cool

What cool does

Cool, LLC (operating as Cool SMS) is a privately held New York-based company, founded in 2024, that provides subscription-based access to real USA wireless phone numbers for receiving SMS messages online. Its core product is a virtual phone number service targeting businesses and developers who need to receive two-factor authentication and verification codes reliably, with positioning centered on the use of non-VoIP, non-recycled lines that allegedly deliver higher deliverability than competing services. The service is delivered entirely through a self-serve web portal, where users apply online, receive approval, and gain immediate access to one or more unique phone lines, with no contractual commitment.

The technology stack is a web-based management portal backed by claimed premium telco infrastructure that the company says is not available to other providers; feature set includes real-time SMS reception, CSV export of messages and assigned numbers, and per-user line isolation. Go-to-market is pure product-led growth via coolsms.net and the app.coolsms.net application portal, with no sales-led or enterprise motion visible. Revenue is generated through monthly subscriptions, with users able to add or remove lines or cancel at any time; specific pricing is not publicly disclosed. Payment processing is handled through Stripe, PayPal, and Authorize.net, and the company uses Mailchimp for email marketing and Google Analytics for traffic measurement. No funding rounds, management team, customer logos, awards, patents, or geographic expansion beyond the United States are disclosed in the available data.

Name

cool

Legal name

Cool, LLC

Website

https://coolsms.net

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Cool (Cool, LLC, dba Cool SMS) is a New York-based, privately held subscription service providing real USA wireless phone numbers for receiving SMS verification and two-factor authentication codes via a self-serve web portal, targeting businesses, developers, and consumers.

Ownership category

akta.pro rank

Product category

Virtual Phone Number Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro industry

PRIMARYFSAMAEAD

Carrier Billing & Telco Mobile Money

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

Keywords

• Sms verification service
• Virtual phone numbers
• Two-factor authentication
• Wireless phone lines
• Sms reception platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. SMS Phone Line Subscription: Subscription-based service allowing users to purchase and manage wireless phone lines for receiving SMS verification codes. Users can buy more lines, remove lines, or cancel their subscription at any time with no contracts or hidden charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cool provides real USA wireless phone numbers on a subscription basis so customers can receive SMS messages, including two-factor authentication and verification codes, in real-time via an online web portal. Users get exclusive access to unique, non-recycled lines (no VoIP or virtual numbers) and can buy more lines, remove lines, or cancel the subscription at any time with no contracts. The platform also offers CSV export of all messages and assigned numbers.

Product overview

Cool offers a single core product: a virtual phone number service that provides wireless USA phone lines for receiving SMS messages online. The service enables users to receive two-factor authentication or verification codes in real-time on one or multiple phone numbers through an online web portal. Key features include exclusive full access to unique lines (no recycled numbers), real USA lines (no VoIP or virtual lines), a secure messaging platform, and CSV export functionality. The company operates on a no-contract, no-hidden-charges subscription model where users can purchase additional lines, remove lines, or cancel at any time.

Differentiator

Problem solved

Functional benefit

Products and services

• Cool SMS Virtual Phone Numbers A subscription-based service providing real USA wireless phone numbers (non-VoIP, non-recycled) for receiving SMS messages online, including two-factor authentication and verification codes in real time through an online web portal. Targeted at companies and developers who need reliable phone lines for SMS verification and account enrollment, with features including exclusive line access, real-time message reception, secure web portal management, and CSV export of messages and numbers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processor handling payment processing for subscription transactions. Adheres to PCI-DSS standards for secure handling of payment information.
• PayPalcoreTechnology or IntegrationPayment processor providing alternative payment processing option for subscription payments.
• Authorize.netcoreTechnology or IntegrationPayment processor for handling credit card transactions and payment processing services.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Talkatone: Talkatone offers free phone numbers for calling and texting, directly comparable to Cool's virtual-number subscription service.
• Hushed: Hushed sells temporary and disposable phone numbers for SMS and voice, directly comparable to Cool's subscription virtual-number service for verification.
• TextNow: TextNow provides free virtual phone numbers for SMS and calling in North America, overlapping closely with Cool's core offering of real wireless numbers for SMS.
• Sideline: Sideline offers a second phone number for personal/business SMS and calls, directly comparable to Cool's subscription-based number for messaging.
• Quackr: Quackr provides temporary/disposable phone numbers specifically for receiving SMS verification codes - a near-identical use case to Cool.
• 2ndLine: 2ndLine provides a second phone number with SMS and calling, serving the same 'extra number' use case as Cool.

Broad incumbents

• Twilio: Twilio is a major CPaaS incumbent offering phone numbers and SMS APIs; broader in scope than Cool but the dominant reference point in the SMS number-provisioning category.
• Plivo: Plivo offers SMS APIs and virtual phone numbers for businesses, comparable to Cool in the SMS/phone number provisioning space.
• Google Voice: Google Voice is a broad incumbent virtual-number product for calls, SMS and voicemail; not focused on verification, but offers the same underlying capability at scale.
• Telnyx: Telnyx is a communications platform providing SMS APIs and wireless phone numbers, addressing the same telecom/SMS verification space as Cool but at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/coolsms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cool