snapwear sp. z o.o.

What snapwear sp. z o.o. does

Snapwear sp. z o.o., operating under the CupSell brand (cupsell.pl), is a privately held Polish limited liability company headquartered in Łagów, Poland, founded in 2014. It operates a print-on-demand e-commerce platform that produces custom apparel and accessories using DTG (direct-to-garment) printing, sublimation, and eco-friendly printing methods. The platform spans three integrated offerings: a consumer marketplace for custom-designed products (t-shirts, hoodies, mugs, bags, pillows, accessories), a browser-based design generator that allows users to create personalized prints with real-time preview, and a white-label creator storefront platform that enables Polish influencers, YouTubers, and artists to open branded shops selling custom merchandise without holding inventory or managing shipping. Sub-brands include MegaKoszulki (lighter-touch seller onboarding) and an ECO collection of sustainable apparel.

The business model combines transaction-based revenue and marketplace economics. Products are manufactured only after a customer order is placed, eliminating inventory risk for sellers and enabling single-unit orders. Sellers (influencers, artists, brands) set their own retail prices and margins; CupSell captures the spread between production cost and seller-set retail price, functioning as a transaction fee plus marketplace commission model. Unit pricing ranges from approximately 19 PLN for basic blanks (mugs) to 165 PLN for premium fullprint products, with free shipping above 149 PLN. A separate B2B wholesale channel operates at hurt.cupsell.pl for bulk orders.

The customer base is concentrated in Poland and is highly distributed: primary segments are Polish YouTubers/influencers who monetize their audiences through branded merchandise stores, individual consumers purchasing personalized gifts, and niche interest groups (gamers, teachers, medical professionals, fitness enthusiasts, pet owners, musicians). Marketing is primarily distributed through the influencer store network, with sellers promoting their own shops via their own social channels, supplemented by organic SEO across vertically themed category pages. The company is independently operated with no disclosed external investors, parent company, or subsidiary relationships beyond the MegaKoszulki sub-brand, and the operator is identified as Yax Interactive / Mateusz Piwnicki.

Name

snapwear sp. z o.o.

Legal name

Snapwear sp. z o.o.

Website

https://cupsell.pl

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Snapwear sp. z o.o. (CupSell) is a Polish print-on-demand e-commerce platform, founded 2014, that produces custom apparel and accessories via DTG and sublimation printing for Polish influencers, creators, and individual gift buyers, with integrated design tools and a creator storefront marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Łagów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print-on-Demand Product Sales: CupSell produces and sells custom-printed apparel and merchandise. Products are manufactured on-demand when customers place orders. The company earns revenue from the difference between production cost and retail price set by sellers, with sellers receiving their margin as commission.
2. Seller Platform Services: Provides e-commerce infrastructure for third-party sellers (influencers, artists, brands) to open branded stores on the platform. Sellers use CupSell's production and fulfillment services while handling their own marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Snapwear sp. z o.o. operates CupSell, a Polish print-on-demand e-commerce platform that produces custom-printed apparel and merchandise (t-shirts, hoodies, mugs, bags, pillows, accessories) on demand. It provides a browser-based design tool, on-demand production using DTG and sublimation printing, integrated packaging and shipping, and a white-label storefront system that lets influencers, artists, and creators sell customized merchandise without inventory or logistics. The company also offers an ECO sustainable collection and a B2B wholesale service for bulk orders.

Product overview

CupSell is a print-on-demand e-commerce platform operated by Snapwear sp. z o.o. that enables users to design, customize, and purchase personalized clothing and accessories. The platform operates three core offerings: (1) a consumer marketplace where buyers purchase custom-designed products, (2) an online design tool (Generator) allowing users to create their own custom apparel, and (3) a white-label storefront platform enabling influencers and creators to open branded shops selling custom merchandise. The product portfolio spans t-shirts, hoodies, sweatshirts, mugs, bags, pillows, and accessories across diverse themes including pop culture, movies, cartoons, food, sports, music, and profession-specific designs. The platform utilizes print-on-demand technology where products are manufactured only after orders are placed, eliminating inventory requirements for sellers. Additional offerings include an ECO collection of sustainable products and a wholesale B2B service.

Differentiator

Problem solved

Functional benefit

Brands

• MegaKoszulki: A related platform mentioned for selling designs without setting up a full shop.

Products and services

• CupSell Custom Apparel & Merchandise Marketplace Online marketplace where individual buyers can browse, customize, and purchase personalized t-shirts, hoodies, mugs, bags, pillows, and accessories across themes such as cartoons, movies, sports, professions, and pop culture. Targets Polish consumers looking for unique personalized products and gifts.
• CupSell Design Generator Custom Design Generator is an online tool that allows users to create custom prints on t-shirts, hoodies, mugs, bags, and accessories with real-time preview, without needing specialized design software.
• CupSell Creator Store Platform (Sklep na CupSell) White-label e-commerce platform that enables influencers, creators, and brands to open their own branded stores selling custom-printed merchandise, with CupSell handling production, packaging, and shipping on a print-on-demand basis. Sellers set their own margins.
• ECO Collection (Kolekcja ECO) Environmentally-friendly product line featuring apparel and accessories made from organic or recycled materials, with eco-conscious printing methods.
• CupSell Wholesale (Hurtownia) Wholesale/B2B service operated via a separate domain (hurt.cupsell.pl) for businesses and resellers seeking blank or printed apparel in bulk.
• Custom T-shirts (Koszulki) Custom-printed t-shirts in men's, women's, and children's sizes with standard and fullprint print styles, available across all themes and seller storefronts.
• Custom Hoodies & Sweatshirts (Bluzy) Custom-printed hoodies, zippered variants, and sweatshirts including children's sizes.
• Custom Mugs (Kubki) Custom-printed mugs including magic color-changing mugs, sublimation mugs, and eco-friendly options.
• Custom Bags (Torby) Custom-printed bags including eco-friendly bags, shopping bags, and backpacks.
• Custom Pillows (Poduszki) Custom-printed pillows including FullPrint pillows and sequin pillows.
• Custom Accessories (Akcesoria) Additional custom-printed accessories including phone cases, hats, scarves, aprons, posters, and mouse pads.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Printful: Global print-on-demand production and fulfillment platform offering DTG, embroidery, sublimation, and a no-minimum model similar to CupSell. Closely comparable in core POD technology and multi-category apparel/accessories catalog, though operating globally rather than Poland-only.
• Printify: Print-on-demand marketplace connecting creators to a global print network, with direct integrations to Shopify, Etsy, and WooCommerce. Comparable POD business model targeting creators and influencers, with broader geographic reach and stronger e-commerce platform integrations.
• Spreadshirt: European-origin print-on-demand platform enabling creators to open branded shops selling custom apparel and accessories. Closely comparable creator-storefront and on-demand manufacturing model, with stronger European brand recognition and multi-country operation.
• Redbubble: Global marketplace where independent artists sell print-on-demand artwork on apparel, accessories, and home goods. Comparable creator-merchandise model with marketplace commission revenue, but broader geographic footprint and stronger artist-side brand.
• TeePublic: Artist-driven print-on-demand marketplace for t-shirts and apparel. Directly comparable in POD-on-apparel value chain with a creator royalty model, serving a niche/indie audience.
• Zazzle: Custom product marketplace offering personalized apparel, accessories, and gifts via a maker royalty system. Comparable in POD multi-category catalog and creator/designer-led supply, with stronger US-centric brand awareness.
• Spring (Teespring): Creator-merchandise platform enabling influencers and creators to design and sell custom apparel with integrated production and fulfillment. Directly comparable creator-led POD marketplace model.
• CustomCat: Print-on-demand apparel decorator offering DTG, embroidery, and sublimation with no minimums. Comparable POD technology stack and direct-to-creator fulfillment model, with US-centric operations.
• MegaKoszulki: Polish custom-printed apparel platform cited in the company data as a related brand under the same operator, enabling users to sell designs without setting up a full shop. Most direct local peer given shared operator, Polish market focus, and overlapping POD product range.

Emerging players

• Gelato: Global print-on-demand production network with localized production in many countries. Comparable POD technology backbone and creator-merchant focus, but operates more as a backend network than a consumer-facing marketplace like CupSell.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cupsellpl
• LinkedInlinkedin.com/company/sklep-ostoja

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about snapwear sp. z o.o.