What pt. kayaba indonesia does

PT Kayaba Indonesia is the largest shock absorber manufacturer in Indonesia, producing KYB-brand shock absorbers for cars and motorcycles using OEM-standard machinery. The company operates as a manufacturing entity within the PT Astra Otoparts Tbk group (IDX-listed under AMOR), with technical assistance and licensed technology from KYB Corporation of Japan. Its product portfolio spans performance, premium, heavy-duty, and specialized damper lines for both four-wheel and two-wheel vehicles, including sub-brands such as KYB Zeto (motorcycle aftermarket), KYB New SR Special, and LOWFER SPORTS (car performance), and is certified to ISO 14001, ISO 9001, ISO 9002/QS 9000, OHSAS 18001, and IATF 16949 (ISO/TS).

The company serves two primary revenue streams: OEM supply to approximately 90% of car and motorcycle manufacturers in Indonesia (Toyota, Mitsubishi, Daihatsu, Honda, Yamaha, Suzuki, Kawasaki, Hino), and aftermarket distribution through Shop&Drive's 370+ retail outlets, an authorized dealer network spanning Sumatera, Jawa-Bali-Nusa Tenggara, Kalimantan, Sulawesi-Maluku Utara, and Papua, plus the AstraOTOshop.com e-commerce channel. A third, smaller stream is export to Asia Oceania, the Middle East, and Africa via Astra Otoparts' trading arm.

PT Kayaba Indonesia does not disclose pricing or revenue. Its go-to-market is channel-led: OEM relationships drive volume, while Shop&Drive retail, dealer partners (e.g., PT Capella Patria Utama, PT Ardendi Jaya Sentosa), and e-commerce drive aftermarket reach. Brand marketing is supported through motorsport sponsorships (Yamaha Sunday Race, Denas Smart FDR, PON XIX), social media, and exhibitions such as GIIAS. The company has accumulated Otomotif Choice Awards annually from 2012 to 2016 and a MOTOR Plus Reader Choice Award in 2016, reinforcing consumer brand equity in the domestic aftermarket.

Name

pt. kayaba indonesia

Legal name

PT Kayaba Indonesia

Website

https://kyb-astra.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Kayaba Indonesia is the largest shock absorber manufacturer in Indonesia, producing KYB-brand shock absorbers for cars and motorcycles under PT Astra Otoparts and licensing KYB Corporation Japan technology, supplying approximately 90% of domestic car and motorcycle OEMs plus the aftermarket through 370+ Shop&Drive outlets and dealer networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM Components Manufacturing: Manufacturing automotive components for domestic automotive manufacturers (OEM market) including shock absorbers for cars and motorcycles
2. After Market Distribution: Distribution of replacement parts through trading companies with distribution networks across Indonesia and exports to Asia Oceania, Middle East, and Africa

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PT Kayaba Indonesia manufactures and distributes KYB-brand shock absorbers and dampers for cars and motorcycles. It is the largest shock absorber factory in Indonesia, producing OEM-standard components supplied to approximately 90% of car and motorcycle manufacturers in the country (Toyota, Honda, Yamaha, Mitsubishi, Daihatsu, Suzuki, Kawasaki, Hino), and sells aftermarket replacements through Shop&Drive retail outlets and dealer networks across Indonesia.

Product overview

PT Kayaba Indonesia (PT KYBI) is the largest shock absorber manufacturer in Indonesia, producing shock absorbers using high-quality machines meeting OEM (Original Equipment Manufacturer) standards. The product portfolio consists of a comprehensive range of shock absorbers for both cars (Mobil) and motorcycles (Motor), organized into three main categories: SPORT/PERFORMANCE for enhanced driving dynamics, HEAVY DUTY for heavy-load applications, and DAMPER for specialized automotive applications. The products serve approximately 90% of car and motorcycle manufacturers in Indonesia including Toyota, Mitsubishi, Daihatsu, Honda, Yamaha, and others, as well as the aftermarket replacement market. KYB technology is also used in MotoGP Moto2 racing by the Tech3 team.

Differentiator

Problem solved

Functional benefit

Brands

• KYB Zeto: Aftermarket shock absorber product line for motorcycles, featuring sporty design and adjustable damping settings.
• KYB New SR Special
• LOWFER SPORTS

Products and services

• KYB ULTRA Series (Mobil) Premium car shock absorber series under the SPORT category, available in multiple variants (KC, SH, SD, ST, SP-CT, SG, 63, SC, SP series) for enhanced driving dynamics.
• KYB New SR Special High-performance shock absorber for sports cars, launched November 2017, delivering superior performance without sacrificing comfort with sportier handling.
• KYB LOWFER Sports Sports-oriented car shock absorber launched November 2017, designed for enhanced performance and handling characteristics.
• KYB PREMIUM Series (Mobil) Premium quality shock absorbers for cars including KYKA-KG, KYKA-SA 33, KYKA-SA 63, and KYKA-KA series variants.
• KYB EXCEL G Performance shock absorber for cars under the PERFORMANCE category.
• KYB GAS A JUST Gas-charged performance shock absorber for enhanced vehicle handling and comfort.
• KYB HEAVY DUTY SN Series Heavy-duty shock absorber designed for vehicles carrying heavy loads, available for both cars and motorcycles.
• KYB DAMPER (Stay Damper, Cabin Damper, Steering Damper) Specialized dampers for various automotive applications including stay dampers, cabin dampers, and steering dampers.
• KYB Zeto (Motor) Aftermarket motorcycle shock absorber designed for sporty appearance with adjustable damping settings; available in Zeto Z, Zeto S, and Front Fork variants; also used in MotoGP Moto2 by Xavi Vierge.
• KYB HEAVY DUTY OZ Series (Motor) Heavy-duty shock absorber for motorcycles designed for heavy load carrying capacity.
• KYB PREMIUM OS/OC Series (Motor) Premium quality shock absorbers for motorcycles under the PREMIUM category.

Quantifiable outcome

• Products used by approximately 90% of car and motorcycle manufacturers in Indonesia

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• Astra OtopartscoreStrategic or Co-development PartnerPT Kayaba Indonesia operates under Astra Otoparts group, a leading automotive component manufacturing and distribution group in Indonesia. Astra Otoparts holds majority stake and provides strategic direction, distribution networks, and market access.
• KYB Corporation (Japan)coreTechnology or IntegrationTechnical assistance and technology partnership with KYB Corporation of Japan for shock absorber manufacturing technology and quality standards, enabling production to meet OEM specifications.
• Various Japanese and European Component ManufacturerssupportingTechnology or IntegrationStrategic joint ventures and technical assistance agreements with Japanese and European automotive component manufacturers to enhance manufacturing technology capabilities.
• Shop&DrivecoreChannel Partner/ Reseller/ DistributorShop&Drive, a modern automotive retail business owned by Astra Otoparts, serves as authorized retail network for KYB shock absorber products. Services include product sales and professional installation at 370+ outlets across Indonesia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KYB Corporation: Japanese parent and global manufacturer of shock absorbers and hydraulic equipment. Directly comparable in product line, technology, and serves as the technical licensor for PT Kayaba Indonesia.
• Showa Corporation (Hitachi Astemo): Major Japanese manufacturer of motorcycle and automotive suspension systems. Competes directly with KYBI in OEM supply of shock absorbers to Indonesian and broader Asian OEMs.
• PT Showa Indonesia Manufacturing: Indonesian subsidiary of Showa producing motorcycle and automotive suspension parts. Operates in the same Indonesian market with the same OEM customer base, including Honda, Yamaha and Suzuki.
• Gabriel (Ride Control LLC): Long-established shock absorber and ride-control brand competing in the global aftermarket. Comparable to KYBI's Shop&Drive-driven aftermarket business in distribution and channel model.
• Tokico: Japanese hydraulic damper manufacturer (now under Hitachi Astemo). Directly comparable in motorcycle and automotive shock absorber product lines overlapping with KYBI's portfolio.

Broad incumbents

• Tenneco (DRiV / Monroe): Global automotive parts group with Monroe and other ride-control brands covering shock absorbers. Competes with KYBI in aftermarket channels and supplies to global OEMs across two-wheeler and four-wheeler segments.
• ZF Friedrichshafen (Sachs/TRW): German tier-1 supplier with Sachs shock absorbers and broad suspension/chassis portfolio. Competes with KYBI for OEM damper slots and supplies ride-control products globally.
• Mando Corporation: Korean automotive components supplier manufacturing suspension and brake systems. Competes with KYBI for OEM damping contracts and serves a similar customer profile in Asia.
• Bilstein (thyssenkrupp): Premium shock absorber manufacturer owned by thyssenkrupp, strong in performance and motorsport segments. Overlaps with KYBI's premium KYB ULTRA and Lowfer Sports SKUs.

Others

• PT Astra Otoparts Tbk: Parent group and Indonesian automotive component conglomerate. While not a direct shock absorber competitor, it shapes KYBI's go-to-market, distribution access, and OEM relationships, making it the most relevant ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xtwitter.com/kybastra
• Facebookfacebook.com/KYB-Astra-819995064698449
• LinkedInlinkedin.com/company/ptkybi-kayaba-indonesia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pt. kayaba indonesia