Juicy Design
Juicy Design is a 13-person Surry Hills-based interior and graphic design studio founded in 2004, delivering brand identity, interior, and environment design for hospitality venues and retail brands across Australia and selectively in Hong Kong.
- Company typePrivate
- Founded-
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Juicy Design does
Juicy Design is an Australian private interior and graphic design studio founded in 2004 and headquartered at Level 3, 78 Campbell Street, Surry Hills, NSW. The firm operates as a 13-person project-based practice delivering three interconnected core services: Brand Development (logos, visual direction, brand identity), Interior Design (restaurants, cafés, bars, retail spaces), and Environment Design (spatial experiences). Supplementary offerings include Store Format Development for national retail rollouts and Brand Reinvention for legacy brands seeking refreshed positioning.
Juicy Design firmographics
Firmographics- Name
- Juicy Design
- Legal name
- Juicy Design
- Website
- https://juicydesign.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Juicy Design is a 13-person Surry Hills-based interior and graphic design studio founded in 2004, delivering brand identity, interior, and environment design for hospitality venues and retail brands across Australia and selectively in Hong Kong.
- Ownership category
- akta.pro rank
Juicy Design industry classification
Industry- Product category
- Interior and Brand Design Services
- NAICS
- Interior Design Services (541410), Graphic Design Services (541430)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Juicy Design is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Juicy Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design Services: Juicy Design generates revenue through project-based design engagements. They provide interior branding, brand development, and environmental design services to hospitality venues, restaurants, bars, cafes, and retail establishments. Projects include brand identity creation, interior design, signage, menu collateral, uniform design, and complete store refurbishments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Juicy Design product offering
Product offeringCore offering
Juicy Design is an Australian interior and graphic design studio that delivers brand development, interior design, and environmental design services for hospitality venues and retail brands. The studio creates cohesive brand experiences encompassing logos, visual identity, store interiors, signage, menu collateral, uniform design, and full store refurbishments for restaurants, cafés, bars, fast food outlets, and retail environments.
Product overview
Juicy Design is an expert team of interior and graphic designers who offer a unified design service focused on creating, shaping, and enhancing brand and spatial experiences. The core offering comprises three interconnected services: Brand Development (logo, visual direction, brand identity), Interior Design (restaurant, cafe, bar, and retail environments), and Environment Design (spatial experiences). These are supplemented by Store Format Development (designing scalable retail environments for national rollout) and Brand Reinvention (revitalizing existing brands with fresh, contemporary identities). The company has created numerous sub-brand projects including Crown Super Deluxe, Rajasthan Rifles, Salsas Fresh Mex, Boost Juice, Pizza Rebellion, Woolworths, and Petbarn store formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Development Development of brand identities for new and existing businesses, including logos, visual direction, brand personality, and complete visual identity systems.
- Interior Design Design of interior environments for restaurants, cafes, bars, retail spaces, and hospitality venues, including spatial layout, finishes, and material selection.
- Environment Design Creation of physical environments and spatial experiences for hospitality and retail establishments, including signage, menu collateral, uniform design, and complete store refurbishments.
- Store Format Development Design and development of new store formats and retail environments intended for national rollout across multiple locations, as demonstrated by work for Petbarn and Boost Juice.
- Brand Reinvention Revitalization and rebranding of existing brands to create fresh, contemporary identities and re-engage target markets, including visual refresh, repositioning, and updated spatial identity.
Companies that use Juicy Design
Customer profileNamed customers28 records
Segments2 records
Ideal customer profiles2 records
Juicy Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juicy Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Black Sheep RestaurantscoreBlack Sheep is a Hong Kong restaurant group that owns and operates many restaurants and bars. Juicy Design created brands for them including Crown Super Deluxe (teppanyaki restaurant) and Rajasthan Rifles (Indian cuisine). The relationship involves creating comprehensive brand identities and environmental designs for their restaurant concepts.
- EpicurecoreEpicure partnered with Juicy Design and Taronga Zoo management team for repositioning hospitality venues within the zoo. This included a large central dining hall, cafes, and restaurant spaces.
- Future FoodcoreFood strategists Future Food collaborated with Juicy Design to help build new brands and outlets for the MCG stadium to provide patrons with a better offer.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Juicy Design competitors and assessment
Company assessmentDirect peers
- Tom Mark Henry: Australian interior design studio focused on hospitality, retail, and residential projects. Similar boutique scale and brand-led design approach for restaurant and bar clients.
- Luchetti Krelle: Sydney-based interior design studio with deep hospitality specialisation across bars, restaurants, and hotels. Closest direct comparable in terms of size, geography, and venue-design focus.
- HASSELL: Major Australian architecture and interior design firm with a large hospitality and retail portfolio, including stadium, venue, and brand environment work. Operates at a larger scale but competes directly for the same enterprise hospitality clients across APAC.
- Mim Design: Melbourne interior design studio with established hospitality and restaurant portfolio. Comparable boutique design studio serving similar venue and brand clients in Australia.
- Fabio Ongarato Design: Australian design studio with brand identity and environmental design work for hospitality and cultural clients. Comparable integrated brand and spatial design approach.
- Biasol: Melbourne-based design studio specialising in hospitality, restaurant, and retail interiors and branding. Direct peer in the integrated brand-plus-interior offering for food and beverage clients.
- Studio Tate: Australian interior design practice with a strong hospitality and food service portfolio. Comparable in offering breadth and client types, slightly larger in headcount.
Broad incumbents
- Bates Smart: Established Australian architecture and interior design firm with a broad portfolio spanning hospitality, commercial, and residential. Competes for the same enterprise clients but operates at a larger, more diversified scale.
- Landor: Global branding and design consultancy with environmental brand experience. Larger incumbent competing for the same enterprise brand and venue design mandates in APAC.
- Universal Design Studio: Internationally recognised design firm with significant hospitality and venue work. Competes for global hospitality brand experience engagements that Australian clients may select for larger or international projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Juicy Design social profiles
Digital presenceJuicy Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juicy Design leadership team
Management profileNumber of profiles
Juicy Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juicy Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juicy Design
What does Juicy Design do?
Juicy Design is an Australian interior and graphic design studio that delivers brand development, interior design, and environmental design services for hospitality venues and retail brands. The studio creates cohesive brand experiences encompassing logos, visual identity, store interiors, signage, menu collateral, uniform design, and full store refurbishments for restaurants, cafés, bars, fast food outlets, and retail environments.
Is Juicy Design a public or private company?
Juicy Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juicy Design founded?
Juicy Design was founded in -1. It employs 11 to 50 people.
Where is Juicy Design based?
Juicy Design is headquartered in Surry Hills, Australia, in the Oceania region.
How does Juicy Design make money?
One revenue line is on record: design Services.
Who are Juicy Design's main competitors?
Direct peers on record are Tom Mark Henry, Luchetti Krelle, HASSELL, Mim Design, Fabio Ongarato Design, Biasol and Studio Tate. Broad incumbents are Bates Smart, Landor and Universal Design Studio.
Does Juicy Design have an API?
No public API is recorded for Juicy Design.
What industry is Juicy Design in?
Juicy Design's product category is Interior and Brand Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541410.