bosch power tools germany

What bosch power tools germany does

Robert Bosch Power Tools GmbH is a business segment of Robert Bosch GmbH and a global manufacturer of power tools, garden equipment, accessories, and measuring technology, headquartered in Leinfelden-Echterdingen, Germany, and operating under three principal brands — Bosch Professional (blue, for trades and industry), Bosch Home and Garden (green, for DIY consumers), and Dremel (specialty rotary tools). The portfolio is built around cordless and corded electro tools spanning drills, hammer drills, angle grinders, jigsaws, and metal saws, supported by an accessories range (including dust-extraction drill bits) and certified dust extraction systems, with roughly 17,300 employees across 74 nations and an average of more than 100 new product launches per year.

The technical backbone is the Bosch Professional 18V cordless platform launched in 2008 and now extended through the cross-manufacturer AMPShare battery alliance, with proprietary differentiators including Tabless lithium-ion cell technology (debuted in the ProCORE18V+ battery, offering up to 71% longer runtime), Biturbo brushless motors enabling cordless tools to match corded performance (e.g., the Expert EXWS18V-15PS angle grinder rated at 1,500W corded equivalent), and M-class certified dust extraction systems. Sustainability and circular-economy engineering are explicitly integrated into the product roadmap, exemplified by the 2024 UniversalImpact 800 Closed Loop Edition (78% recycled technical plastic housing) and supply-chain programs covering over 80% of procurement volume via CDP reporting.

The business model is a hardware-led, multi-channel distribution operation: branded direct e-commerce via bosch-professional.com and bosch-diy.com, third-party online marketplaces, and broad retail and trade distribution, augmented by a Direct-to-User/Key User Manager enterprise field-sales organization serving large construction and industrial accounts. Revenue is generated through unit sales of tools, accessories, batteries, and consumables, plus aftermarket service and support, with the division's revenue not separately disclosed within the Bosch Group's approximately €91.6 billion 2023 group revenue. Customers are primarily professional tradespeople (electricians, masons, metalworkers, industrial operators) and DIY/home-and-garden consumers, with documented enterprise users spanning offshore wind foundations (EEW SPC), high-rise construction (Anes Bau at the Estrel Tower Berlin), and heritage restoration (Matschy Stein & Design at the Semmering railway).

Name

bosch power tools germany

Legal name

Robert Bosch Power Tools GmbH

Website

https://bosch-pt.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bosch Power Tools, a division of Robert Bosch GmbH headquartered in Germany, manufactures cordless and corded power tools, garden equipment, accessories, and measuring instruments under the Bosch Professional, Bosch Home and Garden, and Dremel brands, serving professional tradespeople, industrial operators, and DIY consumers globally.

Ownership category

akta.pro rank

Product category

Power Tools

NAICS

Power-Driven Handtool Manufacturing (333991), Small Electrical Appliance Manufacturing (33521)

SIC

Cutlery, Handtools & General Hardware (3420), Motors & Generators (3621), Electric Housewares & Fans (3634)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Cordless power tools
• Professional hand tools
• Garden equipment
• Dust extraction systems
• Measuring instruments

Headquarters

HQ city

Leinfelden-Echterdingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Power Tools Hardware Sales: Bosch Power Tools generates revenue primarily through the sale of corded and cordless electro tools, garden equipment, accessories, and measuring instruments under the Bosch Professional (blue, for trade/industry) and Bosch Home and Garden (green, for DIY) brands, as well as the Dremel brand. Products are sold through direct online channels, retail distributors, and marketplace platforms.
2. Professional Services & After-Sales Support: Bosch provides service, support, and after-sales assistance to professional customers through its customer service organization and key user manager network, contributing to customer retention and cross-sell of accessories and consumables.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bosch Power Tools is a business segment of the Robert Bosch Group that develops, manufactures, and sells corded and cordless electro tools, garden equipment, accessories, and measuring instruments worldwide under three brand families: Bosch Professional (blue, for tradespeople and industry), Bosch Home and Garden (green, for DIY consumers), and Dremel (precision rotary tools). The portfolio spans drills, hammer drills, angle grinders, jigsaws, metal saws, dust extractors, and a unified 18V cordless battery platform enhanced by proprietary Tabless cell and Biturbo brushless motor technologies.

Product overview

Bosch Power Tools, a division of Robert Bosch GmbH, operates two primary sub-brands: Bosch Professional (blue products, for trades and industry) and Bosch Home and Garden (green products, for DIY consumers), alongside the Dremel specialty rotary tool brand. The portfolio encompasses a broad range of cordless and corded power tools (drills, hammer drills, angle grinders, jigsaws, metal saws), garden equipment, accessories (including Expert drill bits and SDS dust extraction bits), and dust extraction/vacuum systems. The 18V cordless platform forms the backbone of the professional offering, now enhanced with Tabless-cell ProCORE18V+ batteries and the cross-manufacturer AMPShare alliance. A notable circular economy initiative produced the UniversalImpact 800 Closed Loop Edition hammer drill with 78% recycled plastic housing. Recent product development follows user-centered UX/design thinking methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Bosch Professional (Blue Product Line) Professional-grade power tools and accessories targeted at tradespeople and industrial users, including cordless and corded drills, hammer drills, angle grinders, jigsaws, metal cutting saws, dust extraction systems, and the 18V professional cordless battery platform.
• Bosch Home and Garden (Green Product Line) DIY-focused power tools and garden equipment for homeowners and hobbyists undertaking home improvement projects, garden maintenance, and DIY crafts.
• Dremel Specialty multi-tool rotary systems and crafting tools for precision grinding, cutting, drilling, engraving, carving, and DIY applications, sold alongside Bosch-branded products.
• ProCORE18V+ Battery High-performance 8.0 Ah 18V cordless battery with Tabless cell technology providing up to 71% longer runtime, compatible with all Bosch Professional 18V devices since 2008 and AMPShare alliance partner tools.
• UniversalImpact 800 Closed Loop Edition Limited-edition cordless hammer drill whose housing is made of 78% recycled technical plastic sourced from end-of-life power tools, demonstrating a closed-loop circular economy for power tools.
• GAS 18V-12 MC Professional Dust Extractor Cordless M-class certified dust extractor filtering 99.9% of dust with up to 30 liters per second airflow, featuring antistatic equipment, auto-start mode activated by vibration detection, and Biturbo motor technology.
• Bosch Expert EXWS18V-15PS Cordless Angle Grinder Top-performance cordless angle grinder from the Expert product line delivering power equivalent to a 1,500W corded device, featuring Biturbo brushless motor, intelligent braking, KickBack Control, and restart protection for heavy steel applications.
• GWS 18V-180 P Professional Cordless Angle Grinder Compact 180mm cordless angle grinder offering the cutting depth of a 230mm grinder at 35% less weight, with Biturbo Brushless technology for precise stone, metal, and masonry applications.
• GBH 18V-22 Professional Cordless Rotary Hammer Compact 18V cordless rotary hammer developed for electricians performing overhead drilling work, with compatibility for attachable dust extraction to support dust-free operation.
• GBH 185-LI Professional Cordless SDS Plus Hammer Drill Cordless SDS Plus hammer drill positioned as the most powerful in its class for impact drilling and rock drilling in heavy professional applications.
• GSR 18V-110 C Professional Cordless Drill/Driver 18V cordless drill/driver for screw-fastening and assembly tasks across construction, restoration, and trade applications.
• GST 18V-155 SC Professional Cordless Jigsaw 18V cordless jigsaw for precision cutting of wood, metal, and formwork panels in construction and restoration applications.
• GCD 18V-355 Professional Cordless Metal Cutting Saw 18V cordless metal cutting saw for cutting threaded rods, metal sections, and reinforcement materials on construction and restoration sites.

Quantifiable outcome

• Up to 71% longer battery runtime with ProCORE18V+ compared to predecessor model
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• innaturacoreGTM or Marketing Partner · 1 January 2024innatura connects companies with over 5,000 nonprofits in Germany and facilitates donations. Bosch Power Tools donates power tools quarterly to nonprofit organizations in areas such as children's welfare, refugee assistance, and senior care. Since the partnership began in mid-2024, Bosch Power Tools has donated tools worth over 1.4 million euros.
• WWF DeutschlandflagshipStrategic or Co-development Partner · 1 January 2023Long-term strategic partnership (minimum 5 years, announced in 2023) organized across three pillars: strategic consulting (WWF supports Bosch Power Tools' climate and packaging strategy), employee information (WWF Academy training on climate protection, resource conservation, and plastic avoidance), and project support (funding four WWF conservation projects in Philippines, Bhutan, Vietnam, and Indonesia through 2028 to address biodiversity loss and plastic pollution).
• Science Based Targets initiative (SBTi)coreOthersBosch Power Tools encourages suppliers to commit to science-based emissions reduction targets through SBTi, enabling them to calculate and manage their CO2 footprint using globally recognized standards aligned with the Paris Climate Agreement.
• Carbon Disclosure Project (CDP)coreOthersCDP is used by Bosch Power Tools as the primary platform for collecting detailed CO2 emissions data (Scope 1, 2, and 3) from its business partners. Over 80% of procurement volume was covered by CDP reporting in 2025. The annual CDP questionnaire is also used to track supplier progress on emissions reduction.
• SEDEX (Supplier Ethical Data Exchange)coreOthersSEDEX is a membership organization working to improve supply chain sustainability and transparency. 68% of all Bosch Power Tools production sites are registered with SEDEX, enabling continuous monitoring of social and ecological conditions in the supply chain.
• AFRIKA KOMMT! InitiativecoreStrategic or Co-development PartnerBosch Power Tools has been a founding member of AFRIKA KOMMT! since 2008, hosting young African talents for a 12-month program combining language training, management education, and hands-on work experience at Bosch. Between 2008 and 2024, 51 Africans participated and 33 were hired by Bosch after completing the program. The initiative aims to strengthen German-African business relations.
• AMPShare Alliance (Cross-Manufacturer Battery Platform)coreTechnology or IntegrationAMPShare is a cross-manufacturer battery alliance ensuring that the Bosch Professional 18V battery platform is compatible with tools from partner manufacturers. This extends the utility of Bosch batteries beyond Bosch tools to the broader ecosystem of AMPShare partner brands.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Makita Corporation: Japan-headquartered global manufacturer of cordless and corded power tools, garden equipment, and accessories. Directly comparable to Bosch Power Tools across professional and DIY segments, with a similar 18V-class cordless platform strategy and worldwide distribution footprint.
• Milwaukee Tool (Techtronic Industries): Flagship professional power tool brand of Techtronic Industries, competing head-to-head with Bosch Professional in cordless drills, impact drivers, grinders, and accessories. Closely comparable in target customer (tradespeople), 18V-class platform strategy, and product cadence.
• DeWalt (Stanley Black & Decker): Professional-grade power tool brand within Stanley Black & Decker's Tools & Outdoor segment, directly competing with Bosch Professional in construction and industrial cordless applications with the 20V Max platform. Highly comparable in product mix, professional channel coverage, and accessory ecosystem.
• Hilti Group: Liechtenstein-headquartered direct-to-customer professional tool and consumables specialist. Comparable to Bosch Power Tools' Expert line in heavy-duty construction applications and shares the model of high-touch enterprise account coverage similar to Bosch's Key User Manager program.
• Festool (Tooltechnic Systems): German premium power tool manufacturer specializing in high-precision woodworking, painting, and dust extraction systems. Comparable to Bosch Power Tools in cordless 18V platform strategy (Festool's Systainer ecosystem), German engineering heritage, and premium professional positioning.
• Metabo (Koki Holdings): German power tool brand owned by Japan's Koki Holdings (HiKOKI), competing with Bosch in professional cordless, metalworking, and woodworking tools. Comparable in mid-tier professional positioning, German manufacturing heritage, and 18V-class platform offering.
• HiKOKI (Koki Holdings): Japan-based power tool manufacturer (formerly Hitachi Power Tools) competing with Bosch in cordless and corded professional tools. Comparable in 18V-class MultiVolt platform strategy, broad professional/DIY product range, and accessory ecosystem including dust extraction solutions.

Broad incumbents

• Snap-on Incorporated: US-based manufacturer and distributor of professional tools, diagnostics, and repair solutions serving automotive, aerospace, and industrial markets. Comparable to Bosch Power Tools' professional segment in tool quality and direct enterprise account coverage, though Snap-on's franchise model differs from Bosch's retail distribution.
• Stanley Black & Decker: Diversified global tool company owning DeWalt, Craftsman, Stanley, and Black+Decker brands. Comparable to Bosch Power Tools across professional and DIY power tools, accessories, and outdoor equipment, with broader portfolio scope including industrial fasteners and security solutions.
• Atlas Copco: Swedish industrial tools and assembly solutions provider with a strong professional and industrial customer base. Comparable to Bosch Power Tools in industrial power tool applications, while also offering assembly solutions and compressed air technology beyond Bosch's portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bosch-power-tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bosch power tools germany