domaine de la pommeraie

What domaine de la pommeraie does

Domaine de la Pommeraie is a privately held, family-operated organic farm located in Aïn Chifa, Ait Sebaa, Imouzzer du Kandar, in Morocco's Middle Atlas Mountains above Fes. The business is run by owner Tarik Lechkar and his wife Badria and operates as a single-site, direct-to-consumer producer of artisanal goat and sheep cheeses. Its cheese portfolio comprises eight named varieties — Buchette Cendre Ait Oued Fel, Timahdite Sheep Cheese, Berber Cedar, Caprina, Mimouna, Jben, Lechkar of the Atlas, and Kandri — each produced from the farm's own livestock using traditional, hand-crafted Berber methods that the owners position as a heritage practice. The farm also grows aromatic and medicinal plants and produces its own organic products, with marmalades made from local fruits (apples, peaches, apricots, prunes, cherries) used during cheese tasting ceremonies.

The company's second business line is agritourism. Visitors book experiences directly through WhatsApp and email with a 50% deposit, accessing activities such as "A Day Farming," Goat Cheese Tasting, Middle Atlas Mountain Biking, Walking and Trekking excursions, and Exotic Donkey Rides. Pricing is quote-based and not publicly disclosed, and a tiered cancellation policy (20%/50%/no refund) governs bookings. The farm targets international and domestic tourists seeking authentic Berber cultural immersion, organic food experiences, and slow travel in the Fes and Middle Atlas region.

Commercially, the business operates with no disclosed funding, no institutional investors, no parent company, no mobile application, and no public API or third-party integrations. Distribution is fully direct, with no wholesale, reseller, or online ordering channels; all cheese sales and experience bookings occur at the farm or via direct contact. The company has earned media coverage in outlets including Euronews, Maroc Mama, Echapees Belle, Choumicha, and THE VIEW FROM FEZ. Revenue, headcount, founding date, and legal entity type are not publicly disclosed in the source material.

Name

domaine de la pommeraie

Legal name

Domaine de la Pommeraie

Website

https://domainedelapommeraie.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Artisan Cheese and Agritourism

NAICS

Sheep and Goat Farming (1124), Goat Farming (112420), Sheep Farming (112410)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Sheep & Goat Production (AFAEAMAE)

akta.pro secondary industries

Grazing & Pasture-Based Operations (Range, Rotational Grazing) (AFAEAFAG), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Artisan goat cheese
• Sheep cheese production
• Agritourism experiences
• Organic farm stay
• Middle atlas trekking

Headquarters

HQ city

Imouzzer du Kandar

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Farm Experiences and Activities: Revenue from selling agritourism experiences including day farming, cheese tasting ceremonies, biking in the Middle Atlas, donkey rides, trekking, bread making, and cooking classes. Customers book and pay in advance with a 50% deposit.
2. Cheese Sales: Direct sales of artisanal goat and sheep cheeses including Buchette cendre, Timahdite, Berber Cedar, Caprina, Mimouna, Jben, Lechkar of the Atlas, and Kandri varieties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Domaine de la Pommeraie is an organic farm in the Middle Atlas Mountains near Fes, Morocco, where it raises goats and sheep to produce a range of artisanal goat and sheep cheeses, including aged Buchette Cendre, Timahdite sheep cheese, Berber Cedar goat cheese, Caprina, Mimouna, Jben, Lechkar of the Atlas, and Kandri. The farm also hosts paying visitors for agritourism experiences such as a day on the farm, goat cheese tasting, mountain biking, walking and trekking, and donkey rides.

Product overview

Domaine de la Pommeraie is an organic farm located in Morocco's Middle Atlas Mountains near Fes, offering a dual product portfolio consisting of artisanal goat and sheep cheeses along with agritourism experiences. The cheese product line includes eight distinct varieties: Buchette Cendre Ait Oued Fel Goat Cheese, Timahdite Sheep Cheese, Berber Cedar Goat Cheese, Caprina Goat Cheese, Mimouna Goat Cheese, Jben Goat Cheese, Lechkar of the Atlas, and Kandri — each reflecting traditional Moroccan cheesemaking heritage. The experiential offerings include A Day Farming (a comprehensive full-day experience combining farm activities, cheese making demonstrations, bread making, traditional cooking, and tastings), Goat Cheese Tasting sessions, Middle Atlas Mountain Biking tours, Walking and Trekking excursions, and Exotic Donkey Rides. These products are interconnected through the farm's mission to educate visitors about sustainable small-scale goat cheese making while providing authentic Berber cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Buchette Cendre Ait Oued Fel Goat Cheese Aged, ash-coated artisan goat cheese produced at Domaine de la Pommeraie from the farm's organic, pasture-raised goats, sold directly to visitors.
• Timahdite Sheep Cheese Artisan sheep cheese made from the milk of Timahdite sheep raised on the farm, offered for sale on-site.
• Berber Cedar Goat Cheese Artisan goat cheese flavored or matured with cedar, produced at the farm from its organic goat herd and sold directly.
• Caprina Goat Cheese Caprina-style artisan goat cheese produced at Domaine de la Pommeraie using milk from its pasture-raised goats.
• Mimouna Goat Cheese Mimouna-style artisan goat cheese produced on the farm and sold directly to visitors.
• Jben Goat Cheese Jben-style fresh goat cheese made on the farm from its organic goat milk.
• Lechkar of the Atlas Signature aged goat cheese from Domaine de la Pommeraie, named after the family, produced and sold at the farm.
• Kandri Artisan cheese variety produced at Domaine de la Pommeraie, sold directly to farm visitors.
• A Day Farming Experience Paid agritourism experience in which visitors spend a day on the Domaine de la Pommeraie farm, learning about its organic goat and sheep farming and cheesemaking.
• Goat Cheese Tasting Paid tasting session at the farm where visitors sample Domaine de la Pommeraie's range of artisanal goat cheeses.
• Middle Atlas Mountain Biking Guided mountain biking activity through the Middle Atlas landscapes around the farm, booked with Domaine de la Pommeraie.
• Walking and Trekking Guided walking and trekking excursions in the Middle Atlas organized by the farm.
• Exotic Donkey Ride Guided donkey ride experience offered by Domaine de la Pommeraie through the surrounding Middle Atlas countryside.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jasper Hill Farm: Vermont farm that produces artisanal cheese on-site from its own herd and runs farm tours, tastings, and a cellar/affinage programme. Closely mirrors Domaine de la Pommeraie's combination of single-farm dairy production plus agritourism experiences.
• Haystack Mountain: Colorado-based artisanal goat cheese producer using farm-sourced milk and traditional methods. Comparable as a specialist goat-cheesemaker with a strong terroir story and on-farm heritage positioning.
• Capriole: Indiana artisan goat cheese producer focused on small-batch, hand-ladled cheeses with a farm-based identity. Directly comparable on craft scale, goat-only specialism, and direct-to-consumer storytelling.
• Laura Chenel's Chevre: Pioneering US farm-based goat cheese maker with strong chef and specialty retail following. Comparable as a craft goat-cheese originator that grew from a single farm into a recognised specialty brand.

Broad incumbents

• Cypress Grove: Established US specialty goat cheese brand (Humboldt Fog, etc.) with national retail distribution. Comparable product category and target consumer (artisan cheese enthusiast), but at much larger scale and through grocery rather than farm-direct channels.
• Vermont Creamery: Larger US goat dairy and cheese producer with national distribution across fresh and aged goat cheeses. Relevant as the scaled-up, branded version of Domaine de la Pommeraie's goat-cheese proposition.
• Bel Group: Global dairy conglomerate with major cheese brands including The Laughing Cow and Babybel. Illustrative of the scaled incumbent end of the cheese market that highlights the differentiated positioning a craft producer like Domaine de la Pommeraie must defend.

Regional players

• Domaine de la Citadelle: French Provençal agritourism estate combining farm visits, tastings, and on-site food experiences in a scenic region. Comparable as a European farm-based agritourism operator with cheese and culinary activities, though focused on Provence rather than Morocco.

Others

• Neal's Yard Dairy: UK affineur and retailer specialising in farmhouse and artisan cheeses. Comparable as a downstream channel and tastings-driven sales model for artisanal cheese producers, though it is a retailer rather than a farm.
• Murray's Cheese: US specialty cheese retailer and educator with classes, tastings, and curated farm cheese programs. Comparable on the experiential/educational cheese retail model that Domaine de la Pommeraie delivers through its tasting ceremonies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about domaine de la pommeraie