COOP družstvo Velké Meziříčí

What COOP družstvo Velké Meziříčí does

COOP družstvo Velké Meziříčí is a Czech consumer cooperative (družstvo) founded circa 1960 and headquartered at Družstevní 1173/2, Velké Meziříčí, in the Vysočina Region of the Czech Republic. It operates a regional network of 102 physical grocery stores under the COOP banner, serving general retail consumers (households, families, and individuals) with groceries, fresh produce, bakery, deli, dairy, confectionery, toiletries, and pet supplies. The cooperative is member-owned, part of the broader Skupina COOP national cooperative network, and operates without public shareholders or external venture capital ownership.

The business has diversified beyond traditional grocery into a multi-service retail platform. It runs automated 24/7 unmanned stores (COOP 24/7, using BankID and the DoKapsy app for entry and payment), in-store pharmacy/health points (Medipoint), parcel pickup/drop-off (PPL ParcelShop), in-store cafés (COOP Café, first in Měřín), telecommunications resale (COOP Mobil), cashback services, and commercial real estate rentals. A private label portfolio (COOP Premium, ProCOOP) is sold across the network, with the COOP Premium bylinkový olej winning 1st place at the PLMA Salute to Excellence Awards 2025. The naCOOPka mobile loyalty application underpins repeat engagement and consumer competitions with brand partners (Kinder, Fiskars, STIHL, Weber).

The revenue model is primarily transaction-based retail, with revenue streams from store operations, private label product sales, wholesale distribution through the Velkoobchod Žďár nad Sázavou facility, and ancillary services. Pricing is not publicly disclosed and is communicated through promotional flyers and the ProCOOP long-term pricing program. Distribution is exclusively within the Czech Republic, concentrated in the Vysočina Region with partial overlap into the Jihomoravský Region. Community engagement (food drives with Potravinové banky, charitable donations, ECOBAT battery recycling) and a cooperative governance model chaired by Ing. Jaroslav Pavlíček round out the operating profile.

Name

COOP družstvo Velké Meziříčí

Legal name

COOP družstvo Velké Meziříčí

Website

https://coopvelmez.cz

Company type

Private

Founded year

1960

Operating status

Operating

Short description

COOP družstvo Velké Meziříčí is a Czech member-owned retail cooperative operating 102 grocery stores across the Vysočina Region, serving regional households with groceries, private label products, and in-store services including automated 24/7 shopping, pharmacy, parcel pickup, and café concepts.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHALAD

Multi-Stakeholder Grocery Cooperatives

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

Keywords

• Grocery retail
• Consumer cooperative
• Food retailing
• Convenience stores
• Retail distribution

Headquarters

HQ city

Velké Meziříčí

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Operations: Revenue from operating 102 retail stores selling groceries, fresh produce, dairy, delicatessen items, confectionery, toiletries, and pet supplies primarily in the Vysočina region of Czech Republic.
2. Wholesale Operations: Wholesale distribution through the Velkoobchod Žďár nad Sázavou facility serving the cooperative's retail network.
3. Private Label Products: Revenue from COOP private label brand products including COOP Premium bylinkový olej (herb oil spray) which won 1st place at PLMA's Salute to Excellence Awards 2025.
4. Additional Services: Revenue from ancillary services including PPL ParcelShop delivery services, Medipoint health services, rental income from properties, and COOP Mobil telecommunications offerings.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

COOP družstvo Velké Meziříčí operates a regional network of 102 grocery retail stores primarily in the Vysočina region of Czech Republic, selling fresh and packaged food, dairy, deli, confectionery, household goods, and pet supplies. The cooperative complements its core retail operations with an automated 24/7 self-service store (COOP 24/7), a coffee shop concept (COOP Café), pharmacy services (Medipoint), parcel delivery points (PPL ParcelShop), COOP Mobil telecommunications, a wholesale distribution center, and the naCOOPka mobile loyalty platform with COOP Premium private-label products.

Product overview

COOP družstvo Velké Meziříčí is a Czech retail cooperative operating 102 stores primarily in the Vysočina region. The company offers a diversified portfolio including core retail operations with fresh and packaged goods, automated 24/7 self-service stores (COOP 24/7), telecommunications services (COOP Mobil), pharmacy services (Medipoint), parcel delivery (PPL ParcelShop), and a loyalty ecosystem anchored by the naCOOPka mobile application. The COOP Premium private label includes award-winning products such as herbal oil spray. Additional services include COOP Café coffee shops, real estate rentals, and cashback services. The ProCOOP program provides long-term pricing benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Super COOP: Store banner format focusing on the Vysočina region with local product offerings.
• COOP Premium
• naCOOPka
• COOP 24/7
• COOP Café
• Medipoint

Products and services

• COOP 24/7 Automated unmanned retail store format operating 24 hours, 7 days a week. Customers enter using bank identity (BankID) or the DoKapsy app (ČSOB), select goods, and pay via payment card without staff assistance. Targeted at consumers seeking after-hours grocery access in the Vysočina Region.
• COOP Mobil Mobile telecommunications service marketed through COOP, offering mobile phone plans to retail customers as an add-on service alongside grocery purchases.
• Medipoint Pharmacy and basic health service point located within selected COOP retail stores, providing pharmaceutical and health products to local customers as part of an in-store service hub model.
• PPL ParcelShop Parcel delivery and pickup service point located inside COOP stores, allowing customers to send and receive PPL courier packages, leveraging the store network as a last-mile access point.
• Cashback Cashback service allowing customers to receive cash back when making purchases at COOP stores, integrated with the in-store checkout experience.
• naCOOPka Mobile Loyalty App Mobile loyalty application enabling customers to scan purchase codes at checkout, automatically register competition codes, collect loyalty points, and receive personalized offers and prizes across the COOP retail network.
• COOP Café Specialty coffee shop concept operated within COOP retail stores, offering premium coffee, desserts, cakes, and light food items in a café atmosphere. First location launched in Měřín.
• Real Estate for Rent Commercial real estate properties owned by COOP družstvo Velké Meziříčí that are offered for rent, providing retail and commercial spaces to tenants.
• ProCOOP Long-Term Pricing Program Loyalty pricing program offering ongoing discounted prices and special offers to enrolled COOP customers as a sustained benefit beyond weekly promotional flyers.

Quantifiable outcome

• COOP Premium bylinkový olej won 1st place at PLMA's Salute to Excellence Awards 2025 - a prestigious European private label competition
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Skupina COOP (COOP Group)coreStrategic or Co-development PartnerCOOP Velké Meziříčí is part of the COOP Group in Czech Republic, a cooperative retail network. The group coordinates private label products (COOP Premium, ProCOOP), marketing campaigns, and participates in joint initiatives including Italian product imports and international best practices sharing.
• COOP Morava, s.r.o.coreStrategic or Co-development PartnerRegional COOP partner coordinating joint promotions, competitions (Fiskars, STIHL, Weber contests), and marketing campaigns across COOP Morava stores. Joint loyalty programs and sweepstakes.
• Česká federace potravinových bankcoreStrategic or Co-development PartnerPartnership for organizing food collection drives (Sbírka potravin) to support people in need. COOP participates in both spring and autumn collection campaigns, contributing both cash donations and food items.
• ECOBATminorStrategic or Co-development PartnerBattery collection and recycling system partner. COOP collects waste batteries at stores and sends them for recycling through ECOBAT, receiving certificates of environmental contribution.
• DermacolminorGTM or Marketing PartnerCosmetics brand available in select COOP stores. Partnership enables Dermacol products to reach regional customers in Vysočina.
• Coop ItalyminorStrategic or Co-development PartnerProducts imported from Italian COOP cooperative, bringing Italian quality food products to Czech COOP stores. Italian COOP has nearly 8 million members and roots dating to 1854.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• BILLA: REWE Group-owned supermarket chain operating across the Czech Republic with a similar neighborhood grocery store footprint; competes directly with COOP Velké Meziříčí for everyday grocery baskets in overlapping Vysočina and regional catchments.
• Kaufland: Schwarz Group hypermarket chain with a strong Czech store network, including locations within or near the Vysočina Region; competes with the cooperative on price, assortment and one-stop shopping for weekly grocery trips.
• Lidl: Hard-discount grocery chain with deep Czech penetration; competes on price-sensitive staples and increasingly on fresh and private-label categories that overlap directly with COOP Velké Meziříčí's offer.
• Albert: Ahold Delhaize-owned supermarket and hypermarket chain in the Czech Republic; directly comparable grocery assortment and private-label strategy, including a growing online grocery offering that competes for the same household wallet.
• Penny Market: REWE Group hard-discount chain with neighborhood-format stores across the Czech Republic; competes with COOP Velké Meziříčí for price-sensitive primary grocery shopping in smaller towns and regional catchments.
• Tesco Stores ČR: Tesco-operated hypermarkets and supermarkets in the Czech Republic; competes for full weekly grocery trips and increasingly for online grocery, overlapping with the cooperative's broader assortment and regional reach.
• Globus: Czech hypermarket chain emphasizing fresh and own-brand ranges; competes with COOP Velké Meziříčí on fresh produce, deli and private-label categories across overlapping regional catchments.
• COOP Jednota: Slovak consumer retail cooperative network operating under the same COOP brand and private-label architecture; the most structurally comparable peer to COOP Velké Meziříčí in terms of cooperative governance, regional density and store format.
• CBA: Czech and Slovak retail franchise network aggregating independent grocery stores under a shared brand and procurement model; comparable as a smaller-scale, regional Czech grocery operator with overlapping catchment areas.

Others

• Makro Cash & Carry ČR: Metro AG-owned cash-and-carry operator in the Czech Republic; comparable to the wholesale/distribution arm at COOP Velké Meziříčí's Velkoobchod Žďár nad Sázavou facility in terms of grocery broadline distribution activities, though it targets HoReCa and small-business buyers rather than end consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoopVelMez

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOP družstvo Velké Meziříčí