chocola s r l

What chocola s r l does

Chocolà is a privately held Italian women’s footwear brand established in 2015. The data identifies EXITO S.R.L., a private limited company in Turin, Italy, as the legal operating entity behind the brand. It serves women seeking footwear for everyday and occasion wear, offering sandals, shoes, sneakers, moccasins, ankle boots, boots, and short boots in sizes 34-42 through a catalog exceeding 1,356 products. Product descriptions include eco-leather, genuine leather, rubber soles, anatomical footbeds, and cushioned or memory-foam insoles.

The company’s commercial model is predominantly direct-to-consumer e-commerce through a Shopify-powered online store. The store supports delivery to Italy and more than 40 European countries, customer pickup at Strada Commenda 10/B in Caselle Torinese, and payments through Shopify Payments, PayPal, Stripe, Satispay, Apple Pay, and Google Pay. Chocolà also discloses Mailchimp, Google Analytics, Google Tag Manager, Facebook Pixel, and Facebook Messenger integrations, indicating a standard cloud commerce, analytics, and marketing stack rather than proprietary technology.

Chocolà generates revenue from one-time retail product sales, with prices ranging from approximately €24.90 to €119.90, occasional sale discounts, free shipping in Italy above €100, an €8 European shipping charge, and a 14-day return policy. The company also invites retailers to inquire about wholesale opportunities, indicating a potential B2B extension alongside its B2C operation. No revenue, headcount, funding, management-team, or historical growth data is disclosed in the supplied material.

Name

chocola s r l

Legal name

EXITO S.R.L.

Website

https://chocolashop.it

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Chocolà is an Italian women’s footwear brand selling sandals, shoes, sneakers, boots, and moccasins online and through a Caselle Torinese pickup location, targeting style- and comfort-oriented women across European markets.

Ownership category

akta.pro rank

Product category

Women's Footwear

NAICS

Shoe Retailers (45821), Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Footwear Outlet & Off-Price Retail (CRAAADAI)

akta.pro secondary industry

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)

Keywords

• Women's footwear
• Italian shoes
• E-commerce footwear
• Women's sandals
• Contemporary shoes

Headquarters

HQ city

Caselle Torinese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct online sales of women's footwear through their Shopify-powered website. Products are sold at retail prices with occasional promotional discounts and sales. Revenue is generated through one-time product transactions with consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chocolà sells women's footwear directly to consumers through its Shopify-powered online store (chocolashop.it), offering 1,356+ products across sandals, shoes, sneakers, moccasins, ankle boots, boots, and short boots in sizes 34-42 and prices from €24.90 to €119.90. The brand ships to 40+ European countries, offers a 14-day return policy, and supports an in-store pickup option at its Caselle Torinese location near Torino, Italy.

Product overview

Chocolà is an Italian women's footwear brand established in 2015, offering a comprehensive portfolio of women's shoes across seven core product categories: Sandals (348 products), Shoes (350 products), Sneakers (112 products), Moccasins (41 products), Ankle Boots (293 products), Boots (211 products), and Short Boots. The brand focuses on contemporary Italian design with eco-leather and genuine leather materials, anatomical footbeds, and rubber/tunit soles. Products are available in sizes 34-42 with diverse color options. The company operates an e-commerce platform powered by Shopify, selling directly to consumers with free shipping in Italy over €100 and a 14-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandali (Sandals) Women's sandals collection featuring 348 variants including flat sandals, T-bar sandals, bio sandals with anatomical footbed, wedge sandals, and strappy designs; made in eco-leather and genuine leather with rubber soles; for women seeking summer and transitional footwear.
• Scarpe (Shoes) Women's shoes collection with 350 products including Mary Jane flats, slingbacks, décolleté, and d'Orsay styles in various colors and sizes 34-42; for women seeking dress and everyday wear footwear.
• Sneakers Women's sneaker collection with 112 products including Luna, Running, Zeppa Shiny, Flatform, Platform, and Oversize models featuring rubber soles, memory foam insoles, and various heel heights; for women seeking casual and athleisure footwear.
• Mocassini (Moccasins) Women's moccasin collection with 41 variants including fringed, chain, classic, platform, square heel, and high-sole styles in eco-leather and genuine leather; for women seeking classic loafer-style footwear.
• Stivaletti (Ankle Boots) Women's ankle boots collection with 293 products including Chelsea boots with zip, cowboy-style boots, and sneaker boots with zip features; for women seeking autumn/winter footwear.
• Stivali (Boots) Women's boots collection with 211 products including texano (cowboy) boots with various heel styles and features; for women seeking tall winter boots.
• Tronchetti (Short Boots) Women's short boots collection including elastic strap styles in various colors and sizes; for women seeking short ankle-height boots.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the e-commerce platform for Chocolà's online store, providing the website infrastructure, payment processing (Shopify Payments), and e-commerce functionality including inventory management, checkout, and order processing.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Geox: Italian publicly-listed footwear brand with broad men's and women's lines sold through D2C e-commerce and a global store network. Comparable as a competing Italian footwear brand targeting European consumers across price tiers.
• Steve Madden: US-listed global women's footwear brand with extensive D2C, wholesale, and marketplace distribution. Comparable women's fashion footwear assortment across the same category mix (sandals, sneakers, boots, moccasins) but at much larger scale.
• Clarks: UK heritage footwear brand with global D2C and store footprint, including women's lines. Comparable as an established European footwear brand operating across price tiers with comfort-led positioning.

Direct peers

• Hispanitas: Spanish women's contemporary footwear brand sold via D2C e-commerce and independent retailers across Europe. Closely comparable mid-price positioning, women's-only assortment, and Italian/Spanish design heritage.
• Schutz: Brazilian-origin women's contemporary footwear brand with strong D2C and wholesale presence. Comparable mid-price women's fashion footwear positioning with seasonal collections and broad category coverage.
• Pikolinos: Spanish women's and men's footwear brand sold D2C and through multi-brand retailers across Europe. Comparable mid-price positioning with European design heritage and comfort-led product narrative.
• Castañer: Spanish women's footwear brand specializing in espadrilles and contemporary styles. Comparable as a European women's fashion footwear brand with strong D2C channel and seasonal assortment cadence.
• Lola Cruz: Spanish women's contemporary footwear brand with a D2C e-commerce store and global wholesale. Comparable mid-to-premium women's fashion positioning with seasonal collections and European design language.
• Tamaris: German women's footwear brand owned by Wortmann Group, sold via D2C and multi-brand retailers across Europe. Comparable mid-price women's footwear positioning with broad category coverage and European distribution.
• Caprice: German women's comfort footwear brand sold across European D2C and retail channels. Comparable mid-price women's positioning with emphasis on comfort technology (footbeds, cushioning) similar to Chocolà's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChocolaScarpe
• Instagraminstagram.com/chocola_calzature

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chocola s r l