capacent oy
Capacent Media AB operates capacent.se, a Swedish-language affiliate website that publishes independent editorial reviews of international online casinos (MGA, EMTA, Curacao licensed) for Swedish players, earning revenue through affiliate referral commissions when users register via tracked links.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What capacent oy does
Capacent Media AB operates capacent.se, a Swedish-language affiliate marketing and editorial review website targeting Swedish online casino players. The site publishes systematic, fact-based reviews of online casinos that operate without a license from the Swedish Spelinspektionen, instead holding licenses from regulators such as the Malta Gaming Authority (MGA), the Estonian Tax and Customs Board (EMTA), or Curacao. Coverage includes licensing structures, bonus terms and wagering requirements, withdrawal speeds, game selection, payment methods, customer support quality, and Swedish tax implications. A top-9 comparison table is maintained with regularly dated updates, with content dated as recently as August 2026, and the site is led by Mikael Sundin, who has covered the international gambling market since 2019 and serves as responsible publisher (Ansvarig utgivare) and iGaming analyst.
The underlying technology is a content publishing platform (capacent.se, built on WordPress) rather than a software product; there is no proprietary technology stack, no API surface, and no mobile application. The editorial methodology is structured around a seven-criteria evaluation framework that includes real-money testing of deposits and withdrawals, license verification against official regulatory registers, and transparent disclosure of affiliate relationships. No AI/ML systems, proprietary models, or data flywheel mechanics are referenced in the source material.
The business model is affiliate referral. Capacent.se is free to end users and earns commission when visitors register or play at recommended international casinos via tracked affiliate links. The site explicitly states that affiliate relationships do not influence editorial rankings. The company is headquartered in Stockholm at Sveavägen 48, 3 tr, is privately held with no disclosed parent company, subsidiaries, or institutional investors, and operates exclusively in the Swedish market. The short_description in the input data references management consulting, but no consulting products, services, or clients are described in the underlying source material, which is entirely focused on the casino affiliate operation; the consultancy framing should therefore be treated as unsupported by the available evidence.
capacent oy firmographics
Firmographics- Name
- capacent oy
- Legal name
- Capacent Media AB
- Website
- https://capacent.se
- Company type
- Private
- Operating status
- Operating
- Short description
- Capacent Media AB operates capacent.se, a Swedish-language affiliate website that publishes independent editorial reviews of international online casinos (MGA, EMTA, Curacao licensed) for Swedish players, earning revenue through affiliate referral commissions when users register via tracked links.
- Ownership category
- akta.pro rank
capacent oy industry classification
Industry- Product category
- iGaming Affiliate Editorial
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where capacent oy is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
capacent oy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commission: Capacent.se generates revenue through affiliate marketing. When users register or play at casinos via links on capacent.se, the site receives commission from the casino operators. This is disclosed transparently: 'Capacent.se använder affiliatelänkar till de casinon vi rekommenderar. Det innebär att vi kan erhålla ersättning när en användare registrerar sig via en länk på sajten.' The company explicitly states this does not influence editorial evaluation or ranking methodology.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
capacent oy product offering
Product offeringCore offering
Capacent Oy operates capacent.se, a Swedish-language independent editorial and review platform that systematically evaluates online casinos operating without Swedish Spelinspektionen licenses. The site publishes a ranked top-9 list, individual casino reviews, comparison tables, and educational guides covering licensing (MGA, EMTA, Curacao), bonus terms, withdrawal speeds, payment methods, and tax implications for Swedish players. Revenue is generated exclusively when users register at recommended casinos via tracked affiliate links, and the company explicitly states editorial evaluations are not influenced by these commercial relationships.
Product overview
Capacent Oy operates Capacent.se as a unified editorial platform providing independent casino reviews and comparative guides for Swedish players. The single product is an informational website that systematically reviews casinos without Swedish licenses, covering licensing structures (MGA, EMTA, Curacao), bonus conditions, withdrawal speeds, game offerings, payment methods, and tax considerations for Swedish players. The site does not operate as a casino or handle transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Capacent.se (Casino utan svensk licens) — Independent Casino Review Platform
Companies that use capacent oy
Customer profileSegments1 record
Ideal customer profiles1 record
capacent oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
capacent oy partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
capacent oy competitors and assessment
Company assessmentDirect peers
- CasinoFeber: Swedish-language online casino review and affiliate site covering both Swedish-licensed and international operators; competes directly with Capacent.se for the same Swedish search audience and affiliate commissions.
- Casinotopplistan: Swedish-market casino comparison and affiliate platform ranking online casinos; directly comparable as it monetises via affiliate referrals from Swedish players.
- AlltomCasino: Established Swedish-language casino review and affiliate publisher; competes in the same organic-search-driven Swedish iGaming affiliate vertical as Capacent.se.
- NyaCasino: Swedish-focused casino review and affiliate site emphasising new and non-Swedish-licensed operators; near-identical value proposition and audience to Capacent.se.
- Spelpressen: Swedish gambling information and casino review site with affiliate monetisation; directly comparable audience and editorial format to Capacent.se.
- Bästa Casino: Swedish-language affiliate site ranking and reviewing online casinos for Swedish players; competes head-to-head for the same keyword set and affiliate partnerships.
Broad incumbents
- Casino.com (Nordics): Large international online casino brand with Nordic-facing content and affiliate activity; broader portfolio and global scale, but overlapping audience and SEO keywords with Capacent.se.
- AskGamblers: Global casino review and affiliate platform with extensive coverage of MGA/Curacao-licensed brands; comparable affiliate monetisation model and reviews-of-casinos content, but operates at much larger scale.
- CasinoGuru: International casino review and complaint-resolution affiliate site; comparable business model (review-driven affiliate commissions) and overlapping coverage of MGA/EMTA/Curacao operators, though at significantly greater scale.
Emerging players
- Spelbloggare: Swedish gambling blog network featuring casino reviews and affiliate links; narrower scope and lighter editorial methodology but directly comparable niche audience and monetisation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
capacent oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
capacent oy leadership team
Management profileNumber of profiles
Profiles1 record
capacent oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
capacent oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about capacent oy
What does capacent oy do?
Capacent Oy operates capacent.se, a Swedish-language independent editorial and review platform that systematically evaluates online casinos operating without Swedish Spelinspektionen licenses. The site publishes a ranked top-9 list, individual casino reviews, comparison tables, and educational guides covering licensing (MGA, EMTA, Curacao), bonus terms, withdrawal speeds, payment methods, and tax implications for Swedish players. Revenue is generated exclusively when users register at recommended casinos via tracked affiliate links, and the company explicitly states editorial evaluations are not influenced by these commercial relationships.
Is capacent oy a public or private company?
capacent oy is a private company. It is classified as unknown and is currently operating.
When was capacent oy founded?
capacent oy was founded in -1.
Where is capacent oy based?
capacent oy is headquartered in Stockholm, Sweden, in the Europe region.
How does capacent oy make money?
One revenue line is on record: affiliate Commission.
Who are capacent oy's main competitors?
Direct peers on record are CasinoFeber, Casinotopplistan, AlltomCasino, NyaCasino, Spelpressen and Bästa Casino. Broad incumbents are Casino.com (Nordics), AskGamblers and CasinoGuru. Spelbloggare is listed as an emerging player.
Does capacent oy have an API?
No public API is recorded for capacent oy.
What industry is capacent oy in?
capacent oy's product category is iGaming Affiliate Editorial. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 7132.