createher stock
CreateHER Stock is an Atlanta-based stock photography platform founded in 2015 that licenses a 5,500+ image catalog centered on melanated women, serving content creators, marketers, agencies, and SMB brands via subscription, custom commissions, and networking events.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
createher stock firmographics
Firmographics- Name
- createher stock
- Legal name
- CreateHER Stock, LLC
- Website
- https://createherstock.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- CreateHER Stock is an Atlanta-based stock photography platform founded in 2015 that licenses a 5,500+ image catalog centered on melanated women, serving content creators, marketers, agencies, and SMB brands via subscription, custom commissions, and networking events.
- Ownership category
- akta.pro rank
createher stock industry classification
Industry- Product category
- Stock Photography / Digital Content
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industry
- Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)
Keywords
Where createher stock is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
createher stock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Premium Subscription - All Access: Subscription-based access to over 5500+ stock images with unlimited downloads. Premium members can access the full library from anywhere.
- Custom Stock Services: Customized stock photography services through Photo Aux Lab for businesses wanting cohesive, customized visual content for their online presence.
- Networking Shoots: Professional photo shoots where models receive free professional images in exchange for modeling services, contributing to the content library.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
createher stock product offering
Product offeringCore offering
CreateHER Stock sells subscriptions and downloads to a curated library of more than 5,500 stock photographs featuring Black and melanated women, organized into Wellness, Business, Lifestyle, and Desk galleries. It also offers Custom Stock services through its Photo Aux Lab for branded visual content and runs Networking Shoots to grow its model and image library. The platform is delivered as a self-serve website targeting content creators, small businesses, and brands.
Product overview
CreateHER Stock is a stock photography platform providing authentic images of melanated women. The core offering consists of the All Access premium subscription service (unlimited downloads of 5,000+ images) paired with Custom Stock (Photo Aux Lab for customized content) and Networking Shoots (modeling program). Image galleries are organized into Wellness, Business, Lifestyle, and Desk categories.
Differentiator
Problem solved
Functional benefit
Products and services
- All Access Premium subscription offering unlimited downloads of over 5,000 stock images featuring melanated women, accessible from anywhere via the CreateHER Stock website. Targeted at content creators, SMBs, and individuals seeking authentic diverse imagery.
- Custom Stock (Photo Aux Lab) Customized stock photography service through Photo Aux Lab that provides cohesive, branded visual content for businesses and individuals looking to customize their online presence with on-brand images of melanated women.
- Networking Shoots A model-recruitment program where individuals can model for the platform, meet new people, and receive professional images at no cost in exchange for modeling services that contribute to the CreateHER Stock content library.
- Image Galleries Curated stock photo collections organized into Wellness, Business, Lifestyle, and Desk categories, enabling targeted content discovery for creators and businesses browsing the CreateHER Stock platform.
Quantifiable outcome
- Over 5500+ curated images and growing through Networking Shoots program
Companies that use createher stock
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
createher stock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
createher stock partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
createher stock competitors and assessment
Company assessmentDirect peers
- Nappy: Nappy offers free and paid stock photos of Black and Brown people. It is the closest direct competitor to CreateHER Stock, with an overlapping mission to provide authentic, diverse stock photography for content creators and brands.
- TONL: TONL curates stock photography featuring people of color for brands and agencies. It directly competes with CreateHER by addressing the same representation gap in mainstream stock libraries with a similar subscription/business model.
- Unsplash: Unsplash is a leading free stock photography platform with a contributor community producing diverse imagery. It overlaps with CreateHER in target customers (content creators) and category (lifestyle, business, wellness stock photography).
- Pexels: Pexels offers free stock photos and videos with a strong creator community. It competes with CreateHER for SMB and individual content creators seeking high-quality imagery for marketing and social media.
- Stocksy: Stocksy is an artist-owned stock photography cooperative emphasizing curated, authentic, and diverse imagery at premium price points. It competes with CreateHER's Custom Stock and curated positioning for brand-conscious buyers.
- Depositphotos: Depositphotos is a global subscription-based stock photography and vector platform serving SMBs and content creators. It overlaps with CreateHER in offering affordable subscription access to diverse stock imagery for marketing use cases.
Broad incumbents
- Shutterstock: Shutterstock is a global stock media giant offering millions of images, including expanding diversity and inclusion collections. It competes with CreateHER at the broader end of the market with vastly greater scale and distribution.
- Getty Images: Getty Images is a premier stock photography and editorial imagery platform serving enterprise and editorial customers. Its collections include diverse imagery, positioning it as a broad incumbent adjacent to CreateHER's niche.
- Adobe Stock: Adobe Stock is integrated into Creative Cloud and offers tens of millions of stock assets, including diverse collections. Its deep integration with design tools makes it a default choice that competes for the same creator customer base.
Emerging players
- Offset by Shutterstock: Offset is a curated, premium stock photography collection from Shutterstock emphasizing authentic, story-driven imagery. It targets the same brand and agency buyers seeking higher-end, cohesive visual content as CreateHER's Custom Stock.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
createher stock social profiles
Digital presencecreateher stock financial estimates
Financial estimateRevenue estimate
Valuation estimate
createher stock leadership team
Management profileNumber of profiles
createher stock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
createher stock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about createher stock
What does createher stock do?
CreateHER Stock sells subscriptions and downloads to a curated library of more than 5,500 stock photographs featuring Black and melanated women, organized into Wellness, Business, Lifestyle, and Desk galleries. It also offers Custom Stock services through its Photo Aux Lab for branded visual content and runs Networking Shoots to grow its model and image library. The platform is delivered as a self-serve website targeting content creators, small businesses, and brands.
Is createher stock a public or private company?
createher stock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was createher stock founded?
createher stock was founded in 2015.
Where is createher stock based?
createher stock is headquartered in Atlanta, United States, in the North America region.
How does createher stock make money?
Three revenue lines are on record. Premium Subscription - All Access are the primary driver. The others are custom Stock Services and networking Shoots.
Who are createher stock's main competitors?
Direct peers on record are Nappy, TONL, Unsplash, Pexels, Stocksy and Depositphotos. Broad incumbents are Shutterstock, Getty Images and Adobe Stock. Offset by Shutterstock is listed as an emerging player.
Does createher stock have an API?
No public API is recorded for createher stock.
What industry is createher stock in?
createher stock's product category is Stock Photography / Digital Content. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPADALAD, Footage & Stock Media Licensing (Archival/Newsreel/Stock). Its NAICS code is 516210 and its SIC code is 2741.