active_creative restaurant group
Creative Restaurant Group is a London-based hospitality company operating five restaurant concepts, from Michelin-starred omakase to contemporary European and Kobe beef dining, plus private events for consumers and corporate clients.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What active_creative restaurant group does
Creative Restaurant Group is a privately held, London-based hospitality company that operates five restaurant concepts: Endo at The Rotunda, a Michelin-starred omakase restaurant; SUMI, an omakase concept; Igni London; Kioku by Endo; and Gize Kobe. The portfolio spans traditional Japanese dining, contemporary European cuisine, and Kobe beef, serving discerning diners seeking tasting menus, premium dining experiences, celebrations, and private or corporate events.
The group generates revenue through direct-to-consumer food and beverage sales, tasting menus, dining services, and private events, using owned restaurant locations as its primary distribution channel. It markets through its website, email newsletter, LinkedIn, Instagram, and a private-events brochure. Pricing is not publicly disclosed and varies by menu, course selection, and event requirements. No proprietary technology or AI capability is disclosed.
active_creative restaurant group firmographics
Firmographics- Name
- active_creative restaurant group
- Legal name
- Creative Restaurant Group
- Website
- https://creativerg.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Creative Restaurant Group is a London-based hospitality company operating five restaurant concepts, from Michelin-starred omakase to contemporary European and Kobe beef dining, plus private events for consumers and corporate clients.
- Ownership category
- akta.pro rank
active_creative restaurant group industry classification
Industry- Product category
- Restaurant and Hospitality Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where active_creative restaurant group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
active_creative restaurant group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Operations: Revenue generated from multiple restaurant concepts including Endo at The Rotunda (Michelin-starred omakase), SUMI, Igni London, Kioku, and GIZE. Income derives from food and beverage sales, tasting menus, and dining services to consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
active_creative restaurant group product offering
Product offeringCore offering
Creative Restaurant Group operates a portfolio of distinct restaurant brands, including Endo at The Rotunda, SUMI, Igni, Kioku by Endo, and Gize Kobe. The group serves dine-in customers through omakase, Japanese, London restaurant, and Kobe beef concepts, and also provides private dining and event services for occasions.
Product overview
Creative Restaurant Group is a hospitality company operating a portfolio of distinct restaurant brands and private dining services. The group comprises multiple restaurant concepts including Michelin starred Endo at The Rotunda and its sister restaurant SUMI (both specializing in omakase Japanese cuisine), along with Igni (London), Kioku by Endo, and Gize Kobe. The portfolio is led by Culinary Director Endo Kazutoshi and managed by Managing Director Milena Floyd, with co-founder Anastasia Bukhman driving strategic direction. Beyond restaurant operations, the group offers private dining and event services for various occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Endo: Michelin starred omakase restaurant at The Rotunda
- SUMI
- Igni
- Kioku
- Gize
Products and services
- Endo at The Rotunda Michelin-starred omakase restaurant at The Rotunda, founded by Culinary Director Endo Kazutoshi, specializing in traditional Japanese cuisine with a focus on masterful cutting techniques and artful pressing of nigiri.
- SUMI Sister restaurant to Endo at The Rotunda, also founded by Endo Kazutoshi, offering an omakase-style dining experience focused on traditional Japanese culinary techniques.
- Igni A restaurant brand operated by Creative Restaurant Group in London.
- Kioku by Endo A restaurant brand associated with Endo Kazutoshi and operated within the Creative Restaurant Group portfolio.
- Gize Kobe A restaurant brand operated by Creative Restaurant Group featuring Kobe beef cuisine.
- Private Dining and Events Creative Restaurant Group curates and delivers private dining and event services for occasions, with a brochure providing venue information.
Companies that use active_creative restaurant group
Customer profileSegments1 record
Ideal customer profiles2 records
active_creative restaurant group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
active_creative restaurant group partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
active_creative restaurant group competitors and assessment
Company assessmentDirect peers
- Nobu London: Global luxury Japanese-Peruvian restaurant brand with a flagship London presence. Direct competitor for premium Japanese fine dining and high-spend private-event clients in London.
- The Wolseley Hospitality Group (Corbin & King): London-based independent restaurant group operating multiple iconic all-day and fine-dining venues. Comparable as a London-headquartered, founder-led multi-concept premium hospitality group.
- D&D London: London-based restaurant group operating a portfolio of premium and high-profile restaurants and bars across the city. Most directly comparable multi-brand London fine-dining operator to Creative Restaurant Group.
- Birley Clubs (The Birley Group): London hospitality group operating a collection of private members' clubs and restaurants. Comparable as a London-headquartered, multi-venue premium dining and hospitality operator with shared brand-portfolio DNA.
- Hawksmoor: London-founded restaurant group known for premium steakhouses and recognized dining experiences. Comparable as an independent, founder-led UK restaurant group operating premium dine-in concepts.
- Zuma London: Premium contemporary Japanese restaurant in London. Direct competitor at the high end of the Japanese dining category where Creative Restaurant Group's Endo and SUMI also compete.
- The Social Company (Jason Atherton): London restaurant group founded by chef Jason Atherton, operating a portfolio of restaurants including Michelin-recognized venues. Comparable chef-led multi-brand London fine-dining operator.
- Tattu London: Premium contemporary Chinese restaurant in London with a strong design-led, occasion-dining positioning. Comparable premium London dine-in concept targeting discerning diners and private events.
Emerging players
- Sticky Fingers / Other London Restaurant Groups (Incipio Group): Independent London hospitality operator running multiple bar/restaurant concepts. Comparable as a smaller, founder-led London multi-venue group but at a more casual tier than Creative Restaurant Group.
Broad incumbents
- Marriott International (Luxury & Collection Brands): Global hospitality giant whose luxury and lifestyle hotel-restaurants compete for the same high-spend private dining and events clientele. Comparable as a broad incumbent competing for premium London events spend, though not a direct restaurant-only peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
active_creative restaurant group social profiles
Digital presenceactive_creative restaurant group financial estimates
Financial estimateRevenue estimate
Valuation estimate
active_creative restaurant group leadership team
Management profileNumber of profiles
Profiles3 records
active_creative restaurant group subsidiaries and ownership
Company hierarchySubsidiaries5 records
active_creative restaurant group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
active_creative restaurant group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about active_creative restaurant group
What does active_creative restaurant group do?
Creative Restaurant Group operates a portfolio of distinct restaurant brands, including Endo at The Rotunda, SUMI, Igni, Kioku by Endo, and Gize Kobe. The group serves dine-in customers through omakase, Japanese, London restaurant, and Kobe beef concepts, and also provides private dining and event services for occasions.
Is active_creative restaurant group a public or private company?
active_creative restaurant group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was active_creative restaurant group founded?
active_creative restaurant group was founded in -1.
Where is active_creative restaurant group based?
active_creative restaurant group is headquartered in London, United Kingdom, in the Europe region.
How does active_creative restaurant group make money?
One revenue line is on record: restaurant Operations.
Who are active_creative restaurant group's main competitors?
Direct peers on record are Nobu London, The Wolseley Hospitality Group (Corbin & King), D&D London, Birley Clubs (The Birley Group), Hawksmoor, Zuma London, The Social Company (Jason Atherton) and Tattu London. Sticky Fingers / Other London Restaurant Groups (Incipio Group) is listed as an emerging player. Marriott International (Luxury & Collection Brands) is listed as a broad incumbent.
Does active_creative restaurant group have an API?
No public API is recorded for active_creative restaurant group.
What industry is active_creative restaurant group in?
active_creative restaurant group's product category is Restaurant and Hospitality Services. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.