chinatownmarket.com

What chinatownmarket.com does

Chinatown Market is a private streetwear brand founded in 2016 by Mike Cherman, operating as a direct-to-consumer e-commerce business that sells graphic apparel, accessories, and novelty home goods. The company began as a small experiment in streetwear starting with parking-lot pop-ups and hand-printed t-shirts and grew into a globally recognized community-focused brand that collaborates with athletes, musicians, gamers, and cultural figures. Its core product mix centers on limited-edition and one-of-one pieces, with the Bruised and Battered One of One T-Shirt priced at $199.99 serving as a visible anchor SKU.

The business is built on a Shopify storefront that ships globally, with free US shipping on orders over $100 and currency support across more than 200 countries. Distribution is exclusively DTC, with no disclosed wholesale or marketplace presence. The technology stack is a standard Shopify e-commerce deployment with no proprietary platform features, API exposure, or mobile app; customer support and policy operations are managed through marketstudios.com.

Revenue is generated through one-time product sales at unit-based pricing, with premium tiers for limited drops. Customer acquisition is concentrated in an email newsletter funnel offering exclusive access to new drops, supplemented by organic brand-driven traffic. There is no disclosed funding, no enterprise customer base, and no headcount data, indicating a lean founder-led operation rather than an institutionalized retail business.

Name

chinatownmarket.com

Legal name

Chinatown Market

Website

https://chinatownmarket.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Chinatown Market is a private streetwear brand founded in 2016 by Mike Cherman that sells graphic apparel, accessories, and novelty home goods direct-to-consumer through a global Shopify storefront, serving culture-conscious consumers via limited drops and pop-culture collaborations.

Ownership category

akta.pro rank

Product category

Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Graphic streetwear apparel
• Direct-to-consumer fashion
• Limited edition clothing
• Streetwear accessories
• Novelty home goods

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of streetwear apparel and accessories. One-time product purchases with occasional limited-edition drops at premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Chinatown Market is a streetwear brand founded in 2016 that designs, produces, and sells graphic apparel, accessories, and novelty home goods direct-to-consumers through its Shopify-powered online storefront. The brand emphasizes DIY-inspired, playful, and collaborative designs, including limited-edition and one-of-one pieces sold at premium prices.

Product overview

Chinatown Market is a streetwear brand that sells accessible, playful apparel and accessories. The company operates as a single unified product line centered on graphics, collaborations, and DIY-inspired designs. The primary offering consists of apparel items, including t-shirts and limited-edition pieces like the Bruised and Battered One of One T-Shirt. The brand emphasizes creativity, community engagement, and products that bring people together, sold through their Shopify-based e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bruised and Battered One of One T-Shirt A distressed one-of-a-kind graphic t-shirt physically weathered through skateboarding, being run over with vehicles, and contact with barbed wire to create a unique worn aesthetic; targeted at streetwear collectors seeking rare, conversation-starting pieces, priced at $199.99.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Supreme: Iconic New York streetwear label built on limited drops, hype, and cultural credibility. Directly comparable to Chinatown Market in the graphic-tee/limited-drop streetwear category and DTC-plus-flagship model.
• Brain Dead: Graphic-driven streetwear brand rooted in art, music, and subculture. Closely comparable to Chinatown Market's DIY, community-first, collaboration-heavy positioning.
• Kith: Premium streetwear and lifestyle brand with flagship retail and a strong collaboration program. Comparable to Chinatown Market on collab-led storytelling, premium pricing, and DTC e-commerce.
• BAPE: Japanese streetwear label famous for graphic-heavy, hype-driven drops. Comparable to Chinatown Market on graphic-tee focus, drop culture, and collector-driven demand.
• HUF: Streetwear brand built on graphic apparel and skate/street culture with strong DTC and wholesale. Directly comparable on category, customer, and graphic-driven design ethos.

Broad incumbents

• Stüssy: Heritage streetwear brand offering graphic apparel with global wholesale and DTC distribution. Comparable as a category leader with a similar graphic-tee DNA but much broader scale and channel mix.
• Off-White: Global luxury-streetwear brand known for graphic-driven apparel and high-profile collaborations. Comparable in graphic/streetwear DNA but operates at significantly higher price points and scale.
• Carhartt WIP: Workwear-rooted apparel brand with strong graphic and streetwear credibility, global DTC and wholesale. Comparable on graphic apparel and global DTC distribution model.

Others

• Market Studios: The operating entity behind Chinatown Market (policies, shipping, refund, terms are hosted here). Closely tied to the subject company as its operational/parent platform, useful as a structural reference point.

Emerging players

• Aimé Leon Dore: New York-based contemporary streetwear brand with strong founder identity, premium DTC, and limited drops. Comparable to Chinatown Market in founder-led, drop-driven streetwear but with broader category mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chinatownmarket.com