bioforce
Bioforce Canada, operating as A.Vogel, distributes clinically proven herbal remedies, natural foods, and health-and-beauty products to Canadian health-conscious consumers through DTC e-commerce, retail, and affiliate channels, under the Swiss A.Vogel Bioforce AG parent brand.
- Company typePrivate
- Founded-
- HeadquartersDollard-des-ormeaux, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What bioforce does
Bioforce Canada, operating under the A.Vogel brand (legal entity A.Vogel Canada Corp), is a privately held distributor of clinically proven fresh herbal remedies, natural food products, and health-and-beauty items based in Dollard-des-Ormeaux, Quebec. The company sells through its DTC e-commerce platform shop.avogel.ca, a Canada-wide retail store-locator network, and an affiliate partner program, serving health-conscious consumers seeking natural alternatives across 14 condition categories including immune support, sleep, stress, PMS, menopause, prostate health, digestion, and thyroid.
The core product portfolio spans three categories — Herbal Remedies (anchored by the 70-year-old Echinaforce flagship plus Prostate 1, Vitex, and A.Vogel Goodnight), Grocery (Bambu coffee substitute, Herbamare seasoning salt and broth), and Health and Beauty (Herbatint natural hair color, body care) — supplemented by sub-brands Aromaforce (essential oils) and Natur. Product development and medical authority are centralized at the Swiss parent, A.Vogel Bioforce AG in Roggwil, where CEO Andy Suter oversees new product development and the medical department.
The business model is direct product sales: one-time-purchase transactions through owned e-commerce, physical retail, and affiliate channels, with no subscription, licensing, or enterprise tiers. Customer acquisition is content-led — an expert-authored blog, a 14-category health advice center, a Plant Encyclopedia, and email newsletter (offering a 10% first-order discount) — targeting health-conscious Canadian consumers. Industry positioning is reinforced through cruelty-free, sustainable-farming messaging and membership in the Health Products Association (HPSA).
bioforce firmographics
Firmographics- Name
- bioforce
- Legal name
- A.Vogel Canada Corp
- Website
- https://bioforce.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bioforce Canada, operating as A.Vogel, distributes clinically proven herbal remedies, natural foods, and health-and-beauty products to Canadian health-conscious consumers through DTC e-commerce, retail, and affiliate channels, under the Swiss A.Vogel Bioforce AG parent brand.
- Ownership category
- akta.pro rank
bioforce industry classification
Industry- Product category
- Herbal Health Products
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where bioforce is headquartered
LocationHeadquarters
- HQ city
- Dollard-des-ormeaux
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
bioforce business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of herbal remedies, grocery products, and health and beauty items through the company's e-commerce platform and retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Affiliate program offering discounts to partners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
bioforce product offering
Product offeringCore offering
Bioforce Canada (A.Vogel) supplies and distributes a portfolio of clinically proven fresh herbal remedies, natural foods, essential oils, body-care products, and hair-care products to Canadian consumers. Core offerings include the flagship Echinaforce® Echinacea-based immune support remedy, a broader Herbal Remedies collection for conditions such as PMS, menopause, sleep, stress, digestion, cold & flu, circulation, prostate, thyroid, and urinary tract, plus the Grocery line (Bambu coffee substitute, Herbamare seasoning salt and broth), Health and Beauty items (Herbatint hair color, Aromaforce essential oils, Natur brand), and targeted supplements such as Prostate 1, Vitex, and A.Vogel Goodnight.
Product overview
A.Vogel (Bioforce) is a Canadian company selling clinically proven fresh herbal remedies and natural food products. The product portfolio consists of three main categories: Herbal Remedies (clinically proven supplements for immune support, digestion, men's health, women's health, sleep, stress, and more), Grocery (natural food products including coffee substitutes and seasonings), and Health and Beauty (body care and beauty products). Key branded products include Echinaforce® (flagship immune support remedy celebrating 70 years), Prostate 1 (men's health), Vitex (PMS support), A.Vogel Goodnight (sleep products), and food products like Bambu and Herbamare. The company also distributes sub-brands Aromaforce (essential oils), Herbatint (hair color), and Natur.
Differentiator
Problem solved
Functional benefit
Products and services
- Echinaforce®
Companies that use bioforce
Customer profileSegments1 record
Ideal customer profiles1 record
bioforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
bioforce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HPSA (Health Products Association)minorA.Vogel is listed as a member of HPSA (Health Products Association), which appears to be a health products industry association. The company is referenced as 'Healthsteward.ca' in this context.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
bioforce competitors and assessment
Company assessmentDirect peers
- A.Vogel Bioforce AG: The Swiss parent company of Bioforce Canada. Operates the same A.Vogel herbal remedy brand across other geographies; directly comparable as the same brand, products, and positioning managed from headquarters.
- Natural Factors: Canadian-based natural health products manufacturer selling herbal supplements, vitamins, and remedies through retail and DTC channels. Directly comparable on product category, customer base, and Canadian market.
- Gaia Herbs: U.S. herbal supplements brand focused on clinically validated plant-based remedies sold through DTC and natural product retailers. Closely comparable on herbal positioning, fresh-extract processing, and condition-specific product range.
- New Chapter: Heritage-branded herbal and whole-food supplement brand owned by Procter & Gamble. Comparable on premium, clinically positioned herbal supplements and condition-specific SKUs, though backed by a global CPG parent.
- Flora Manufacturing & Distributing: Canadian manufacturer of natural health products including herbal tinctures and supplements. Comparable as a Canada-headquartered peer selling clinically positioned herbal remedies through similar distribution channels.
Broad incumbents
- Nature's Way: One of the largest herbal and botanical supplement brands in North America, owned by Schwabe. Comparable on herbal remedy focus, but operates at significantly larger scale across mass and natural retail channels.
- NOW Foods: Large U.S. supplement manufacturer offering an extensive herbal, vitamin, and natural product range. Comparable on botanical supplement category but competes on breadth and price rather than premium clinical positioning.
Emerging players
- Herb Pharm: U.S.-based herbal extracts and tinctures company emphasizing organic, farm-grown botanicals. Comparable on fresh-herb processing expertise and condition-specific herbal SKUs, but with a smaller product range.
Regional players
- Boiron Canada: Canadian subsidiary of Boiron, the world's largest manufacturer of homeopathic medicines. Comparable on natural-remedy positioning, condition-specific products, and Canadian retail/DTC distribution, though focused on homeopathy rather than phytotherapy.
Others
- Herbatint (parent-level competitor): Natural hair color brand owned by A.Vogel. Internally, Herbatint operates as a sister brand under Bioforce's parent; externally, it competes with brands like Naturtint, Logona, and Madison Reed in the natural hair color category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
bioforce social profiles
Digital presencebioforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
bioforce leadership team
Management profileNumber of profiles
Profiles8 records
bioforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bioforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bioforce
What does bioforce do?
Bioforce Canada (A.Vogel) supplies and distributes a portfolio of clinically proven fresh herbal remedies, natural foods, essential oils, body-care products, and hair-care products to Canadian consumers. Core offerings include the flagship Echinaforce® Echinacea-based immune support remedy, a broader Herbal Remedies collection for conditions such as PMS, menopause, sleep, stress, digestion, cold & flu, circulation, prostate, thyroid, and urinary tract, plus the Grocery line (Bambu coffee substitute, Herbamare seasoning salt and broth), Health and Beauty items (Herbatint hair color, Aromaforce essential oils, Natur brand), and targeted supplements such as Prostate 1, Vitex, and A.Vogel Goodnight.
Is bioforce a public or private company?
bioforce is a private company. It is classified as corporate owned and is currently operating.
When was bioforce founded?
bioforce was founded in -1. It employs 11 to 50 people.
Where is bioforce based?
bioforce is headquartered in Dollard-des-ormeaux, Canada, in the North America region.
How does bioforce make money?
One revenue line is on record: direct Product Sales.
Who are bioforce's main competitors?
Direct peers on record are A.Vogel Bioforce AG, Natural Factors, Gaia Herbs, New Chapter and Flora Manufacturing & Distributing. Broad incumbents are Nature's Way and NOW Foods. Herb Pharm is listed as an emerging player. Boiron Canada is listed as a regional player. Herbatint (parent-level competitor) is listed as an others.
Does bioforce have an API?
No public API is recorded for bioforce.
What industry is bioforce in?
bioforce's product category is Herbal Health Products. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.