chd design

What chd design does

CHD Design is a global interior and branding design consultancy founded in 1990, specializing in food-led retail, food halls, grocery, restaurants, and hospitality environments. The firm operates from a registered London headquarters (Borough High Street) and delivers projects across the UK, Europe, the Middle East, Asia, North America, and Africa via local representation. Its service offering spans six integrated disciplines: strategy, branding and graphic design, interior design, visual merchandising, concept roll-out, and wayfinding/signage, typically combined into single end-to-end client mandates.

Its underlying technology is craft-based design production rather than a proprietary platform; CHD delivers projects through collaborative client engagements from initial brief and concept presentation through design development, construction oversight, and multi-location implementation. There is no software product, app, API, or proprietary model in scope. The firm's go-to-market is enterprise-direct: project-based professional services sold through website inquiries, professional networks, and repeat client relationships, with pricing custom-quoted per scope.

The revenue model is professional services fees on a project basis, anchored by multi-year master-planning and roll-out mandates (notably a seven-year Harrods Food Halls engagement and an ongoing Tesco relationship). Named clients include Fortnum & Mason, Harrods, Selfridges, Tesco, Pret a Manger, Lotte, Dean & DeLuca, Coop Denmark, Continente, Boparan Restaurant Group, and the Tin Building in New York. CHD Design Group Limited is registered as a private limited company in England (Company No. 12360676), appears founder/management-owned with no disclosed parent or external investors, and does not publicly disclose revenue.

Name

chd design

Legal name

CHD Design Limited

Website

https://chd-design.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

CHD Design is a London-headquartered, 30+ year-old global interior and branding consultancy specializing in food-led retail, food halls, restaurants, and hospitality for enterprise clients.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (54141), Graphic Design Services (54143)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Interior design services
• Brand identity design
• Retail environment design
• Hospitality design consultancy
• Visual merchandising design

Headquarters

HQ city

Sylvania

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Design Services: Project-based professional services revenue from branding, interior design, visual merchandising, and concept creation engagements with retail, hospitality, and food service clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CHD Design is a professional design consultancy delivering integrated interior design, branding, strategy, visual merchandising, concept rollout, and wayfinding services. The firm specializes in food-led retail, food halls, supermarkets, restaurants, and hospitality environments, working with globally recognized brands from brief development through construction oversight. Services are delivered as project-based engagements across the UK, Europe, Middle East, Asia, and North America.

Product overview

CHD Design is a design agency offering an integrated suite of services rather than a software product platform. Their core offerings include Strategy (brief development and strategic consulting), Branding & Graphic Design (brand identity and visual communications), Interior Design (spatial design for food-led retail and hospitality), Visual Merchandising (planograms and display optimization), Concept Roll Out (multi-location implementation), and Wayfinding & Signage (navigation systems). These services are typically combined for client projects, particularly for food halls, restaurants, grocery stores, and premium retail environments. The company works globally with clients including Fortnum & Mason, Harrods, Pret a Manger, and Tesco, delivering both branding and interior design as an integrated offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting service that interrogates clients' goals and objectives, challenges assumptions, and shapes the design brief to align with business outcomes. Targeted at enterprise clients undertaking brand or interior projects.
• Branding & Graphic Design Brand identity definition and visual expression services that communicate what makes clients special to their customers, including logo design, brand identity systems, and graphic communications. For retail, hospitality, and food service brands.
• Interior Design Three-dimensional space design that tells brand stories through customer-focused, collaborative, and strategic interior environments, particularly for food and retail spaces. Delivered for enterprise food retail, hospitality, and food service clients.
• Visual Merchandising Visual merchandising scheme development including planograms and visualizations for retail environments to optimize product presentation and customer engagement. Used in food halls, department stores, and specialty retail.
• Concept Roll Out Application of design concepts across multiple locations with project management and construction team coordination for consistent brand implementation at scale. For enterprise clients with multi-site estates.
• Wayfinding & Signage Navigation and signage systems design to guide customers through retail and hospitality environments. Supports larger branding and interior design engagements for retail, food hall, and hospitality clients.

Quantifiable outcome

• 40% like-for-like sales uplift for Lotte Food Hall redesign
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• RepublicaminorStrategic or Co-development PartnerPartnered with Copenhagen branding agency Republica to transform Copenhagen Central Station into an interactive food experience for MAD Cooperativet project. CHD Design worked alongside Republica to interpret COOP's vision focusing on diversity, taste and quality.
• Spiers and MajorminorStrategic or Co-development PartnerPartnered with lighting design specialists Spiers and Major to produce bespoke lighting scheme for Fortnum & Mason confectionery department redesign, differentiating the space and showcasing products to best effect.
• A Kxoffee ProjectminorStrategic or Co-development PartnerPartnership with Cypriot coffee brand A Kxoffee Project for foodhaus location, expanding the proposition with dedicated counter, outdoor seating, and delivery window.
• Boparan Restaurant GroupcoreStrategic or Co-development PartnerCHD Design was engaged by Boparan Restaurant Group to create The Restaurant Hub environment at Sainsbury's Selly Oak, Birmingham - a unique environment housing five Boparan brands (Ed's Easy Diner, Harry Ramsden's, Slim Chickens, Gourmet Burger Kitchen, Carluccio's) in a unified setting with potential for UK-wide roll-out.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BG Design International: UK retail design consultancy specializing in food, grocery, and convenience retail branding and interiors. Direct competitor for supermarket and food-hall design mandates across UK and international markets.
• Checkland Kindleysides: UK-based brand and interior design consultancy with a strong food retail and convenience-store practice, including work for major UK grocers. Closely comparable in scale, vertical focus, and integrated branding-plus-interiors offering.
• Household Design: London-based retail and hospitality interior design studio working with premium food, leisure, and retail clients. Directly comparable boutique scale and customer-segment overlap with CHD Design.
• HMKM: London design studio specializing in retail, hospitality, and food experiences with integrated brand and interior design services. Directly competes for similar enterprise clients and project scopes.
• Dalziel & Gilvear: UK retail brand and design agency focused on retail and leisure environments with strong food-retail credentials. Similar integrated brand-and-interior model and comparable client base in grocery and food service.
• Brandon International: UK-based retail and brand design consultancy specializing in food retail, food service, and hospitality environments. Direct competitor with overlapping client list in European grocery and food halls.

Emerging players

• 1+2 Design: Boutique UK retail and hospitality design agency with comparable client profile in food and leisure. Smaller scale but active in the same project types and tenders.

Broad incumbents

• CallisonRTKL: Global architecture and retail design firm (now part of Arcadis) with significant food-retail and experiential retail practice. Larger, multi-discipline competitor for major international retail design mandates.
• Benoy: Global architecture and design firm with a substantial retail and leisure interiors practice. Competes for the same enterprise retail and food-hall design mandates at a larger scale and broader geographic footprint.
• Landor & Fitch: Global branding and experience design network with deep retail and hospitality expertise, part of WPP. Competes for the branding and environmental design work that CHD Design delivers, particularly for multinational retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chd-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chd design