crosbie projects

What crosbie projects does

Crosbie Projects is a family-owned boutique design and construction firm founded in 2009 by George Karam, an architect with over two decades of industry experience, headquartered at 14 Bellfrog St, Greenacre NSW 2190 under NSW builder's licence 459651C. The company delivers integrated services spanning interior architecture design, FF&E (furniture, fixtures, and equipment) design, procurement, construction and fitout, and project management consulting, covering commercial, residential, industrial, and hospitality sectors across New South Wales and Victoria. Notable delivered projects include the five-level luxury Farage Australia flagship in Darlinghurst (with Greg Natale and Woods Bagot), the 600sqm Academy Tiles showroom in Redfern, and hospitality fitouts for Ippudo, Leible Cafe, and Rengaya. The firm has earned eight consecutive ASOFIA Awards (2009-2017) and IF+A Awards recognition.

The business model is project-based, quote-driven professional services revenue, with pricing disclosed only through direct client engagement rather than public tiers. Customer acquisition relies on enterprise field sales via direct outreach (phone 0412 128 811, email, contact form), a portfolio website, prominent client testimonials, and recurring designer referral partnerships with named firms such as Greg Natale, Woods Bagot, Giant Design, The Uncarved Block, and Juicy Design. The company is entirely founder-owned and bootstrapped, with no institutional investment, M&A activity, funding rounds, or parent company structure identified in available sources. Core technology is operational integration rather than software IP — combining design, procurement, and construction under a single accountable delivery team, supported by a value engineering methodology that the firm uses to manage project budgets for clients.

Name

crosbie projects

Legal name

Crosbie Projects

Website

https://crosbieprojects.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Crosbie Projects is a family-owned boutique design and construction firm founded in 2009, delivering integrated interior architecture, FF&E, procurement, fitout, and project management services across commercial, residential, industrial, and hospitality sectors in NSW and Victoria, Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenacre

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Construction and Fitout Services: Primary revenue stream from delivering construction and fitout services across commercial, residential, and industrial sectors. Projects range from luxury retail flagship stores to private residences and hospitality venues.
2. Design Services: Interior architecture, FF&E design, and procurement services offered as standalone or integrated with construction. Includes detailed drawing packages, specification documents, tender documentation, and furnishing/styling phase services.
3. Project Management Consulting: Consulting services to make construction and fitout processes smoother for clients, including budget composition, value engineering, and trade coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crosbie Projects provides interior architecture, FF&E design, procurement, construction and fit-out, and project management consulting for commercial, residential, and industrial projects. The firm coordinates these services from design and documentation through procurement, site delivery, installation, and project completion for builders, designers, corporations, and private clients.

Product overview

Crosbie Projects is a family-owned boutique design and construction company established in 2009, offering fully integrated fitout and design services across Commercial, Residential, and Industrial sectors. The company's product portfolio consists of interconnected service modules: Interior Architecture Design (space planning, joinery, kitchen and bathroom design), FF&E Design (furniture, fixtures, lighting, artwork), and Procurement Services form the design phase; Construction & Fitout and Project Management Consulting services handle execution from concept to completion. Services are delivered across hospitality, retail, office, and residential project types, with a focus on bespoke solutions and value engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture Design
• FF&E Design
• Procurement Services
• Construction & Fitout
• Project Management Consulting

Quantifiable outcome

• Eight consecutive ASOFIA awards from 2009-2017
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Greg NatalecoreStrategic or Co-development PartnerLeading Australian interior designer credited on flagship Farage project. Greg Natale collaborated with Woods Bagot on the five-level luxury flagship store fitout for Farage Australia in Darlinghurst, transforming the historic Watters Gallery site.
• Woods BagotcoreStrategic or Co-development PartnerGlobal architecture and design firm collaborated on Farage flagship project alongside Greg Natale, bringing architectural expertise to the luxury retail fitout.
• Giant DesigncoreStrategic or Co-development PartnerDesign firm credited on Ippudo Circular Quay hospitality fitout project. Long-term design partner for restaurant and cafe fitouts.
• The Uncarved BlockminorStrategic or Co-development PartnerDesign studio credited on Academy Tiles Redfern showroom project, contributing to the creative vision for the 600sqm tile showroom.
• Juicy DesignminorStrategic or Co-development PartnerDesign firm credited on China Chilli Chatswood project, collaborating on the restaurant fitout design.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shape Australia: Australian boutique commercial fitout and construction firm delivering high-quality workplace, retail, and hospitality projects. Directly comparable to Crosbie Projects on integrated design-build delivery for premium commercial clients in the Sydney market.
• Geyer: Sydney-based interior architecture and fitout firm offering integrated design and construction services. Comparable to Crosbie Projects on the combination of interior design capability with fitout delivery for premium commercial clients.
• MPA Projects: Australian construction and fitout firm specializing in commercial, hospitality, and residential projects. Comparable to Crosbie Projects on scope of services and customer base in the Sydney and broader NSW market.
• Grindley Interiors: Sydney-based commercial interiors and fitout specialist serving office, retail, and hospitality sectors. Directly comparable to Crosbie Projects on premium fitout delivery and customer overlap.

Broad incumbents

• Built Group: Larger Australian fitout and construction firm with national reach across commercial, hospitality, and retail sectors. Overlaps with Crosbie Projects on premium commercial fitout but operates at greater scale with broader geographic coverage.
• Lendlease: Global Australian-headquartered construction and property group with significant commercial fitout exposure. Overlaps with Crosbie Projects on commercial construction capability but at vastly greater scale and across much broader sectors.
• Multiplex: Major Australian-headquartered international construction firm delivering large-scale commercial and residential projects. Comparable to Crosbie Projects on commercial construction but operates as a tier-one contractor with institutional client base.
• Hutchinson Builders: One of Australia's largest private construction firms with national reach across commercial, residential, and industrial sectors. Adjacent to Crosbie Projects on construction delivery capability but at substantially larger scale and broader geographic footprint.

Regional players

• FDC Construction: Australian construction and fitout firm delivering commercial, retail, and residential projects. Comparable to Crosbie Projects on construction delivery and customer base, but operates with larger project scale across multiple Australian states.
• Roberts Pizzarotti: Sydney-headquartered commercial construction firm delivering commercial, residential, and mixed-use projects. Comparable to Crosbie Projects on Sydney presence and commercial construction scope, though operating at larger project scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crosbieprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crosbie projects