cupa pizarras
Cupa Pizarras is a privately held Spanish producer of natural slate roofing, ventilated cladding (CUPACLAD), and integrated solar thermal systems (THERMOSLATE), serving architects, roofing contractors, and homeowners globally through distributors in 60+ countries.
- Company typePrivate
- Founded1892
- HeadquartersCarballeda de Valdeorras, Spain
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What cupa pizarras does
Cupa Pizarras (legal entity CUPA PIZARRAS, S.A.) is a privately held Spanish producer and global supplier of natural slate for roofing, cladding, and ventilated facade systems, headquartered in Carballeda de Valdeorras, Orense, Spain. The company traces its production heritage to 1892 and was formally incorporated under Spanish law on 21 May 1997. It operates its own quarries — including the Rozadais quarry in Casayo exploited since 1960 — and uses hand-splitting techniques that preserve natural slate properties without chemical treatments. The product portfolio comprises the CUPA series of natural roofing slates (CUPA 3, 4, 5, 10, 13, 17) graded by thickness, color, and texture; the CUPACLAD ventilated facade/rainscreen cladding system (developed with Danish architects in variants 101 Random, 101 Parallel, 201 Vanguard, and 101 Logic); THERMOSLATE, an invisible thermal solar collector integrated into slate roofing; and READYSLATE, a lightweight fast-installation roofing system. Products carry EN 12326, ATG/H657, BS EN 12326:2014, and CE certifications.\n\nCupa Pizarras claims a world-leader position, stating that 1 in 2 natural slates worldwide bears its brand, with more than 250 roofs installed daily and exports to over 60 countries spanning Europe, North America, Asia, and Africa. The company sells primarily through wholesale distribution to certified installers and roofers, supplemented by direct regional sales offices (e.g., the Benelux regional office in Tournai, Belgium). Target customer segments are roofing professionals and architects (primary, served via the 'Best of the Best' installer competition, technical documentation center, and multilingual localized websites in Belgium, France, the UK, the US, Spain, Poland, Russia, and international markets), with homeowners addressed indirectly via the distributor and installer network. Pricing is quote-based rather than publicly listed. Revenue mechanics rest on hardware sales of slate products, facade systems, and integrated solar thermal systems, complemented by an annual installer competition used as a marketing and community engagement channel. Notable project references include the Impulso Verde sustainable municipal building in Lugo, Spain, documented to emit 90% less CO2 than equivalent concrete/steel construction.
cupa pizarras firmographics
Firmographics- Name
- cupa pizarras
- Legal name
- CUPA PIZARRAS, S.A.
- Website
- https://cupa-benelux.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Short description
- Cupa Pizarras is a privately held Spanish producer of natural slate roofing, ventilated cladding (CUPACLAD), and integrated solar thermal systems (THERMOSLATE), serving architects, roofing contractors, and homeowners globally through distributors in 60+ countries.
- Ownership category
- akta.pro rank
cupa pizarras industry classification
Industry- Product category
- Natural Slate Building Materials
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Slate Roofing (IMADAFAD)
- akta.pro secondary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
Keywords
Where cupa pizarras is headquartered
LocationHeadquarters
- HQ city
- Carballeda de Valdeorras
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
cupa pizarras business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Natural Slate Product Sales: Sale of natural slate products for roofing and facades. Products include various CUPA slate grades with different thicknesses, colors (black, dark grey), and textures. Revenue generated from wholesale distribution to installers and direct sales to construction projects.
- CUPACLAD Facade Systems: Sale of complete ventilated facade systems including natural slate panels and mounting hardware for architectural projects.
- THERMOSLATE Solar Thermal Systems: Sale of integrated thermal solar roofing systems combining natural slate aesthetics with solar thermal energy generation for residential and commercial buildings.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
cupa pizarras product offering
Product offeringCore offering
Cupa Pizarras quarries, processes, and distributes natural slate products from its Spanish quarries, selling roofing tiles (CUPA 3, 4, 5, 10, 13, 17), the CUPACLAD ventilated facade cladding system, and THERMOSLATE thermal solar panels integrated into slate roofing, alongside the READYSLATE lightweight roofing system. Products are sold to architects, builders, certified roofing installers, and distributors across more than 60 countries.
Product overview
Cupa Pizarras is a natural slate manufacturer offering a comprehensive portfolio of building materials. The product range includes: (1) Natural Slate for roofing - traditional slate tiles with 100+ year lifespan; (2) CUPACLAD - ventilated facade cladding systems using natural slate in multiple configurations (101 Random, 101 Parallel, 201 Vanguard, 101 Logic); (3) THERMOSLATE - invisible thermal solar panels that integrate renewable energy with slate aesthetics; and (4) READYSLATE - lightweight fast-installation roofing system. The company operates as a unified platform serving both residential and professional segments with natural slate products sourced from their Spanish quarries since 1892.
Differentiator
Problem solved
Functional benefit
Brands
- THERMOSLATE: Invisible thermal solar panel integrated into natural slate roofing, combining slate aesthetics with renewable energy efficiency for hot water and heating.
- CUPACLAD
- CUPA 4
- CUPA 17
- Readyslate
Products and services
- CUPA Natural Slate Roofing Tiles Natural slate tiles for roofing applications with a lifespan exceeding 100 years and no maintenance requirement. The range includes grades CUPA 3, CUPA 4, CUPA 5, CUPA 10, CUPA 13, and CUPA 17 with different thicknesses, colors (black, dark grey), and textures, carrying international certifications including EN 12326, ATG, BS EN 12326:2014, and CE marking. Sold to architects, builders, certified roofing installers, and distributors.
- CUPACLAD Ventilated Facade System Natural slate rainscreen cladding system for building facades, developed in collaboration with Danish architects. Available in multiple system variants including CUPACLAD 101 RANDOM, 101 PARALLEL, 201 VANGUARD, and 101 LOGIC. Provides a high-quality, durable, and easy-to-install facade solution combining 100% natural slate aesthetics with ventilated rainscreen performance for architectural projects.
- THERMOSLATE Thermal Solar System Invisible thermal solar collector (TSV6.X) integrated into natural slate roofing, combining the aesthetic appeal of slate with renewable energy generation for hot water and heating. Targeted at residential and commercial buildings seeking integrated solar thermal solutions without compromising roof appearance.
- READYSLATE Lightweight Roofing System Fast and easy lightweight roofing system designed for quick installation, providing an alternative to standard slate tiles for projects requiring reduced installation time and weight.
- CUPA 17 Natural Slate Non-carbonate slate of tectonic compression with dark grey color, metallic non-rusting minerals, and regular flatness. Available in nominal thicknesses of 3.5mm, 4.5mm, and 7.5mm. Sourced from the Rozadais quarry in Casayo, Carballeda de Valdeorras, Orense, Spain. Compliant with EN 12326, ATG/H657, BS EN 12326:2014, and CE marking.
Quantifiable outcome
- Natural slate lifespan exceeds 100 years without losing technical properties or original color
- +3 more outcomes
Companies that use cupa pizarras
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
cupa pizarras technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
cupa pizarras partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Santiago Bernabéu Stadium / Real MadridminorPrize destination for Best of the Best competition winners. Winners receive tickets to attend a Real Madrid football match at the Santiago Bernabéu stadium as part of their prize package.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
cupa pizarras competitors and assessment
Company assessmentDirect peers
- Welsh Slate: Welsh producer of natural slate roofing products from historic quarries in Wales. Direct competitor in the natural slate roofing market, particularly in UK and European markets, with comparable premium positioning and product offering.
- Glendyne Slate: Canadian producer of high-quality natural slate from Quebec quarries. Direct competitor in the natural slate roofing market, particularly serving North American markets, with comparable product quality and premium positioning.
- Vermont Structural Slate Company: US producer of natural slate for roofing, architectural, and structural applications. Direct competitor in the natural slate market, particularly in North America, with a comparable product range and heritage positioning.
Broad incumbents
- BMI Group: One of the largest roofing and waterproofing solutions providers globally (owned by Standard Industries). Broad incumbent offering pitched-roof, flat-roof, and waterproofing systems — overlapping with Cupa's roofing segment but as part of a much wider portfolio.
- Wienerberger AG: Austrian-headquartered global leader in clay roof tiles and other clay building products. Broad incumbent in pitched-roof materials that competes with Cupa for specification share in European residential markets.
- Etex Group: Belgian building materials group producing fiber cement, plasterboard, and roofing products including the Cedral slate-look fiber cement cladding line. Competes with Cupa's natural slate via lower-priced fiber cement alternatives mimicking slate aesthetics.
- CertainTeed (Saint-Gobain): US building products manufacturer owned by Saint-Gobain, offering asphalt roofing shingles, polymer shake, and other roofing materials. Competes with Cupa's slate in residential markets, particularly in North America, primarily through asphalt-based alternatives.
- Owens Corning: US-based global building materials company producing asphalt roofing shingles and insulation. Competes with Cupa's slate in residential and commercial roofing markets primarily through asphalt and composite alternatives at lower price points.
- Atlas Roofing Corporation: US-based manufacturer of asphalt shingles, polyiso insulation, and underlayment products. Competes in the broader roofing materials market against Cupa's premium slate through asphalt-based and synthetic alternatives.
- IKO Group: International manufacturer of bituminous roofing, waterproofing, and insulation products headquartered in Belgium. Competes with Cupa's slate in pitched-roof markets across Europe, North America, and Asia, primarily through asphalt-based alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
cupa pizarras social profiles
Digital presencecupa pizarras compliance and trust
Trust signalCompliance4 records
cupa pizarras financial estimates
Financial estimateRevenue estimate
Valuation estimate
cupa pizarras leadership team
Management profileNumber of profiles
Profiles1 record
cupa pizarras funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cupa pizarras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cupa pizarras
What does cupa pizarras do?
Cupa Pizarras quarries, processes, and distributes natural slate products from its Spanish quarries, selling roofing tiles (CUPA 3, 4, 5, 10, 13, 17), the CUPACLAD ventilated facade cladding system, and THERMOSLATE thermal solar panels integrated into slate roofing, alongside the READYSLATE lightweight roofing system. Products are sold to architects, builders, certified roofing installers, and distributors across more than 60 countries.
Is cupa pizarras a public or private company?
cupa pizarras is a private company. It is classified as unknown and is currently operating.
When was cupa pizarras founded?
cupa pizarras was founded in 1892.
Where is cupa pizarras based?
cupa pizarras is headquartered in Carballeda de Valdeorras, Spain, in the Europe region.
How does cupa pizarras make money?
Three revenue lines are on record. Natural Slate Product Sales are the primary driver. The others are CUPACLAD Facade Systems and THERMOSLATE Solar Thermal Systems.
Who are cupa pizarras's main competitors?
Direct peers on record are Welsh Slate, Glendyne Slate and Vermont Structural Slate Company. Broad incumbents are BMI Group, Wienerberger AG, Etex Group, CertainTeed (Saint-Gobain), Owens Corning, Atlas Roofing Corporation and IKO Group.
Does cupa pizarras have an API?
No public API is recorded for cupa pizarras.
What industry is cupa pizarras in?
cupa pizarras's product category is Natural Slate Building Materials. Its primary akta.pro industry code is IMADAFAD, Slate Roofing, with a secondary code of IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication. Its SIC code is 3281.