coldwell banker professional group

Name

coldwell banker professional group

Website

https://coldwellbankerprofessionalgroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldwell Banker Professional Group is a privately held real estate brokerage based in McMinnville, United States, with 51-100 employees, providing agent and brokerage services to residential buyers and sellers under the Coldwell Banker franchise brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Real estate agent services
• Property listing services
• Home buyer representation
• Home seller representation

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Core offering

Coldwell Banker Professional Group operates as a residential real estate brokerage firm providing listing, marketing, buyer representation, and seller representation services through affiliated real estate agents. The firm operates under the Coldwell Banker brand and serves home buyers and sellers in its local market area.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage
• Home Listing and Marketing Services
• Buyer Representation Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Sotheby's International Realty: Luxury-focused residential real estate franchise with selective coverage in Oregon wine country and Willamette Valley markets. Regional player peer because it competes for higher-end rural and estate listings in McMinnville's surrounding area despite a different brand positioning.

Direct peers

• Coldwell Banker Bain: Another Coldwell Banker franchisee operating across the Pacific Northwest (Oregon and Washington). Direct peer because it shares the same franchise brand, serves overlapping regional markets, and operates a similar residential brokerage model with comparable agent-driven economics.
• John L. Scott Real Estate: Large Pacific Northwest-based residential real estate brokerage headquartered in Washington with significant Oregon presence. Direct peer due to overlapping Willamette Valley/Pacific Northwest geography, comparable residential brokerage service offering, and similar mid-size franchise-style operating model.

Broad incumbents

• Keller Williams Realty: Largest residential real estate franchise network in the United States with offices throughout Oregon, including smaller markets like McMinnville. Broad incumbent peer because it offers the same residential brokerage services nationally and competes head-to-head for local agent recruitment and listing share.
• RE/MAX: Global residential real estate franchise with significant U.S. agent count and broad Oregon coverage. Broad incumbent peer as it competes in the same franchise-driven residential brokerage category and recruits from the same agent pool in secondary markets like McMinnville.
• Century 21 Real Estate: Globally recognized residential real estate franchise with U.S. franchisees operating in markets of all sizes. Broad incumbent peer offering directly comparable residential brokerage services under a nationally marketed brand.
• Berkshire Hathaway HomeServices: National residential real estate franchise affiliated with the Berkshire Hathaway brand. Broad incumbent peer competing for agents and listings in Oregon markets and offering a comparable premium-brand franchise value proposition.

Emerging players

• eXp Realty: Cloud-based residential brokerage with rapidly growing agent count across the United States, including Oregon. Emerging player peer because it competes for the same agent talent and consumer listings in McMinnville-area markets with a fundamentally different (low-overhead, virtual) cost structure that pressures traditional brick-and-mortar franchise economics.
• Compass: Tech-forward residential brokerage expanding into secondary markets with a premium-agent focus and proprietary platform. Emerging player peer because it increasingly competes for top-producing agents and luxury/rural listings in Oregon, applying pressure on traditional franchise brokerages to invest in technology and agent experience.
• Redfin: Technology-enabled residential brokerage and consumer real estate portal operating in major Oregon markets. Emerging player peer because it competes for both consumer mindshare and listing inventory in the broader Portland-metro / Willamette Valley region and applies downward pressure on traditional brokerage commission rates.

Market position

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker-professional-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coldwell banker professional group