crossicehockey.com

What crossicehockey.com does

CrossIceHockey.com is a digital editorial publication targeting adult recreational and youth hockey players across North America, with a particular focus on the beer-league community. The site organizes content into categories spanning the full hockey lifecycle — pregame conditioning and nutrition, on-ice skills for skaters, goalies, and referees, post-game culture (including a dedicated 'Beer Cooler' section), youth hockey, equipment reviews, and coaching/drill instruction. Audience segments include adult beer-league players (primary), youth players and their parents, goalies, and coaches.

The platform is built on the WordPress content management system using the tagDiv theme, with no proprietary technology stack. Editorial output is supplemented by embedded instructional videos from third-party YouTube channels such as HowToHockey.com and HockeyShot.com, and a content-licensing partnership with Hockey Coach Vision supplies animated drill demonstrations. Distribution relies on organic search, a multi-platform social presence (Facebook, X, Instagram, Pinterest, LinkedIn), and a newsletter signup.

The business is operated by Digital Media Publications, Inc., a privately held New York corporation under the editorial leadership of Warren Tabachnick. Revenue is generated through two streams: affiliate commissions on embedded product links to retailers, and sponsored content and advertising placements sold directly through a dedicated 'Guest Posts & Sponsored Advertising' page. No external funding, headcount figures, or revenue disclosures are available, and the operation appears to be a small, privately run digital media business.

Name

crossicehockey.com

Legal name

Digital Media Publications, Inc.

Website

https://crossicehockey.com

Company type

Private

Operating status

Operating

Short description

CrossIceHockey.com is a digital media publication delivering editorial content, gear reviews, and instructional videos for adult recreational and youth hockey players in North America, monetized through affiliate commissions and sponsored advertising.

Ownership category

akta.pro rank

Product category

Sports Media & Digital Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Strategy Guides, Walkthroughs & How-To Content (MPAFAMAD)

Keywords

• Hockey training tips
• Recreational hockey content
• Hockey equipment reviews
• Youth hockey coaching
• Beer league hockey

Headquarters

HQ city

Westchester County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Affiliate Commissions: Site earns affiliate commissions when readers purchase products through embedded links on the website. The site discloses reader-supported affiliate model transparently.
2. Sponsored Content and Advertising: The site offers Guest Posts & Sponsored Advertising as a revenue stream, accepting paid content placements from brands targeting the hockey audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CrossIceHockey.com is a digital content publication that publishes free articles, tips, equipment reviews, coaching drills, and instructional videos targeting adult recreational (beer league) and youth hockey players, coaches, goalies, and referees. The site is organized into categories covering pre-game preparation, on-ice skills, post-game recovery, hockey lifestyle, gear reviews, and coaching content, with content distributed via the website, social media, email newsletter, and embedded YouTube videos.

Product overview

CrossIceHockey.com is a content/media publication website for adult recreational and youth hockey players. The core product is the editorial platform delivering articles, guides, and instructional content organized across categories including Pre-game (Conditioning, In the Zone, Nutrition), On Ice (Skaters, Goalies, Referees), Post Game (Beer Cooler, Wind Down), The Hockey Life (Beer Leagues, Youth Hockey), The Gear (Equipment Reviews), and Chalk Talk (Coaching, Drills). The site is supplemented by embedded instructional hockey videos. The company behind the site is Digital Media Publications, Inc.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 16,000 views on most popular article (The Slap Shot & The Science Behind It)
• +1 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• HowToHockey: HowToHockey is a hockey instructional content brand (notably a YouTube channel and website) that covers skills, drills, and gear tutorials. CrossIceHockey.com actually embeds HowToHockey video content, making it both a content partner and the closest direct peer in instructional hockey content.
• InGoal Magazine: InGoal Magazine is a niche publication focused specifically on hockey goaltending — training, equipment, and the mental game. It directly overlaps with CrossIceHockey.com's goalies content category and shares the rec-hockey and goalie-audience focus.
• TheHockeyWriters: TheHockeyWriters is a hockey-focused online publication producing news, opinion, and feature content. It competes for the same organic hockey-content search audience as CrossIceHockey.com, though with a heavier tilt toward NHL and pro coverage.

Broad incumbents

• The Hockey News: The Hockey News is an established hockey media publication with broader (pro-focused) coverage including news, rankings, and feature journalism. It is comparable as a hockey content publisher with overlapping audience interests, though it sits at the pro-hockey end of the spectrum rather than the recreational niche.
• The Athletic: The Athletic is a subscription-based sports media outlet with substantial NHL and hockey coverage. It is comparable as a digital hockey publisher competing for ad and reader attention, though its subscription-first model and pro-league focus put it in a different segment than a recreational hockey content site.
• EliteProspects: EliteProspects is the dominant hockey data and player-profile platform, covering leagues from youth to pro. While its core product is data rather than editorial, it competes for the attention of serious hockey players and families — including the youth hockey segment CrossIceHockey.com addresses.

Others

• USA Hockey: USA Hockey is the national governing body for hockey in the U.S. and publishes official content on player development, coaching, rules, and parent education. It is comparable as a source of authoritative youth and recreational hockey content that CrossIceHockey.com's audience also consumes.

Emerging players

• Pavel Barber Hockey: Pavel Barber is a prominent hockey skills YouTuber producing trick-shot and instructional videos targeting recreational and youth players. It is comparable as a creator-led competitor for instructional hockey audience attention, particularly among the goalie and skill-development segments.

Regional players

• Total Hockey: Total Hockey is a hockey equipment retailer with an online content presence including gear guides and reviews. It overlaps with CrossIceHockey.com's gear/equipment reviews category and competes for affiliate and informational traffic on hockey equipment queries.
• Pure Hockey: Pure Hockey is one of the largest specialty hockey equipment retailers in North America with a content and blog presence around gear selection and player development. Comparable to CrossIceHockey.com as both a gear-review content source and a potential affiliate partner for hockey equipment purchases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CrossIceHockey
• Facebookfacebook.com/crossicehockey
• LinkedInlinkedin.com/company/crossicehockey-com
• Instagraminstagram.com/crossicehockey
• Pinterestpinterest.com/crossice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossicehockey.com