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ALT+J Holdings

Full company profile

uuid02mglrg

Namestring
ALT+J Holdings
Legal namestring
Alt+J Holdings
Websiteurl
altj.co
Company typeenum
Private
Founded yearint
2018
Descriptiontext

ALT+J Holdings is a private family office investment firm founded in 2018 and headquartered in Los Angeles with a secondary office in New York. The firm invests its own capital — explicitly without outside limited partners — into lower middle market businesses, targeting companies with $20M-$100M+ in revenue and $4M-$15M in EBITDA (sweet spot $5M-$10M). The investment mandate is broad across transaction types (control recapitalizations, founder transitions, corporate carve-outs, special situations, technology-enabled transformations) and industries (industry-agnostic, with stated preference for community-sustaining sectors including energy, housing, healthcare, and services). As of disclosure, the firm manages approximately $1.5B in assets and reports 5,000+ people employed across its portfolio companies.

The firm's value proposition is built on patient capital, operator-led engagement, and structural alignment. Because it deploys own capital with no fund clock, ALT+J can hold investments as long as businesses deserve time and move with speed when moments demand, in contrast to the 5-7 year exit horizon of conventional private equity. Partners engage inside the business at decisive moments — leadership transitions, market shifts, board-level decisions — and apply operating frameworks (OKRs, EOS, balanced scorecards) to move portfolio companies toward a 'Delta Organization' state. Lead principal Jamey Edwards (Co-Founder, President & Operating Partner) co-founded Standard Communities (a Certified B Corporation now operating 30,000+ apartments across 23 states) and Cloudbreak Health (now Equiti Health, serving 3,000+ healthcare venues) prior to or alongside ALT+J.

The revenue model is investment returns on deployed capital — no management fees and no fund carry, consistent with the family office structure. The firm has no proprietary technology platform, no public products or services, and no app presence; go-to-market is direct, relationship-driven outreach to founders, owners, and management teams at inflection points, supplemented by thought leadership content (a website manifesto, founder letter, and the 'Alt+J Hierarchy of Needs' framework) and community-rooted board participation. The disclosed customer base — i.e., portfolio companies and co-investors — includes Buddy's Home Furnishings, Tallgrass Resources, Skyline Investors, Standard Communities, Emergent Medical Associates, Equiti Health, and Cairns Health, spanning rent-to-own consumer services, oil and gas, affordable housing, impact investing, emergency medicine, telemedicine, and AI-enabled aging-in-place care.

Short descriptiontext

ALT+J Holdings is a private family office founded in 2018 that deploys its own capital into lower middle market businesses ($20M-$100M revenue, $4M-$15M EBITDA) across community-sustaining industries, providing patient capital and operator-led support without outside limited partners.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private equity investing, family office capital, lower middle market, control recapitalizations, operational support
Industry2 codes
1Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest)
CodeFSAAADAHPrimaryYes
2Family Office Services (Single & Multi-Family Office)
CodeFSABADAFPrimaryNo
NAICS code3 codes
  • Portfolio Management and Investment Advice523940
  • Funds, Trusts, and Other Financial Vehicles525
  • Offices of Other Holding Companies551112
SIC code1 code
  • Investors, Nec6799
Product category
Private Equity / Family Office Investment
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Investment Returns / Capital Gains
TypeManaged Services
Description

Returns generated through equity ownership in portfolio companies, operational improvements, and eventual exits when businesses reach full potential. Family office structure with own capital - no LP management fees or fund carry structure.

altj.co
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Others
Pricing details1 tier
1Lower middle market investment - $20M-$100M+ revenue, $4M-$15M EBITDA
ModelOtherBilling cadenceMulti-year contract
Notes

Revenue: $20M - $100M+. EBITDA: $4M - $15M (sweet spot $5M - $10M). Target transaction types: control recapitalizations, founder transitions, corporate carve-outs, special situations, technology-enabled transformations.

altj.co
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

ALT+J Holdings is a private family office investment firm that deploys its own capital into lower middle market businesses ($20M-$100M+ revenue, $4M-$15M EBITDA), providing patient capital alongside hands-on operating support. The firm invests across founder transitions, family business successions, corporate carve-outs, special situations, and inflection points in industries that sustain communities such as energy, housing, healthcare, and consumer services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Assets Under Management: $1.5B
+4 more records
Product overview1 text field

ALT+J Holdings is a private investment firm and multi-family office that provides patient capital and operational experience to lower middle market companies. The firm invests in founder-owned, family-owned, and management-led businesses at inflection points across sectors including energy, housing, healthcare, and services. Their investment approach includes control recapitalizations, founder transitions, corporate carve-outs, special situations, and technology-enabled transformations. The firm deploys its own capital with no LP timelines, allowing flexible hold periods as long as businesses deserve. Their portfolio includes companies in rent-to-own home furnishings, oil and gas, affordable housing, impact investing, and healthcare services.

Product and service4 records
1Control Recapitalization Investments
CategoryPrivate Equity Investment
Description

Equity investments structured as control recapitalizations for founder-owned, family-owned, and management-led lower middle market businesses, providing patient capital without fund-cycle pressure.

2Founder & Family Business Transition Investments
CategoryPrivate Equity Investment
Description

Capital and operating support for founders and family business owners navigating succession, transition, or generational change at lower middle market companies with $20M-$100M+ revenue and $4M-$15M EBITDA.

3Special Situations & Corporate Carve-out Investments
CategoryPrivate Equity Investment
Description

Flexible family office capital deployed into special situations and corporate carve-outs where nimble, decisive capital is required for lower middle market businesses.

4Operating Partner Engagement
CategoryAdvisory and Operating Support
Description

Hands-on operating partner service delivered to portfolio company leadership, including frameworks (OKRs, EOS, balanced scorecards), board participation, narrative and culture work, and financial infrastructure and governance practices.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierMinorTypeOthers
Description

Arts education nonprofit serving over 200,000 students and 10,000 teachers in Los Angeles with high-quality arts education. ALT+J invests time through board participation in communities they care about.

Strategic tierMinorTypeOthers
Description

501(c)(3) nonprofit committed to preserving and developing affordable housing. Created a bridge to permanent affordable housing for vulnerable populations with over 17,000 units co-developed. ALT+J invests time through board participation.

Strategic tierMinorTypeOthers
Description

Community health organization driving evidence-based programs that improve health outcomes and quality of life for older adults and underserved communities across Southern California. ALT+J invests time through board participation.

Strategic tierMinorTypeOthers
Description

Global movement rooted in kindness, empathy, and human connection, changing the world through heart speak, hugs, and gifting pink socks. ALT+J invests time in causes that matter to them.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Established middle-market PE firm with broader sector breadth than Alt+J but overlapping lower-middle-market deal range; useful comparable for AUM scale and platform maturation trajectory.

TypeDirect peer
Description

Lower-middle-market private equity firm focused on founder-led, family-owned, and entrepreneurial businesses in the $20M-$200M EBITDA range, with deep operating-partner engagement similar to Alt+J's model.

TypeDirect peer
Description

Long-standing lower-middle-market PE platform that invests in family- and founder-led consumer, healthcare, and services businesses with operationally intensive value creation — directly comparable to Alt+J's approach and target segments.

TypeDirect peer
Description

Lower-middle-market PE firm targeting founder/family-owned businesses and corporate carve-outs with operating expertise and flexible transaction structures — closely matches Alt+J's control/special-situation mandate.

TypeDirect peer
Description

Lower-middle-market private equity firm investing in essential, community-impacting sectors including healthcare, education, housing, and financial services — directly comparable to Alt+J's 'community-sustaining' thesis.

TypeDirect peer
Description

Lower-middle-market growth and buyout investor partnering with founder- and family-owned businesses across healthcare and consumer services — comparable mandate, scale, and operator-engagement model.

TypeDirect peer
Description

Middle-market private equity firm focused on sustainability, impact, and essential-business investments — overlaps with Alt+J's community-sustaining thesis and lower-middle-market orientation.

TypeDirect peer
Description

Lower-middle-market PE firm partnering with founder-led, family-owned, and corporate carve-out businesses with operating support — comparable deal size, structure, and operational approach to Alt+J.

TypeDirect peer
Description

Industrial-tech-focused lower-middle-market PE firm with operating-partner model and value creation playbooks — comparable in deal size, lower-middle-market positioning, and operator-led engagement.

TypeDirect peer
Description

Lower-middle-market healthcare-focused PE firm that invests in founder- and family-owned healthcare services and products — directly comparable to Alt+J's healthcare-services portfolio tilt (Equiti Health, Emergent Medical, Cairns Health).

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ALT+J Holdings

Private Equity / Family Office Investmentaltj.co

ALT+J Holdings is a private family office founded in 2018 that deploys its own capital into lower middle market businesses ($20M-$100M revenue, $4M-$15M EBITDA) across community-sustaining industries, providing patient capital and operator-led support without outside limited partners.

What ALT+J Holdings does

ALT+J Holdings is a private family office investment firm founded in 2018 and headquartered in Los Angeles with a secondary office in New York. The firm invests its own capital — explicitly without outside limited partners — into lower middle market businesses, targeting companies with $20M-$100M+ in revenue and $4M-$15M in EBITDA (sweet spot $5M-$10M). The investment mandate is broad across transaction types (control recapitalizations, founder transitions, corporate carve-outs, special situations, technology-enabled transformations) and industries (industry-agnostic, with stated preference for community-sustaining sectors including energy, housing, healthcare, and services). As of disclosure, the firm manages approximately $1.5B in assets and reports 5,000+ people employed across its portfolio companies.

The firm's value proposition is built on patient capital, operator-led engagement, and structural alignment. Because it deploys own capital with no fund clock, ALT+J can hold investments as long as businesses deserve time and move with speed when moments demand, in contrast to the 5-7 year exit horizon of conventional private equity. Partners engage inside the business at decisive moments — leadership transitions, market shifts, board-level decisions — and apply operating frameworks (OKRs, EOS, balanced scorecards) to move portfolio companies toward a 'Delta Organization' state. Lead principal Jamey Edwards (Co-Founder, President & Operating Partner) co-founded Standard Communities (a Certified B Corporation now operating 30,000+ apartments across 23 states) and Cloudbreak Health (now Equiti Health, serving 3,000+ healthcare venues) prior to or alongside ALT+J.

The revenue model is investment returns on deployed capital — no management fees and no fund carry, consistent with the family office structure. The firm has no proprietary technology platform, no public products or services, and no app presence; go-to-market is direct, relationship-driven outreach to founders, owners, and management teams at inflection points, supplemented by thought leadership content (a website manifesto, founder letter, and the 'Alt+J Hierarchy of Needs' framework) and community-rooted board participation. The disclosed customer base — i.e., portfolio companies and co-investors — includes Buddy's Home Furnishings, Tallgrass Resources, Skyline Investors, Standard Communities, Emergent Medical Associates, Equiti Health, and Cairns Health, spanning rent-to-own consumer services, oil and gas, affordable housing, impact investing, emergency medicine, telemedicine, and AI-enabled aging-in-place care.

ALT+J Holdings firmographics

Firmographics
Name
ALT+J Holdings
Legal name
Alt+J Holdings
Website
https://altj.co
Company type
Private
Founded year
2018
Operating status
Operating
Short description
ALT+J Holdings is a private family office founded in 2018 that deploys its own capital into lower middle market businesses ($20M-$100M revenue, $4M-$15M EBITDA) across community-sustaining industries, providing patient capital and operator-led support without outside limited partners.
Ownership category
akta.pro rank

ALT+J Holdings industry classification

Industry
Product category
Private Equity / Family Office Investment
NAICS
Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525), Offices of Other Holding Companies (551112)
SIC
Investors, Nec (6799)
akta.pro primary industry
Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
akta.pro secondary industry
Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

  • Private equity investing
  • Family office capital
  • Lower middle market
  • Control recapitalizations
  • Operational support

Where ALT+J Holdings is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices2 records

Markets served

ALT+J Holdings business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Others

Revenue model

  1. Investment Returns / Capital Gains: Returns generated through equity ownership in portfolio companies, operational improvements, and eventual exits when businesses reach full potential. Family office structure with own capital - no LP management fees or fund carry structure.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractLower middle market investment - $20M-$100M+ revenue, $4M-$15M EBITDA

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

ALT+J Holdings product offering

Product offering

Core offering

ALT+J Holdings is a private family office investment firm that deploys its own capital into lower middle market businesses ($20M-$100M+ revenue, $4M-$15M EBITDA), providing patient capital alongside hands-on operating support. The firm invests across founder transitions, family business successions, corporate carve-outs, special situations, and inflection points in industries that sustain communities such as energy, housing, healthcare, and consumer services.

Product overview

ALT+J Holdings is a private investment firm and multi-family office that provides patient capital and operational experience to lower middle market companies. The firm invests in founder-owned, family-owned, and management-led businesses at inflection points across sectors including energy, housing, healthcare, and services. Their investment approach includes control recapitalizations, founder transitions, corporate carve-outs, special situations, and technology-enabled transformations. The firm deploys its own capital with no LP timelines, allowing flexible hold periods as long as businesses deserve. Their portfolio includes companies in rent-to-own home furnishings, oil and gas, affordable housing, impact investing, and healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

  • Control Recapitalization Investments Equity investments structured as control recapitalizations for founder-owned, family-owned, and management-led lower middle market businesses, providing patient capital without fund-cycle pressure.
  • Founder & Family Business Transition Investments Capital and operating support for founders and family business owners navigating succession, transition, or generational change at lower middle market companies with $20M-$100M+ revenue and $4M-$15M EBITDA.
  • Special Situations & Corporate Carve-out Investments Flexible family office capital deployed into special situations and corporate carve-outs where nimble, decisive capital is required for lower middle market businesses.
  • Operating Partner Engagement Hands-on operating partner service delivered to portfolio company leadership, including frameworks (OKRs, EOS, balanced scorecards), board participation, narrative and culture work, and financial infrastructure and governance practices.

Quantifiable outcome

  • Assets Under Management: $1.5B
  • +4 more outcomes

Companies that use ALT+J Holdings

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles2 records

ALT+J Holdings technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ALT+J Holdings partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

  • Inner-City ArtsminorOthersArts education nonprofit serving over 200,000 students and 10,000 teachers in Los Angeles with high-quality arts education. ALT+J invests time through board participation in communities they care about.
  • Housing on MeritminorOthers501(c)(3) nonprofit committed to preserving and developing affordable housing. Created a bridge to permanent affordable housing for vulnerable populations with over 17,000 units co-developed. ALT+J invests time through board participation.
  • Partners In Care FoundationminorOthersCommunity health organization driving evidence-based programs that improve health outcomes and quality of life for older adults and underserved communities across Southern California. ALT+J invests time through board participation.
  • PinkSocksminorOthersGlobal movement rooted in kindness, empathy, and human connection, changing the world through heart speak, hugs, and gifting pink socks. ALT+J invests time in causes that matter to them.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

ALT+J Holdings competitors and assessment

Company assessment

Broad incumbents

  • Genstar Capital: Established middle-market PE firm with broader sector breadth than Alt+J but overlapping lower-middle-market deal range; useful comparable for AUM scale and platform maturation trajectory.

Direct peers

  • Trinity Hunt Partners: Lower-middle-market private equity firm focused on founder-led, family-owned, and entrepreneurial businesses in the $20M-$200M EBITDA range, with deep operating-partner engagement similar to Alt+J's model.
  • Centre Partners: Long-standing lower-middle-market PE platform that invests in family- and founder-led consumer, healthcare, and services businesses with operationally intensive value creation — directly comparable to Alt+J's approach and target segments.
  • Trive Capital: Lower-middle-market PE firm targeting founder/family-owned businesses and corporate carve-outs with operating expertise and flexible transaction structures — closely matches Alt+J's control/special-situation mandate.
  • Vistria Group: Lower-middle-market private equity firm investing in essential, community-impacting sectors including healthcare, education, housing, and financial services — directly comparable to Alt+J's 'community-sustaining' thesis.
  • Latticework Capital Partners: Lower-middle-market growth and buyout investor partnering with founder- and family-owned businesses across healthcare and consumer services — comparable mandate, scale, and operator-engagement model.
  • Pegasus Capital Advisors: Middle-market private equity firm focused on sustainability, impact, and essential-business investments — overlaps with Alt+J's community-sustaining thesis and lower-middle-market orientation.
  • Quad-C Management: Lower-middle-market PE firm partnering with founder-led, family-owned, and corporate carve-out businesses with operating support — comparable deal size, structure, and operational approach to Alt+J.
  • Graham Partners: Industrial-tech-focused lower-middle-market PE firm with operating-partner model and value creation playbooks — comparable in deal size, lower-middle-market positioning, and operator-led engagement.
  • BelHealth Investment Partners: Lower-middle-market healthcare-focused PE firm that invests in founder- and family-owned healthcare services and products — directly comparable to Alt+J's healthcare-services portfolio tilt (Equiti Health, Emergent Medical, Cairns Health).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

ALT+J Holdings financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ALT+J Holdings leadership team

Management profile

Number of profiles

Profiles1 record

ALT+J Holdings funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ALT+J Holdings M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALT+J Holdings

What does ALT+J Holdings do?

ALT+J Holdings is a private family office investment firm that deploys its own capital into lower middle market businesses ($20M-$100M+ revenue, $4M-$15M EBITDA), providing patient capital alongside hands-on operating support. The firm invests across founder transitions, family business successions, corporate carve-outs, special situations, and inflection points in industries that sustain communities such as energy, housing, healthcare, and consumer services.

Is ALT+J Holdings a public or private company?

ALT+J Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ALT+J Holdings founded?

ALT+J Holdings was founded in 2018.

Where is ALT+J Holdings based?

ALT+J Holdings is headquartered in Los Angeles, United States, in the North America region.

How does ALT+J Holdings make money?

One revenue line is on record: investment Returns / Capital Gains.

Who are ALT+J Holdings's main competitors?

Genstar Capital is listed as a broad incumbent. Direct peers are Trinity Hunt Partners, Centre Partners, Trive Capital, Vistria Group, Latticework Capital Partners, Pegasus Capital Advisors, Quad-C Management, Graham Partners and BelHealth Investment Partners.

Does ALT+J Holdings have an API?

No public API is recorded for ALT+J Holdings.

What industry is ALT+J Holdings in?

ALT+J Holdings's product category is Private Equity / Family Office Investment. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of FSABADAF, Family Office Services (Single & Multi-Family Office). Its NAICS code is 523940 and its SIC code is 6799.

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