wells group nsw pty ltd

What wells group nsw pty ltd does

Wells Group NSW Pty Ltd, trading as Custom Built Projects, is a privately held Australian custom home builder founded in 2017 by Greg Wells. The company is headquartered in Salamander Bay, NSW, with a regional office in Newcastle West, and operates across the Nelson Bay, Port Stephens, and broader Newcastle/Hunter Region markets. Its core offering is architecturally designed, prestige residential construction, encompassing custom new builds, knockdown rebuilds, major renovations, dual-occupancy builds, duplexes, townhouse developments, and selected small-scale commercial fit-outs (including the PRD Real Estate office).

The business is a single integrated design-build service rather than a modular platform. Its underlying construction expertise centres on contemporary architectural techniques, most notably off-form concrete construction used for walls, staircases, and structural elements, as well as bespoke finishes specified project-by-project. Approximately 20 construction workers and professionals execute the firm's portfolio of typically multi-year projects, supported by a showroom at the Salamander Bay head office that demonstrates building practices and materials to prospective clients.

Revenue is generated on a quote-based, per-project basis, with project values spanning entry-level prestige builds through multi-million-dollar waterfront residences and multi-unit villa/townhouse developments. The go-to-market is sales-led and referral-driven, relying on a portfolio website, HIA and MBA NSW industry memberships, and Greg Wells' direct oversight of every project as the primary trust mechanism. Pricing is bespoke by project scope and is not publicly disclosed. The company has accumulated substantial industry recognition, including the MBA NSW Builder of the Year 2024 and multiple HIA Hunter Region awards across 2024 and 2025.

Name

wells group nsw pty ltd

Legal name

Custom Built Projects

Website

https://custombuiltnsw.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Built Projects is a privately held Australian custom home builder designing and constructing prestige waterfront residences, renovations, and multi-unit developments across the Nelson Bay, Port Stephens, and Newcastle regions of NSW.

Ownership category

akta.pro rank

Product category

Custom Residential Construction

NAICS

Residential Remodelers (236118), Architectural Services (54131)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Custom home building
• Luxury residential construction
• Home renovations extensions
• Architectural design services
• Multi-unit developments

Headquarters

HQ city

Salamander Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Home Building: One-time project fees for custom-designed prestige homes built for individual clients, from waterfront residences to high-end renovations and extensions. Projects include new builds, knockdown rebuilds, major renovations, duplex builds, townhouse developments, and villa developments.
2. Design Services: Integrated design services working with clients' chosen architects or the company's hand-selected architects and building designers to create bespoke architectural solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wells Group NSW Pty Ltd, operating as Custom Built Projects NSW, builds architecturally designed prestige custom homes, high-end residential renovations and extensions, duplex and townhouse developments, and select commercial fit-outs for clients in the Nelson Bay, Port Stephens, and Newcastle regions of New South Wales. Each project is delivered under direct oversight of Founding Director Greg Wells, with integrated design services provided either through the client's chosen architect or the company's hand-selected architects and building designers. Pricing is quote-based per project and not publicly disclosed.

Product overview

Custom Built Projects (operated by Wells Group NSW Pty Ltd) is a high-end custom home builder offering architecturally designed premium homes, renovations, and extensions across Nelson Bay, Port Stephens, and Newcastle regions of NSW. The company operates as a single integrated service offering rather than a modular software platform—its core products are custom residential construction and renovation services. The portfolio includes individual custom home projects (such as Thurlow 32, Foreshore 65, Danalene, Soldiers 11, Sandy 28), multi-unit developments (Olas Villas 6-villa development, Kelvin 5-7 seven-unit townhouse development), duplex builds, and commercial projects (PRD Real Estate office). The company also operates a showroom at 155 George Road Salamander Bay for client education. Greg Wells serves as Founding Director, having established the business in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Architecturally designed custom homes built for high-end residential clients, featuring contemporary architecture, premium finishes, and bespoke design tailored to client requirements and coastal lifestyle preferences across Nelson Bay, Port Stephens, and Newcastle.
• Home Renovations and Extensions
• Design Services
• Duplex and Townhouse Developments

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hutchinson Builders: One of Australia's largest private construction companies with a strong residential division spanning custom homes, apartments, and commercial projects. Directly comparable in custom residential service model though operating at significantly larger scale, multi-state footprint, and across broader project typologies.
• Rawson Homes: Established NSW residential builder with custom home offerings across Sydney, Central Coast and Hunter regions. Comparable to Custom Built Projects in NSW custom home focus, prestige positioning, and family/move-up buyer segments, with broader geographic reach.
• Domaine Homes: NSW-focused residential builder offering custom and project homes across Sydney and regional NSW including Newcastle/Hunter region where Custom Built Projects operates. Comparable as a regional NSW custom builder competing for similar prestige and family-home project segments.
• Clarendon Homes: Established NSW-based residential builder offering project homes and custom builds across the Sydney and regional NSW markets. Comparable to Custom Built Projects as a mid-sized NSW builder competing for prestige residential work, though operating at substantially larger scale and broader geographic footprint.

Broad incumbents

• G.J. Gardner Homes: Australia's largest franchise home builder network with 100+ franchises across Australia. Comparable as a residential custom and project home provider with NSW franchises competing in coastal prestige markets, though predominantly targeting move-up and family segments rather than high-end luxury.
• AVJennings: Long-established Australian residential developer and home builder with masterplanned community operations across NSW, Queensland and Victoria. Comparable only loosely as a residential builder with NSW footprint, focused on volume masterplanned housing rather than bespoke prestige builds.
• Metricon Homes: Australia's largest home builder with national footprint spanning volume, project, and custom home segments across all major states. Comparable as a residential builder with NSW presence but operates at vastly larger scale with project-home focus rather than the boutique custom prestige positioning of Custom Built Projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-built-projects-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wells group nsw pty ltd