recreativos rodes sa

What recreativos rodes sa does

Recreativos Rodes SA, operating as CIRSA, is a Spanish-headquartered multinational gaming and leisure company founded in 1978 in Terrassa, Barcelona. The company operates across 11 regulated markets (Spain, Italy, Portugal, Morocco, Colombia, Mexico, Costa Rica, Panama, Dominican Republic, Peru, and Paraguay) with more than 16,000 employees serving approximately 50 million annual visitors. Its business spans five integrated divisions: casinos, gaming halls (Salas de Juego), arcade and recreational machines placed in hospitality venues, B2B gaming equipment manufacturing through UNIDESA, and online sports betting and casino gaming through the Sportium platform.

CIRSA's operations integrate proprietary technology across the value chain. UNIDESA, the in-house R&D subsidiary founded in 1982, designs and manufactures arcade and gaming machines including the Manhattan Magic, Premium, Mirage, and Omega product lines, and provides gaming management systems for halls. The Sportium digital platform operates in 7 countries and offers 75,000 betting market modalities with 7,800 weekly live events, more than 150 bet types per match, and live streaming across football, basketball, tennis, greyhound, horse racing, and esports. An AI-based responsible gaming monitoring system uses a supervised artificial neural network with 20-25 behavioral indicators to detect potential problem gambling signals in real time. Loyalty programs Club Winner (casinos) and Club TOKA (gaming halls) anchor customer retention across the physical network.

The revenue model is structured around transaction-fee economics: physical gaming venues (casinos, gaming halls, bingo halls), Sportium's online betting and casino operations, a hospitality arcade-machine placement network across Spain and Italy managed through 23 regional delegations, and B2B equipment sales. Following its July 2025 IPO on the Barcelona, Bilbao, Madrid, and Valencia stock exchanges, the company generated €2,339 million in 2025 operating revenue (up 8.8% year-over-year) and €753.5 million in operating profit, with 70 consecutive quarters of EBITDA improvement. Multiple 2025-2026 acquisitions (CasinoPortugal.pt, four Peruvian casinos, Casino Figueira, Slots del Sol) reflect an active consolidation strategy in regulated markets.

Name

recreativos rodes sa

Legal name

CIRSA ENTERPRISES, S.A.

Website

https://cirsacorp.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Recreativos Rodes SA (operating as CIRSA) is a Spanish multinational gaming and leisure company operating casinos, gaming halls, arcade machines, and the Sportium online platform across 11 regulated markets, serving approximately 50 million annual visitors and generating €2.3 billion in 2025 revenue.

Ownership category

akta.pro rank

Product category

Casino and Gaming Services

NAICS

Other Gambling Industries (71329), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Casino gaming operations
• Slot machine manufacturing
• Sports betting platform
• Gaming halls and arcades
• Responsible gaming AI

Headquarters

HQ city

Elche

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casinos: Revenue generated from physical casino operations including table games (roulette, blackjack, baccarat, poker), slot machines, bingo, sports betting corners, and ancillary services such as restaurants and entertainment shows. CIRSA operates casinos across Spain, Latin America, Morocco, and other regulated markets.
2. Gaming Halls / Salas de Juego: Revenue from bingo halls and gaming salons offering electronic bingo, traditional bingo, slot machines, electronic roulette, sports betting, and hospitality services. Multi-offer gaming experience with interconnected halls for larger prizes.
3. Arcade / Recreational Machines: Revenue from placing and managing arcade/recreational machines (máquinas recreativas) in hospitality venues (bars and restaurants) across Spain and Italy. Services include own service network with national coverage through 23 delegations, as well as administrative management and product renewal.
4. Sportium Online Betting and Gaming: Revenue from online sports betting and casino gaming under the Sportium brand. Includes online sports betting, casino slots, roulette, poker, and blackjack through the digital platform. Sportium is the #1 sports betting house in Spain with presence in 7 countries and the largest retail betting network in the market.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Recreativos Rodes SA operates in games of chance and betting within the Spanish market, functioning as part of the broader CIRSA gaming and leisure group. Its activities span the operation of casinos, gaming halls (salas de juego), slot machine and gaming terminal route operations in hospitality venues, alongside online sports betting and casino gaming via the Sportium digital platform. The wider group also manufactures gaming machines through UNIDESA for sale and lease to operators and hospitality venues.

Product overview

CIRSA operates as a diversified gaming and leisure conglomerate with multiple business divisions and brands. The company operates through five main areas: Casinos (offering gaming, gastronomy, and entertainment), Salas de Juego (gaming halls/bingo), Máquinas Recreativas (slot machines for hospitality), UNIDESA (B2B gaming machine manufacturer), and Sportium (online betting/gaming). Key brands include UNIDESA for gaming machine R&D and manufacturing, Sportium for online sports betting and casino, Club Winner for casino loyalty, and Club TOKA for gaming hall loyalty. The company also operates Gaming Xperience, a modernized gaming hall concept combining gameplay, comfort, prizes, and dedicated customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Sportium: Sports betting and online gaming brand, #1 in Spain with presence in 7 countries
• UNIDESA
• Club Winner
• Club TOKA
• Gold Mine
• Gaming Xperience
• Manhattan (Magic, Mirage, Premium)
• Green Hall

Products and services

• Casinos
• Gaming Halls (Salas de Juego)
• Slot Machines and Gaming Terminals (Recreativos route operations)
• UNIDESA Gaming Machines (B2B)
• Sportium Online Sports Betting and Casino
• Club Winner (Physical Channel Loyalty Program)
• Club TOKA (Online Channel Loyalty Program)
• Manhattan Magic / Premium / Omega Slot Product Line (2026)

Quantifiable outcome

• 2,339 million euros revenue (+8.8% vs 2024) and 753.5 million euros operating profit (+7.8% vs 2024) in 2025
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Plan MOVES III / European Union Next Generation FundsminorGTM or Marketing Partner · 1 January 2025CIRSA collaborated with Plan MOVES III, a program financed by the European Union through Next Generation funds, managed by the Government of Spain and regional autonomous communities, to install 45 electric vehicle charging points in CIRSA's Spanish facilities for employees, customers, and collaborators.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Codere: Codere operates gaming venues, sports-betting, and online gaming businesses with meaningful exposure to Spain and Latin America. It is directly comparable to Recreativos Rodes' wagering and gaming activity, although at substantially greater scale.
• CIRSA: CIRSA spans casinos, gaming halls, gaming machines, and online betting across 11 countries. It is the clearest scale and potential-affiliation benchmark in the provided data, although no ownership relationship with Recreativos Rodes is confirmed.
• International Game Technology: IGT supplies land-based gaming machines, gaming systems, digital gaming, and lottery technology globally. It is a broader incumbent comparable through the equipment and technology layer of the target's market.
• Novomatic: Novomatic provides gaming machines, casino systems, and integrated gaming technology across regulated markets. Its offerings overlap with the product and operating infrastructure used in games of chance and betting.
• Light & Wonder: Light & Wonder supplies gaming machines, content, systems, and iGaming products worldwide. It is a broad incumbent relevant to the hardware, software, and content ecosystem serving recreational gaming operators.

Direct peers

• Grupo Orenes: Grupo Orenes is a Spanish gaming and leisure operator active across gaming halls, casinos, bingo, slots, and related services. Its local operating model and target customers closely overlap those implied for Recreativos Rodes.
• Flutter Entertainment: Flutter is a global sports-betting and gaming operator with brands including FanDuel, Paddy Power, Betfair, and Sky Bet. It is a relevant direct peer for the target's stated betting exposure, though it does not provide Recreativos Rodes' apparent local operating focus.
• Entain: Entain operates a global portfolio of sports-betting and gaming brands, including bwin, Ladbrokes, Coral, and PartyPoker. Its wagering customer base and transaction-based model are directly comparable to the target's stated betting activity.

Regional players

• R. Franco Group: R. Franco Group provides Spanish and international gaming operators with machines, online gaming, and technology solutions. It is a strong regional comparator for a small Spanish operator exposed to games of chance and betting.
• Zitro: Zitro develops slot and video-bingo products and digital gaming content from Spain. Its gaming-machine technology and Spanish market presence are relevant to Recreativos Rodes' recreational gaming focus.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/cirsa/?originalSubdomain=es

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about recreativos rodes sa