pernot

What pernot does

Cedric Pernot is a private artisanal patisserie and chocolate business (SARL) founded in 2003 by eponymous patissier-chocolatier Cedric Pernot in Chambéry, France (Savoie). The company operates two retail boutiques — the flagship at Au Fidèle Berger (15 rue de Boigne, Chambéry), housed in a classified historic monument dating from 1832 and acquired by Pernot in 2011, and a second location in Challes-les-Eaux (43 Avenue Charles Pillet) — and sells a curated catalog of French haute pâtisserie products including entremets (layered cakes in 4/6/8 portions), petits gâteaux, macarons, chocolates, finger-food "Picking" items, and sorbets/ice creams.

Production is built around traditional artisanal pastry techniques rather than proprietary technology platforms or software systems. The company sources exclusively from Valrhona for premium chocolate couverture, and was admitted to the Relais Desserts professional association (approximately 100 elite patissiers/chocolatiers across 19 countries) in September 2016, providing international credibility within French haute pâtisserie circles.

The business operates a direct-to-consumer retail model through its owned boutiques plus a dedicated e-commerce storefront (boutique.cedric-pernot.fr). Revenue comes from one-time product sales of pastries and chocolates to individual gourmets (primary segment) and corporate gift customers (secondary segment, served through a specialized catalog featuring items such as the OPINEL x Cedric Pernot chocolate knife collaboration). Pricing is unit-based (e.g., 3.50€ per Opinel chocolate knife, 15€ for a 4-piece gift box). The business is founder-owned, bootstrapped with no external funding rounds or parent company, and operates as a single-country/domestic-only enterprise serving the local Chambéry/Savoie market.

Name

pernot

Legal name

Cedric Pernot, SARL

Website

https://cedric-pernot.fr

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Cedric Pernot is a founder-owned French artisanal patisserie and chocolatier based in Chambéry, producing pastries, chocolates, macarons, and desserts for individual gourmets and corporate gift customers via two retail boutiques and online ordering.

Ownership category

akta.pro rank

Product category

Artisanal Pastry and Chocolate

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Chocolate & Confectionery Shops (THAFAGAD)

Keywords

• Artisanal pastry
• Haute patisserie
• Handcrafted chocolates
• Macarons confectionery
• French pastry boutique

Headquarters

HQ city

Chambéry

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail pastry and chocolate sales: One-time product sales of pastries, entremets, small cakes, macarons, chocolates, and seasonal confections through two physical boutiques and online ordering.
2. Corporate gift products: Specialized corporate gift catalog featuring chocolate boxes and bespoke arrangements for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cedric Pernot produces and retails artisanal French pastries, chocolates, confectionery, macarons, cakes, and desserts from two physical boutiques in Chambéry and Challes-les-Eaux, plus an online shop. Products are handcrafted using premium ingredients, including exclusive Valrhona couverture chocolate, and include entremets, petits gâteaux, macarons, chocolates, finger foods, and sorbets/ice creams.

Product overview

Cedric Pernot is a patisserie and chocolate shop offering a unified portfolio of artisanal pastry products. The core offerings include Entremets (layered celebration cakes), Petits Gâteaux (individual pastries), Macarons, Chocolats, and Le Picking (finger foods). The company operates two retail boutiques and crafts products with premium ingredients including exclusive Valrhona chocolate. Products are available for immediate purchase in-store and via online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Entremets Layered celebration cakes available in 4, 6, or 8 servings, featuring bold flavors with evolving seasonal recipes. Offerings include Tarte Fraises Framboises, Tarte aux Abricots, Montilien, Charlotte, Fraisier, Tarte Vanille, Exotique (gluten-free), Nocciolat, Candide, Pavé, and Opéra. Targeted at individual consumers for personal celebrations and gifts.
• Petits Gâteaux Individual-sized pastries and small cakes suitable for quick treats, assortments, or romantic desserts. Includes miniature versions of entremets such as Tarte Fraises Framboises, Tarte aux Abricots, Charlotte, Fraisier, and seasonal specialties. Targeted at individual consumers seeking single-portion desserts.
• Macarons Colorful macarons featuring diverse flavors, textures, and freshness. Includes ephemeral seasonal flavors (Yuzu-Fraise, Mangue) and a classic range (Café, Caramel-Cacahuètes, Chocolat Noir, Framboise, Pistache, Vanille, among others). Targeted at individual consumers and gift purchasers.
• Chocolats Handcrafted chocolates made with Valrhona premium couverture chocolate. Includes chocolate boxes (18, 36, 54, 72 pieces), Mini-Barres Chocolatées, Pastilles chocolat-caramel, Mendiants, and the exclusive OPINEL x CEDRIC PERNOT chocolate knives. Targeted at individual consumers and corporate gift purchasers.
• Le Picking Finger foods and bite-sized treats including Sablés Tablettes (milk and dark chocolate), Sticks Enrobés (savory sticks coated with Gianduja and chocolate), Ours Guimauve (marshmallow bears in chocolate with salted caramel or hazelnut spread), Cookies Croustillants, and Sablés Gianduja. Targeted at individual consumers seeking snackable confections.
• Sorbets & Crèmes Glacées Sorbets and ice creams available at the Au Fidèle Berger boutique location in Chambéry. Targeted at individual consumers and walk-in boutique customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Relais DessertscoreStrategic or Co-development Partner · 1 September 2016Professional association of approximately 100 elite patissiers and chocolatiers from 19 countries. Promotes and defends French haute pâtisserie excellence globally. Cedric Pernot admitted as member in September 2016. Association provides credibility and network within the haute pâtisserie community.
• ValrhonacoreStrategic or Co-development PartnerExclusive partnership for premium chocolate couverture. Cedric Pernot works exclusively with Valrhona chocolates, described as 'ma passion pour le chocolat, matière noble par excellence et source d'inspiration infinie.' Valrhona is recognized as a leading premium chocolate supplier for professional patissiers.
• Opinel (OPINEL® x CEDRIC PERNOT)minorStrategic or Co-development PartnerCollaboration creating exclusive Opinel-shaped chocolate knives. Shells in dark or milk chocolate filled with half praline, half salted butter caramel. Available as single units (3.50€) or gift boxes of 4 (15€). Described as 'seuls et uniques couteaux Opinel en chocolat.'

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pierre Hermé Paris: Iconic French haute patissier and chocolatier known for macarons, chocolates, and pastries. Closely comparable product portfolio and direct competition for premium French pastry customers.
• Ladurée: Famous French patisserie specializing in macarons, chocolates, and viennoiserie, with boutique retail and a strong gifting channel. Direct peer across product mix, distribution model, and premium positioning.
• Maison Lenôtre: Historic French patisserie, chocolatier, and caterer with retail boutiques and a B2B/corporate offering. Comparable across product breadth and corporate gifting stream.
• Jean-Paul Hévin: French MOF chocolatier operating boutiques across Paris and Asia with a focus on premium chocolate, macarons, and pastries. Closely comparable as a boutique patissier-chocolatier.
• Jacques Génin: Paris-based chocolatier and patissier known for chocolates, pâte de fruits, and pastries sold through a single flagship boutique. Comparable artisanal, boutique-led operating model.
• Patrick Roger: French chocolatier and sculptor with boutiques in Paris and beyond, focused on sculptural chocolate and seasonal gift collections. Comparable premium chocolate and gifting positioning.
• Philippe Conticini: Renowned French pastry chef with boutique patisseries in Paris focused on innovative entremets, verrines, and individual pastries. Comparable across innovation-led pastry portfolio.
• La Maison du Chocolat: Premium French chocolate house with boutiques and a strong corporate gifting channel. Direct peer for chocolate assortment, box formats, and gift customer base.
• Éclair de Génie (Christophe Adam): Parisian patisserie concept by Christophe Adam, focused on individual pastries and signature creations sold through boutique locations. Comparable boutique-led French patisserie model.

Others

• Valrhona: Premium French chocolate couverture supplier and Cedric Pernot's exclusive partner. Relevant as the key upstream input provider and as a co-branded marketing ally in the haute pâtisserie ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cedricpernotchambery
• Instagraminstagram.com/pernotcedric
• LinkedInlinkedin.com/company/cedric-pernot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pernot