Stock Journal

What Stock Journal does

Stock Journal is a South Australian agricultural news publication, founded in 1904 and headquartered in Adelaide, operating as a subsidiary of Australian Community Media (ACM) under Rural Press Pty Ltd, which itself sits within Seven Group Holdings. The publication serves farmers, graziers, livestock producers, cropping operators, and dairy producers in South Australia, delivering coverage across beef, sheep, dairy, cropping, machinery, property, studstock, and rural life. Its product surface is anchored by a paywalled digital subscription providing unlimited access to website content and a digital version of the weekly print edition ('This Week's Paper'), supplemented by a suite of vertical-specific newsletters (Breaking News, Daily Headlines, Dairy News, Rural Property News, Red Meat News, Good Fruit & Vegetables), video content across multiple categories, markets data, weather forecasting (via FarmOnline Weather), and a StockLive auction interface for livestock sales.

The underlying technology stack is a conventional digital publishing architecture: the NewsNow content management system powers content delivery and newsletter management, LiveRamp ATS enables pseudonymised behavioral advertising and cross-network ad targeting, and Roy Morgan provides Digital Content Ratings measurement. The business model combines recurring subscription revenue (paid digital access with tiered pricing presented through a paywall) with digital advertising revenue, the latter leveraged through targeted behavioral ads across the ACM network and third-party websites. Distribution is digital-first via stockjournal.com.au and mobile apps, with network cross-promotion across ACM's broader portfolio of regional agricultural titles (Stock & Land, The Land, Queensland Country Life, Farm Weekly, North Queensland Register). Strategic partnerships with Farmbuy Property, AgTrader, Horse Deals, and Farmers Finance embed marketplace and financial services into the reader experience, while the small employee footprint of 11-50 reflects the lean editorial and operational structure typical of regional agricultural publishers operating within a larger media group.

Name

Stock Journal

Legal name

Stock Journal Publishers Pty. Ltd.

Website

https://stockjournal.com.au

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Stock Journal is a 120-year-old South Australian agricultural news publication and ACM network title providing digital subscriptions, newsletters, video, livestock auctions, and marketplace integrations to farmers and rural communities in South Australia.

Ownership category

akta.pro rank

Product category

Agricultural News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Agricultural news
• Rural publishing
• Livestock markets
• Farm journalism
• Agricultural media

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Subscriptions: Paid digital subscriptions providing unlimited access to all website content and digital versions of the print edition. Subscription offers are available through the website with tiered pricing.
2. Advertising Revenue: Digital advertising revenue through targeted advertisements served on the website and across the broader ACM network. Uses LiveRamp for behavioral targeting and cookies for ad tracking.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stock Journal is a South Australian agricultural news publication that delivers daily farming, livestock, cropping, dairy, machinery, property, and rural life coverage across digital, email newsletter, and digital print edition channels. The publication operates a paid digital subscription model with tiered pricing, complemented by targeted digital advertising revenue. Content is integrated with marketplace platforms (Farmbuy, AgTrader) and weather services to serve the rural community.

Product overview

Stock Journal is an Australian agricultural news website operated by Australian Community Media, offering a comprehensive digital news platform covering rural farm news across South Australia. The core offering includes a digital subscription providing unlimited access to website content and the digital print edition ('This Week's Paper'). The platform features multiple content channels including Markets, Beef, Sheep, Dairy, Cropping, Machinery, Property, Studstock, Rural Life, and Video, supplemented by email newsletters and auction platform integrations for livestock sales.

Differentiator

Problem solved

Functional benefit

Brands

• Stock Journal: Agricultural and rural farm news publication for South Australia

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Farmbuy PropertycoreChannel Partner/ Reseller/ DistributorFarmbuy Property is featured as a key partner providing farm and rural property listings and marketplace services. The partnership provides real estate listings and property marketplace services integrated with Stock Journal's rural property coverage.
• AgTradercoreChannel Partner/ Reseller/ DistributorAgTrader is featured as a marketplace partner where farmers can buy and sell equipment and livestock. The platform is integrated as the agricultural marketplace for Stock Journal readers across South Australia.
• FarmOnline WeathercoreTechnology or IntegrationFarmOnline Weather provides weather forecasting services and alerts integrated into the Stock Journal platform, offering forecasts, warnings, and weather news specifically for agricultural users.
• Horse DealsminorChannel Partner/ Reseller/ DistributorHorse Deals marketplace platform is featured in the network section, providing a marketplace for horse trading integrated with the rural lifestyle coverage.
• NewsNowcoreTechnology or IntegrationNewsNow provides the underlying content management and publishing platform infrastructure for Stock Journal's website, enabling digital content delivery and newsletter management.
• LiveRampcoreTechnology or IntegrationLiveRamp provides ATS (Addressable Transition System) technology for pseudonymised digital fingerprinting and targeted advertising across the Stock Journal network and third-party websites.
• Australian Community Media NetworkcoreStrategic or Co-development PartnerStock Journal is part of Australian Community Media's network of regional publications, enabling cross-promotion, shared subscription access across agricultural publications, and integrated advertising across the network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stock & Land: Stock & Land is an ACM-network agricultural newspaper covering Victorian livestock and rural news, operating the same subscription, advertising, and marketplace integration model as Stock Journal but serving a different Australian state.
• Farm Weekly: Farm Weekly is a sibling agricultural publication within the same Australian Community Media (ACM) network, covering Western Australian farming and livestock news with a comparable digital subscription, newsletter, and advertising model.
• The Land: The Land is an ACM-network rural newspaper serving New South Wales with comparable agricultural news, livestock markets, property listings, and subscription-based digital distribution.
• North Queensland Register: North Queensland Register is a sibling ACM agricultural title covering North Queensland farming, livestock, and rural news with an essentially identical product, technology, and revenue structure to Stock Journal.
• FarmOnline: FarmOnline is the national ACM agricultural news platform that aggregates Stock Journal and other regional titles, offering national coverage of rural news with overlapping audiences and editorial scope.
• Queensland Country Life: Queensland Country Life is an ACM-network rural publication serving Queensland farmers and graziers with a comparable digital-first subscription model and agricultural news focus.
• The Weekly Times: The Weekly Times is a News Corp Australia-owned agricultural newspaper serving Victorian and national rural audiences, competing directly with ACM titles including Stock Journal for farmer subscribers and ag advertisers.

Emerging players

• ABC Rural: ABC Rural is the Australian Broadcasting Corporation's agricultural news division, providing free national coverage of farming, livestock, and rural affairs that competes with Stock Journal for audience attention, though without a subscription paywall.

Others

• AgTrader: AgTrader is an ACM-affiliated agricultural equipment and livestock marketplace integrated into Stock Journal's offering; a transactional partner that complements rather than competes with the publication's core news business.
• Farmbuy: Farmbuy is an ACM-affiliated rural property marketplace integrated with Stock Journal, providing complementary listings services; a peer in the sense of ecosystem partner rather than direct news competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stockjournal
• Facebookfacebook.com/stockjournal
• LinkedInlinkedin.com/company/stock-journal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stock Journal