chym fm

What chym fm does

CHYM-FM, branded as CHYM 96.7, is a Canadian commercial radio station broadcasting an adult contemporary format at 96.7 FM from Kitchener, Ontario, under the ownership of Rogers Radio, a division of Rogers Sports & Media. The station targets adults aged 25-54 in the Kitchener-Waterloo region with a mix of easy-listening contemporary music and flagship morning programming — Brady & Tara Mornings — airing weekdays from 5:00am to 9:00am. Its core product is a free over-the-air FM broadcast supplemented by digital streaming through the Seekr platform, available on iOS, Android, and the web, which extends listenership beyond the traditional broadcast footprint.

The station's content operations include curated playlists (Pop Chat, Entertainment Spotlight, Blue Jays Beat) and a steady cadence of listener engagement mechanisms such as Brady & Tara's $1,000 Minute trivia contest, concert ticket giveaways (e.g., Bryan Adams, Pentatonix), and branded promotions with partners including OLG, Walmart Canada, and Epic Limo. The underlying technology is conventional FM broadcast infrastructure combined with the Seekr streaming and personalization platform operated by Rogers Sports & Media.

The business model is advertising-driven. CHYM 96.7 sells on-air advertising packages, contest sponsorships, and branded content to local and regional businesses through direct outreach, with contact points operated at the Rogers Sports & Media level. As a wholly-owned subsidiary within Rogers's broader media portfolio, the station does not operate as an independent commercial entity, and its financials are not separately disclosed.

Name

chym fm

Legal name

CHYM-FM

Website

https://chymfm.com

Company type

Private

Operating status

Operating

Short description

CHYM-FM (CHYM 96.7) is a Canadian adult contemporary radio station in Kitchener, Ontario, owned by Rogers Sports & Media. It broadcasts free over-the-air at 96.7 FM and streams via the Seekr platform, monetizing through local advertising sales and listener contests.

Ownership category

akta.pro rank

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Sponsorship: CHYM 96.7 generates revenue through advertising sales to local and regional businesses. The station offers on-air advertising packages, contest sponsorships, and branded content opportunities. Contact information provided for advertising inquiries: 519-743-2611 and [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CHYM 96.7 is a Canadian commercial radio station based in Kitchener, Ontario, broadcasting an adult contemporary music format under the "Kitchener's Perfect Music Mix" brand. The station delivers free over-the-air FM programming alongside digital streaming through the Seekr platform, with its flagship weekday Brady & Tara Mornings show and recurring listener contests (such as the $1,000 Minute trivia game and concert ticket giveaways). It is owned by Rogers Radio, a division of Rogers Sports & Media.

Product overview

CHYM FM operates as an adult contemporary radio station (CHYM 96.7) in Kitchener, Ontario, under Rogers Radio/Rogers Sports & Media. The station offers live radio broadcast with its flagship morning show Brady & Tara Mornings (weekdays 5:00am-9:00am), various music playlists (Pop Chat, Entertainment Spotlight, Blue Jays Beat), and multiple contest opportunities including the $1,000 Minute trivia game. Content is accessible through the Seekr platform via web and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• CHYM 96.7 Radio Station Canadian commercial radio station in Kitchener, Ontario, broadcasting an adult contemporary format under the "Kitchener's Perfect Music Mix" brand. Free over-the-air at 96.7 FM and streamed digitally via Seekr; targeted at adults aged 25-54 in the Kitchener-Waterloo region and Ontario listeners tuning in digitally.
• Brady & Tara Mornings Weekday morning radio show airing 5:00am to 9:00am featuring laughs, trending stories, and real conversations for adult listeners in the Kitchener-Waterloo market.
• Advertise With CHYM 96.7 Advertising sales offering for local and regional businesses, including on-air advertising packages, contest sponsorships, and branded content opportunities, sold via direct outreach (phone 866-386-6868 and email [email protected]). Targets businesses seeking access to the Kitchener-Waterloo adult 25-54 audience.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• OLG (Ontario Lottery and Gaming Corporation)coreGTM or Marketing PartnerOLG provides lottery vouchers ($100 Lotto 649 or LottoMAX) as prizes for Brady & Tara's $1,000 Minute contest players. Listeners who participate receive complimentary lottery vouchers as an incentive.
• Walmart CanadacoreGTM or Marketing PartnerWalmart Canada sponsors the Back-To-School gift card giveaway across multiple Rogers radio stations including CHYM 96.7. Prize consists of $500 Walmart gift cards for contest winners.
• Epic LimominorGTM or Marketing PartnerEpic Limo provides luxury limousine transportation for contest winners attending Bryan Adams concert at TD Coliseum. Winner receives round-trip limo ride for two to and from the show.
• TD ColiseumminorGTM or Marketing PartnerConcert venue for Pentatonix's Christmas In The City Tour prize. CHYM 96.7 gives away pairs of tickets to the November 22nd show at TD Coliseum in Hamilton.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• CHUM-FM: Toronto hot AC station owned by Bell Media. Direct format competitor to CHYM 96.7's adult contemporary positioning and a key benchmark for ad rates and audience share in the broader Ontario market.
• CHFI-FM: Toronto-based Rogers Radio adult contemporary station directly comparable in format (soft AC), ownership (Rogers Sports & Media), and operating model. Most direct sister-station peer for benchmark on listener share and ad pricing in a larger Canadian market.
• KiSS 92.5 (CISS-FM): Rogers Radio adult hits station in Toronto. Same parent (Rogers Sports & Media), same distribution stack (Seekr platform), and similar contest-driven GTM approach. Closest operational twin for contest mechanics and advertiser packages.
• Virgin Radio 99.9 (CKFM-FM): Toronto-based CHR (Contemporary Hit Radio) station operated by Bell Media. Direct format and market peer; comparable in targeting young adult demographics and digital streaming integration via iHeartRadio.

Regional players

• Fresh Radio 104.3 (CJTK-FM): Fresh FM network of adult contemporary stations in mid-sized Ontario markets (Kitchener, London, etc.). Closest direct local competitor in the Kitchener-Waterloo market on similar format, providing head-to-head benchmark for share.

Broad incumbents

• CBC Radio One (CBLA-FM Toronto): Canada's public broadcaster operating news/talk and music stations across Ontario including Kitchener-Waterloo. Comparable in local-news and music programming mandate, though non-commercial; key competitor for listener attention in the same geography.
• Corus Entertainment Radio: Corus operates multiple radio stations across Ontario (e.g., 102.1 the Edge, Country 105). Comparable as a Canadian commercial radio broadcaster with similar advertiser-facing sales motion and contest-driven engagement.
• iHeartRadio Canada: iHeartMedia's Canadian platform aggregating hundreds of radio stations including CHUM-FM and Virgin Radio. Comparable streaming/distribution layer to Seekr and key competitor for digital ad inventory and listener engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/96.7-chym-fm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chym fm