What Spelbloggare.se does

Spelbloggare.se is a Swedish-language affiliate marketing platform focused on the domestic online sports betting and casino market. Founded in 2010, it operates as a content-driven website that aggregates daily betting tips, odds comparisons, bonus guides, and operator reviews targeted exclusively at Swedish-licensed gambling operators, in compliance with the Swedish Gaming Inspectorate (Spelinspektionen). The platform serves Swedish-resident sports bettors seeking free expert predictions across football, ice hockey, and other sports, alongside comparison tools for bonuses and payment methods (BankID, Trustly, Zimpler, PayPal).

The underlying technology stack is a web-based content publishing platform (WordPress-based, per asset URLs) with affiliate tracking links, an odds comparison module, a bonus database, and a substantial archived content library exceeding 1,000 published tip articles over its operating history. The site emphasizes SEO-optimized Swedish-language content as its primary acquisition channel, with structured categories for major European football leagues (Premier League, Allsvenskan, Serie A, Champions League, Europa League), Swedish and North American hockey (SHL, Hockeyallsvenskan, NHL), and educational resources through its "Spelskolan" (Betting School) covering odds formats, Asian Handicap, Cash Out, and live betting mechanics.

The business model is purely affiliate referral: end users access all content free of charge, while Spelbloggare.se earns revenue through commission-based arrangements (revenue-share or cost-per-acquisition) with partnered operators including Betinia, Coolbet, Casumo, LeoVegas, bet365, Unibet, Expekt, CampoBet, and others. The company operates with a micro team of 1-10 employees, is privately held and bootstrapped with no disclosed external funding, and serves a single geographic market (Sweden). There is no proprietary AI or ML capability, no mobile application, no public API, and no disclosed revenue figures.

Name

Spelbloggare.se

Legal name

Spelbloggare.se

Website

https://spelbloggare.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Spelbloggare.se is a Swedish affiliate marketing website, founded in 2010, that publishes free sports betting tips, odds comparisons, and bonus guides for Swedish bettors, earning revenue through affiliate commissions from licensed Swedish betting and casino operators.

Ownership category

akta.pro rank

Product category

Sports Betting Affiliate / Gambling Information Services

NAICS

Gambling Industries (7132)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE), Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Sports betting affiliate
• Odds comparison
• Betting tips
• Casino bonuses
• Gambling content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing - Sports Betting: Earns commission when users click through to partner betting sites and complete registration/deposits. The site operates on revenue-share or cost-per-acquisition models with partnered gambling operators licensed in Sweden.
2. Affiliate Marketing - Online Casino: Similar affiliate model for online casino partnerships, earning commissions when users sign up and play at partnered casino sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spelbloggare.se is a Swedish-language sports betting and casino affiliate platform that publishes free daily betting tips, odds comparisons, bonus guides, and licensed-operator reviews. The site targets Swedish sports bettors and earns revenue exclusively through affiliate commissions when users register and deposit with partnered Swedish-licensed gambling operators.

Product overview

Spelbloggare.se is a Swedish sports betting community and affiliate website launched in 2010, offering a comprehensive suite of free betting tools and content. The core offering consists of daily betting tips across football (Premier League, Allsvenskan, Serie A, Champions League, Europa League) and ice hockey (SHL, Hockeyallsvenskan, NHL), along with odds comparison tools and extensive bonus guides. The platform aggregates and compares licensed Swedish betting sites and online casinos, providing reviews and curated bonus offers. Additional features include live streaming information, Pay N Play (account-free betting) guides, and educational betting school content. The site operates as an advertising affiliate for gambling operators and does not itself offer gambling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Speltips (Betting Tips) Free daily sports betting tips covering football (soccer), ice hockey, and other sports. Includes match previews, statistics, starting lineups, and odds comparisons for Swedish sports bettors.
• Oddsjämförelse (Odds Comparison) Free tool for comparing odds across multiple Swedish-licensed betting sites to help users find the best available odds for their bets.
• Oddsbonusar (Betting Bonuses) Free comprehensive guide and comparison of welcome bonuses, free bets, risk-free bets, and no-deposit bonuses offered by licensed Swedish betting sites.
• Casinobonusar (Casino Bonuses) Free comparison and listing of online casino bonuses including free spins, deposit bonuses, and live casino promotions from Swedish-licensed casino operators.
• Bettingsidor (Betting Site Reviews) Free reviews and ratings of Swedish-licensed betting sites, evaluating payment methods, odds offerings, mobile experience, and customer service.
• Spelskolan (Betting School) Free educational content explaining betting concepts including odds, Asian Handicap, Cash Out, betting exchange, live betting, and fantasy sports betting for Swedish sports bettors.

Quantifiable outcome

• Daily betting tips published without interruption since 2010

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BetiniacoreChannel Partner/ Reseller/ DistributorSwedish-licensed betting operator featured prominently on Spelbloggare.se with 120 kronor free bet offer. Partnership involves affiliate marketing where Spelbloggare receives commission for referred customers.
• CoolbetcoreChannel Partner/ Reseller/ DistributorSwedish-licensed betting and casino operator offering 100% up to 1000KR + 50 free spins. Active partner with commission-based affiliate arrangement.
• CasumocoreChannel Partner/ Reseller/ DistributorSwedish-licensed casino and betting operator featured with 100% deposit bonus up to 500kr + 40 free spins. Partnership includes affiliate referrals.
• LeoVegascoreChannel Partner/ Reseller/ DistributorLeading Swedish-licensed mobile betting and casino operator offering 100% matched free bet up to 500kr. Featured affiliate partner with prominent placement.
• CampoBetcoreChannel Partner/ Reseller/ DistributorModern Swedish-licensed betting and casino operator with 120kr free bet offer. Featured affiliate partner with exclusive promotional deals.
• SmarketsminorChannel Partner/ Reseller/ DistributorBetting exchange operator offering 0% commission for 60 days. Smaller affiliate partnership for specialized betting exchange audience.
• ExpektcoreChannel Partner/ Reseller/ DistributorSwedish-licensed betting operator offering 100% up to 1500kr free bet. Featured affiliate partner with prominent bonus listing.
• bet365coreChannel Partner/ Reseller/ DistributorMajor global betting operator featured with up to 1250kr in bet credits. Prominent placement due to high brand recognition.
• UnibetcoreChannel Partner/ Reseller/ DistributorOne of Sweden's largest betting operators, part of Kindred Group. Featured with 100kr free bet offer and live streaming services. Major affiliate partner.
• YoYo CasinominorChannel Partner/ Reseller/ DistributorSwedish-licensed online casino operator with 100% bonus up to 2000kr. Casino affiliate partnership.
• Swift CasinominorChannel Partner/ Reseller/ DistributorMobile-focused Swedish-licensed casino featuring BankID registration. Casino affiliate partnership.
• VideoSlotsminorChannel Partner/ Reseller/ DistributorEstablished Swedish-licensed online casino with extensive game library. Casino affiliate partnership.
• MrVegasminorChannel Partner/ Reseller/ DistributorSwedish-licensed online casino offering 100% bonus up to 2000kr + 11 free spins. Casino affiliate partnership.
• SnabbarecoreChannel Partner/ Reseller/ DistributorSwedish-licensed betting and casino operator featuring fast withdrawals. Prominent placement with 100% bonus up to 600kr (sports) and 100% up to 2500kr (casino).
• Lucky SportsminorChannel Partner/ Reseller/ DistributorModern Swedish-licensed betting operator. Affiliate partnership for sports betting referrals.
• No Account BetminorChannel Partner/ Reseller/ DistributorSwedish-licensed betting operator specializing in account-free betting via Pay N Play. Affiliate partnership highlighting fast registration.
• SpelinspektionencoreStrategic or Co-development PartnerSwedish Gaming Inspectorate is the regulatory body overseeing licensed gambling in Sweden. Spelbloggare.se only promotes operators with Swedish licenses from Spelinspektionen, ensuring compliance with Swedish gambling regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bettingsidor.se: Bettingsidor.se is a Swedish-language betting comparison and affiliate site reviewing Swedish-licensed operators. It is a direct competitor to Spelbloggare.se, targeting the same Swedish bettor audience with similar odds comparison, bonus guides, and site reviews.
• Spelpressen.se: Spelpressen.se is a Swedish betting affiliate and comparison site covering Swedish-licensed operators. A direct competitor in the same single-geography (Sweden) market, offering similar affiliate-driven content about odds, bonuses, and betting tips.
• BettingExpert: BettingExpert (part of Better Collective) is a global community-driven sports betting tips platform. Comparable as a tips/picks publishing site monetized through affiliate links, though it operates internationally rather than in a single market.
• Odds.nu: Odds.nu is a Swedish-language odds comparison site covering betting and casino operators. Direct competitor with very similar offering to Spelbloggare.se in the Swedish market, focusing on odds comparison and operator reviews.

Broad incumbents

• Catena Media: Catena Media is a global affiliate marketing company focused on iGaming and sports betting leads. Highly comparable business model to Spelbloggare.se as both generate revenue by referring users to licensed gambling operators, though Catena operates across many more markets and verticals.
• Gambling.com Group: Gambling.com Group is a publicly listed affiliate marketing company operating comparison and review sites for sports betting and casino. Directly comparable to Spelbloggare.se in business model (affiliate referrals to gambling operators) and content focus (tips, odds, bonus comparisons), though at significantly larger scale and across multiple geographies.
• Oddschecker: Oddschecker is a major UK-based odds comparison and betting affiliate platform covering multiple sports and operators. It is highly comparable to Spelbloggare.se as both operate affiliate-driven odds comparison sites with tip content, though Oddschecker is significantly larger and operates in multiple geographies.
• Better Collective: Better Collective is a Copenhagen-listed sports betting affiliate and media company operating numerous comparison sites globally. Comparable as both operate betting tip and odds comparison platforms monetized through operator affiliate commissions, though Better Collective operates at vastly greater scale across multiple markets.

Others

• Unibet (Kindred Group): Unibet is one of Sweden's largest online sports betting operators and a major affiliate partner of Spelbloggare.se. Included as an ecosystem participant representing the operator-side counterparty that drives Spelbloggare.se's affiliate revenue.
• Mr Green: Mr Green is a Swedish-licensed online casino and betting operator featured among Spelbloggare.se's affiliate partners. Included as an ecosystem participant on the operator side of the affiliate relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spelbloggare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spelbloggare.se