim).
4. Job Portal / Recruitment Advertising: The 'Jobs made in Schwaben' careers portal aggregates regional job listings and allows companies to present job advertisements on the station's platform. Recruiters can book advertising packages to reach passive job seekers who listen to the radio.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

M.O.R.E. Lokalfunk Baden-Württemberg GmbH & Co. KG operates DONAU 3 FM, a regional radio station serving the cross-border Donau-Iller economic region (Ulm, Neu-Ulm, Alb-Donau, Biberach, Günzburg districts). The station delivers news, music, traffic, weather, and entertainment programming via FM (UKW), DAB+ digital radio, internet streaming, mobile apps, and smart speakers. The core commercial offering is the sale of radio advertising spots, cross-media advertising bundles, event sponsorship/organization, and recruitment advertising to local businesses in the Schwaben region.

Product overview

DONAU 3 FM is a regional radio station operated by m.o.r.e. lokalfunk baden-wuerttemberg gmbh & co.kg, broadcasting from Ulm, Biberach, and Riedlingen across the Donau-Iller economic region. The station offers a multi-platform audio entertainment portfolio centered on its core FM, DAB+, and internet radio broadcasts. The product suite includes three music streaming channels (DONAU 3 FM Live, DONAU 3 FM HITS for contemporary pop/RnB/HipHop, and DONAU 3 FM KULT for classic 80s/90s/Oldies Rock), 12 distinct podcasts (Der Bauschlaumeier, Matzes Plattenküche, Die Mama von..., Sabrina trifft, Der Schlaumeier, Isi's Promiversum, Greatest Hits, Flimmerkiste Filmtalk, Schwabenreporter, Zukunft gestalten, plus the barba radio show podcast), and daily radio programs (GUTE LAUNE MORNINGSHOW, Der Vormittag, Der Nachmittag, Die barba radio show). Distribution extends through the DONAU 3 FM mobile app for iOS/Android, Amazon Alexa Skill, Google Action, Songfinder playlist tool, and internet streaming via Streamonkey. The station also provides local services including news reporting, traffic/blitzer alerts with Mapbox integration, event promotion (Wiley Open Air concerts, regional event calendar), a regional job portal (Jobs made in Schwaben), email newsletter, and cross-media advertising services. The company generates revenue through advertising sales and event management.

Differentiator

Problem solved

Functional benefit

Brands

• DONAU 3 FM HITS: Music channel featuring current pop, RnB, HipHop and club music.
• DONAU 3 FM KULT

Products and services

• DONAU 3 FM Radio Advertising (Radiospots) Classic radio advertising spots sold to local businesses in the Donau-Iller economic region. Spots are booked in packages measured by broadcast seconds, with flexible or fixed scheduling options and service sponsorships available as an alternative.
• Cross-Media Advertising Packages Full cross-media advertising bundles combining radio spots with social media placements, photo/audio/video production, and targeted web advertising. Customized per client by the station's mediaberater sales team to reach the Schwaben consumer audience.
• Event Sponsorship and Organization Services Event hosting, sponsorship, and promotion services including the Wiley Open Air concert series and corporate event planning. Provides moderators, DJs, or bands for client events with ticketing handled through Reservix, Eventim, and Diginights platforms.
• Jobs made in Schwaben (Recruitment Advertising) Regional job portal enabling companies in Schwaben to post job advertisements searchable by postal code and to reach passive job seekers through the radio station's audience.
• DONAU 3 FM Music Streams (Live, HITS, KULT) Three dedicated audio streaming channels: DONAU 3 FM Live (full program), DONAU 3 FM HITS (current pop, RnB, HipHop, club music), and DONAU 3 FM KULT (80s, 90s, oldies, rock). Available via the website, Streamonkey streams, mobile apps, and smart speakers.
• DONAU 3 FM Podcast Library Portfolio of original podcasts produced by DONAU 3 FM covering music interviews, family stories, celebrity conversations, home improvement, film, pop culture, music history, and regional news. Distributed via Spotify, Deezer, Apple Podcasts, and the station website.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Linzmeier Baustoffe (Ehingen)minorStrategic or Co-development PartnerLinzmeier Baustoffe in Ehingen co-produces the 'Der Bauschlaumeier' podcast with DONAU 3 FM. The podcast provides practical tips around building, renovating, and refurbishing, with Linzmeier Baustoffe serving as the named sponsor and content partner. The collaboration gives Linzmeier brand exposure to the DONAU 3 FM listener base while providing free useful content to listeners.
• Ulm/Neu-Ulm TouristikminorGTM or Marketing PartnerUlm/Neu-Ulm Touristik co-presents the 'DONAU 3 FM myTuur' audio tour. This is a curated walking/audio tour from the DONAU 3 FM studio along the Danube to Ulm Münster, presented as an Audioguide in the myTuur app, voiced by DONAU 3 FM news presenter Fabian Schober. The partnership promotes local tourism and provides cross-promotional visibility for both organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radio 7: Private regional commercial radio station serving eastern Baden-Württemberg and parts of Bavaria with comparable local news, music, and cross-media advertising offerings — directly comparable to DONAU 3 FM's regional commercial radio model.
• bigFM: Private regional commercial radio station in southwest Germany (Baden-Württemberg and Rhineland-Palatinate) with a similar mix of FM, DAB+, and digital distribution and a comparable local SMB advertiser focus.
• Antenne 1: Private regional commercial radio station broadcasting in Baden-Württemberg, operating a similar local news + music + cross-media advertising model with multi-platform distribution.
• Hitradio RTL Sachsen: Private regional commercial radio station serving Saxony with comparable FM/DAB+ broadcast, digital streams, podcast portfolio, and local SMB advertiser focus.
• Radio Regenbogen: Private regional commercial radio station serving the Heilbronn-Franken region of Baden-Württemberg with a comparable multi-platform local news, music, and advertising offering.
• Energy Stuttgart: Private commercial radio station in Stuttgart with local news, music, and digital distribution plus event and cross-media advertising offerings — comparable in scope to DONAU 3 FM within a larger urban market.

Broad incumbents

• Antenne Bayern: Largest private commercial radio station in Bavaria, broadcasting statewide with multi-platform digital presence. Operates in an adjacent geography with an overlapping but much broader audience scale than DONAU 3 FM.
• Regiocast: German radio network and broadcast holding company operating multiple regional commercial radio stations — a broader incumbent whose portfolio companies compete with DONAU 3 FM in adjacent German markets.
• SWR3: Public broadcaster-owned regional radio station covering Baden-Württemberg and Rhineland-Palatinate. Not a direct commercial competitor (publicly funded), but competes for local audio share of ear in the same geography.

Others

• RMS (Radio Marketing Service): German radio advertising sales house representing major private broadcasters. An ecosystem enabler rather than a direct competitor — comparable because both companies operate at the intersection of radio inventory and advertiser demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/donau3fm?lang=de
• YouTubeyoutube.com/channel/UCS8qEII8IPIREHlK3VusZng
• Facebookfacebook.com/donau3fm
• Instagraminstagram.com/donau3fm
• TikToktiktok.com/@donau3fm?_t=ZN-8yPFm0epOYI&_r=1
• LinkedInlinkedin.com/company/donau-3-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about m.o.r.e. lokalfunk baden-wuerttemberg gmbh & co.kg