cool
Cool (Cool, LLC, dba Cool SMS) is a New York-based, privately held subscription service providing real USA wireless phone numbers for receiving SMS verification and two-factor authentication codes via a self-serve web portal, targeting businesses, developers, and consumers.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What cool does
Cool, LLC (operating as Cool SMS) is a privately held New York-based company, founded in 2024, that provides subscription-based access to real USA wireless phone numbers for receiving SMS messages online. Its core product is a virtual phone number service targeting businesses and developers who need to receive two-factor authentication and verification codes reliably, with positioning centered on the use of non-VoIP, non-recycled lines that allegedly deliver higher deliverability than competing services. The service is delivered entirely through a self-serve web portal, where users apply online, receive approval, and gain immediate access to one or more unique phone lines, with no contractual commitment.
The technology stack is a web-based management portal backed by claimed premium telco infrastructure that the company says is not available to other providers; feature set includes real-time SMS reception, CSV export of messages and assigned numbers, and per-user line isolation. Go-to-market is pure product-led growth via coolsms.net and the app.coolsms.net application portal, with no sales-led or enterprise motion visible. Revenue is generated through monthly subscriptions, with users able to add or remove lines or cancel at any time; specific pricing is not publicly disclosed. Payment processing is handled through Stripe, PayPal, and Authorize.net, and the company uses Mailchimp for email marketing and Google Analytics for traffic measurement. No funding rounds, management team, customer logos, awards, patents, or geographic expansion beyond the United States are disclosed in the available data.
cool firmographics
Firmographics- Name
- cool
- Legal name
- Cool, LLC
- Website
- https://coolsms.net
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Cool (Cool, LLC, dba Cool SMS) is a New York-based, privately held subscription service providing real USA wireless phone numbers for receiving SMS verification and two-factor authentication codes via a self-serve web portal, targeting businesses, developers, and consumers.
- Ownership category
- akta.pro rank
cool industry classification
Industry- Product category
- Virtual Phone Number Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where cool is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
cool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- SMS Phone Line Subscription: Subscription-based service allowing users to purchase and manage wireless phone lines for receiving SMS verification codes. Users can buy more lines, remove lines, or cancel their subscription at any time with no contracts or hidden charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription service with no contracts or hidden charges |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
cool product offering
Product offeringCore offering
Cool provides real USA wireless phone numbers on a subscription basis so customers can receive SMS messages, including two-factor authentication and verification codes, in real-time via an online web portal. Users get exclusive access to unique, non-recycled lines (no VoIP or virtual numbers) and can buy more lines, remove lines, or cancel the subscription at any time with no contracts. The platform also offers CSV export of all messages and assigned numbers.
Product overview
Cool offers a single core product: a virtual phone number service that provides wireless USA phone lines for receiving SMS messages online. The service enables users to receive two-factor authentication or verification codes in real-time on one or multiple phone numbers through an online web portal. Key features include exclusive full access to unique lines (no recycled numbers), real USA lines (no VoIP or virtual lines), a secure messaging platform, and CSV export functionality. The company operates on a no-contract, no-hidden-charges subscription model where users can purchase additional lines, remove lines, or cancel at any time.
Differentiator
Problem solved
Functional benefit
Products and services
- Cool SMS Virtual Phone Numbers A subscription-based service providing real USA wireless phone numbers (non-VoIP, non-recycled) for receiving SMS messages online, including two-factor authentication and verification codes in real time through an online web portal. Targeted at companies and developers who need reliable phone lines for SMS verification and account enrollment, with features including exclusive line access, real-time message reception, secure web portal management, and CSV export of messages and numbers.
Companies that use cool
Customer profileSegments1 record
Ideal customer profiles1 record
cool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
cool partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePayment processor handling payment processing for subscription transactions. Adheres to PCI-DSS standards for secure handling of payment information.
- PayPalcorePayment processor providing alternative payment processing option for subscription payments.
- Authorize.netcorePayment processor for handling credit card transactions and payment processing services.
Recent moves4 records
Expansion highlights3 records
cool competitors and assessment
Company assessmentDirect peers
- Talkatone: Talkatone offers free phone numbers for calling and texting, directly comparable to Cool's virtual-number subscription service.
- Hushed: Hushed sells temporary and disposable phone numbers for SMS and voice, directly comparable to Cool's subscription virtual-number service for verification.
- TextNow: TextNow provides free virtual phone numbers for SMS and calling in North America, overlapping closely with Cool's core offering of real wireless numbers for SMS.
- Sideline: Sideline offers a second phone number for personal/business SMS and calls, directly comparable to Cool's subscription-based number for messaging.
- Quackr: Quackr provides temporary/disposable phone numbers specifically for receiving SMS verification codes - a near-identical use case to Cool.
- 2ndLine: 2ndLine provides a second phone number with SMS and calling, serving the same 'extra number' use case as Cool.
Broad incumbents
- Twilio: Twilio is a major CPaaS incumbent offering phone numbers and SMS APIs; broader in scope than Cool but the dominant reference point in the SMS number-provisioning category.
- Plivo: Plivo offers SMS APIs and virtual phone numbers for businesses, comparable to Cool in the SMS/phone number provisioning space.
- Google Voice: Google Voice is a broad incumbent virtual-number product for calls, SMS and voicemail; not focused on verification, but offers the same underlying capability at scale.
- Telnyx: Telnyx is a communications platform providing SMS APIs and wireless phone numbers, addressing the same telecom/SMS verification space as Cool but at enterprise scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
cool social profiles
Digital presencecool financial estimates
Financial estimateRevenue estimate
Valuation estimate
cool leadership team
Management profileNumber of profiles
cool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cool
What does cool do?
Cool provides real USA wireless phone numbers on a subscription basis so customers can receive SMS messages, including two-factor authentication and verification codes, in real-time via an online web portal. Users get exclusive access to unique, non-recycled lines (no VoIP or virtual numbers) and can buy more lines, remove lines, or cancel the subscription at any time with no contracts. The platform also offers CSV export of all messages and assigned numbers.
Is cool a public or private company?
cool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cool founded?
cool was founded in 2024.
Where is cool based?
cool is headquartered in New York, United States, in the North America region.
How does cool make money?
One revenue line is on record: SMS Phone Line Subscription.
Who are cool's main competitors?
Direct peers on record are Talkatone, Hushed, TextNow, Sideline, Quackr and 2ndLine. Broad incumbents are Twilio, Plivo, Google Voice and Telnyx.
Does cool have an API?
No public API is recorded for cool.
What industry is cool in?
cool's product category is Virtual Phone Number Services. Its primary akta.pro industry code is FSAMAEAD, Carrier Billing & Telco Mobile Money. Its NAICS code is 517112 and its SIC code is 4812.