crc industries (aust) pty ltd

What crc industries (aust) pty ltd does

CRC Industries (Aust) Pty Ltd is the Australian and New Zealand operating entity of the global CRC Industries specialty chemicals brand. The company manufactures and distributes a broad portfolio of chemical maintenance products spanning lubricants and penetrants (e.g., the 5-56 multi-purpose line), cleaners and degreasers (Brakleen, Glass Cleaner, Peel Off adhesive remover), rust treatment products (Evapo-Rust, Rust Converter, Metal Armour zinc-rich primer), corrosion protection coatings (Zinc It, Long Life Anti-Rust, Ceramic Armour), adhesives and sealants (RTV Silicone Select-A-Bead, Leak Stop Spray Seal), and the SmartWasher bioremediation-based parts washing system with proprietary OzzyJuice solutions and OzzyMat filters. The portfolio is sold across multiple brands — CRC as the flagship, alongside Kitten Ultra, RePO, Auto Kolone, So-Easy, and Weld-Aid — to address distinct channel niches. The product range is technically differentiated by proprietary chemistry including the COZOL plastic-safe solvent blend in CO Contact Cleaner (NSF certified for food-grade use), the 85% zinc Metal Armour primer delivering up to 68 months of galvanic corrosion protection, and the non-toxic Evapo-Rust formulation that removes rust without scrubbing or sanding.

The company serves eight primary verticals: Automotive, Marine, Agriculture, Defence, Industrial & Electrical, Mining/Oil & Gas, Transport, and Food Grade (HACCP-compliant cleaning and lubrication products). The go-to-market combines product-led growth via owned e-commerce and motorsport-aligned brand marketing with channel-partner distribution through retail stockists (locator-enabled 'Where to Buy' network), industrial distributors, and co-promotional partnerships such as the Ampol SmartWasher bundling. The business model is straightforward one-time unit purchase across aerosols, bottles, drums, and bulk containers, with no subscription, licensing, or recurring SaaS component; commercial and bulk pricing is handled via direct contact rather than public list pricing. The Australian entity sits within CRC Industries' claimed 7-region global footprint (North America, Central America, South America, Africa, Europe, Australia/NZ/Oceania, Asia) and is led by a Trans-Tasman Head of Marketing. Ownership is private (Pty Ltd) with no disclosed parent or funding rounds; the company operates as an active e-commerce and content-publishing business through 2025–2026.

Name

crc industries (aust) pty ltd

Legal name

CRC Industries (Aust) Pty Ltd

Website

https://crcind.com.au

Company type

Private

Operating status

Operating

Short description

CRC Industries (Aust) Pty Ltd manufactures and distributes chemical specialty maintenance products — lubricants, cleaners, degreasers, rust removers, and corrosion protection coatings — across the CRC, SmartWasher, and sub-brand portfolio, serving automotive, industrial, marine, mining, and consumer markets in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)

Keywords

• Chemical specialty products
• Corrosion protection coatings
• Industrial maintenance chemicals
• Rust treatment solutions
• Bioremediation parts washing

Headquarters

HQ city

Castle Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chemical Specialty Products Sales: CRC Industries manufactures and sells chemical specialty products including rust removers, corrosion protection, lubricants, penetrants, cleaners, degreasers, adhesives, sealants, and specialty coatings. Revenue is generated through one-time product purchases across both B2B (industrial, automotive, mining) and B2C (consumer automotive, home workshop) channels. Products are sold in various formats including aerosols, bottles, drums, and bulk containers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CRC Industries (Aust) Pty Ltd manufactures and sells chemical specialty maintenance products including rust removers, corrosion protection coatings, lubricants, penetrants, cleaners, degreasers, adhesives, sealants, and specialty coatings for automotive, industrial, marine, mining, defence, agriculture, transport, and food-grade applications. Its flagship SmartWasher system delivers bioremediation-based parts washing, complemented by proprietary formulations such as Evapo-Rust, Metal Armour zinc-rich primer, CO Contact Cleaner with COZOL solvent technology, and Brakelen brake cleaner. Products are sold through the company's own e-commerce site, a retail store locator network, and industrial distributors across Australia, New Zealand and Oceania.

Product overview

CRC Industries (Aust) Pty Ltd is a manufacturer of chemical specialty products operating as a multi-brand portfolio company. The core CRC brand offers a comprehensive range of chemical products including rust treatment solutions (Rust Converter, Evapo-Rust, Metal Armour), maintenance chemicals (Brakleen, 5-56 multi-purpose lubricant, CO Contact Cleaner), cleaning products (Glass Cleaner, Peel Off), sealants (RTV Silicone Select-A-Bead, Leak Stop Spray Seal), and corrosion protection (Zinc It, Long Life Anti-Rust, Ceramic Armour). The flagship SmartWasher system provides an innovative bioremediation-based parts washing alternative with associated OzzyJuice solutions, OzzyMat filters, and mobile washer units. The company also maintains several sub-brands including KITTEN ULTRA, REPO, Auto Kolone, SO EASY, and Weld-Aid. Products serve diverse markets including automotive, marine, agriculture, defence, industrial, mining/oil & gas, transport, and food grade applications.

Differentiator

Problem solved

Functional benefit

Brands

• SmartWasher: Environmentally friendly parts washing system utilizing bioremediation technology
• Kitten Ultra
• RePO
• Auto Kolone
• So-Easy
• Weld-Aid

Products and services

• CRC Core Chemical Maintenance Range Flagship CRC brand offering the company's broad chemical specialty product portfolio across adhesives, automotive maintenance, car care, cleaners and degreasers, corrosion protection, greases, paints, lubricants, penetrants, rust treatment, sealants and fillers, and welding products, sold in aerosol, bottle, drum and bulk formats.
• SmartWasher Bioremediation Parts Washing System Environmentally friendly parts washing system using bioremediation technology with OzzyJuice cleaning solutions and OzzyMat filters to break down oils and contaminants naturally, available in mobile (SW-23, SW-33, SW-37) and SuperSink (SW-28) configurations for workshops and industrial facilities.
• OzzyJuice Cleaning Solution and OzzyMat/OZZYBOOSTER Consumables Consumables for the SmartWasher system including OzzyJuice bioremediation cleaning fluid, OzzyMat FL-4 multi-layer filters, and OZZYBOOSTER microbial enhancer that sustain the bioremediation process.
• Metal Armour Zinc-Rich Primer Zinc-rich primer and sealer containing 85% zinc in the dry film, providing galvanic corrosion protection rated at corrosion factor 68 (up to 68 months / 5.5 years on exposed outdoor surfaces) on bare steel or iron.
• Evapo-Rust Rust Remover Range Non-toxic, non-caustic, non-flammable rust remover available in Ready-to-Use formats (1L, 5L, 20L), 1L canister, Spray Gel 500g, and Brush-On Gel for vertical surfaces; removes rust by soaking without scrubbing, sanding, mixing or disassembly.
• Rust Converter Fast-drying coating that neutralises rust and converts it to a tough black primer in one step for long-lasting rust protection on lightly rusted or prepared metal surfaces.
• Brakleen Brake and Parts Cleaner Powerful brake and parts cleaner that quickly and safely removes brake fluid, grease, oil, and other contaminants from brake linings, pads, drums, and callipers.
• 5-56 Multi-Purpose Lubricant Versatile multi-purpose aerosol that lubricates, penetrates, and prevents corrosion, breaks through rust and clears scale and dirt; available in 400g and 270g Permastraw formats; NSF certified.
• CO Contact Cleaner Plastic-safe, high-purity cleaning solvent for electronic components containing the proprietary COZOL blend; NSF certified for food-related applications.
• Ceramic Armour Silicone dioxide-based coating designed to protect automotive exterior surfaces.
• ETCH-10 Red Oxide Vinyl Etch Primer Red oxide vinyl etch primer designed for superior adhesion and corrosion resistance on metal surfaces.
• Oil Fighter Spray-on product that removes fresh oil stains from concrete, driveways, paving, masonry, timber, and heavy-duty carpets; dries to powder for sweep-off or hose-off removal.
• Zinc It Single-component zinc-rich compound with special epoxy providing hot-dip galvanising advantages; forms a highly-protective coating on bare steel or iron surfaces.
• Long Life Anti-Rust Rust prevention spray providing superior lubrication and heavy-duty corrosion protection for metal parts stored indoors; high pressure properties up to 1250 pounds load.
• Glass Cleaner 500g Residue-free glass cleaner with ammonia-fortified foaming formula for professional strength cleaning of glass, mirrors, stainless steel, and other surfaces.
• Peel Off Label and Adhesive Remover Label and adhesive remover using natural d-Limonene to soak through labels and release adhesive backings; also cleans cured adhesive and industrial ink.
• Leak Stop Spray Seal Waterproof seal spray providing a flexible, durable seal to most hard surfaces, with a 360-degree spray system for hard-to-reach places.
• RTV Silicone Select-A-Bead Room Temperature Vulcanizing silicone sealant in Red, Grey, and Black for sealing, bonding, protecting, and waterproofing applications.
• Weld-Aid Welding Chemical Sub-Brand Sub-brand of CRC Industries offering welding-related chemical products.
• Auto Kolone Automotive Cleaning Sub-Brand Sub-brand of CRC Industries offering automotive cleaning chemical products.
• Kitten Ultra Specialty Chemicals Sub-Brand Sub-brand of CRC Industries offering specialty chemical products.
• RePO Specialty Chemicals Sub-Brand Sub-brand of CRC Industries offering specialty chemical products.
• So-Easy Specialty Chemicals Sub-Brand Sub-brand of CRC Industries for easy-to-use specialty chemical products.

Quantifiable outcome

• Corrosion protection lasting up to 68 months (5.5 years) on exposed outdoor surfaces with Metal Armour
• +1 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Motorsport AustraliacoreGTM or Marketing Partner · 30 January 2025CRC Industries Australia signed as an Official Partner of Motorsport Australia as part of a two-year partnership announced January 30, 2025. Motorsport Australia is the nationally recognised governing and sanctioning body for four-wheeled motorsport in Australia since 1953. The partnership reflects shared values of delivering world-class solutions to the Australian market. Trans-Tasman Head of Marketing Kieran Chapman leads the partnership for CRC Industries.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• WD-40 Company: WD-40 manufactures specialty maintenance products — lubricants, penetrants, degreasers, brake cleaners, and rust removers — sold through the same retail and industrial channels as CRC. The product portfolios and end-customers (DIY, automotive aftermarket, industrial MRO) overlap closely.
• LPS Laboratories: LPS produces penetrants, lubricants, corrosion inhibitors, and degreasers for industrial maintenance and MRO — a near-mirror of CRC's core SKU set in the same channels.
• Permatex: Permatex specializes in automotive maintenance chemicals — sealants, adhesives, gasket makers, brake cleaners, and threadlockers — competing directly with CRC in the automotive aftermarket.
• Bostik: Bostik (an Arkema business) manufactures industrial and DIY adhesives and sealants, overlapping with CRC's RTV silicone, leak-stop, and adhesive SKUs in both consumer retail and industrial accounts.
• BG Products: BG Products formulates specialty chemicals for automotive service, fuel-system cleaning, and lubrication — overlapping with CRC's penetrants, cleaners, and lubricant SKUs in the automotive aftermarket.

Broad incumbents

• 3M: 3M's maintenance, adhesives, and cleaning-chemical businesses overlap directly with CRC across lubricants, contact cleaners, adhesives, and surface treatments, though 3M operates a much broader industrial and consumer portfolio.
• Henkel: Henkel's Adhesive Technologies division (Loctite, Pattex, Bonderite) competes with CRC's adhesives, sealants, and surface-treatment lines, while sharing key industrial and DIY end-markets.
• Illinois Tool Works (ITW): ITW owns multiple specialty chemical and MRO brands (including LPS Laboratories) and competes with CRC across industrial maintenance, fastening, and surface-treatment categories.

Regional players

• Selleys: Selleys is a leading Australian and New Zealand adhesives, sealants, and surface-treatment brand (under Nippon Paint Group). It competes head-on with CRC's sealants and fillers range in the same trans-Tasman retail channel.

Emerging players

• Amrep (Misty / Spray Nine): Amrep produces specialty cleaners, degreasers, and lubricants under the Misty and Spray Nine brands for industrial and institutional buyers, intersecting with CRC's cleaners, degreasers, and parts-washing categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crcindustriesau
• LinkedInlinkedin.com/company/crcindustriesau
• Instagraminstagram.com/crcindustriesau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crc industries (aust) pty ltd