Offset
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
Offset firmographics
Firmographics- Name
- Offset
- Legal name
- Offset Pte Ltd
- Website
- https://offset.sg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Offset industry classification
Industry- Product category
- Motion Graphics & Animation Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Offset is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Offset business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Animation and Motion Graphics Production: Offset provides custom animation and motion graphics production services for brands, agencies, and media companies. Revenue is generated through project-based fees for 3D animation, 2D animation, social media content, digital content, and film production projects.
- Creative Agency Partnership Services: Works as a post-production and animation partner with creative agencies (Cheil, Codigo, Iris, etc.) on client projects, providing motion graphics, animation, and design services under agency commissions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Offset product offering
Product offeringCore offering
Offset is a Singapore-based motion graphics and animation studio that produces custom 3D animation, 2D illustration-based animation, social media video content, digital interactive content (micro-sites and games), and full film/commercial production from production through post-production. The studio operates as a B2B creative services partner for brands, agencies, governments, and media companies across Asia-Pacific, delivering project-based visual storytelling work commissioned directly or through creative agencies.
Product overview
Offset is a Singapore-based motion graphics and animation studio offering a unified suite of creative services. The core offering consists of motion graphics design combined with specialized capabilities in 3D animation (hyper-realistic rendering), 2D animation (illustration-based), social media content creation (notably as a Facebook APAC creative partner), digital interactive content (micro-sites, games), and full-scale film production services. These services are offered as integrated creative offerings rather than discrete software products, with the studio handling projects from concept through final delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Motion Graphics Services
Companies that use Offset
Customer profileNamed customers72 records
Segments5 records
Ideal customer profiles5 records
Offset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Offset partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- CheilcoreCheil Singapore commissions Offset for animation and post-production work on various client campaigns, including VivoCity 10 Years Anniversary, Samsung Solve for Tomorrow, and other brand projects.
- CodigocoreCodigo commissions Offset for animation and post-production on campaigns including DC Super Heroes Singapore Cable Car, WWE Singapore/Malaysia events, DBS Business Class App, and Heineken illuminight.
- Iris SingaporecoreIris Singapore commissioned Offset to create the WTA Finals Singapore trailer.
- TBWAminorTBWA engaged Offset for the SIA 2014 Formula 1 night race lighting and creative campaign.
- Facebook Creative ShopcoreOffset partnered with Facebook's Creative Shop to create social media content and Create-to-Convert (C2C) and PockeTVC suites for multiple brand clients including 11 Street MY, Samsung VN, Line Mobile TH, Lilith, Mobileworld 4G Go Go VN, FM100 VN, Dielac Grow Plus VN, and others.
- Meta / FacebookcoreOffset is one of the biggest APAC creative partners of Facebook/Meta, creating social media best-practice content with proven results. Offset worked on Facebook APAC Cross Border Business Programme, Facebook Heart of Sports, Facebook Room to Read, Facebook Double Bubble, Facebook DR Phase 3, and Instagram Creative Educational Videos.
- DentsuminorDentsu commissioned Offset for the National Reading Movement animation project for the National Library.
- Bates & ChiminorBates & Chi engaged Offset for the Land Transport Authority Innovators Needed campaign animation.
- PlanetAdminorPlanetAd commissioned Offset for the Freshkon TVC commercial, with PlanetAd providing illustration work.
- Pacific WorldminorPacific World collaborated with Offset on Unilever's Gala Dinner Opening Performance Graphics, along with O School.
- StarHub CreativeminorStarHub Creative engaged Offset for Resort World Sentosa Halloween Promo Video and the Starhub Chinese New Year 2018 campaign.
- Brilliant (agency for Unilever)minorBrilliant agency commissioned Offset for the Unilever Future Leaders campaign, with Neon providing sound design.
- RGA SingaporeminorRGA Singapore engaged Offset for Crocs ColorLite 3D campaign and GooglePlay Taipei Activation.
- Fox International ChannelsminorFox International commissioned Offset for Nissan Adventure Explored Campaign and Star Chinese Movie Outdoor Screening.
- SPRGminorSPRG commissioned Offset for the Siloso Beach Party 2014 promotional video.
- Scripps Networks (Food Network)minorScripps Networks commissioned Offset to produce a 3-series promo package for the Food Network.
- Fewstones/ImaginationminorFewstones/Imagination agency engaged Offset for the Thales Singapore presentation video featuring particle and wireframe visuals of Singapore City.
- Night Owl CinematicsminorOffset collaborated with Night Owl Cinematics on the Singapore Police Force You Got Scammed! #Criminalwatch campaign.
- Imba InteractiveminorImba Interactive provided sound for the SGX Rise of the Bulk animated series produced by Offset.
- Neon SoundminorNeon Sound provided sound design for various Offset projects including BBRC Corporate Video and Unilever Future Leaders.
- Gunnery (Audio)minorGunnery provided audio/music for Samsung Art Cover and Samsung Solve for Tomorrow campaigns produced by Offset.
- Splice StudiosminorSplice Studios provided sound design for the Freeboh campaign produced by Offset.
- Innervative LearningminorInnervative Learning engaged Offset for the Future Nova financial literacy mobile game concept and animation for NTUC Income.
- DSTNCTminorDSTNCT Pte Ltd was the integrated marketing agency for SHINE Festival 2016, engaging Offset for promotional video production.
- The Events Artery Pte LtdminorThe Events Artery Pte Ltd was the event management company for SHINE Festival 2016.
- O SchoolminorO School collaborated with Offset on Unilever's Gala Dinner Opening Performance Graphics alongside Pacific World.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Offset competitors and assessment
Company assessmentDirect peers
- Friday Lab: Singapore-based motion graphics and animation studio serving global brands across APAC with a comparable 3D/2D/social content offering and agency-channel go-to-market.
- Character Builders: Singapore animation and content studio producing character-driven 3D and motion graphics for brands and media — overlapping client mix (FMCG, media) and similar production-to-post pipeline.
- Studio 156: APAC design and animation studio with comparable motion graphics, brand-content and digital production services for consumer brands and agencies.
- Mothership (Singapore animation studio): Singapore animation and motion graphics studio focused on commercial content for brands, with similar size, full-stack animation services and APAC agency relationships.
- Buck: Global design and animation studio delivering motion graphics, brand design and immersive content for enterprises — directly comparable craft and tooling (Cinema4D, Houdini) but at much larger scale.
- Psyop: Award-winning US-based animation and motion graphics studio serving global brands and agencies with comparable directional storytelling and 3D/VFX production capabilities.
- B-Reel: Global creative and production studio building digital experiences, motion graphics and branded content — overlapping offering in motion design and digital content production.
- Nexus Studios: London-based animation and film studio producing commercials, branded content and hybrid live-action/animation work for global brands — comparable on craft, VFX capability and brand-client roster.
- Golden Wolf: Animation and motion design studio known for character-led animation and short-form content for global brands, with a comparable social-media-content and brand-storytelling specialty.
Broad incumbents
- Wieden+Kennedy: Global creative agency with in-house film and motion production capabilities that frequently commission or internalise the same kind of motion graphics work Offset supplies as a subcontractor — competing in the upstream RFP stage for the same brand briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Offset social profiles
Digital presenceOffset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offset leadership team
Management profileNumber of profiles
Profiles3 records
Offset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offset
What does Offset do?
Offset is a Singapore-based motion graphics and animation studio that produces custom 3D animation, 2D illustration-based animation, social media video content, digital interactive content (micro-sites and games), and full film/commercial production from production through post-production. The studio operates as a B2B creative services partner for brands, agencies, governments, and media companies across Asia-Pacific, delivering project-based visual storytelling work commissioned directly or through creative agencies.
Is Offset a public or private company?
Offset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Offset founded?
Offset was founded in 2013. It employs 11 to 50 people.
Where is Offset based?
Offset is headquartered in Singapore, Singapore, in the Asia region.
How does Offset make money?
Two revenue lines are on record. Animation and Motion Graphics Production is the primary driver. The others are creative Agency Partnership Services.
Who are Offset's main competitors?
Direct peers on record are Friday Lab, Character Builders, Studio 156, Mothership (Singapore animation studio), Buck, Psyop, B-Reel, Nexus Studios and Golden Wolf. Wieden+Kennedy is listed as a broad incumbent.
Does Offset have an API?
No public API is recorded for Offset.
What industry is Offset in?
Offset's product category is Motion Graphics & Animation Services. Its primary akta.pro industry code is MPADAGAD, Motion Graphics & Titling (2D/3D, Broadcast Graphics), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51219 and its SIC code is 7812.