endorphin dealer institute

What endorphin dealer institute does

Endorphin Dealer Institute (legal entity: Jevalex Limited, company number 12484459) is a London-based, founder-owned private limited company that develops and sells non-alcoholic distilled spirits formulated to produce an endorphin-mediated 'feel-good' sensation without alcohol intoxication. Founded in January 2020 by two-time Formula E champion Jean-Éric Vergne and Formula E-connected entrepreneur Alexander Jakobi, the company operates a single-SKU D2C business around its flagship product Spirited Euphoria — a 70cl distilled spirit at £40.99 containing hemp-derived CBD isolate (12mg per serve, 420mg per bottle), nootropics, and adaptogens, marketed as vegan, sugar-free, carb-free, gluten-free, and THC-free at 2 calories per serve. Target customers are health-conscious modern drinkers, mindful drinkers, and bartenders seeking sophisticated alcohol-free cocktail bases, served through a UK-only Shopify storefront with free delivery for first-time orders and orders over £50.

The company's core technology is a proprietary process called 'Molecular Masterblending', developed over two years of R&D, which combines copper pot distillation, oil fraction distillation, and gravity separation to isolate and blend specific terpene and flavour molecules from hemp alongside nootropics and adaptogens. A 'Seed to Sip' certification programme provides ingredient-to-bottle traceability, with all liquids tested through UK-based Gold Standard Cannabinoid Labs and CBD sourced from TTS Pharma under a Track & Trace system. Inputs are drawn from a globally distributed network of nootropics farmers in Europe and the Far East and an expert Chinese herbalist for adaptogen sourcing.

The business model is one-time direct product sales at £40.99 per bottle through edispirits.com, with promotional first-order discounts (code EDIPIONEERS) and email-list capture for the 'Institute' community. Distribution is currently UK D2C; retail, on-trade (bars/restaurants), and European/US geographic expansion are planned for 2022, alongside a second product edition targeted for summer 2021 and a third for 2022. The team comprises approximately five founders and key members (including GM Helene Locke, ex-Diageo innovation lead; Molecular Master Blender Anthony Wilson, formerly behind Seedlip and Aecorn; and Sales Manager Niccolò Pradella), distributed across the UK, South Africa, and France. No institutional funding, revenue, or customer-count disclosures are present in the available data.

Name

endorphin dealer institute

Legal name

Jevalex Limited

Website

https://edispirits.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Endorphin Dealer Institute (Edi Spirits) is a London-based, founder-owned company that sells Spirited Euphoria, a non-alcoholic distilled spirit made from hemp-derived CBD, nootropics, and adaptogens using proprietary Molecular Masterblending, targeting health-conscious UK consumers and mindful drinkers via Shopify D2C.

Ownership category

akta.pro rank

Product category

Non-alcoholic functional spirits

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Non-alcoholic spirits
• Functional beverages
• Hemp-derived drinks
• Distilled CBD spirits
• Adaptogen beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for bottled distilled endorphin spirits sold directly to consumers through their e-commerce website. Current product is Spirited Euphoria at £40.99 per 70cl bottle. Future revenue will expand with new product variants planned for summer 2021 and beyond.
2. B2B Distribution (Planned): Planned expansion into retail and on-trade (bars/restaurants) distribution in UK, Europe and US markets. Currently ships only to UK addresses, with European and US expansion targeted for 2022.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Endorphin Dealer Institute develops, produces and sells a single non-alcoholic distilled spirit, Spirited Euphoria, crafted through a proprietary Molecular Masterblending process from hemp, CBD isolate, nootropics and adaptogens. The 70cl bottled product is sold direct-to-consumer via the company's Shopify e-commerce site in the UK at £40.99 per bottle, delivering functional "feel-good" effects without alcohol intoxication.

Product overview

The Endorphin Dealer Institute operates as a single-product company with its flagship offering 'Spirited Euphoria' — a groundbreaking distilled endorphin spirit. The product is molecularly blended using a proprietary 'molecular masterblending' technique developed over two years, combining hemp-derived CBD isolate with nootropics and adaptogens to create a functional drink that produces a noticeable 'Edi Effect' without alcohol. The company is working on future product releases, with a second edition planned for summer 2021 and a third for 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirited Euphoria A distilled non-alcoholic spirit crafted from hemp with CBD isolate, nootropics and adaptogens, delivering a "feel-good" effect without intoxication. Priced at £40.99 per 70cl bottle, contains 420mg CBD (12mg per 25ml serve), 2 calories per serve, and is vegan, sugar-free, carb-free, gluten-free and THC-free. Targeted at health-conscious modern drinkers seeking alcohol-free functional alternatives.

Quantifiable outcome

• Non-alcoholic; 2 calories per serve; 12mg CBD per serve; THC-free certified; 12-month shelf life unopened; 1 month opened

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• TTS PharmacoreTechnology or IntegrationPrimary CBD supplier for Spirited Euphoria. TTS Pharma is described as one of the most reputable suppliers in the industry. They use a 'Track & Trace' system called CHOtrak to establish and protect provenance throughout their supply chain, ensuring regulatory compliance and quality from Seed to Sip.
• Gold Standard Cannabinoid Labs (UK)coreTechnology or IntegrationUK-based gold standard cannabinoid testing laboratories used for product testing and certification. All liquids are tested through CBD analytical specialists to ensure compliance and safety standards.
• Leading Nootropics Farmers (Europe and Far East)coreTechnology or IntegrationCertified suppliers and farmers across Europe and Asia providing nootropics ingredients. Some nootropics used have never been used in drinks before. Working with expert Chinese herbalist for adaptogen sourcing.
• Expert Chinese HerbalistsupportingTechnology or IntegrationExpert Chinese herbalist consulted for adaptogen selection and sourcing, contributing to the formulation of the 'nootranical' blend.
• CBD FarmerscoreTechnology or IntegrationPartnership with CBD farmers to cross-breed strains with very low THC, focusing on extracting the best possible CBD isolate. Complex plant requiring specialized strains for Edi's CBD isolate needs.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Edispirits.com website. Handles secure checkout, payment processing, and shopping cart functionality. Shopify cookies (_secure_session_id, _shopify_m, cart_sig, secure_customer_sig) enable e-commerce operations.
• Royal Mail / APCsupportingOthersUK shipping and logistics partners. Royal Mail Tracked 48 and APC Courier used for order delivery. Warehousing and logistics partners taking safety measures for packing and delivering orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seedlip: The original non-alcoholic distilled spirit brand, founded by Ben Branson and now owned by Diageo. Closest direct competitor to Edi's Spirited Euphoria in the UK NA-spirits category; notably, Edi's Molecular Master Blender Anthony Wilson led the creation of the original Seedlip portfolio, making Seedlip both competitor and direct lineage.
• Lyre's Spirit Co. Australia-founded, now globally distributed non-alcoholic spirit range covering gin, rum, whiskey, tequila, amaro and aperitif styles. A direct competitor in the non-alcoholic distilled spirits category with a much broader SKU portfolio and established on-trade distribution.
• Aecorn Aperitifs: A range of non-alcoholic aperitifs also brought to market by Anthony Wilson (Edi's Molecular Master Blender). Built using a similar distillation approach to Seedlip and Edi's Molecular Masterblending, aimed at the same mindful-drinking and bartending use cases but without the CBD/nootropic functional positioning.
• Pentire: UK-based non-alcoholic distilled spirit made from plants and seaweed, positioned as a gin alternative. Direct competitor for the same wellness-minded, cocktail-curious UK consumer that Edi targets, with broader retail distribution.
• Ceder's: Non-alcoholic distilled spirit owned by Pernod Ricard, formulated with South African botanicals. A direct peer in the NA-spirits category and an example of a major incumbent with substantially larger marketing and distribution resources than Edi.
• Three Spirit Drinks: UK functional alcohol-alternative brand combining adaptogens, nootropics and botanicals to create an active "social" effect. Closest direct competitor to Edi's positioning of "feel-good without alcohol" using overlapping functional ingredients.
• Kin Euphorics: US-founded functional beverage brand using adaptogens, nootropics and botanicals to produce a "high without the hangover." Competes directly with Edi on the promise of functional mood effects in a non-alcoholic format, with stronger US distribution.
• Ghia: Non-alcoholic aperitif made with botanicals, adaptogens and gentian. Targets the same mindful-drinking, social-occasion positioning as Edi, particularly through a Mediterranean-premium brand lens.

Emerging players

• De Soi: US non-alcoholic functional aperitif brand featuring adaptogens and natural botanicals, launched by Arya (Gronk) and Paris Markel. Overlaps with Edi's adaptogen-led functional positioning but more aperitif-style, with emerging on-trade presence in the US.
• Recess: US CBD-infused sparkling water and functional beverage brand. Adjacent competitor that overlaps with Edi on hemp/CBD-derived functional ingredients and the relaxation-without-intoxication value proposition, though positioned as a regular beverage rather than an aperitif/spirit.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edispirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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