dairy news australia

What dairy news australia does

Dairy News Australia is a digital and print trade news publication covering the Australian dairy industry. It serves dairy farmers, processors, and agricultural stakeholders with editorial coverage organized into five content categories: News (industry announcements, breeding advances, ABVs, farm management), Markets (dairy market analysis), Machinery and Products (equipment and input reviews), Animal Health (livestock health and welfare), and Water (irrigation and water management). The publication also covers regional events such as the South West Dairy Ladies Luncheon and major industry events including the Ekka. It is operated as part of McPherson Media Group, a private Australian diversified regional media conglomerate that also runs eleven-plus regional Victorian newspaper titles (including Shepparton News, Benalla Ensign, Campaspe News, Cobram Courier, Riverine Herald, and Yarrawonga Chronicle), national agricultural sister publications (Farmer Direct, Small Farms Magazine), and live event properties (Seymour Expo, The Wedding Festival, Wild Deer & Duck Hunting Expo). McPherson Media Group holds the copyright to the Dairy News Australia website.

The core product is a single editorial website (dairynewsaustralia.com.au) with no platform-plus-modules architecture, no mobile app, no public API, and no disclosed data product. The print edition is distributed digitally via Issuu (issuu.com/dairynewsaustralia) and the website is supported by a digital newsletter and implied social channels. Editorial coverage is national in stated scope, spanning Victoria, Gippsland, Tasmania, Queensland, New South Wales, South Australia, and Western Australia, despite the parent group's regional Victorian heritage. Bylines include staff bylines (Dairy News Australia, McPherson Media Group) and named contributors (e.g., Rick Bayne, Sophie Baldwin).

The business model is not publicly disclosed: no subscription pricing, advertising rate card, or revenue figures are available. Monetization is inferred to be advertising- and sponsorship-led, supplemented by potential event tie-ins through McPherson Media Group's expo portfolio. There is no disclosed headcount, no public funding, and no investor or ownership disclosure beyond the parent conglomerate relationship. The company is privately held and not publicly listed.

Name

dairy news australia

Legal name

McPherson Media Group

Website

https://dairynewsaustralia.com.au

Company type

Private

Operating status

Operating

Short description

Dairy News Australia is a digital and print trade news publication serving Australian dairy farmers and industry stakeholders with coverage of breeding, animal health, markets, machinery, and farm management, operated by McPherson Media Group.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Dairy News Australia publishes print and digital news coverage targeted at Australian dairy farmers and industry stakeholders. The publication covers industry news (breeding, ABVs, farm management, dairy association board updates), market analysis, machinery and product reviews, animal health, and water management. It is operated as a national agricultural title within McPherson Media Group's network of regional Victorian newspapers and other national publications.

Product overview

Dairy News Australia is a single-platform digital news publication operated by McPherson Media Group. The website provides news coverage across several content categories: News (breeding, industry announcements, farm management), Markets (dairy market analysis), Machinery and Products (agricultural equipment and technology reviews), Animal Health (livestock health and welfare), and Water (irrigation and water management). The publication also features a network of related regional newspapers and publications. There is no platform-plus-modules architecture; the offering consists of a single editorial website with categorized content sections.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McPherson Media GroupcoreOthersParent company that owns and operates Dairy News Australia along with a network of regional Victorian newspapers and national agricultural publications including Farmer Direct and Small Farms Magazine.

Recent moves1 record

Expansion highlights4 records

Direct peers

• ABC Rural: Australian public broadcaster's rural/agricultural news division, producing dairy, livestock, and farm-business coverage that directly overlaps with Dairy News Australia's editorial remit and competes for the same Australian farmer audience.
• The Weekly Times: Major Australian agricultural newspaper and digital site owned by News Corp Australia, covering dairy, livestock, and farm business with national reach and overlapping editorial verticals.
• Farm Online: Australian Community Media network of agricultural mastheads providing national farm news, market reports, and livestock coverage that competes directly with Dairy News Australia for farmer readership and ag advertising.
• Stock Journal: South Australian-focused agricultural publication covering livestock, dairy, and cropping — same vertical-niche media model and similar farmer audience as Dairy News Australia.
• The Land: Leading NSW agricultural newspaper with national rural news, livestock, and dairy coverage; comparable vertical ag-news media serving a similar Australian farmer base.
• Dairy Australia (Australian Dairy Farmer magazine): Industry-body publication for Australian dairy farmers delivering news, R&D updates, and market information — a directly overlapping editorial product distributed free to the same farmer audience.
• Beef Central: Australian vertical ag-news site focused on the beef supply chain; comparable niche-industry online media business model with advertising and sponsored content revenue targeting rural Australia.
• Grain Central: Australian vertical ag-news site covering the grains industry; same online-only, vertical-niche ag media model targeting Australian farmers and competing for the same ag-supplier advertising dollars.

Emerging players

• Hoard's Dairyman: Long-running US dairy industry publication; comparable specialised dairy editorial product though operating in a different geography, useful as a benchmark for international dairy-media business models.

Regional players

• Farmers Weekly (New Zealand): New Zealand agricultural publication covering dairy and livestock farming across the Tasman; similar vertical ag-news format and farmer audience but operating in a different geographic market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dairy news australia