forlaget carlsen

Name

forlaget carlsen

Legal name

Forlaget Carlsen

Website

https://carlsen.dk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Children's Book Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Picture Book Publishing (MPAJAFAA)

akta.pro secondary industries

Early Readers & Chapter Books Publishing (MPAJAFAB), Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Children's book publishing
• Picture books
• Young adult fiction
• Licensed book series
• Educational publishing

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Physical Book Sales: Sales of physical books across all age groups through direct e-commerce and retail channels. Carlsen publishes picture books, board books, early readers, chapter books, fiction, non-fiction, and activity books for children ages 0-16+.
2. E-commerce Sales: Direct online sales through carlsen.dk with processing fees for physical products and various delivery options to Denmark, Greenland, Faroe Islands, EU, and rest of world.
3. Licensed Content: Publishing licensed content including Disney, Marvel, Pokémon, Paw Patrol, and other major entertainment franchises for children, generating royalties and licensing revenue.
4. Supplementary Materials: Sale of supplementary educational materials and resources through Carlsen EKSTRA platform, including teaching courses and activity materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Forlaget Carlsen is Denmark's largest children's book publisher, producing and selling books for children and young adults across all age groups from 0-16+. The catalog includes board books, picture books, early readers, chapter books, fiction, non-fiction, activity books, and graphic novels, featuring both original Danish works (Rasmus Klump, Sallys far) and licensed international franchises (Disney, Marvel, Pokémon, Paw Patrol, Moomins, Peter Rabbit). Sales occur primarily through the carlsen.dk e-commerce platform, with supplementary educational materials offered via the Carlsen EKSTRA platform.

Product overview

Forlaget Carlsen is Denmark's largest children's book publisher, operating as part of Lindhardt og Ringhof under the Egmont media conglomerate. The company offers a comprehensive digital webshop (carlsen.dk) alongside physical book publishing across age groups from 0-2 years through 16+ years. Key product lines include original Danish series like Rasmus Klump, Sallys far, and Hundemand (Dog Man), licensed properties such as Disney, Marvel, Paw Patrol, Pokémon, and Frozen, and educational supplementary materials under Carlsen EKSTRA. The portfolio spans picture books, touch-and-feel books, activity books, graphic novels, and reading boost series designed to support children at different reading levels.

Differentiator

Problem solved

Functional benefit

Brands

• Carlsen EKSTRA: Supplementary and free material for a selection of Carlsen's publications, including teaching courses, reading guides, discussion guides (Booktalkers) and activity sheets.

Quantifiable outcome

• Tove Jansson's Moomin books are available in 55 languages globally
• +3 more outcomes

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Lindhardt og RinghofcoreStrategic or Co-development PartnerCarlsen is part of Lindhardt og Ringhof, one of Denmark's leading publishing houses with over 50 years of history publishing quality literature and important non-fiction for Danish readers. Lindhardt og Ringhof also houses L&R Uddannelse, a leading Danish learning house including Alinea, GoTutor, Praxis, Forstå, and moxis.
• EgmontcoreStrategic or Co-development PartnerEgmont is Denmark's largest media conglomerate with 100+ years of storytelling experience. As a commercial foundation, Egmont allocates approximately 100 million Danish Kroner annually to support children and youth in challenging circumstances in Denmark, Norway, and Sweden. Carlsen operates as part of Egmont through Lindhardt og Ringhof.
• DBK Logistik ServicecoreTechnology or IntegrationDBK Logistik Service handles fulfillment and shipping from locations in Køge and Haslev. Orders are shipped directly from DBK Logistik Service in Køge to customers. Returns are processed through DBK Haslev at Bækvej 10-12, 4690 Haslev.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gyldendal: Gyldendal is one of Denmark's largest and oldest publishers, operating a children's book division (Gyldendal Uddannelse and trade children's imprints) that directly competes with Carlsen for Danish authors, shelf space, and institutional sales.
• Politikens Forlag: Politikens Forlag is a major Danish trade publisher with an active children's list, directly competing with Carlsen in picture books, middle grade, and YA across the same Danish retail and institutional channels.

Broad incumbents

• Bonnier Publications: Bonnier is a Nordic media group with significant children's publishing operations across Sweden, Denmark, Norway, and Finland. It overlaps with Carlsen in age-group coverage, licensed character publishing, and educational content, but across a broader portfolio.

Regional players

• Cappelen Damm: Cappelen Damm is Norway's largest publisher with a substantial children's list. It is comparable on product category and target audience but operates primarily in the Norwegian market rather than directly in Denmark.
• Rabén & Sjögren: Rabén & Sjögren is a long-established Swedish children's book publisher (Bonnier subsidiary), directly comparable on product category and age-group coverage but serving the Swedish market rather than Denmark.
• H. Aschehoug & Co: Aschehoug is one of Norway's leading publishing houses with a children's and YA division, comparable to Carlsen on catalog breadth but operating in a different Nordic geography.

Emerging players

• Storytel: Storytel is a Nordic-origin digital audiobook and e-book subscription platform. It does not directly compete in physical children's publishing but represents an emerging distribution channel and competitive format for children's content.

Others

• Arnold Busck: Arnold Busck is one of Denmark's largest bookstore chains and a key physical retail partner for Carlsen. Comparable as a downstream distribution channel rather than a direct publishing competitor.
• Saxo.com: Saxo.com is Denmark's largest online bookstore. It is comparable as a DTC retail channel for children's books and a relevant ecosystem participant rather than a direct publishing peer.
• Lindhardt og Ringhof Uddannelse (Alinea): Alinea is the educational publishing arm of Lindhardt og Ringhof (Carlsen's parent). It is adjacent through shared institutional channels and curriculum-aligned content that complements Carlsen's Carlsen EKSTRA materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/forlagetcarlsen
• Facebookfacebook.com/ForlagetCarlsen
• Instagraminstagram.com/forlagetcarlsen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about forlaget carlsen