Cricketershop

What Cricketershop does

Cricketershop is a privately held, Chandigarh-based cricket equipment retailer operating since 2012 across India and more than 50 international markets. The company sells a full-stack cricket equipment catalog — including English and Kashmir Willow bats, protective gear (pads, gloves, helmets, guards), kitbags, teamwear, balls in red/white/pink/training grades, batting and bowling shoes, accessories, and complete cricket kits — sourced as an authorized dealer for brands such as SG, SS, DSC, Gray Nicolls, Kookaburra, MRF, Gortonshire, New Balance, Adidas, ASICS, and Skechers. Pricing spans budget accessories (₹100-₹500) to premium player-edition bats (₹88,550-₹200,000), with regular promotional discounting of 15-40%.

The business runs on a Shopify-based e-commerce storefront with multi-currency support (INR, USD, EUR, GBP) and global shipping, augmented by physical retail stores across India and WhatsApp-based customer service. Revenue is generated through one-time unit hardware sales plus higher-margin customization services for bats, jerseys, and balls. Customer segments include individual amateur and professional cricketers (primary), junior and youth players, women cricketers (with a dedicated women's range), and cricket teams and clubs purchasing teamwear and bulk equipment. Marketing combines social media (Instagram, Facebook, YouTube), the 'Tea Time With Cricketershop' content blog, SEO, and celebrity/player events featuring professionals such as Shubman Gill and Jason Holder.

The company is privately held with no disclosed funding, no headcount data, no senior management listing, and no revenue figures publicly available. There is no evidence of proprietary technology beyond standard Shopify platform features, no API or AI/ML capabilities, and no patents, certifications, or third-party investor validation in the source material. Scale indicators — 10,000+ lifetime customers, 4.8/5 rating, 687 Google reviews, and 13 years of continuous operations — suggest a stable, niche vertical e-commerce business rather than a high-growth venture-backed retailer.

Name

Cricketershop

Legal name

Cricketershop

Website

https://cricketershop.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Cricketershop is a privately held Indian cricket equipment retailer, founded in 2012 and based in Chandigarh, selling bats, protective gear, apparel, and accessories online and in physical stores to individual cricketers, teams, and clubs in 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail sales of cricket equipment and accessories through online storefront. Products include bats, protective gear, kitbags, teamwear, balls, shoes, and accessories. Revenue generated through one-time product transactions with prices ranging from budget to premium segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cricketershop is an authorized multi-brand retailer of cricket equipment, selling bats (English Willow and Kashmir Willow), protective gear (pads, gloves, helmets, guards), kitbags, teamwear, cricket balls, cricket shoes, accessories, and complete cricket kits through its Shopify-based online store with worldwide shipping and physical retail stores across India. The company also offers customization services for cricket bats, team jerseys, and cricket balls, positioning itself as a 100% authentic source of branded cricket gear from labels including SG, SS, DSC, Gortonshire, Gray Nicolls, Kookaburra, and MRF.

Product overview

Cricketershop is an e-commerce platform selling cricket equipment and gear from multiple international brands including SG, SS, DSC, Gortonshire, Gray Nicolls, MRF, Kookaburra, New Balance, Adidas, ASICS, and others. The product portfolio centers on cricket bats (English Willow and Kashmir Willow), cricket protection gear (pads, gloves, helmets, guards), cricket kitbags, teamwear, cricket balls, cricket shoes, and accessories. The store also offers customization services for bats, jerseys, and balls. Operating since 2012, Cricketershop ships worldwide and positions itself as an authorized dealer of 100% authentic cricket brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Trusted by cricketers in 50+ countries
• +2 more outcomes

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sanspareilsglong (SG): India's largest cricket-equipment manufacturer (founded 1930s) which also sells direct-to-consumer online and through authorized retailers. Overlaps with Cricketershop on product category (bats, pads, balls), target buyer (serious Indian cricketers), and even co-existence on the 'authorized dealer' side.
• Sareen Sports (SS): Meerut-based Indian cricket-equipment manufacturer operating its own e-commerce storefront alongside authorized dealers. Sells directly competing bat SKUs (premium and mid-tier English Willow) into the same Indian and South Asian customer base as Cricketershop.
• Kookaburra Sport: Australian cricket-ball and equipment manufacturer (and one of Cricketershop's authorized-supplier brands) that sells direct online to consumers across more than 60 countries. Competes with Cricketershop for premium customers in UK, Australia, and traditional Commonwealth cricket markets.
• Gray-Nicolls: Heritage English cricket-equipment brand (founded 1860s) with an established direct-to-consumer e-commerce channel. Competes head-on with Cricketershop in UK/EU markets, particularly in premium English Willow bats and cricket whites.
• Pro-Direct Sport: UK-headquartered multi-sport online retailer with deep cricket catalog (bats, protection, footwear from premium brands). Closely comparable to Cricketershop in go-to-market (online-first, multi-brand, premium-segment, international shipping).
• DSC (Deluxe Sports Company): India-based cricket and active-sportswear manufacturer with direct e-commerce operations. Cricketershop is one of DSC's authorized dealers, but DSC's own storefront competes on price and availability for the same Indian retail customer.
• Masuri: Specialist cricket-helmet brand with its own direct-to-consumer e-commerce channel. Competes with Cricketershop in the protective-gear subcategory and has growing brand recognition that increasingly pulls consumers away from multi-brand retailers.

Broad incumbents

• Decathlon India: India arm of the world's largest sporting-goods retailer with broad multi-sport catalog (including cricket bats, balls, and apparel) sold both online and across Indian retail stores. Does not specialize in cricket but competes on price and accessibility for entry-level cricket equipment.
• Amazon India (Sports vertical): Dominant Indian online marketplace listing cricket bats, balls, protection, and apparel from many of the same brands Cricketershop carries (SG, SS, Kookaburra). Lacks specialist expertise but competes on price, fulfilment speed, and review depth.
• Sports Direct (Frasers Group): European sporting-goods mass retailer carrying cricket equipment alongside much broader ranges. Competes with Cricketershop for UK/EU cricket customers seeking budget-to-mid-tier products but lacks premium-brand specialist curation.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cricketershop282
• Facebookfacebook.com/cricketershop
• Instagraminstagram.com/cricketershop
• LinkedInlinkedin.com/company/cricketershop-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricketershop